Step by Step Guide to
OKRs
S e b S e G de
OKR
1
n od c ion
.. . .2
Wha a e OKR ?
.. ..4
Wha i Goal Se ing?
Bene
..
of OKR
.16
Ge ing S a ed
i h OKR
.
21
W i ing Good Objec i e
Se ing Ke Re
Ho
..9
23
l
OKR and KP
...
25
can coe i
36
Commi ed and A pi a ional OKR
.
45
Pe onal OKR
...50
Ho
..56
o W i e Ac ionable OKR
Weekl Plan
..65
OKR Alignmen
.73
OKR E ample
...81
The OKR P oce
..91
The OKR Weekl Check n
.94
The OKR Q a e l Re ie
.100
The Sec e Behind S cce f ll
mplemen ing OKR
...107
OKR mplemen a ion G ide
..111
Ge ing an OKR Coach
OKR Be
P ac ice and Tip
OKR Ca e S
Concl
Re o
ion
ce
die
...
..
112
116
..
...119
.128
..129
S e b S e G de
OKR
2
n od c ion
Ob ec
c
e a d Ke Re
e f
ha
c
e
f
ha ! Mea
bab
a e d
h
c
d ed
e
f
de
e ee c
ca
d
a e a d
e
e
Tha d e
'
The
a e
N
ea
c
a
e e ed he
he e ea
d
h
-
gh
e
f
, a d
g e
OKR
eh d
e
ea
g
a
eh da da
he g ea
de
ha ca
he
h g
a d he
eh d
ea
a
a
de
ce
f
a
e ha e
a
ch
e
e
c
e ''
ed
h
a e .E e
he
e
a
he
e
ea
eh d
g .
gg e
h?
f
eed
ea
de
eh d
a e
h ha e
g e, A a
e
d e
dc
,
ed c
e
,
ha d d
ha e a
h g
a e ,
d
he
e e
g
ac ce
e e
a ce a d e
ch a
b ea
he
a
a
OKR
a d be
a d
hG
e h g;
ac a
e de a
a e
a d g ha
eh d
ae a
fa
fc
a
a he
g
g .
d
f
a
e, a e ce, a d a
a e a d
, a
ed a d e
a d g he
a e
ea d
g
a e
he
h g a ed
eh d
e ,
cce , b
cce ,
h
a d gh
f
c ed b e
e
ga
e
e
ha e
he
a
cce
cce .
f
e
ea
cha ge a d ada .
c ed b e
he
a d
g OKR
e
g . Ma
he
ha
a e,
d ea
e e
ha ? T
f
fe
f
he
e e
f
f
he e
a e .B
ha e
a
be c
ad
e
a d
a
eh d
h
e , b
e
de
. Ma
d g. We ha e ee
ab
e
h
g OKR , b
ga d
ha
b
g ha
a . U de
c
d hab
e ha
Wha d
a d
g he a e c
g a d ha e had
cha ge he
a e
OKR
a
e. The e a e c
a -
g a . '
a
ab e
e f he b gge
d
a
ead
eh d
e be g
ach e e
ead g . E e
ea e
ea
c
e f a e
ed.
age
ha
e
he a e
he a e
e he
a a
g ea f
a d. A
he
d c
cha ge
b
af e
a
e
c
ge ,b
ha
a d
h
ha
ee
e ee he
g e OKR
h
e
he
' be a OKR e
da
fe
e Wha Ma e
fc
eh d
(OKR ) a e
e f
d ga
cce f
eed
ha e a
he e each
h
he
OKR . Be
g
a
e
e h d ha
e e a
e
d ha , OKR
ca cad g a d a g
e
OKR
e h d. A
de
e
df
f
a d
.
S e b S e G de
S
ha '
h
b g a d he
he f
OKR
e
a
e h
f Ob ec
da
ca be added
3
eed
he
b
:
he
c
e a d Ke Re
. The
a e b h he
f OKR
cce
a e a d ea
e .
eh d
ae a
h
g a d he
de
a d b h he
b
g e
e h d,
ha
S e b S e G de
OKR
4
Wha a e OKR ?
Ob ec
e
a d Ke
eh d
c
ab
g
a
Re
ha he
e
Re
(Ob ec
)
( a
e ) a d c
ea
e
g e .F
(e : d
g e
ade
ca e. Ob ec
) ha
c ea ed
a a
d
a
ee
ce
e a
ba
a d be
ca
be
g
e
g
e e ed
eh d
g
g d e
f
eca d , a d KP .
ga da g
e
be
e
h 3-5
ea
gc
ea
X
ed
a
a d ea
ab e e
(Ke
Y. Red ce ______ b
a 0-100% ca e
a
, e c.).
,
a d he
ed
a d g a
e e e
c ea e _____ f
ca
a e a
e f
a d e
a e. OKR
f e
e,
, %, e
d
f
g each Ob ec
each Ke Re
e
g a
ch a ba a ced c
X%. Ke Re
e ca
g f a e
a e . OKR
e
ec
h
h a OKR
ge
a
ca
a g
ea
,
g
e ______
0-100%
ha
eh d
eh d
X%.
