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Social Media:
A Great
Opportunity for
Today’s Youth
(Business)
PRESENTATION STRUCTURE
Introduction - This is what I will be talking about.
1 What is Social Media?
2 New Developments in Social Media Today.
3 Strategies, Benefits & Opportunities.
4 How Social Media Can Boost Your Business
5 What can you market other than goods?
SLIDESMANIA.COM
Social Media: A Great Opportunity for
Today’s Youth
FOCUS FOR DISCUSSION
1 What is Social Media
2 New Developments in Social
Media Today..
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
Social Media: A
Great Opportunity
for Today’s Youth
➜ EMMANUEL MEDIA
SLIDESMANIA.COM
I will be talking about this.
Here is where you add your
introduction.
1 What is Social Media
2 New Developments in Social
Media Today..
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
What is Social Media
Social media is a collective term for websites and applications that focus on
communication, community-based input, interaction, content-sharing
and collaboration.
Since social media covers so many different kinds of websites and
applications, the function of these tools also varies. However, most social
media sites start with a user creating a profile, usually by providing a name
and an email address.
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Introduction: What is Social Media?
How Social Media Works
1 What is Social Media
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
Once a profile has been created, users can create and share content. For
instance, an Instagram user with a new account can take a picture and share
it on their profile with a caption. In addition to creating content for their
profile, social media users can find other users whose content they want to
follow or comment on. Depending on the type of social media, a user may
"follow" another user, add them as a "friend," or they may "subscribe" to
another user's page.
5 What can you market other
than goods?
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What is Social Media
1 What is Social Media
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
Social media often uses "feeds" that allow users to scroll through content.
Social media companies use algorithms, based on a user's profile data, to
determine the content that appears and the order that it appears in. The feed
will include content from "followed" users, as well as from entities that pay to
promote their content.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
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Types of Social Media
1 What is Social Media
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
Social networks: People use these networks to connect with one another and
share information, thoughts and ideas. The focus of these networks is usually
on the user. User profiles help participants identify other users with common
interests or concerns. Facebook and LinkedIn are good examples.
Media Networks/ Media-sharing networks: These networks focus is on
content; specializing in letting users share and exchange raw thoughts and
ideas, media networks specialize in distributing content like photographs and
videos. For example, on YouTube, interaction is around videos that users
create. Other media-sharing networks are TikTok and Instagram. Streaming
platforms like Twitch are considered a subset of this category.
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Types of Social Media
1 What is Social Media
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
Review board networks. With these networks, the focus is on a review,
usually of a product or service. For example, on Yelp, users can write reviews
on restaurants and endorse each other's reviews to boost visibility.
Community-based networks: The focus of this type of social network is indepth discussion, much like a blog forum. Users leave prompts for discussion
that spiral into detailed comment threads. Communities often form around
select topics. Reddit is an example of a community-based network.
.
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Did you know?
Popular Social Media Tools and Platforms:
1.
Blogs: A platform for casual dialogue and discussions on a specific topic or opinion.
2.
3.
4.
Facebook: Users create a personal profile, add other users as friends, and exchange messages,
including status updates. Brands create pages and Facebook users can “like” brands’ pages.
Twitter: A social networking/micro-blogging platform that allows groups and individuals to stay
connected through the exchange of short status messages (140 character limit).
5.
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Did you know?
Popular Social Media Tools and Platforms:
1.
YouTube/Vimeo: Video hosting and watching websites.
2.
3.
4.
Flickr: An image and video hosting website and online community. Photos can be shared on Facebook
and Twitter and other social networking sites.
Instagram: A free photo and video sharing app that allows users to apply digital filters, frames and
special effects to their photos and then share them on a variety of social networking sites.
5.
LinkedIn: A place where groups of professionals with similar areas of interest can share information
and participate in a conversations.
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Hi, this is me!
I will be talking about this.
1 What is Social Media
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities..
4 How Social Media Can Boost
Your Business.
5 What can you market other
than goods?
New Developments in Social Media
Today
Social media started as a mere communication and content sharing
platf`orm with personalized content.
Sharing of personal images, videos and other text content.
Today, social media has moved from its traditional settings to a more
visual content and market platform.
Averagely, the youth and teens spend 6 to 8 hours on the various social
media platforms daily.
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Did you know?
1.
2.
3.
4.
5.
