Delos Santos, Kristine P.
Samonte, Shyrill S.
Company Profile
A. Brief History
Justine’s Dress Shop and Barong was founded by Oliver Hernandez, it was in July 2015
that he decided to launch their business. Specifically, during that time, Mr. Hernandez took a trip
to Lumban Laguna. During his trip, he saw that Barong clothing will be a successful business in
that town because Lumban, Laguna was known to be the producer of nice and elegant barong
in the Philippines. After several discussions with the owner of the store, he clearly understood
that a similar business would enjoy significant success in his hometown. Their physical store is
placed at a high-way location in the said hometown.
B. Mission and Vision
Vision
By enabling innovation and design to deliver ultimate client pleasure, we want to
be a worldwide leader in fashion-knit and fashion outerwear. For our business partners,
customers, and employees, we aspire to be a caring and well-managed firm, as well as a
responsible corporate citizen in our society.
Mission
To lead, improve, and deliver the best-value goods and to worldwide customers
by innovating and leading.
To differentiate ourselves through our branding in order to remain ahead of
fashion trends, market shifts, and cutting-edge technology.
To improve the quality of clothing for our consumers, workers, and business
partners.
C. Goals and Objectives
Find Reliable Distributors
-
As a clothing line, you should find reliable distributors who will expose your label
to the market.
Identify Consumer Trends
-
If you want to succeed as a clothing line, then it is in your best interest to remain
relevant. This is one of the long-term goals for a clothing business.
Remain to be a Profitable Business
-
One of the most important business goals you will ever have, whether you’re
running a clothing line or any other kind of business, is maintaining a profit.
Get Recognition for the Brand
-
In the fashion industry, branding is one of the most important fashion goals.
Increase Social Following
-
In our age of social media, the importance of social media to your clothing line
business cannot be overstated
Test New Ideas
-
In order to keep your clothing line innovative and fresh, you need to constantly
test out new business ideas and market ideas.
D. Product/Service Offering
Below is Justine’s Dress Shop and Barong’s initial list of products in a category of old and
modern type. Where appropriate, items are offered for kids to adult ages.
Old type:
●
Pinukpok
●
Baro cerrada, also known as Americana cerrada
●
Barong mahaba
Modern type:
●
Pierre Cardin barong
●
Polo barong
●
Gusót-mayaman and linen barong
●
Shirt-jack barong
Marketing Plan (5 years)
A. Target Market
We will primarily target the following three customer segments:
Wealthy Parents: The store will attract wealthy parents looking to dress their children
fashionably.
People in their 20s or 30s: Whether or not they have children themselves, this customer
group has friends and siblings who begin to have children and will be purchasing clothes
for them as gifts. This is also the group of people who would use barong on different
occasions.
Grandparents: Grandparents will seek out high fashions for their grandchildren at
Justine’s Dress Shop and Barong’s.
B. Distribution Channel
2022
2023
2024
2025
2026
In Justine’s
Dress Shop and
Barong, they just
sell their product
around their
area. And
expecting
customers 10
miles radius
away.
The following
year, they now
promote their
product online
and their
customers keep
increasing.
In the 3rd year,
they will be
known by a lot of
customers from
other
municipalities
and they will be
recommended a
lot.
In the 4th year,
they now deliver
products in a lot
of areas and
they are well
recognized by
how amazing
their product is,
they also have a
lot of workers
and they
upgraded their
workplace.
Their 5th year,
they have built a
lot of branches
in different areas
in Laguna. And
they have stores
inside different
malls.
C. SWOT Analysis
STRENGTHS
-
Wide range of products
Diversified community presence
WEAKNESSES
-
Sometimes too dependent on new
fashion trends
Too dependent on third party suppliers
-
OPPORTUNITIES
-
THREATS
-
Their potential buyers are improving
his/her clothing style.
Formal gatherings of potential
customers
A lot of competitors
The quick change of fashion trends.
D. Competitive Analysis
Justine’s Dress Shop and Barong enjoy several advantages over its competitors. These
advantages include:
5 Below Focus: Justine’s Dress Shop and Barong will focus more on clothing for children
5 years of age and younger, which is the fastest growing market segment by revenue. By
focusing on younger children, they are able to carry a wider variety of high-end products
for these children.
Management: Our management team has years of children’s clothing retail experience
that allows us to sell to and serve customers in a much more sophisticated manner than
our competitors.
Quality of Materials: Natural fibres are always superior to synthetics. And certainly they
have admirable qualities – cotton is naturally breathable; it’s warm in the winter and cool
in summer; depending on how it’s woven, it can be hard-wearing. Wool is highly
insulating relative to its weight.
