CASE STUDY ENT600
VSOLAR GROUP BERHAD
12.2, 12th Floor, Menara Lien Hoe No. 8, Persiaran Tropicana
Tropicana Golf & Country Resort
47410 Petaling Jaya
Selangor Darul Ehsan
Malaysia
PREPARED BY:
NO
NAME
MATRIX NO
1
2016725867
3
MUHAMMAD HAKIM BIN AHMAD HANIT
MUHAMMAD NUR ADHZANI BIN
MUHAMAD SHUKRI
SITI NUR HIDAYAH BINTI ZA’ADUN
4
NUR IZATUL BINTI JAFERI
2016706501
2
GROUP: EE241B8A
LECTURER: MR NURUL HAFEZ BIN ABDUL HALIL
2016718385
2016577301
TABLE OF CONTENTS
EXECUTIVE SUMMARY
3
1.0 INTRODUCTION
1.1 Background Study
1.2 Problem Statement
4-5
1.3 Purposed of the Study
2.0 COMPANY INFORMATION
2.1 Background
2.2 Product / Services
6-8
2.3 Business, Marketing, Operational Strategy
3.0 COMPANY ANALYSIS
3.0.1
SWOT Analysis
9 - 13
4.0 FINDINGS OF PROBLEM/ISSUES
14
5.0 DISCUSSION OF SOLUTIONS
14
6.0 CONCLUSION
15
7.0 REFERENCES
16
2
EXECUTIVE SUMMARY
Case study is crucial in order to obtain the details information of a company or
organisation. In this case study the solar plant from Vsolar Group Berhad Company has been
analysed to be used as our benchmark for our new product. From this study we have done the
objectives of this study by analysing the purpose of study and problem statement. The SWOT
(strength, weakness, opportunities, threat) analysis also being conducted. The SWOT analysis
is needed to determine the company’s strength and opportunity exist to increase the demands
of the company products. The weakness and threat need to identify in order to overcome any
problems the company faced. As a result, a new product and service can be produce and the
objective of the study can be achieved.
We would like to create and improve this fixed ground solar panel. We make a better
design which this solar tracker can rotate and follow the sun rays. Our target is for building
owner. Our products is cost effective since it does not required a lot of solar panel to get an
optimum sunlight. Our solar tracking system also very secure since only the authorised person
can take in-charge of the system with the access card. The user also can monitor the system
from far.
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1.0 INTRODUCTION
1.1 Background Study
Case studies are marketing staple to show the product/ or services have been executed in
a successful manner. Case study of a company related is important as it reveal how is the
acceptance of the company’s product by the customers, as well as identifying the problems
happened during the previous inventions. For this case study, we have choose Vsolar Group
Berhad Company as reference. The case study is done in of it facilitates in tackling the
company’s setbacks in a creative way. There are a few aspects that we find beneficial such as
their business models and type of services that has been offered.
The next criteria are the SWOT analysis that referred to strength, weakness, opportunities
and weaknesses. This SWOT analysis can help in the decision-making process as well as
planning and prevention measures when it comes to crisis. A recommendation can be opted
from the analysis and survey. The strength of the company should be further expand as it good
use for the company. The weaknesses of the company should be investigated and find ways to
minimize and resolve to inhibit any reduction in company’s performances. Besides, the
opportunities should be recognized from the real time issues so that it can be reasonable to be
commercialized. Furthermore, threats may be appeared from new or past competitors. These
threats should be deal with best way possible to maximize the company’s performances
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1.2 Problem Statement
There are a few disadvantages with using normal electricity. The first problems that we
are having with electricity is the unwanted side effects. As we all know, power plans burn
biomass that will release sulphur dioxide and nitrogen oxides, which are two undesirable
pollutants, into the air. It also burn down fossil fuel and pump carbon dioxide into the
atmosphere. Carbon dioxide is a greenhouse gas that causes Earth’s temperature to rise.
Next, you may have lived without electricity when storms or accidents disabled power lines
or transformers or experienced brownouts during which you received reduced electricity.
These incidents may occur when power demands exceed a utility company's ability to
provide it. In addition to this, unless you generate your own power using a source such as