A
g
a c
a e
ec
he g a - e
g a
c
g a
ead hee ,
The OKR
(OKR)
g e
he Ob ec
ed b
ee
g e
f a
Ob ec
e .
e
ac
Ob ec
e f
a d
e a d
e. P a
a
a
h
e
d be
S e b S e G de
OKR
5
Objec i e
● A
a
● Q a a
● T
Ke Re
l
Plan
a
● Mea
ab e
● Ac
e
● Q a
a
● Tac ca
eB
d
e
● Va e-ba ed
/
● Wee
a
P
e
e
E ample OKR
N
ha
a d ee
ha e a ba c dea f
ha
g
d
c
ha a OKR , e
d be
ed ab
h
gh
e OKR e a
e
each.
E ample 1:
Le
a
ha
f e
c
a
e. Ma e
a e
c
Objec i e: Ma e
Ke Re
KR3:
c ea e
Th
ag
Ob ec
ha
a
e a OKR ha
. The
a
g
he
h ha e a d
f c
g
g
a
a
each a
e
d
e
e
e
he c
a
f he
e a
e h :
a
l :
KR2: Ge 10,000 e
a d
ag
g dec de
c
KR1: Ge e a e 100,000
f
ead f
e
Y
f
e
ga c ea ch
de a
Bad Ke Re
KR1: Ma e
de
l :
f
a c
eb
e c a d b ec
f
be,
e
ag a
e f a OKR. The Ob ec
h e he KR a e
e. Bad Ke Re
be cha
h Ob ec
e
e b 20%
e
a
a
e
a
d
c de:
a a d
f
he
cce
S e b S e G de
OKR
KR2: Ge
e
KR3:
e SEO
Th
ee a
ge
ag a
eh gd
a da
f
e
e a e bad beca
g
e
6
f e
e he a e
e. J
e
a
g
de
ee he . Y
a e ac a
f c
g
d e
a
eed f c
c
a
e b
ea
he
ea
ha
a e
e
ab
e
ab e e
e he
ee f
g.
E ample 2:
Le
e e d ha
f
a e f
a e a
b
f
d c
dec ded ha
eed
ha
ee
c
e
e f
c
a
e
ha e
fea
Objec i e: De g , c ea e, a d a
KR1:
a
e e . Y
de e
Ke Re
a e c
ch a e
fea
h
e
g a
h c
e
f
ec
e
g
eed
c
e. Y
a
e . Y
ha e
e a OKR:
e
l :
e
e
50 e
g c
e
ha a e he
eed
ega d g
ec
a age e
KR2: C ea e e
Wha d
h
The Ob ec
g
fea
e
,
ag
d OKR? We
e
e
be
d, he ec
d e
a
a
ge
ab e. Rea
e
ca
he OKR c
d
a e .A d
h e he
,d
eed a d de g
e
g he
Ke Re
.
KR
a e
g he
e. Le
c
e
eed a d de g a e
fea
e
eed
ega d g
l :
e
e
50 e
g c
e
ha a e he
a age e
KR2: Ch
e
e a be e OKR:
Objec i e: Re ea ch
KR1:
ha
ach e e
a age e ea ch g he c
aga
d a
e2
a
eed
ha ca be c
e ed
h
e e
fea
e
ec
S e b S e G de
KR3: Te
OKR
a d e e
e
fea
N
10 c
e
a dd c
e
2 dea f
each
de g
a e . Ne
a e ,
e
e a
a e a
7
e
e ea
ch g he fea
age f he e
fea
e,
c a d d ab e
e ca
e a
hb
g ge
e
he OKR ha f c
e
he
he
cce
e
a d
e.
E ample 3:
Y
c
a
gg
ha
e e
he
ha
a e
e e
b
e d
f
b
KR3: Se d e a
ae
gh ead . Y
e . E a ca
ag
. Af e
g
da a,
dec de ha
ee
eed
be he be
h g
d e a ca
ag
a d KR a e a
OKR,
d
Objec i e:
be c
c
g a
d ead
e
d
d
b
d ead
e e
h
The Ke Re
a
a
de ed a OKR b
a
ab e
e
ea
e e
f ha g a . f
b
d e a ca
15
25%
g -
f
ag
l :
e
KR2:
c ea e
e a
e
ae f
h
f
e a
30,000
a he a
be . Re e be , Ob ec
e h :
e e
KR1:
KR3: G
e
l :
KR2: Ge a
Ke Re
ge
g cha
e
KR1: W e e a c
U f
gh
g a:
Objec i e:
Ke Re
be
dea a d
e
g
40,000
200
300
ec
ha a
e a e a ge a
e
e e
e
.
a
e he
S e b S e G de
N
he OKR
a
g
8
ch be e . The Ob ec
ab e. F
h he
OKR
he e he ea
.F
he e a
e a
h
e, he
ca a
e
h
a
gh a ad e
g a d he Ke Re
he ca d
e
g ca
e h
g ag
h
c
e Ke Re
gh a be e ca
e
e cha ge .
a e
f
a d
ac
S e b S e G de
OKR
9
Wha i Goal Se ing?
OKR
e ea ag a e
h
d ea
de
hea d f d e e
e
c .
eh d
a d
e
a
he e
g
ha
bef
he e
e
g a
g
f
ge
ed-
he
ac a
ea
e g a , a ge , OKR , Ke Pe f
ca e , he e e
ea c
g .B
. Y
a ce
. Each f he
e de h,
e
d ca
eed
bab
(KP ) a d
be de
ed
.
Wha a e goal ?