Below are the competitors of Justine’s Dress Shop and Barong and their price
differences:
Shop
Filipiniana
Barong
Justine’s Dress Shop and
Barong
₱4,000-6,000
₱1,500-3,000
RABACCA Gowns & Barongs
₱5,000-8,000
₱2,000-4,000
Maganos Embroidery Barong
and Filipiniana
₱4,000-7,000
₱2,000-5,000
Maricetela Couture GOWNS
BARONG TUXEDO
₱4,500-7,000
₱2,500-5,000
We can see here that Justine’s Dress Shop and Barong have an advantage in the
pricing of their products, however, Maganos Embroidery Barong and Filipiniana is a strong
competitor because the prices of their products are almost the same. Mariecetala Couture
GOWNS BARONG TUXEDO is also a strong competitor in terms of the same variety of
products.
E. Marketing Strategies
Strategy
2022
2023
2024
2025
2026
Product
Strategy
Justine’s
Dress Shop
and Barong
expects its
target market
to be
individuals
living within a
10-mile
radius of its
store.
Justine’s
Dress Shop
and Barong
will blanket
neighborhood
s surrounding
its locations
with direct
mail pieces.
These pieces
will offer
discounts
and/or
provide other
inducements
for people to
visit the
store.
We will
contact all
local and
area
newspapers
and television
stations and
send them a
press release
describing
the opening
and unique
value
proposition of
Justine’s
Dress Shop
and Barong’s
Justine’s
Dress Shop
and Barong
will maintain
a website
and publish a
monthly
email
newsletter to
tell
customers
about new
events,
products, and
more.
To better
improve the
products of
the shop. The
reviews and
feedback of
the
customers
will be used
as a
reference to
improve the
product’s
quality.
Place
Strategy
The physical
store will be
used as the
storage and
showroom of
the dresses
and barongs.
It will also be
used as the
place where
the dresses
and barongs
are tailored.
Justine’s
Dress Shop
and Barong
will establish
retail stores
in different
areas to cater
to the
increasing
demand of
the products.
The shop
would
expand their
distribution
channels and
put their
products in
different
department
stores inside
different
malls.
Expanding
the physical
store to cater
the large
capacity of
production
and the
storage of
large
quantities of
products.
Establish
own stores
and kiosks in
different
malls in a lot
of areas in
the province.
Promotion
Strategy
The shop will
use different
social media
Discounts
would be
offered from
Tarpaulins
will be used
to promote
Hire social
media
influencers
Invest in
television
advertisemen
platforms to
promote their
products. It
can also be
used to let
the
customers
order from
them.
time to time,
both in
physical and
online stores.
the different
products of
the shop and
it will be
placed in
roads and
posts mostly
in the
Lumban
area.
that would
help the shop
advertise the
products.
ts to better
promote the
dresses and
barongs
which would
also make
the shop
more known
to the public.
Operational Plan (5 years)
PRODUCTION
2022
Goal
Target
Performance
Indicator
Maximize
inventory
management
strategies.
20%
2023
Upgrade the
production
area.
20%
2024
2025
2026
Minimizing
the cost but
meeting the
customer
expectations.
Produce
goods to the
required level
of quality.
New supplier
with high
quality of raw
materials.
20%
30%
10%
Activities
Long-term
inventory
planning.
Increase the
number of
sewing
machines in
the
production
area.
Identify areas
where costs
are too high
and in need
of potential
process
improvement.
Products
must carry
features that
are above
and beyond
competitors.
Find a new
supplier that
offers a lower
price but the
quality is
good.
Leading Field
Purchasing
Department
Purchasing
Department
Purchasing
Department
Purchasing
Department
Purchasing
Department
Table 1. Production of Justine’s Dress Shop and Barong
HUMAN RESOURCE
2022
Goal
Target
Performance
Indicator
Activities
Have the
most loyal
employees.
10%
Selection of
most
committed
2023
2024
Increase the
incentives
and benefits.
Regularizatio
n of
employees.
20%
20%
Provide a
give back or
a reward that
Promote the
employee to
permanent
2025
Training for
new
employed
employees.
20%
Set up a
training
program to
2026
Hired the
most skilled
dressmaker
in the
Lumban
area.
30%
Give
recognition to
the most
Leading Field
employees to
their job.
will help
employees to
do their job
even better.
workers to
recognize
their loyalty
and
performance.
enhance the
skills of new
employees.
outstanding
employee.
Human
Resource
Department
Human
Resource
Department
Human
Resource
Department
Human
Resource
Department
Human
Resource
Department
Table 2. Human Resource Plan of Justine’s Dress Shop and Barong
MARKETING
2022
Goal
Target
Performance
Indicator
Activities
Provide
promo cards
and code that
will give
discounts to
loyal
customers.