solar, you probably pay a monthly utility bill that varies between regions. If you get your
electricity from your own solar or wind source, you have no monthly fees.
1.3 Purpose of Study
The purpose of this study is to analyse and obtain information regarding on the existing
products. From the information obtained, we will try to invent and innovate the idea and
overcome the problem that exist. Besides, SWOT analysis is also needed in order to know
the strengths, weaknesses, opportunities and threats to put into good use for maximising
performances and profitability and minimize losses. By conducting this study it will helps
increase the company potential and profit loss can be control.
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2.0 COMPANY BACKGROUND
2.1 Background
Vsolar Group Berhad (“VGB” or “Company”) was incorporated in Malaysia under the
Companies Act, 1965 on 21 October 2003 under the name Fast Track Solution Holdings
Berhad. The company had change to its present name on 8 January 2014. VGB’s shares were
offered to the public on 22 December 2004 in conjunction with its listing on the MESDAQ
Market of Bursa Malaysia Securities Berhad.
Vsolar’s mission is to generate green electricity in a safe, reliable, efficient and
environmentally friendly manner and maximising incentives provided by government. Our
vision is to be the recognized performance leader of Malaysia’s renewable energy industry.
Being a performance leader means we will achieve operational excellence, industry-leading
customer satisfaction and optimum financial performance.
Figure 1: Principal activities of its subsidiaries
6
2.2 Products/Services
In order to overcome problems that we encounter while using conventional electricity,
this company offers solar plant as part of their services. Solar plant is based on the conversion
of sunlight into electricity, either directly using photovoltaic (PV), or indirectly using
concentrated solar power (CSP). Concentrated solar power systems use lenses or mirrors and
tracking systems to focus a large area of sunlight into a small beam. Photovoltaic converts light
into electric current using the photoelectric effect. For both project in Solar Interactive Sdn.
Bhd., they are using photovoltaic method to absorb the direct sunlight and converts into
electric.
How solar plant does actually works? The working principle is simple. As light hits the
panels, the solar radiation is converted into direct current electricity (DC). The direct current
flows from the panels and is converted into alternating current (AC) used by local electric
utilities. Finally, the electricity travels through transformers, and the voltage is boosted from
delivery onto the transmission lines so local electric utilities can distribute the electricity to
homes and businesses.
There many benefits solar plants can offer to its consumer. One of the advantages is
solar power is good for the environment. Solar energy represents a clean, green source of
energy and it is a great way to reduce carbon footprint. There’s nothing about solar power that
pollutes Mother Nature. Solar power doesn’t release any greenhouse gasses, and except for
needing a source of clean water to function, it uses absolutely no other resources. Hence, it uses
absolutely no other resources. It is safe and environmentally-friendly. Next, solar power can
causes less electricity loss. Electricity needs to be transported from big power plants to endconsumers via extensive networks. Long distance transmissions equals to power losses.
Rooftop solar power is helpful in increasing electricity efficiency, considering the short
distance. Your energy becomes domestic and as a result you’re in control of your own bills and
energy usage. Furthermore, solar power systems are durable, thus chances of service
interruption are reduced.
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2.3 Business Strategy and Marketing
Vsolar Group Berhad was incorporated in Malaysia, which is an investment holding of multiple
subsidiaries in Malaysia. Throughout their various subsidiaries their also involved and provide
activities like Solar Renewable Energy, Engineering, Procurement & Construction (EPC),
R&D, and Marketing & Distribution in enterprise hardware and software solutions.
Some of their services and business model include:
1. Project Development Services
Vsolar Group Berhad provide a project development services.