G a
ab
e
he e
ab
e
(d ec
G a
he
a
d ec
e h g ha a c
b a . A he c
a d he
a) a d f c
e a
h
a e
a a df c
ec c
d be
ea
he a ge
f
gh, g a ca
h
f c
c
-
a d
ach e e
e, g a a e a ab
a
eg a .
he c
a
ca be
a
e a ch g
g a ),
e . De e d g
e
a
e. A g a
e . The g e
(a a c
e e
de e
he f
c
a .G a
f he c
ec c ea
che ba ed
h
a
ha
b e e b d
e
a
eed a
a d
a
he e e
e .
ed
a
e
h
d
S e b S e G de
Goal
e be
e e
a e
ee g a
a de
g- e
a dc
ab e a d e
a e
.
gg a
e
OKR
Ke
e
e
a
c
ba ca
d e
he
e
e a d Ob ec
e
. The b h
a
g ha g a
e a e
e
g
eh d b
eg a e
ec c,
he a e he a e h g! T
g e
a
a
e,
a ge (e
a e,
g
h b he ?
ea
f
g he KP a ge
e
c .Y
e e
c
e f
a ge
e . Y
f
a e
ee
gh be a
10 dea ,
ea
f
a
e a ge
g
●
cha ge
●
RO ,
eb
a e
eed
e
, de a
e
fc
e
ee
●
c
e
be
●
ae b
e
be
e
a
fac
f e
a d
a
h-
e
ac
a
eg
e
cha e ,
ha e
h
e
a c e
f
h f a
,
g
ee , a d a
hg
a e,
ee
e
e ce c .
,
f da
a e
g
a c,
g
, ea
he
a e age. S
,
a d ec
ha
ed dea
15
e
e c
.
ha e,
●
●
c
a
a ge
10
eg a b
ha
a d
be
d be f
e e
he c
a e
a ce) c
ac a
e ac
a
KP
e ec
ca
b
be
e,
●
●
f
f a ea
a e , KP
c ) a e
d ec
e
ec ed e e
e
e
g a hea h
d ca
Sa e
c
e
a ce a d e c ea
d a . The e
e a
●
he b g
ac a
(a a b
g, a d he
●
e
g OKR . We a
d ca
f e f
d
b
ha
a be e e a
d e
a e
ec a
ee
e
h e
e
a ce
a e
F
h
KP
Pe f
a d
Ob ec
eeded
e a ae h
e
f
e
ach e e e . The e a e d e e
e
Se a a
de
a d Ob ec
ed e
a
ac
10
Objec i e
The
e
OKR
, e c.
h KP ,
ch a :
e
S e b S e G de
The e a ge
OKR
ca
11
be a
a,
a e
,
h , da
e e
h
, de e d g
eed .
N
be
he f
d
e, a d
g a KP
e:
h ch
h a eg
bec
e a
gc
e , e c.
A a
g
e f
b
f
e
g
a e
e e , ha
Y
ca
g. S
e fa
OKR
. KP : Ho
c
h
be
e
h g bac
ca
d ea
ca
h ch
e
a c e
a
ha e a f
c
a,
ed c
a e
f
e
e
de
a dh
ee
e -
ga
a
ed c
d e
b
ea
a
e
g
KP a ge ,
d ec
e eed
h
e he .
h a h ghe
ha e ac
d
e e
e a ge .
eed
e
ac ?
e beg
d c
can o
ch f
ee
KP a ge
g beh d
he e
d,
a e
KP .
ab
Th
Y
g
ec he
be g
,
g he e
g
A d f
e e
a ce aga
ea
H
g
e
KP
d e e . f
e b h.
he d e e ce be
ee OKR a d KP .
ell he di e ence?
OKR a
a
he a e
g
,
e cha geab e a d he
ea d
a
b
e
e ,
S e b S e G de
KP
a
OKR
Heal h Me ic
D
h
h
ef
f
g
dde
d gg g
N
a
e e
h g
Sa e
ea
KP
he
g, he
e
e e
e e
ed
he
h .
e eh
h
h
ach e ed
he
g
e
ca ab e f
a ge
each
d. F
e
hb
e a e d
d be ach e
ea
e a
c)
b
e -a g
a
ha
g he e a ge .
a
h
ba
?
d dee
h.
a e
e he
e, e
h
a d
a
e ce c a d a a
a ea
g 50 e
a
a a da a
he
g
$100,000,
d d ec
ha e a KP
KP a ge (hea h
d ,
e
$90,000,
ga
a
b
he e a en ion i needed.
e KP , a d f
d ha e f
, each ea
a e
help o iden if
ch
Tha
d
12
b de c
a C
gc
a
a
e
A
each
f he da
a
he
e f
h
e
h.
e.
h
d be
S e b S e G de
f
ag e
OKR
h, he ea
he KP a ge a d
B
f
e
a
c
e
KP
e
g g
aa e
a ea
e
50 e
be
a f c
eeded
a a
e
KP
gge
dde
d
b
c
ed. Wha e e
be d
c a a ea
a b
b
e
ed. S a
a
13
50, he
e , he ea
ac c
he a
b h he ea
ha ha
g
,
.
a d he c
e ed a d
ha
h
ha
a
eed
be
eed a OKR
ea
e .
ine -a -
al g o
h a ge
help o pecif e pec a ion fo
pe fo mance.
