AWS Business Insight
An AWS function that develops cloud strategies to maximise
business value for customers
Muneeb O. Ahsan – AWS - Head Of Business Insight
Why Engage With AWS Business Insight
Customers Engage Us When Seeking To Explore The
Business Value Of Transformation With AWS
Go To Market Faster
New Digital Business Model
Transformative IT Architecture
Enterprise App / Infra. Transformation
Help define a Cloud Strategy from a business perspective
e.g. How will Cloud impact the new business model?
We can advise on the optimal architecture blueprint to
underpin transformation. This can include commercial
licensing impacts across major Enterprise vendors like
Oracle, SAP, and Microsoft.
Justify Change
Executive Level Business Case
Gain Greater Control
Public vs. Private vs. Hybrid Cloud
Support clients to build board level business cases and
analysis beyond costs and taking into consideration the
value of client specific goals.
Compare different cloud models to identify the optimal
location for workloads based on performance, cost, security,
operational management and other strategic factors.
De-Risk Change
Risk Analysis
Increase Cloud Capability
IT Sourcing & Partner Strategy
Analysing of risk of change, across the project change
portfolio. We can also advise on the optimal sequencing of
change to maximise value and return.
Identify the best sourcing strategy and AWS partner to
manage the IT lifecycle e.g. Design, Build & Run.
© 2019 - Amazon Web Services- Business Insight Function - its Affiliates. All rights reserved
EXAMPLE OUTPUTS
How We Address These Challenges
1
Case for Change: We create a compelling case
4
Strategic Options: We identify options, analyse to
for change supported by an industry peer-benchmark
make recommendations
2
Transformation Opportunity Size: We identify
5
Forecasted Demand: Our focus is on the future.
the opportunity across all of IT
We convert business demand into IT demand
Strategic IT Options Analysis
Option 1: Hybrid Cloud
Option 2: Public Cloud
Option 3: Commodity Refresh
Option 4: Do Nothing
Total Cost of Ownership (5y)
R 225m
R 170m
R 168m (excl M&F)
R 145m (excl M&F)
Operational Expenditure (5y)
R 221m
R 129m
R 127m (excl M&F)
R 113m (excl M&F)
R 122m / 35%
R 177m / 51%
R 179m (excl M&F) / 52%
R 202m / 58% (excl M&F)
Net Savings from As-is (5y)
Total Benefits (5y)
Migration Effort / Workload
Impact
R 175m
R 251m
R 261m
R 285m (incl M&F)
•
High - 7 out of 12 applications
•
and all Oracle Databases will
need to be re-implemented and
re-platformed from SPARC to
x86.
High - 7 out of 12 applications and •
all Oracle Databases will need to be
re-implemented and replatformed
from SPARC to x86.
Very Low - Applications and
Databases remain on existing
platform architectures.
•
Low - 4 out of 12 applications will
need to be re-platformed from x86
to SPARC. EPM will need to be
supported by Wintel platform. No
migration required for Oracle
Databases.
•
High – Critical business
applications such as Omipay,
EBS and Silica as well as all
Oracle Databases will need to
be re-implemented and replatformed.
•
High – Critical business applications •
such as Omipay, EBS and Silica as
well as all Oracle Databases will
need to be re-implemented and replatformed.
Very Low – Current applications
and Oracle Databases will remain
on the same architectures and just
require a technical migration.
•
Low – Certain critical business
applications such as Fusion and
Flexcube will need to be reimplemented and re-platformed.
Implementation Risk
13
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
© 2019 - Amazon Web Services- Business Insight Function - its Affiliates. All rights reserved
3
Value Mapping & Prioritisation: We link back
6
CxO Business Case: This goes beyond TCO.
to the customer’s business priorities and KPIs
We quantify business benefits
Results - Key C-level Strategy Engagements
AI & Data Strategy
Cloud Strategy
Cloud Transformation Value Benchmark
AWS Transformation Value
Benchmark
4
Cloud & Data Strategy
Cloud Transformation Value Benchmark
Cloud Strategy
Cloud Transformation Value Benchmark
SaaS go-to-market strategy
Cloud Strategy – DC Exit
© 2020, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Cloud Strategy
Cloud Transformation Value Benchmark
EDP Strategy & Forecast
Usage To Lines Of Business
We combine strategic
top-down industry
analysis with bottom
up technical
architecture to earn
trust and accelerate
customer decisions.
Smart City Strategy
*Based on post engagement survey of customers
**Based on % of engagements
Our Customer Engagement Approach
Developing Your Cloud Transformation Strategy With AWS
Why Change? What Is the What Strategic Options Do
Opportunity Size?
We Have?
STRATEGIC OPTIONS
ANALYSIS
Exec. Sponsor
STRATEGIC CASE FOR CHANGE
Analysis & Outputs
How Can We Transform?
What Does The Business
Gain From Transforming?
TRANSFORMATIVE
ARCHITECTURE
Who Will Deliver The
Transformation?
BUSINESS CASE FOR
TRANSFORMATION
NEXT GEN. SOURCING
STRATEGY
AWS INNOVATION ROADMAP


