COMMUNICATION AIDS AND
STRATEGIES
The goal of visual aids is to
enhance the speech and develop
sensationalism.
Examples of Visual Aids
• Models and Objects
• Demonstrations
• Illustrations
(such as handouts, pictures, work of art,
tables and charts)
Examples of Audio visual Aids
• Slides
• Audio tapes
• Video tapes
• Films
Guidelines in using Visual Aids
As a general rule a visual text:
• should have no more than six lines of words;
• Should use phrases more than sentences, and
• Should use a simple typeface
Length of speech + 1 = Maximum no. of visuals
2
• The purpose of a visual aid is to support the
speaker’s discourse and not serve as a barrier to
the listeners.
• Speakers should maintain eye contact to the
listeners and not to the visual aids all the time.
TYPES OF VISUAL AIDS
OBJECTS AND MODELS
• OBJECT – something tangible, a portable object
you can hold while you are discussing.
• MODEL – are scaled representations of the
object
DIAGRAM
• Is an illustration of line drawings
that depict the elements of an
object. Although it does not
present everything but it shows
those sections of a thing that
the listeners need to know.
PIE CHART
• Are made of circles with slices.
These are used to demonstrate
the divisions of the entire pie
chart as well as represent the
partition of the 100% that each
slice will get.
WORD AND NUMBER CHARTS
• Are best depicted using statistics for easy
presentation to the audience. Most speakers
display the salient points of their speech in
outline format as a word map.
BAR CHARTS
• Are being compared
between two or more
values by way of putting
them in horizontal
rectangles.
• In the same manner, COLUMN CHARTS
demonstrate an identical function as bar charts
but are seen through vertical rectangles
LINE CHARTS
• Usually map out the
route of a moving point
and an appropriate for
illustrating changes over
time.
Presentation of Visual Aids
• Chalkboardsor
whiteboards can be
found in most
classrooms.
• The major advantage of
these write – as – you –
go media is spontaneity.
Presentation of Visual Aids
• Flip pads are gigantic writing
tables connected to a
transportable frame.
• Poster board can also be
used for highlighting the
points of your discussion
Presentation of Visual Aids
• Projectors the best way to
view images for large
audiences
OTHER ELECTRONIC MEDIA
TAPE RECORDER
CD PLAYER
FILMS
VIDEO TAPES
POWER POINT
• Economical and most effective
• Gives focus to the audience since
the slides moves in an
appropriate time
Effective application of visual aids
1. Readying the visual aids ahead of time and mastering these tools
before using them.
2. Keeping visual aids easy to understand and simple.
3. Making visual aids to be readable, seen, and heard.
4. Making video recorders, overhead projectors, slide and film
projectors as well as screens to be available before the
presentation
5. Fitting the visual aids as to the size of the room where light
adjustments are made.
6. Putting visual aids to enhance the speech
7. Talking to the audience and not only the visual paraphernalia.