C
a e a
c
a
5%
e KP
ha a e e
20%
he e e
h-
f e f
B
ha f he c
Le
a ,C
5
h f
ce .
a
a ge
a
e a ge a d
-
h
a ce
a
a
e e
ead b
-
e
hg
e
g
he
c e
h. N
ec a
a
.
, each
a be a
ba e. Re e be , a a ge
ach e e.
ach e e e
A ha a e e
. Th
h-
c ea e
a
a
e a ge
eg
h
he f
e eeab e f
e?
d: he
a
d
b e he ea
g
a cha e ge ha de
e
e
e a
OKR g a - e
g
S e b S e G de
OKR
A a
e ,
d
h? W
e g
c ea
C
a
Whe
c
e
eed
c
de
ef
a
f
a d?
h
a
Sa e
●
P
e e d ec
ha he
Ma e
ge - e
ca
d c bec
e
c
e
a
a
ea
c ea ,
ha ca each ea
de e
e a
a
a e
ec c a ea
e e
e e c
e
e
g ca
c
e
d ch
h he c
ca f c
d c De e
b
f c
a ac
a
e
a e,
g cha
e ,
a d e
a a
a e .
d a g
ea
a d g
e e ag g
h
c ea e he e e
●
e, cha ge a d e h
e
e ,
a d e ce ? Y
d ec
●
d
he C
OKR
d
e e c
Ob ec
a
Tea
ha
g e e
gf
14
g
e
ea
e
b e
e he
e a ch g g a . f he c
a
e ,
e
c
c ea e e gage e
d
c
e ,
f he c e
ba e a d
a e
e
ab e,
b c
ea
e
g.
a d
ac age
a e
S e b S e G de
A
ca
OKR
h
ee, KP
e a
ec f
g a f c
e e
ab
a ed
e
a
a
ha
a db
a . We
, a
e beca
ea
e
ce : KP be g a
e e
ab e
c
a
be
e
g
e, a d
be ach e ed
de
e
.
e f
a e he h
ge he
e e
a ea a d
goal a e e ,
G a
e
15
a d OKR ac a
fac
e
Yo
OKR
ne
a
e
e
. fg a
a
e
e he e
, ( e ) ac
ec
?
,
g
e
beca
e f
he
a
e
e ,b
ec , e c. G a
a
he e , he
ed e
a
de
ea
e
ed e e
a e
ha he
a
c
e
e
a
e
f
ha
a
ha e a
a
ec ed.
a
f
e a e
h
g a
ach e e he , he
a e
a
e
a
e .
h g
g f
c
ca
c
he e
a d
d
eed
he
g a
a b g cha ce
ha e a ead e
a
f c
a e
a eg
cha ge
a d
e
g
g
ha
d e
a e
a dd
e
fa . Whe e e
a e d
g
cha ge
eh d
he gh .
e
S e b S e G de
Bene
a e
ce
ec g
h
e he
a ce f g a - e
eg a a d
The be e
f OKR de
c
e
a e .B
he
eh d
He e
e
e e
e
cce .
e
h
e
e e be ,
ch,
d c
ha be e
eh d
h f
ca
d
he e a e
a
ac ce a d a
h g
a
d he
a d be d
.
e
ec f
ea
ce
a d he be e
h
be
e he be e
g . Whe he
de
g. Tha
he
gh
h cha e
ea
ea
c
g
h
gh
OKR a d
a e
h
h
e ,
f OKR a d e
a
d
d g ea
he e be e
.
OKR c ea e
e
16
of OKR
A c
a
OKR
in en e foc
and
eache
o
eam
o be
l -o ien ed.
Clea foc
The
he eam and compan
a
a ea f
d
fo
e
he
g h g
Sa
a e .Y
a e
b de
a g
e
h he
a
de
d
e
a ab e
a
a ea f
Ke Re
e e
3
ga
e
d!
h ec
a
g a.Y
b
g
g
g
e e
b a
dea f
ag ee
a
, a d ha e ea
b ha
he
e OKR
e
a e
c c e. B
ha
ga a
d
c
a
a e
e
e
f c
a e e
a
f
he b
e e
e
a d ea
cha g g, a d
a
he
f
a
a e a d
e .
. Th ee
ea
ea
e OKR
g a c ea de
g g a ef
ha e 4 cha ce
a ea . The
ha e
eed
g h
h ,
ed
ahf
ha
e .D
he
d. A
g
e
ha a e b
c
f c
he
he
he e
cce f
e
f
. OKR he
ad
he ea
f
e a ch g, c
e ea
de
ca e he de
b
a .
ga
The
be e
g he d ec
ea
a e
f OKR
h
ha
g
Ob ec
d
e
gh
be
a d
e a d
he cha ge
g ha
e bee
he
a e.Y
S e b S e G de
Team
Tea
OKR
17
ake o ne hip of mo ing he compan fo
OKR
ea
h
ha
d a g
he c
h he C
a
c ea
a
ga
Ob ec
O
e h
a e
e a
ed
be e
d
ca
he gh
be f
he
be a
h g. Tha
e a d e e g
a
ga d
d g
anding of
he OKR
ha e ac
de e
e he
ea
he
de
ed
cce
a
ha e f eed
c
a
he ea
he
a : .e.
ea
h
e
ha ca
h
h
d
e
, cha ge
ha
b
h
a , ea
he
ab
a d.
d f
e he
e a ab e.
cce
Ob ec
ach e e. S
f a
e , a d eam
e OKR a d dec d g
a e he c
e h d, a
a
a
e
a
he . Th
gh Ob ec
e
be
age
ha he ca d
Uni ed nde
Acc
e c
a he c
ab
he be
h
b e
o mo e he compan fo
h ,
c
e? The OKR f a e
a e
g ed,
g he
e a d c
ed d ec
ill ake o ne hip of deli e ing on hei OKR
a d
Ke
d e e
d ha e 3
Re
c a Ob ec
dec d g
e . The ca
e h
5 Ke Re
a e
e. Whe
ea
ab e
he Ke Re
a e
de
h ch
a
e
a
ache a d ac c
c
e
e
ha
a e c ea , he
e
de
e
he
he Ke Re
a e ach e ed.