CEO / CIO / Board
Line of Business Leads
Business Analysis

Industry Trends Driving

Business Drivers For Change
Benchmarking

Industry Peer Spend
Benchmark

AWS Transformation Spend
Benchmarking
Business Value Workshop
 The Customer Vision
 ‘Size of the prize’ range
 Business value quantification
(risk, agility, go-to-market etc.)
1 Week


Cxo / Board
Line of Business Leads
Joint Hypothesis Formulation

Current State Analysis

Strategic Alignment With Business
Aims

Stakeholder Alignment & Strategy
Ownership
Solution Options Analysis

Cost

Risk

Benefits
Strategic Recommendations


CIO, COO, Head Of Ops.
Head of Infra. / Apps.
Enterprise Cloud Architecture

Target State Analysis

Target Solution Blueprint

Data Management & Security

IT Operating Model Org. Sizing &
Capability Gap Analysis

Transformation Roadmap
2 Weeks
© 2019 - Amazon Web Services- Business Insight Function - its Affiliates. All rights reserved
2 – 3 Weeks



CIO, CFO, CEO, Board
Head of Infra. / Apps.
Line of Business Leads
Business Benefits Beyond TCO

Agility

Go-to-market

Risk Mitigation

Regulatory

Cost Avoidance

Innovation

Etc.

Internal / External Cost Of
Change

ROI, NPV

AWS Commercial Programs
e.g. MAP, EDP
Cloud Demand Forecasting



CxO / Board
Line of Business Leads
Vendor Management
Sourcing Strategy

Insource vs. Outsource vs.
Managed Service

Mapping capabilities against
service providers

Delivery eco-system & delivery
model
1 Week
Next Steps
 Executive Sponsorship:





AWS Executive Sales Sponsorship
Executive Client Sponsorship
Client Domain / Line-of-Business Access
Intensive Collaboration Across AWS Teams
Customer Engagement Pitch
 Get In Touch – Muneeb O. Ahsan
munahsan@amazon.com
+447825 85 11 88
How Far Along Is Your Digital Journey?
Perception
IT Brand
Business
Value
Agility
Attributes
Capabilities
1 - Traditional Business
IT seen as in conflict with desire to provide
1
non-traditional new customer facing digital
services
5 – Digital Business
IT Seen as an innovation centre co-creating
5
opportunities for new customer –facing
digital services.
IT investment viewed as essential to
creating business value from customerfacing digital services
1
5
Inflexible adherence to engineering
processes. Focussed on quality and
reliability
1
5
Differentiated approach based on pace
layering allows change when needed at
managed cost and managed risk.
Silo-based architecture. Network-centric.
Internal IT Support focus.
1
5
Architecture processes and competencies
are adaptive and enable reuse. Data
analytics and content focus.
IT investment viewed as “dead money.”
Culture
Incremental change, engineering
focussed processes culture. No
acceptance of failure.
1
5
Customer usage-centric, go-to-market
focus, risk tolerant entrepreneurial
culture for new customer facing digital
services.
Process
Multiple processes using gated steps for
investment and development approval
1
5
Simulation, optimisation and complex
event processing. Decentralised model
with local empowerment
IT, platforms and networks have separate
management and operating functions with
minimal function synergy
1
5
Collaborative management of design,
operate, development and testing for new
customer-facing digital services.
Structure
© 2019 - Amazon Web Services- Business Insight - its Affiliates. All rights reserved
Business Transformation Requires A Strategy Which
Combines Top Down & Bottom Up Thinking
Market & Customer
Demand
What Are The Key Market Trends
Influencing Change?
CEO
To Address Market Changes, Where
Should Change Start From?
CxO
Line of Business Lead
Why Change?
Business Strategy
AWS
Cloud
What Strategic Options Do We Have?
Strategy
Application &
Infrastructure
Roadmap
IT Operating Model
Supply
How Can We
Transform
Who Will Deliver The
Transformation?
© 2019 - Amazon Web Services- Business Insight - its Affiliates. All rights reserved
How Will Applications & Infrastructure
Underpin & Enable The Business
Strategy?
Who Will We Deliver Applications &
Infrastructure To Support Business
Services?
CIO
IT Director
Enterprise Architect
Programme
Management
Enterprise Architect