SUMMER INTERNSHIP REPORT
GENESIS LUXURY FASHION PVT. LTD.
PROJECT REPORT ON BUSINESS OPERATIONS OF
PAUL SMITH AND LUXE BRIDGE
20TH JUNE- 30TH JULY 2018
SUBMITTED BY:
APARNA GUPTA
20162024
BBA 2016
INTRODUCTION
Internships provide one with the building blocks needed for a prosperous future. Many internship
opportunities help set the foundation for one’s career. It is important to choose an internship
based on your interests and career prospects.
After a successful internship in Marketing last winter, I was intrigued to do an in-office
internship and experience the real-work environment with professionals and understand the
routine and functioning of a company. I believe that an in-office internship has a lot to offer and
prepare me for the challenges ahead in life. However, I was not too sure about the department I
wanted to work in.
As an intern, I got the opportunity to work with Genesis Luxury Fashion Pvt. Ltd. in Gurugram. I
applied for numerous internships on Internshala and received an interview call from Genesis
Luxury Fashion Pvt. Ltd. for an internship opportunity with the business head of the two most
iconic brands: Paul Smith and Luxe Bridge. I was lucky enough to get this chance of working
with a highly experienced and knowledgeable mentor. While struggles are a necessary part of
everything that one decides to take up, my experience taught me much more than I could have
imagined.
ABOUT THE ORGANIZATION
Genesis Luxury Fashion Pvt. Ltd. was established in the year 2007 for marketing and distribution
of international Luxury Labels within India by India’s leading fashion conglomerate, Genesis
Colors – the fashion house behind premium designer labels Satya Paul and Bwitch. Genesis
Luxury brings to India, the British Label Paul Smith, Italian handcrafted leather bags and
accessories by Bottega Veneta, the quintessential blend of classic American style with a richness
of New York spirit, Coach, the red-carpet favorite Jimmy Choo, luxury apparel and accessory
brand Michael Kors, and many more.
OBJECTIVE
The primary objective of the internship was learning how to manage business operations of two
classic brands: Paul Smith and Luxe Bridge. I realized that my responsibilities were very diverse
and ever-changing and that I had to work with full dedication and deliver results.
-Improve business skills such as teamwork, communication and problem solving.
-Develop a work ethic and professional demeanor.
-Assist in day to day operations and other tasks.
-Develop professional contacts and gain maximum knowledge from different departments.
TRAINING
On 20th June, 2018, I was called for an interview with the HR head, Ms. Suchita Aishwarya. The
day was very important for me as I had a golden opportunity and I knew that I would have to
give my best. It was 11 a.m. by the clock and I reached the office on time. To my amaze, the
office was huge and beyond expectations. Situated in the busy city of Gurugram, I was confident
that I would get to work with professionals and enhance my business acumen and skills. Within
some time, my interview was taken, and I was instructed to wait for the final selection decision. I
was informed that I had been selected and would have to begin the work the same day. I was
excited to work in such an amazing workplace. After being introduced to the business head and
my mentor, Ms. Viji Mishra, she welcomed me to the team and assigned me a task. The journey
ahead seemed to be challenging, but one that would surely be interesting and prove to be a
fruitful learning experience.
PROJECT 1: Managing Product Catalogue for Paul Smith
My first task was to design product brochures for Paul Smith and manage the catalogue. Paul
Smith is a British label that has always stood apart with the principle of “classic with a twist”. I
was given Autumn-Winter’18 order file containing almost 1500 products with all the details
ranging from the product description to style barcodes for the product, etc. While my job was to
attach product images by searching the product code on Paul Smith’s website, I was able to find
only a few as they were not yet uploaded on the website. Simultaneously, my mentor emailed a
set of files which contained images of most of the products.
The same day, my mentor was travelling abroad for a week. Terrified I was as it was my first
day, but, I knew that I had work and that my mentor would always be available over phone and I
could contact her in case I had any query. I was delighted to work on this project. I finished
inserting quite a lot of images in a span of three days and the next task was to insert available
stock quantities for its two stores in Delhi and Mumbai. It was difficult to communicate with my
mentor, but she was kind enough to send me the email of one of her team members who would
send me the excel stock file. Using my excel knowledge, I successfully inserted the quantities in
the columns. I checked and rechecked the file to ensure that there was no error. While this was
something, I did in the absence of my mentor, I realized that nothing is impossible if we do it
with dedication and follow the right approach.
PROJECT 2: Retail Operations at Luxe Bridge
The next project was one of the most interesting tasks one could do in an internship. With the
opportunity of working full time in an office, I was also exposed to the operations of a retail
store. On 27th June, 2018, I was instructed by my mentor to visit the retail store of Luxe Bridge
located at Ambience Mall, Gurugram. The experience of working at the retail store was
something that I had never had before. Guided by optimistic co-workers, I was able to
understand the nuances of dealing with customers and their desires. Working at a luxury
handbags and accessories store and offering women with what they wanted to purchase was not
easy but gradually, I learnt how to tackle different customers. I also learnt that the key to selling
luxury items is the emphasis on exclusivity, presentation and attention to enrich the perception of
the product in the eyes of the customers.