Wi h OKR ,
o
hole compan i aligned and mo ing in he
ame di ec ion.
A g
e
fe
he e
ea
h c
ace. A d f he f a e
d ec
.
OKR
a e
d
h g
d e e
e
e
e e ed
h e c
e, b
,
d ec
a e
ea
e a ab e e
. f
ga a .
e
a
,
e
de
a
ce (
e e
,a
a d
c
e
g
a
ea d
ea
he
e
ha
f
OKR
a
a
gh
ea
.
he
e ), a d
he a e d ec
ed
,
he c
e e he
a
g
S e b S e G de
Tha d e
OKR
ea
ac a
ea
a ea -
ec c e
ha a
ea
h
ha ea
The e a e a
a e c
18
ec
a
a
d be a
e, f
a
d ha e e ac
c
ach g a b gge
,a de
h g f
e
ea
f he a e
bab
A g
e
e gh ) ha
g
Yo
gain o gani a ion- ide
e a ch g Ob ec
ef
e.
d ,b
g a , he a e
(fd
he a e ha ed OKR. Wha
g
g d
ca
f
g
he e
e
a d
he
a
.
ga
ha de ce c .
an pa enc
and b ild e ec i e
comm nica ion.
T a g
a
he ea
a e c
ece
a d ha e e e
h
gh
fa
ab
ea
gf
Ob ec
a e
he e
e, eed
Th
c
ha
d c
e f
e
e ec
a e
Sha
ca
g
ga
f
a
ed d g a
a dc
ec
g dea .
c
ca
a d
B
ga
OKR
Wee
Chec -
(P a
he . The a e c ea
He e
a
h
ha
e
c
de
e
ge
,P
a ge ;
a
f
hc
d
d
g
d c
,
c
a
e
g
f
gC
. Wha
e
a
be
? E c
ag g
e
f
d a .
a
hea h
hd
a
c ea e a e
he c
ca f
a
ca
f
he e d c
eed
f
a e c
e? Wha
a d
ea
e.
beg
e
ece
c
a d bac g
c ae
ace )
a e
ce .
d
ed
f
a ca
e
g ea
a d
. dea a d
d ce a b gge
h c
a
he a e d ec
a
he OKR
ha e dea a d a
ec
ga
g h gh- e e
e fac g? Wha a ea
e e
e
e
ec
ed b
he
e
(e he
ea
g beca
e
ee
h
a
a e c
g
,
ead
g
,
e ec
e
.
e Wee d
e,
g e ,a dP
c
ed a d ea
h f
b
e
be
e
), c
a
e
f
b
,a d
f OKR ,
da e
e a ed
acce .
a d ea
acce
a e
OKR a d
ee
:
●
a e
eam
d c
h
g e :
e.
ha
ime in mee ing
d be ab
g,
ge
ha
g
.E e
he
ca
f c
ga
ed a d
h ge e
e ec
ee
e
g
e ca
ac
ead
. Tea
f he
he
S e b S e G de
●
B
ine
c
a
OKR
p oce e
be b
a e ee b
. The e
he ge
a e
d
e,
d
eg
fe e
ed
g
h OKR
ach e
C
a
h
a e
e a d
e
ee d g
. A d,
e
a ab e he
e h
a
,
, a d he fee
f he OKR
he d ea
f
gh
e e
b
a d
e .B
a
. Th
e -a -
a
ea
e a
cha ge: e he
ha
e
ea
eed
e . Wha ca
h
ab
ha
he d be e ? Wha
g g ea a d ca
he
he ca c
h
b e
d he
a e he ba a d b
e?
g e e be e
?
g ea
f
g
eh d
g a- e
a
he a b
ea
gf
g
e
ee
( ea
g ea e
Whe
ab e
g
c
e
ea
e . T
c
, f
a d
e ec
a , h
e e ,
ha
a
e
ha
ha d e
g
e
ea
e
d
eed a
. Wh e ag ee g
f
f
d (
e , a d acc
a e ,
, a d
g
a
c ea
)a d
gh be
ab
h ch
.
,a g
e ea
50
c
c ed b e
ea e a
e
e ea
c
a d
de f he b
e ),
e
g he e
ge
h
ha
ha d,
e . W
he a
ab e
ha
gh f c
e a
ha ead
g ab
ach e ed h
c
g
ach e e he . Ve
ea
ee h
d
ha a
e h g he a e d
be e
OKR
ge c f
e c
a
, a d OKR f c
Ob ec
e
c
he
g .
a
The e
h
f
g
. Whe a ea
c a
ca
h h
h g
ea
gC
he e
e
e
g
h, imp o emen , and inno a ion.
a
h
W
b
he
eg a da - -da
g
a e
ace f
ace f
a ed ea
e OKR
OKR a e
a e
ha
eade .
