Mahsa Habibi
VISION
Brand Strategy
• Product Leadership
Customer Value Proposition
CORE COMPETENCY
•INNOVATION
•EFFICIENCY
•LEADERSHIP
FEATURE
•HIGH END
•AUTHENTICITY
CORE BENEFIT
•R&D
•IMPROVEMENT
Tangible & Intangible
Value
•DESIGN
•QUALITY
•TASTE
‫‪Brand Characteristics‬‬
‫صمیمیت‬
‫هیجان‬
‫دلفریبی‬
‫شایستگی‬
‫جسور‬
‫سطح باال‬
‫قابل اعتماد‬
‫زیبا‬
‫اصیل‬
‫جذاب‬
‫به روز‬
‫باهوش‬
‫فنی‬
‫منحصر به فرد‬
‫ظریف‬
‫استحکام‬
‫موفق‬
‫پیشرو‬
‫محکم‬
Brand Identity
Brand Tagline
• “Designed to move”
• “The vacuum that doesn’t lose suction”
Brand Color
• Gray Palette - can help maintain a clean, neutral look.