NEW DEVELOPMENTS IN SOCIAL MEDIA
➜ Introduction of Streams;- video integration
- Whatsapp Status, Facebook Stories, Instagram Reels and Stories
➜ Integration of E-commerce
- Instagram Shop, Whatsapp Business (Catalogs), Facebook Shop
➜ Streaming integration for live video conferencing and content creation
- Periscope, IGTV, Instagram Live, Telegram Live, Facebook Room
➜ Integration of Audio streams and podcasting feature
➜ Video and audio call integration
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Hi, this is me!
I will be talking about this.
1 What is Social Media
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
Benefits of Social Media
➜ Expand your market domain and audience base
➜ User visibility. Social platforms let people easily communicate and
exchange ideas or content.
➜ Business and product marketing. These platforms enable businesses to
quickly publicize their products and services to a broad audience.
Businesses can also use social media to maintain a following and test
new markets. In some cases, the content created on social media is the
product.
➜ Audience building. Social media helps entrepreneurs and artists build an
audience for their work. In some cases, social media has eliminated the
need for a distributor, because anyone can upload their content and
transact business online. For example, an amateur musician can post a
song on Facebook, get instant visibility among their network of friends,
who in turn share it on their networks.
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Is being on social media enough?
The Strategies; - Do’s and Donts
Focus on the Customer
1.
2.
3.
4.
5.
Another big mistake retailers make is to use social media to talk about what is
important to them rather than talking about what is important to the
customer. Retailers who use social media, for instance, may think it is great to
spread the word about a sale. In some ways, this would be true, but if that's the
only reason you are getting involved in social media, it won't be beneficial. Your
goal should be to provide content that is relevant to your customer and engage
with them to the point that they want to share your post with others.
If you use social media, you need to engage with your customers, involve them
in a dialogue, and ask them for their opinions. Post a picture of two items you
are considering carrying in your store and ask customers which one they like
best. This creates a dialogue that leads to shared posts and engaged followers.
Plus, if you successfully engage with your customers, it will help you better
identify their tastes and preferences.
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Is being on social media enough?
The Strategies; - Do’s and Donts
1.
Images Are Key
2.
Another thing to consider is that the most commonly-shared content on social
media is an image, so it's a good idea to include an image with your posts.
This will dramatically increase your chances that one of your followers will
share the post with their network. While building up a large network of
followers is great, a better measure of social media success is how often your
followers share your content—no matter how many followers you have. This is
the new form of "word of mouth."
3.
4.
5.
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Is being on social media enough?
The Strategies; - Do’s and Donts
1.
2.
3.
4.
5.
You Must Be Active on Social Media
One of the biggest mistakes retailers make is to open up accounts on every
social media platform they think is relevant and then leave them alone with no
activity. In fact, social media users may be turned off by the retailer who opens
accounts and does not engage with clients or the public.
It may be better to not have a social media icon on your website if you are not
going to actively engage with it on a daily basis.
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Hi, this is me!
How Social Media Can Boost Your
Business
I will be talking about this.
1. Market Research
1 What is Social Media
An often-lost marketing strategy opportunity is social media as a tool to
eavesdrop on your target audiences. By listening in on the conversations they
are having, you can build on your buyer persona profile, gaining valuable firsthand insight into their challenges, pain points, aspirations and preferences.
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
This should be your initial objective using social media: Get to know your
audience and influencers before targeting them. Listen and learn before you
participate and you will then know precisely what they are looking for from
social media engagement and be able to deliver that experience.
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Hi, this is me!
How Social Media Can Boost Your
Business
I will be talking about this.
2. Build Brand Awareness
1 What is Social Media
Brand awareness is crucial as you continue to grow your local business. It's
more than just people recognizing who you are and what you sell. Higher
levels of brand awareness evoke emotions and feelings in a consumer. In
other words, no matter if it's helpful information or an amusing story, you're
getting your brand out there and building brand loyalty with your potential
customers. Educating your customers about your brand doesn’t need to be
lengthy or complicated. The more clear and direct your brand, the more likely
your customers will be to engage with it. As social media attention
spans continue to decrease, short-form or “snackable content” is becoming
increasingly popular. Content about your brand that is straightforward and
easily digestible can be passively consumed and shared. The most
successful social media posts are visually engaging and offer immediate
entertainment to the user.
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2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
Hi, this is me!