OKR lead g o
C
a
he , he e
a
d
ec a ed. M
e e
a
e
engagemen and f el acco n abili
ach e e e
a
ch ea e
e
e .
boo
he
n fa e . S ce
fe,
Ob ec
●
19
g
ach e e, a d a
ha de .
h g cha ge
h gh- e e
g
ed a e
e , de
a
e ac
g
.
S e b S e G de
The be e
f
20
f OKR a e
a e be g
a d g de
OKR
e .
e
c c
a
a
a
g a- e
acc de a . Y
g
ce
a df
ca e
he
he
a
f
c
e
S e b S e G de
OKR
21
Ge ing S a ed
Bef
e
eg
e
e
ea
ec c ab
e
e.
1. Se
o
A
he
c
e, P
b
a
e
he ba c OKR
c
ead hee
a
ab
ce
e
g e
a he
ec a OKR
e
h
ef
ea d
f
a e
eC
c
a
Ob ec
ca e a d e
a
e , Ma e
g, Sa e , e c.) a d a
be a g ed
he ca he
e
g 1 Ob ec
ca add
d c De e
h
b de
g OKR ,
g Ob ec
ef
d be a b
Ke Re
U de each Tea
,
h Ob ec
e
a
Ob ec
a d he c
a
g a .
e, ach e ab e
c
a
he ea
e. Each ea
a
a e ,a d
e h
Ob ec
c
e
e d
l
e e 3-4
' e ge
ea
g
eed Ke Re
ab e Ke Re
ach e
beca
g
. The
Tea
e h
eg a
ad e e
a :
b f Ke Re
Ob ec
be
e. The c
ed f
ab e Ke Re
ca be e
Red ce ______ b X%
mp o e ______ p o X%
Achie e X amo n of ________
g he eed e
ca be ba ed
g
Ke Re
h, e f
,
' ed
a ce, e e
e,
g he Ob ec
e gage e .
ef
a
a d b Tea
nc ea e ______ f om X o Y
B
. (A
e ,b
f
h he C
a a
a
OKR .
Mea
e
ab e.
2. De ne o
Ob ec
e OKR
ab e
Re e be , Ob ec
ea
g
. The ba c OKR
e ha 5.) C
e a
d h
ac
de
h
OKR
f
a
(f
a
g
ec
e e
ea
ca
e
ge
h
h
OKR , e
Objec i e
beg
e
ab
ed. Y
Wee d
i h OKR
a d. Ke Re
S e b S e G de
OKR
3. Upda e o
Wh e
h
ee . Th
feedbac
OKR
d e Tea
a
ca
ea
e be
4. Plan o
ha
ec
a
g
ce a
ee
d f
ga d
ea
f
e cha e .
o
OKR . See
a
C
a
de,
a d ea
We
h
OKR e e
g a
a d
de
eekl check-in
ee
h
ca
d f c
ee h
a
chec -
ee
ac
e . Each
ach e e h
e
h
he
ee
e Ob ec
h
e a d
ach e e
ea
ee h
g a .
he OKR
a e
.
a
a dh
a e each ea
ha
dd
h
g
e a d
g . E e
d he
ha
d
ee
OKR f
h
he e
bac a
OKR chec -
he acc
h e
e.
ea
a
ha
g
Ob ec
f
a d
ca
f
fa ed
gh ha e ga ed a
ea
ac
e
ece a .
ea
g
g
OKR
d
e,
a
a
ha he ha e bee
he e d f he
e ce
e
a
e ab
5. Re ie
a
,
a e OKR
a d
. Th
Y
he
a
c
e he
g e
a e
a e
a
ab
OKR
ac i i ie and ha e
a
A
22
f e
edge. F
he e
e
f
ca
a
ha e h
gh
a e .
d ha e a OKR e e
2-3
e a
a e
g .
g
cha e .
e
de h
ha
a e f
a
cce f
OKR
a e
e e
af
e
S e b S e G de
OKR
23
W i ing Good Objec i e
Bef
e
F
f c
h
g a OKR
eed a g
Ob ec
e. Th
a e ,a da
1. D e
2.
de
he Ob ec
e he
e
g
a
e
de b
e
ach e ab e
5.
h Ob ec
e
g he
6.
h Ob ec
e ac
ab e a d ach e ab e b
c
a
g
Ob ec
e
3
e
ea b
fa
Ob ec
e
gh. f
de
acc
h
a e ?
ea
ha Ob ec
h .
e a e
ach e ed
d
g?
:
.
ed OKR a d
he
e
ha
?
h OKR , c ea e c
g a
e
e
be
ho ld no be ea
a e
e
a e?
e ea
f
d
h.
g a ?
h Ob ec
Objec i e
e
acc
:
4.
a
a
g?
h Ob ec
a
ha
a Ob ec
e
ach e e c
e
a d g f
f he
e f he f
he Ob ec
3. D e
d
ea
ach e
aea d
g 100% f
ae e
e
a e .
e bef
each a
e he e d f he
he e
ea
ha ,
a e
a
e e
ha e
h
e a
gbg
a
a g a
ead.
