QUESTION
Develop a unique and different Corporate Social Responsibility (CSR) strategy for the respective
organization which can provide a competitive edge.
Earthlink developments is an active performer of Corporate Social Responsibility and served the society
for better. The company has undertaken different projects to provide education and health facility. It
has also participated in the national drive Clean Green Pakistan to promote forestation and tree
plantation. Adding to the list is another humanitarian project of feeding the destitute. The project aims
to provide free and healthy food to the needy people of the society.
The vision of returning back to the society that enables us to grow our business is very fulfilling. It
strengthens the relationship of the company with society. As Tony Blair once said, “the emphasizes
placed by more and more companies on Corporate Social Responsibility, symbolizes the recognition that
prosperity is best achieved in an inclusive society.”
Earthlink has therefore maintained its trademark and initiated another project for the under-privileged
segment of the society. The project by the name “Gulxar Dastarkhwan” has been initiated in Abbottabad
as a collaboration between Earthlink Developments and MPA. Ms. Momina Basit and Director Projects &
Developments Earthlink; Mr. Jamal Kakakhel organized the inauguration ceremony of the project. Other
honorable guests included Speaker KPK Assembly; Mr. Mushtaq Ghani, Minister for Food; Mr. Haji
Qalandar Khan Lodhi, and MNA; Mr. Ali Khan Jadoon.
As the country faced economic deterioration due to the COVID-19 pandemic, it became hard for the
daily wagers and the low-income strata to meet both ends. Thus, it was a call for the corporate sector to
show some responsibility and bring ease to the lives of these people.
Earthlink, hereby, showed some considerate and responsible demeanor. It collaborated to provide free
and healthy food to the less fortunate people who are unable to feed their selves and their families.
Hundreds of people will be able to satisfy their appetite daily by visiting the Gulxar Dastarkhwan.
RECOMMENDATIONS:
EARTHLINK should adopt these following recommendations in order to gain profits as well as
competitive edge:
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To build innovative product and service offers, along with our clients and partners, in an ethical
and responsible manner.
To reduce the environmental impact of our real estate activities and to make environmental
quality a lever of tangible and intangible performance improvement.
To value the development and commitment of Employees.
As there is a lot of unemployment in Pakistan so Earthlink could contribute by hiring the fresh
graduates as interne and after training hire the best performers.
The employees should be provided with the opportunities to invest at lower rates in order to
raise the capital of firm as well as also to improve their skills in real estate business.
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To develop a zero profit institute for the poor’s and potential learners which would result a
better future for them and increases the brand reputation as the real estate business requires to
be socially recognized and it would also increase the brand ambassadors for the Earthlink.