Starter Activity
TASK- Watch the advert to answer the following questions:
1. How do they try to sell their product?
2. Do you think it is a good or bad influence? Why?
CLIP: https://www.youtube.com/watch?v=LyIzcg06pKA
Date
How does the media influence our ideas?
Learning Objectives:
To understand what is meant by
the mass media and identify its
different types.
To explain how the mass media
can be both a positive and
negative influence.
To investigate how one
particular advert appeals and
conflicts with our values.
What are the different types of mass media?
TASK- In pairs make a list of as many types of mass media that you can think of.
5 Minutes
What is the mass media?
• Mass Media is all media technologies including the
internet, television, film and radio which are used to
communicate to lots of people (the masses).
• It is used for:
- Advertising
- Marketing
- Propaganda
- Public relations
- Entertainment
Is the mass media a positive or negative
influence?
Advert
Good or bad influence?
Why?
A
B
C
D
E
F
G
H
TASK:
1 Minute per
1. Make a copy of the table above.
table
2. Each station shows a different advert. Decide whether you think it’s a good or bad influence.
3. Fill in the table as you go around the room.
A.
B.
C.
D.
E.
F.
G.
H.
Is the media a positive or negative influence
on our lives?
TASK:
1. In pairs you have been given one advert to study.
2. You are going to produce a presentation or poster that covers the following:
What is this advert trying to sell?
How does it try to sell it?
What are its positive and negative influences?
What values (e.g. uncertainty, excitement) does it
appeal to?
 Do you share these values? Are these in conflict with
any of your values?
 Do you think it is a positive or negative influence? Why?




Planning your presentation
TASK:
1. Read the task sheet.
2. Discuss and think about how you might answer each of the questions.
3. Produce a rough layout for your poster.
10 Minutes
Date
How does the media influence our ideas?
Learning Objectives:
To understand what is meant by
the mass media and identify its
different types.
To explain how the mass media
can be both a positive and
negative influence.
To investigate how one
particular advert appeals and
conflicts with our values.
Plenary
TASK- List three things that you have learnt today.
Starter Activity
TASK- Summarise what we learnt last lesson into 3 bullet points.
Date
How does the media influence our ideas?
Learning Objectives:
To understand what is meant by
the mass media and identify its
different types.
To explain how the mass media
can be both a positive and
negative influence.
To investigate how one
particular advert appeals and
conflicts with our values.
Creating your presentation
TASK:
1. Work in pairs to create your presentation which answers the following question: ‘Is the media a
positive or negative influence on our ideas?’
25 Minutes
2. Be prepared to present your poster to another pair (in a 3 minute time limit).
Presentation Time!
TASK:
1. Present your main findings from your poster to another pair (3 minute time limit).
2. The other pair will assess your presentation using the Review Form (red pen).
3. Swap over and repeat.
10 Minutes
Date
How does the media influence our ideas?
Learning Objectives:
To understand what is meant by
the mass media and identify its
different types.
To explain how the mass media
can be both a positive and
negative influence.
To investigate how one
particular advert appeals and
conflicts with our values.
Plenary
TASK- Work in pairs to award yourself a level. Write one sentence to explain why you selected that
level (green pen).