Whe
a
bec
a
e
a OKR . Whe
acc
e
a
Tha be g a d,
f
We
h
h e
a
e ab
ab e
h OKR ,
65-70%
h
f a
d be a
a
a b
a e
g a,
ed f
he
e a
ach e e
-h d
f
a e .
a
ea ! E e
g
f
h
h e ! Th
Ob ec
c
e c
a e
e
a
h
d a
e ha
a
a
d ce be e
c
ed
a
-h d d e
ach e e 100%
e
a
' bec
e he e
f he
Ob ec
.
a OKR
af
e cha e .
100%
e b
S e b S e G de
OKR
24
Objec i e a e no p ojec
Ob ec
c
e
a e a
a
de ed a
S
f
e
Ob ec
b a k .
a e
e-
ac
e ,
h ch
d be
.
a ed
e a Ob ec
ef
ac
a
c ea e he
e e
e, a g
d
d be:
O:
c ea e
Th
Ob ec
f
a d.
A e a
a g a . The
a
e
i h
d c
each
e
,
Ge
ce
e f a bad Ob ec
a
Q3
' a
a
e
a,
eb
d, a d he
e he c
a
d be:
Objec i e: W i e a p od c ma ke ing plan fo Ge man
Th
a bad Ob ec
g, a d
W h Ob ec
c
e. F
f
e h g ha
a d-
g.
e ,
a
be g
a a
e a
e: U de
a d c
e
c ea a d a
Re
e a
a
ab
a. Y
d
eed Ob ec
d
e. The
h
eed
a
a e ,
d de c be he de
a g
d Ob ec
e
be
ea
ab e,
e-b
d. E he
a e
e beca
e
ed
e
h Ke
.
Kee
d ha Ob ec
Tea
a
Ob ec
a g a ,
The e
e ,
a
h
df
e
a
e
h
a
f
be
C
he b ea
gg a
e e . The
da
a
he
a a
f he
d he be KP ,
Ob ec
d
e . f
a e e
a e
ca
h ch a e
Ob ec
e
ef
f
a e
C
a
gc
a
e .
a e
f
h
g he
a
.
Y
ca
a
d
h
ee
h de
ee a
e
g OKR ,
OKR W a d.
f Ob ec
g
e f
f
g e
f ee a Wee d
eda
ea d
e a
e
e .c . T
g
a
e OKR
S e b S e G de
OKR
25
Se ing Ke Re
Ke Re
ea
Af e a a
he
ea
Ke
a
g
dec de
e
Ob ec
h
e
c
e
a
eed
Re
b ec
e h
l
g
e a d dec d g
Ke
Re
ach e
g
f c
a e
a a
. Re e be Ke Re
Ob ec
c a Ob ec
a e he
e .
e,
a
e.
d be
ec c,
g aded, a d be d
a
' e ge
h
ab
c
ea
ab e (
a
b
b e.
ha Ke Re
a e
ab e), ach e ab e, ac
a
e :
ab e,
S e b S e G de
OKR
26
The a e no bina
Ke Re
h
Re
d be
b a
e
e c a d be
a be a a
da ed h
a
a d
Wh e
a
ea
a k
a d
e
e
eg
a e
a Ke Re
e
c
ade a g
de a
a
a e . f
. Wh ch
e a d h
d Ob ec
e
g
ee a
f Ke Re
f
ea ed a
e
g
a
Ke
e
he
a Sg -
KR2:
c ea e Ge
a MQL f
300
500
KR3:
c ea e Ge
a SQL f
200
300
h
e a e
e f a Ke Re
KR: D c
h
Th
Ke
c
b e
Re
a ge a
O
p
d
a ef
ab e), b ec
d c
e ca
he Ob ec
e, a
d be c
a
a g a
ee
ee a
The b gge
ea
a
d c
e
each
Ge
a
.
c de:
15
20%
g aded, a d
h e cha e g g
d be:
a e
g e . Th
ca
ab e (
e
a e
d be ach e ab e.
A bad e a
Y
ea
MQL c
e
e , Ke Re
ch.
c ea e
ha Ob ec
c ea e Ge
The e e a
b ec
d be
KR1:
a
he
o be comple ed.
ec
ab e b
Bef
he
gh
.
The a e no
S
.
O
a
ab e a d
g
f Ke Re
a ea
f
b ec
eh g d e
de ed a a h g
h
d . Re e be
a
ab e
g e
ea
eda
e
c ea h
a
ha Ob ec
e e
e a
d
f
e a e
f ha g a .
e .c .
come
cha e ge ha
ab e
ea
d c
a d Ke Re
e
Ge
c
e , he
c
e a
a e face
ha
f ac
ba ed
ead f de
. Th
g Ke Re
g e aga
he
S e b S e G de
h e
h
OKR
27
f OKR . Le
h
c
a
e e
e ,
a
,
d e e ce
h
e e
O
p
O c
ec , de
,b
a
g
d a d ha
ea
e
. f he
OKR
e
e ,
eh d
g
g a d de
b
ab e e
e a e
gh be ha e ec
c
e a d
e
g
g he e
d
ca a
ca
ac c , e c. The e
a
he
ea
ga e
f e
h
a e
c
e
g, he a e ab
g
a
c ea e
gh
g
e, he a e
a d e
'
ea
e .
ha e c
de
he
a e
f
ee af e
a
he
he a e.
goal . O e h g
g
ha
ab
a e
o
e .Y
e
he de
c
e ed
g ea , a ab e
ed
c
g ead f
e f
4000
a e .