20%
Giving
leaflets with
discount
codes to the
potential
customers.
2023
Offering
high-quality,
fashionable
clothing for
customers
2024
Advertise in
local
newspapers
and sponsor
community
events in
order to gain
awareness.
2025
Providing
excellent
products to
enhance the
loyalty of
customers.
2026
Advertising in
different
platforms like
social media
and
televisions.
30%
10%
10%
30%
Sample
dresses and
barongs for
different ages
will be
displayed in
stores.
Pictures of
the dresses
and barongs
will be
displayed in
the
advertisemen
t section of
local
newspapers.
Selling the
products with
the same
quality as
stated in
different
advertisemen
ts by the
shop.
Posting the
pictures of
the variety of
dresses and
barongs in
different
social media
platforms and
creating a
short clip
advertisemen
t to be
presented in
different
television
channels.
Leading Field
Marketing
Department
Marketing
Department
Marketing
Department
Marketing
Department
Marketing
Department
Table 3. Marketing Plan of Justine’s Dress Shop and Barong
RESEARCH AND DEVELOPMENT
2022
Goal
Client
satisfaction
Target
Performance
Indicator
20%
2023
Creating new
products in
accordance
with trends
30%
2024
Design
marketing
tactics that
are
competitive
30%
2025
2026
Innovation of
technology
and
machineries.
Place
enlargement
10%
10%
Activities
Gather
information to
customers
through
questionnaire
s.
Depending
on product
trends and
seeking for
new
suppliers.
Via
competition
analysis,
develop
marketing
strategies
Have a
professional
who will
improve the
equipment
utilized in
various
activities of
the business.
Seek for
potential
locations for
the new
store.
Leading Field
Research
and
Developing
Department
Research
and
Developing
Department
Research
and
Developing
Department;
Marketing
Department
Research
and
Development
Department;
Maintenance
Department
Research
and
Developing
Department
Table 4. Research and Development of Justine’s Dress Shop and Barong
Financial Projection (5 years)
Justine’s Dress Shop and Barong
INCOME STATEMENT
For the Year 2022-2026
2022
2023
2024
2025
2026
Product
252,000
555,660
612,615
675,408
744,638
Total
Revenues
252,000
555,660
612,615
675,408
744,638
Cost of Goods
Sold
57,960
122,245
122,523
128,328
134,035
Lease
60,000
61,500
63,038
64,613
66,229
Marketing
20,000
25,000
25,000
25,000
25,000
Salaries
133,890
204,030
224,943
236,190
248,000
3,500
4,000
4,500
5,000
5,500
271,850
412,775
435,504
454,131
473,263
(19,850)
142,885
177,112
221,277
271,374
36,960
36,960
36,960
36,960
36,960
(56,810)
105,925
140,152
184,317
234,414
23,621
20,668
17,716
14,763
11,810
(80,431)
85,257
122,436
169,554
222,604
(80,431)
(80,431)
0
0
0
0
1,689
42,853
59,344
77,911
Revenues
Expenses and Cost
Other
Expenses
Total
Expenses &
Cost
EBITDA
Depreciation
EBIT
Interest
PRETAX INCOME
Net Operating
Loss
Income Tax
Expense
NET INCOME
(80,431)
83,568
79,583
110,210
144,693
Justine’s Dress Shop and Barong
STATEMENT OF FINANCIAL POSITION
For the Year 2022-2026
2022
2023
2024
2025
2026
16,710
90,188
158,957
258,570
392,389
0
0
0
0
0
Inventory
21,000
23,153
25,526
28,142
31,027
Total current
Assets
37,710
113,340
184,482
286,712
423,416
Fixed Assets
246,450
246,450
246,450
246,450
246,450
Depreciation
36,960
73,920
110,880
147,840
184,800
Net fixed assets
209,490
172,530
135,570
98,610
61,650
247,200
285,870
320,052
385,322
485,066
317,971
272,546
227,122
181,698
136,273
9,660
10,187
10,210
10,694
11,170
Total Liabilities
327,631
282,733
237,332
192,391
147,443
Share Capital
0
0
0
0
0
Retained
Earnings
(80,431)
3,137
82,720
192,930
337,623
Total Equity
(80,431)
3,137
82,720
192,930
337,623
247,200
285,870
320,052
385,322
485,066
ASSETS
Cash
Accounts
Receivable
TOTAL ASSETS
LIABILITIES & EQUITY
Debt
Accounts
Payable
TOTAL LIABILITIES & EQUITY