DIGITAL MARKETING CIA 4 WEB ANALYSIS A Report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration By S PRANAV 2127826 STUTI GUPTA 2127854 FEMI MATHEW 2127836 IMRAN KHAN 2127815 SREEPRIYA DAS 2127853 SHASHANK PB 2127865 ALAN TOM 2127803 Under the Guidance of PROF. SABA FATMA MBA PROGRAMME SCHOOL OF BUSINESS AND MANAGEMENT CHRIST (DEEMED TO BE UNIVERSITY), BANGALORE MARCH 2022 WEB ANALYSIS Market research is a method of attempting to comprehend consumer behaviour. This is carefully collecting data on individuals or companies – a market – and evaluating it to better understand the needs of that set of people/companies. This form of research can be done in-house by the company or outsourced to a market research firm. Four Major market research companies are: NIELSEN IQVIA KANTAR GARTNER NIELSEN Nielsen Holdings Inc. is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. Nielsen was founded in 1923 by Arthur C. Nielsen, who invented an approach to measuring competitive sales results that made the concept of "market share" a practical management tool. The company was originally incorporated in the Netherlands and later was purchased on May 24, 2006, by a consortium of private equity firms. Nielsen is a global, independent measurement and data company for fast-moving consumer goods, consumer behavior, and media. With a presence in more than 100 countries and services covering more than 90% of the globe's GDP and population, Nielsen provides clients with data about what consumers watch (programming, advertising) and what they buy (categories, brands, products) on a global and local basis and how those choices intersect The company's operations span developing and emerging markets worldwide, in more than 100 countries. According to SEC records, on February 26, 2015, Nielsen N.V., announced that its board of directors unanimously approved a proposal that resulted in a change in the company's legal domicile, from the Netherlands to the United Kingdom. [7] Upon approval, the company became incorporated under English law and was registered as a public limited company to be named Nielsen Holdings PLC. Headquarters: New York, United States Founded In: 1923 Employees (2018 and 2019): 46,000 Core Services: Measurement and data analytics – Consumer Purchasing Measurement & Analytics; Media Audience Measurement & Analytics. The former includes Retail Measurement Services, Consumer Panel Measurement, and Analytical Services while the latter includes key activities of Planning, Activation, Audience Measurement, and Advertising Effectiveness. Revenues: USD 6.5 billion IQVIA IQVIA, formed through the merger of IMS Health and Quintiles, is a Human Data Science Company serving the life sciences industry. The company has been able to integrate information, analytics, domain expertise, and technology through its IQVIA CORE solution, thereby enabling its clients to tap into a deeper understanding of human behaviors, diseases, and scientific advances. Headquarters: North Carolina and Connecticut, United States Founded: 2016 Employees: 58,000+ (2018); 67,000 (2019) Core Services: Research & Development Solutions, Technology & Analytics Solutions, and Contract Sales & Medical Solutions. The Technology & Analytics Solutions offerings include Technology platforms, Analytics and consulting services, and Information offerings. Revenues (Technology & Analytics solutions): USD 4.1 billion (2018); USD 4.5 billion (2019) Clients: The company serves other companies from the life sciences industry including pharmaceutical, consumer health, device and diagnostic, and biotechnology. Nearly all of the top 100 global biotechnology and pharmaceutical companies, measured by the revenue, are its clients. Kantar Kantar, a part of WPP, is a data, insights, and consulting company. The company offers its services across the entire lifecycle of sales and marketing with research solutions ranging from in- depth qualitative research expertise to the latest AI-based technology. In April 2019, Kantar unified all its legacy brands, including Kantar Consulting, Kantar IMRB, Kantar Health, Kantar Media, Kantar Public, Kantar Millward Brown, Kantar Worldpanel, Kantar TNS, Lightspeed, all country-specific brands into Kantar. Further, WPP sold Kantar’s 60% stake to Bain Capital in Dec 2019 and hence shown as discontinued operations by the WPP group as of Dec 31, 2019. Headquarters: London,UK Founded: 1993 Employees (2018 and 2019): 30,000 Core Services: Research capabilities include Consumer Panels, Data Solutions, Managed Services including Survey Design & Fielding, DIY Solutions, Panels & Audiences, Virtual Reality, Eye Tracking, and Behavioral Sciences. Revenues: USD 3.4 billion (2018); USD 3.0 billion (2019) GARTNER As a member of the S&P 500, the company is engaged in providing research and analysis solutions to the computer software, hardware, communications, and related information technology industries. The company research services are offered through a subscription-based model that includes ondemand access to published research content, direct access to a network of approximately 2,300 research experts located globally, and data and benchmarks. Headquarters: Connecticut, United States Founded In: 1979 Employees: 15,173 (2018); 16,724 (2019) Core Services: Research, Conferences, and Consulting. Research service is offered to clients through reports, briefings, access to its research experts, proprietary tools, peer networking services, and membership programs. Revenues (research segment): USD 3.1 billion (2018); USD 3.4 billion (2019) Social network distribution NIELSEN IQVIA KANTAR GARTNER LinkedIn YouTube Twitter face book Whatsapp Others 34.25% 29.00% 19.88% 16.87% - - 93.52% 2.28% 1.86% 1.03% - 0.70% 61.24% 14.72% 8.13% 6.24% 6.06% 3.61% 69.89% 7.57% 7.04% 6.71% 2.37% 6.41% Comparison between the four firms Company Core Services Geographical Spread Number of Clients Reven ue (USD bn) #Empl oyees Nielsen Measurement and data analytics 100+ countries Consumer purchasing measure ment & analytics; media audience measurement & analytics 20,000+ 6.5 46000 IQVIA Advanced analytics, contract research services, and technology solutions to the life sciences industry 100+ countries 8000 4.5 58000 Kantar Brand & marketing communications research through quantitative studies and qualitative research - social media monitoring, consumer and shopping behavior, advertising effectiveness, public opinion 90 countries - 3 30000 Gartner Research reports, proprietary tools, briefings, membership programs, and peer networking services 100+ countries 15600 3.4 15173 References https://www.similarweb.com/search/?q=nielsen https://www.kantar.com/ https://global.nielsen.com/ https://www.iqvia.com/ https://www.gartner.com/en