How Social Media Can Boost Your
Business
I will be talking about this.
3. Generate Leads
1 What is Social Media
Marketers invest significant time and resources in creating content for lead
generation purposes, whether it’s in the form of eBook, blog posts, white
papers or case studies. The value of that content is lost, however, if no one
ever gets to see it.
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
By sharing these pieces out on social media, you amplify reach, strengthen
brand awareness and drive lead generation efforts. Prospects discover your
content on social media channels and go on to convert on your site. Without a
social media marketing plan in place, you’re simply publishing your content
with the hope that somehow, someway, people will find it.
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Hi, this is me!
How Social Media Can Boost Your
Business
I will be talking about this.
4. Nurture Leads
1 What is Social Media
We know that the majority of leads generated are not ready to speak to sales
at initial conversion. They need to be fed with additional content pertinent to
their stage in the buying cycle to guide them through the marketing funnel.
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
Effective social media monitoring can help you nurture known leads through
their buying cycle by keeping an eye on the kind of questions they are asking
and information they are looking for. HubSpot is particularly effective can
create and monitor a ‘leads stream’ based on your CRM information. You are
notified when leads are tweeting about your industry-specific keywords, brand
name or even competitors, allowing you to provide helpful information as they
need it.
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Hi, this is me!
I will be talking about this.
1 What is Social Media
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
How Social Media Can Boost Your
Business
5. Customer Support
When discussing social media as an engagement tool, we often hear the
objection, “But what if they say something bad?”. The reality is that they are
already talking about your business, whether you are there or not, and nonresponsive businesses earn worse reputations than those that do.
Being active on social media allows you to manage these conversations and
deal with compliments, complaints or support queries openly and honestly. In
doing so, you show both existing and potential clients that they can rely on
you to provide support and service post-sale, on the platforms they are most
comfortable with for engagement. Ultimately, there isn’t a good reason not to
get your business active on social networks. Reach out and make
connections through the power of social media, and you’ll be surprised at the
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return on your investment.
Hi, this is me!
How Social Media Can Boost Your
Business
I will be talking about this.
6. Promote Content
1 What is Social Media
You can post items on your social media and wait for people to find them
organically, and you can also create ads to reach specific audiences on social
media that you may not have otherwise. When existing customers or
followers end up sharing or commenting on a promoted post or social ad,
their own network is exposed to your content and is more likely to convert
from a referral from someone they know. Every piece of content has the
potential to reach new audiences and customers. Using social media
advertising can be cost-effective, and will provide metrics and additional
customer insights. Running ads can be a learning curve but they will usually
offer free guidance and can help when creating new marketing campaigns.
Each platform wants you to succeed since that will likely lead to more
advertising spending.
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
SLIDESMANIA.COM
Hi, this is me!
How Social Media Can Boost Your
Business
I will be talking about this.
7. Reputation Management
1 What is Social Media
The more people become aware of your brand, the more they will want to
engage with it on social media by asking questions, leaving reviews, or
commenting. Whether they are good or bad, responding to your audience is
crucial. Social media posts or reviews about your brand can be used to
highlight the positive and tackle the negative before problems arise. There's
no perfect way to respond to a bad review, but you must respond even if it
means admitting your mistake:
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
The owner apologizes and comes up with a solution. This demonstrates the owner's integrity and how
much they value their customers. It may not be the most enjoyable task you're assigned, but responding
to negative reviews allows you to prove your dedication to solving their problems or internal issues.
According to a survey, 96% of people who read reviews of local businesses also read the business’s
response. There are going to be mistakes, but how you respond to them is what matters most.
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Hi, this is me!
How Social Media Can Boost Your
Business
I will be talking about this.
8. Competitor Research
1 What is Social Media
Competitor research is an important component in any marketing campaign.
You can use social media to uncover your competitors' pain points and to
identify opportunities for your business. This type of research also helps you
understand what sets you apart from them. Whatever your products or
services are, you need to call out why customers should choose you over the
competition. Customers are more likely to pay attention to solutions to their
problems.
2 New Developments in Social
Media Today.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
Competitor research doesn't always have to be expensive, time-consuming, or
complicated. There are tools that allow you to follow your competitors and
understand how they use social media, how they interact with customers, and
more.
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How Social Media Can Boost Your Business
1. Market Research
1.
When winter approaches, they head lower down their mountain
homes to warmer temperatures, where they continue to chomp a
2.
