5 Tips to Select the Right Press
Release Services
When choosing a press release services, you want to be sure that they
offer reporting, Email support, Professional editing, and Cost. If you're
not sure how to choose the right company, read our 5 Tips to Select the
Right Press Release Service.
Reporting Should Be Part Of Press Release
Services
Press release services should offer reporting services. These reports can
tell you which press releases were published and by whom. You can also
request detailed information based on your press release's placements in
the media. Reporting helps you determine where and how your release
was covered, which is essential when gaining coverage for your business.
In addition to reporting, press release services can help you generate an
organic range, including interviews and other forms of media coverage.
Support Should Be Available Via Phone And
Email
If you use press release services, you can count on timely distribution.
The company should be able to track placements online. 24-7 Press
Releases sends out press releases the same day, and their reporting
features include links to full-text versions. In addition, the company
offers phone and email support, a knowledge base, and a blog section.
Read through our reviews below to make sure you're using the
exemplary press release service.
Professional Editing Should Be Part Of Press
Release Services
Press releases are an essential part of online marketing and media
relations. Often they are sent via email or website, but they can also be
part of a complete press kit that includes a photograph and a covering
letter. Few people, however, know how to write a press release
effectively. A press release should cover six golden questions journalists
should ask themselves when evaluating a story. Here are some tips for
writing an effective press release.
A press release that contains inaccuracies can sabotage a client's
credibility with the media. A good editor should check facts in each
sentence and spelling and grammatical errors. They should also check
the names and titles of company executives. For example, PR firms have
lost clients for using the wrong CEO's name. The editing process is similar
to grading a test. This is why professional editing should be part of a
press release service.
Cost
Whether you're looking for local or international distribution, there are
many different ways to find the best press release services. Prices vary,
as do the features and distribution methods. While you can choose the
number of publications and outlets you want to reach, you must also
consider how much time and money it'll take to distribute each piece.
Some services provide a set amount of press releases at a fixed price;
others do not. It would help if you also looked into how much the service
charges for other features.
Some companies provide multiple media placements as part of the
package. Some of these services include a professional journalist, who
will write up your press release and send it to different outlets. Of
course, if your company is a new or growing company, you may not
want to invest in press release distribution. Nevertheless, a good press
release distribution service can save you time and money by arranging
multiple placements in trusted outlets. To save money, you can even opt
for a one-time fee for each press release, which is much cheaper than
rewriting the whole thing each time.