Detailed Lecture Schedule
Lecture
Lecture Topic
1
May 10
What is Marketing
2
May 17
Strategic Planning
3
May 24
The Environment and Competition
4
May 31
Market Research and CRM
5
June 7
Customer / Segmentation
Lecture 5 – Part 1 of your project and peer evaluation are due
6
June 14
Midterm
7
June 28
Product
8
July 5
Price
9
July 12
Distribution
10
July 19
Promotion
11
July 26
Promotion
Lecture 11 – Part 2 of your project and 2nd peer evaluation are due
12
August 2
Final Exam
Chapters
1
3
2
4,8
5,7
9,10,11
12
13,14
15,16
17,18
Group
Presenting