2. Build Brand Awareness
3.
It is estimated that more than 50 million kangaroos live there.
They are Australia’s national symbol and appear on postage
4.
5.
3. Generate Leads
When winter approaches, they head lower down their mountain
homes to warmer temperatures, where they continue to chomp a
4. Nurture Leads
It is estimated that more than 50 million kangaroos live there.
They are Australia’s national symbol and appear on postage
5. Customer Support
When winter approaches, they head lower down their mountain
homes to warmer temperatures, where they continue to chomp a
6. Promote Content
It is estimated that more than 50 million kangaroos live there.
They are Australia’s national symbol and appear on postage
7. Reputation Management
When winter approaches, they head lower down their mountain
homes to warmer temperatures, where they continue to chomp a
8. Competitor Research
It is estimated that more than 50 million kangaroos live there.
They are Australia’s national symbol and appear on postage
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What can you
market other
than goods or
product?
Do not limit marketing on social media to just tangible goods.
There is much more to it than mere tangible goods.
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Hi, this is me!
I will be talking about this.
What can you market other than
goods or product?
➜
Special Skills & portfolio
1 What is Social Media.
➜
Knowledge
2 New Developments in Social
Media Today.
➜
Educational resources
➜
Resource review
➜
Creative Content
➜
Personality
➜
Interviews & your views
➜
Events.
3 Strategies, Benefits &
Opportunities.
4 How Social Media Can Boost
Your Business
5 What can you market other
than goods?
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EXERCISE
Self Assessment
1.
2.
3.
4.
5.
Each person should identify a field he or she can identify himself or
herself to?
How active are you on social media?
Identify the most popular cluster of content of persons you follow on
social media.
Does your content target a particular age group or target market?
Everyone sells on social media, what do you sell?
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Available Opportunities
 Knowledge Exposee.
 Substitute for Personal Website.
 Social Media Management for organisations.
 Build Brand Awareness
 Social Media Consultancy.
 Blogging & Vlogging
 Networking - Expose you to personnels who
would never have run into in person.
 Freelancing
 Remote Work that can earn you a living
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How Do I present my skillset and intangible goods?
Through creating visual content
Represent your thoughts or ideas through relatable visual content.
You may need little or no technical knowledge in graphic design to do this.
You can do this yourself at zero cost.
You can get a variety of images to use for your social post online without any
copyright suit. These images are called stock images. You can get these stock
images from freepik, Unsplash, Rawpixel, Pexels etc. These are royalty-free and
can be used for commercial use.
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How Do I present my skillset and intangible goods?
Use Canva to edit and design your post content.
Desist from using music tracks unless you will attach a disclaimer or
credit the owner of the audio file.
Through videos and live streaming feeds..
Keep your page active and make sure there’s consistency
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Free Stock Images for Social Media Content
 Freepik.
 Rawpixel
 Pexels.
 Burst (by Shopify)
 Unsplash.
 Kaboompics.
 Canva
 Flickr.
 Pixabay
 Getty Images
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Free Stock Videos for Social Media Content
 Freepik.
 Rawpixel
 Pexels.
 Burst (by Shopify)
 Unsplash.
 Kaboompics.
 Canva
 Flickr.
 Pixabay
 Getty Images
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Free Educational Resource (Videos & Books)
 Alison.
 Rawpixel
 Torrentgalaxy.to.
 Burst (by Shopify)
 Udemy.
 Kaboompics.
 Canva
 Flickr.
 Pixabay
 Getty Images
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Websites to sell your photos as Stock images
 Freepik Contributor
 Rawpixel
 Burst (by Shopify)
 Kaboompics.
 Flickr.
 Getty Images
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Free Stock Audios for Social Media Content
 https://www.free-stock-music.com/
 BenSound.
 TakeTones
 MixKit
 Pixabay
 Tunetank
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Free Lightweight Editing tool for Social Media Content
 Freepik.
 Rawpixel
 Pexels.
 Burst (by Shopify)
 NCH Videopad.  Kaboompics.
 Canva
 Flickr.
 Pixabay
 Getty Images
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Thank you!
Do you have any questions?
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Credits.
Emmanuel Media:
Ebenezer Essumang
Kwadwo Antwi-Wiafe
Godwin Ohene-Amoako
Lawyer Maxwell
Jonathan Essumang
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