PROJECT 3: Designing Uniforms for Luxe Bridge Store Employees
Luxe Bridge is a well-known brand for many women. A store employee selling luxurious items
is required to be presentable at all times. The next task during my internship was to design
uniform for the both men and women employees. I made a presentation containing various styles
and designs. For women, the uniform was formal dresses, formal shirts, skirts and trousers and
elegant scarfs around their necks, while, for men, I decided on keeping some formal shirts and
trousers, cardigans, and mandarin collar smart jackets. This was something that really helped me
discover my interests. I choose the best outfits for both men and women by browsing sites and
compiled it into a presentation. My mentor appreciated my work and selected quite a lot of styles
from the same, while, rejecting some too. During this, I interacted with the procurement manager
who lined up meetings with some uniform vendors. While, my mentor used to be extremely busy
and could meet only about one or two vendors initially, she showed confidence in me and
instructed me to take up meetings with the remaining vendors all by myself. She also pushed me
to take up this work as something that I would do for my own business and not just a mere
internship task.
I interacted with five more vendors and explained them our needs according to the presentation.
They often carried apparel samples and fabrics with them. With the little knowledge that I gained
during the initial meetings, I selected fabrics and colors similar to what my mentor wanted and
what was in the presentation. The meetings were challenging, yet successful, and we received
price quotations from some vendors. I compared the quotations sent by the vendors to ensure that
we get the best quality and the best prices.
I was glad that I could make such an immense contribution to designing uniforms for a brand
like Luxe Bridge.
PROJECT 4: Designing Handbook for Luxe Bridge Brands
In the last two weeks of my internship, I designed an internal handbook for Luxe Bridge while
carrying out some other daily routine operations and follow-ups with the uniform vendors. The
internal handbook was a training guide for new employees to make them aware of the company
and its brands. Luxe Bridge is a collection of more than ten brands: Coach, Cavalli Class,
Michael Kors, Coccinelle, Furla, Kate Spade, March Jacobs, and many more. Initially, when I
was told that I was required to design the manual, I was not sure if I would be able to match the
expectations of my mentor, but I took it as a challenge. It took me about two weeks to design the
handbook for so many brands as it involved a lot of changes. While designing the handbook, I
discovered a flare for designing and became much more interested to do even better each day.
My mentor also introduced me to the marketing head, Ms. Misbah Hussain to guide me for this
work. She took out time from her busy schedule and helped me design it by paying attention to
every aspect carefully and tell my mistakes. My work was appreciated by a lot of people. Apart
from keeping it as a manual for the new employees, the handbook was appreciated and, it was
decided that it would also be kept in the Luxe Bridge stores for customers and other guests. This
gave me a new confidence and zeal to work harder in life and achieve new heights.
KEY LEARNINGS
An internship is just the first rung on the ladder to a great career. But it is also the perfect place
to hone your skills and learn about different fields. This internship taught me to look at the realworld perspective with a broad spectrum and not restrict myself to just one project or one field. It
allowed me to build a strong relationship with my mentor, meet professional people, perfect my
time management skills, improve my communication, and explore more about my future career
goals.
It is often said, “Remember that internship is an opportunity to see what’s happening in the field,
regardless of what’s being taught in your courses, one wants the hands-on experience.” I believe
this was a perfect start to navigating the business world through practical exposure and make the
most of the opportunity.
With each task that was assigned to me, I was able to learn something new each day and work on
my strengths and weaknesses. This internship taught me much more than I could have expected
to learn. With the diverse tasks, I was able to discover my skills and realized that nothing is
impossible with sincere dedication and hard work. This also helped me boost my confidence of
interacting with new people everyday and working with them.
CHALLENGES
While I faced difficulties in the beginning, I knew that I would gain a valuable experience and
felt motivated to explore a new day and take up new challenges. I believe that we grow when we
encounter difficulties and hence emerge stronger.
During my internship, I faced a lot of challenges. One of the main challenges I faced was during
the meetings with the uniform vendors. Selecting the best quality fabrics was initially difficult
since I had very little but I got the flare of it later. Retail operations at Luxe Bridge posed a few
challenges in terms of dealing with the needs of the women customers but gradually I learnt the
hard way what it takes to be working in a store. Unaware of the description of the products, I
took some time to learn about the products and understand the need of the customers. Apart from
this, I faced some other challenges but learnt how to overcome them with each day.
CONCLUSION
It was a great experience working at Genesis Luxury Fashion Pvt. Ltd. I was given full attention
and guidance throughout the tenure of my internship. It helped me in building my confidence
both at personal and professional front. During my internship, I learnt how to overcome difficult
situations and challenges that came along every day. I explored new possibilities with regard to
my potential and interests as I rode the path. My experience of interacting with professionals
from different departments and fellow interns everyday has given me a lot of exposure and
helped me grow as a person. I have learnt that this is just the beginning of my journey to
becoming a successful entrepreneur and that I have a long way to go.
ACKNOWLEDGEMENT
I would like to take the opportunity to thank my project mentor, Ms. Viji Mishra for her
continuous supervision, support and guidance throughout the tenure of my project despite her
busy schedule. She shared her experience which proved to be very useful for me. Discussions
with her always encouraged and motivated me to work out of my comfort zone and deliver
results. Her knowledge and teachings helped me in handling the project, dealing with different
situations and understanding the objective of my work better.
I would also like to thank the marketing head, Ms. Misbah Hussain for her complete dedication
& support and helping me in carrying out the project successfully. I would also like to thank Ms.
Suchita Aishwarya for giving me the opportunity to intern with Genesis Luxury Fashion Pvt.
Ltd.