1) What are the four stages of data science 2 marks
Problem Identification
Creation of the analytical file
Application of data mining tools
Measurement and implementation
2) You are asked to determine the viability of an acquisition program? What are three metrics that
you would need to determine its viability over a 4 year lifecycle. 3 marks
Acquisition Response rate
Value of customer
Acquisition cost per prospect
Retention rate
Communication costs per customer
# of prospects
3) You are asked why you want to focus your efforts on a retention model for only 10000
customers. In one sentence, describe your reason for doing this. 1 mark
Cost or value per effort X volume of records
Cost/value per effort or per record would be very high
4) An acquisition model was built and deployed. The model performed very well but the marketing
team was unhappy. What are two questions that could have helped to avoid this situation. 2
marks
what is the business objective?
What is your target audience
Model focussing on correct stakeholders
REALLY ANSWERS ARE RELATED TO COMMUNICATION AND ENSURING
THAT EXPECTATIONS OF ALL STAKEHOLDERS ARE ALIGNED
5) In one sentence, describe what you do to improve the situations listed below? 2 marks
a. Work is not being completed as you are working on too many projects
b.
Prioritization of projects
Models and your work are not getting implemented
Establish closer communication between business stakeholder and you the data
scientist/analyst