Identify and capture project sites

Feasibility study, production study, financial model, project plan.

Permits and Power Purchase Agreement

Project management during construction
2. Commercial Setup

SPV Setup and shareholders

Financing structure (debt, equity)

Governance
3. Construction as EPC/Prime Contractor
Coara Solar acts as high quality and efficiency EPC or works with experienced EPC companies
offering. Bankability and project financing for turnkey projects
4. Monitoring and Operation of Power Plant.
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3.0 COMPANY ANALYSIS
3.0.1 SWOT Analysis
STRENGTHS

Green source of energy

Environmentally - friendly

Solar power systems are durable
OPPORTUNITIES
WEAKNESSES

High capital cost

Easy to duplicate by competitor

Require large space to install the
solar panel
THREATS

Cost effectiveness

Lower cost option from competitor

Simple operating system

Rapid growth of PV technology

Energy efficiency
The first step in scanning company’s ability and disability is trough SWOT analysis which is
involve internal and external factors. SWOT stands for Strengths, Weaknesses, Opportunities
and Threats. Thus, a SWOT analysis for Vsolar Group Berhad were being analysed are solar
plant panel.
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3.0.1.1 STRENGTHS
1. Green source of energy
Green energy comes from natural sources such as sunlight, wind, rain, tides, plants, algae
and geothermal heat. These energy source are renewable, meaning they’re naturally
replenished. As we all know, the solar- power (PV) panels convert the sun’s ray into
electricity by exciting electrons in silicon cells using photons of light from the sun.
2. Environmentally-Friendly
Solar energy is one of the most accessible renewable resources today. This solar energy
also does not harmful to the environment and prevents contributions to air, water and land
pollution.
3. Solar power system are durable
The solar panels can withstand high winds and heavy snow loads and many solar panels
are specifically tested to ensure that they can withstand falling hail.
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3.0.1.2 WEAKNESSES
1. High capital cost
Capital costs are fixed, one-time expenses incurred on the purchase of land, buildings,
construction, and equipment used in the production of goods or in the rendering of
services.
2. Easy to duplicate by competitor
The design and an application of this solar plant panel make it easy to be copycat by
competitor since it does not have special design or application.
3. Require a large space to install the solar panel.
It require a large amounts of solar panel to be able to produce enough amount of
electricity. Hence it requires a large space to install the large amount of solar panels
needed.
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3.0.1.3 OPPORTUNITIES
1. Cost effectiveness
Although the cost of installing the solar panels is quite pricey but in long term the consumer
can save up on more than 10years cost saving on electric expenses.
2. Simple operating system
This solar panels operate in a very simple way. The solar panels absorb and convert the
sunlight into electricity, a solar inverter convert the output from direct to alternating current
as well as mounting, cabling, and other electrical accessories to set up a working system.
3. Energy efficiency
Most solar panels are between 15% and 20% efficient, with outliers on either side of the
range. High – quality solar panels can exceed 22% efficiency in some cases.
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3.0.1.4 THREATHS
1.
Low cost option from competitor
There is other company that offer the same deals as this company but offer a great value and
much more affordable as a marketing strategy.
2. Rapid growth of photovoltaic (PV) technology
Solar photovoltaic is growing rapidly and worldwide installed capacity reached about 300
gigawatts (GW) by the end of 2016. Since 2000, installed capacity has seen a growth factor of
about 57. The total power output of the world’s PV capacity in a calendar year in 2014 is now
beyond 200 TWh of electricity
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4.0 FINDING OF PROBLEMS/ISSUES
There are some problems occurs when using this type of solar tracking system which is fixed
ground-mount solar panels. These fixed solar panels do not aim directly to the sun. As a result,
there will be a lack of power efficiency outcome. Besides, a single solar panel is quite pricey
and to gain enough power we need a few sheets of solar panel and can be very expensive.
Furthermore, this fixed type solar panel seems not very secure and have weak security system
which it can easily be taken by thieves.
5.0 DISCUSSION OF SOLUTION
This solar tracking system is designed to fix the problem occurs. It can be move in 180 degree
rotation from south and north and 180 degree rotation from east to south moving by following
sun’s ray. So this solar panel can generate higher outcome compared to the fixed ground-mount
solar panels. Indirectly, it will reduce the cost of buying more solar panels. Also this solar
tracking system have high security controlled on the solar panel. Only the personal who have
the access card can activated it.
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6.0 C0NCLUSION
We have managed to complete the purpose of this study. We also have analyse the
strength, weaknesses, opportunity and threats of this company’s product. We find some issues
that this product system may face and the user. Regarding the sizes of the solar panel, the price
and also the security system of the solar panel.
A new configuration of the Dual-Axis Solar Tracking System has advantage of getting
the optimise value of solar power generation throughout the year. The invention of this solar
tracker helps us improve the performance of photovoltaic solar system in a simple way which
it used relative method of sunlight strength. With the help of microcontroller, the solar tracker
can maximizing solar cell output by positioning a solar panel at the point of maximum light
intensity which means perpendicular to the solar energy position. Therefore, it is possible to
reduce the energy crisis to some large extent.
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7.0 REFERENCES
[1]. High Capital Costs Plague Solar (RPS mandates, cost dilution via energy mixing
required) Part III - Master Resource
https://www.masterresource.org/solar-power/high-capital-costs-plague-solar-rpsmandates-cost-dilution-via-energy-mixing-required-part-iii/
[2]. Solar Projects: How Cost Effective Are They? | AEP Energy
https://www.aepenergy.com/2019/01/10/solar-projects-how-cost-effective-are-they/
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