E e
h g ha
g a
b
Yo
a d
de c be ac
ake o a d
e !W
.O c
5500 e
h
o
ed
e ab e ,
c
e a e he
e
be
ab e
ha he e
b
ha ca
i an ac ion ha
ea
ee
a .
O
a
he d e e ce be
'
ace, a d
he e
need o keep o
e h gd e
de
d
f c
. The a e
h
e e on mea
e
ha
cce
a
d be, a d
able e
- he
l
d
a
a
ha deli e b
g !
ach e e
ea
ine
e
cce .
al e. f
S e b S e G de
OKR
Wh do O
p
W i ing a li
of o
28
O
p
come e en ma e ?
in ead of hinking abo
i one of he main ea on
The c
e
c
gd e e
A
f OKR
f c
ac
e
be
ee he ea be e
f h
eh d
f c
a e
a
he
ha " h
d
Foc
ing on o
a
ee d
p
g
o
come
ea
ea
ab e b
e
a e
ab e
c
e
ead f
e , he
'
g .
e d
OKR ". Wh d
a d ada
g he a e
e
g he e
ec
a d de
ed
. The
h
h
e
OKR
e
eh d f
g
ha
eed?
i
e e da ' p ac ice.
ha a
a
g
g ea b
ga
b e f cha g g he
g he e
a
he
e
ha b
e
a e
g- e
g
ine
i h OKR .
g
a e
he e d f he da
F c
eh d
e . f
gh a
a
a e
e . OKR a e ab
d
h
a d
h companie fail
eal b
a eg c g a
fc
a e a e
a d dec de
e
a age e
be a
e
ached.
S e b S e G de
Mea
g he
ea e , KP
Af e
OKR
e
a d
e
he h gh- e e
e
c a e
g
ec
c
ada
e e
de
f
ea
ca caded
he a e a
The mo
e d
be c
a ed
d
b ing lo
ha
ha d
ha e
ge
de
he a e
e
h
g
he
a e beca
ga
b
e
h ,
a d ca e he
e b
a
ea
ach e e
e
ha
e
g e
b
ine
eed
e he a e
e
a e? Wa
a
he d
ha
a
ac a
h ch ca c
f
de ,
h ch
ca ab e
f. The
e he
d a
d
e
de
p
al e
e
ha
e
ea e
ha a ea
a
ea c a
e.
e
ed
he
eed
b
eh gg
d f
d
e e
a e
a .B
f
d
de
he a e
a d
h
g .
c
h gh-
h .
e,
f c
ed
.
ea
g he
h
a age e
he c
Ca cad g
e a
h
common do n ide of ca cading o
Lack of cla i
e ea
d ?
ha
g ed
a ea
he b
a d d d he e ac
f
a
a ge . A d a
ee e a
e ed a d he ea
h g
Ca cad g
F
d e da e . N
ge de
dde e
c
a d ea
e h g ha cha ged
he gh h g
e e
e
he a e a OKR !
ce a
. The
e. B
, KP
, he a e ca caded d
d e e
e e
29
e
ad de g
ead . C
e
a
he
b
e ad a e
b
e
a e
ha
g
g h
d be
he c
c
a
a da
a ea d
ed? Y
ac a
ac e e
ha e
h
gh dec de
eed
e
a ed a
he
gh be
e
eeded ead . S
f
a ab e
S e b S e G de
OKR
30
S e b S e G de
OKR
31
Unmo i a ed emplo ee
f e
ee fee
h g
ca
he
e, e e
ca
he
e
a ed
h
gh he a e he e
a
e ,
a d
d
e
A
ha
ha
ee '
ca
ha
beca
he e
a d
g e
de
e
a d fee
g b
e
g a ed
a e
a
f
gh
he c
a
ea
g. Tha d
a
c
a
g
a ec
d, h
he a e
he be e . Th
fee ha
e a ea
he
gh
a
e ab
ac a
h fee ha
gf
e
ab
,
a
a
a
a
e
.
e h g a e
ee
g dec
. f
e f- ea a
a
,
d c
a
fe e g b
d
ha
a age e
fac
a ed d
e h gb
g
d
d e
h g a e
be
?P
a ed f
bab
f
e
g.
Wi ho
an
inp
f om
eam , managemen
can make
he
ong
deci ion
E e
h
ea
gh
ha
a age e
a ab e
h
a d
ce a
e
e
ag
f
b
e
a ea . Ma age e
f e
a
,
ha
ee
h
dc
e
ca ' c
e ae ,
be
ec
h a e ead g he c
ef
a e
h
f
ha
a
,
he e
g, e c. da
ga d
a
bab
e
he be
e e
ea
'
ee . Pe
a e
eed
a d he
d e
h
e a da g
e
he
g a .
F
e a
e,
g a f
ha
Sa e
e . Pe
c
a age e
e
ge
e
gh
ec
he
df c
g
O
p
impl no
U
e -e e
b
he ac
e add
a age e
g he c
a d
a
gh
c
g
g a ge
ha he c
c ea e e e
a
e. B
e
g- e
ha
he ha e ch
b
ha f he a e
h
d e
d
g g
da d e
'
e a
a
a e a ge
fc
ec
e
e
a e.
o k
h
a a ge be e
he e
e
e e a
he ha d,
ha
ha de a d ee
migh
d
e e
e .B
ae ,
a dc
ee ha
ha
a eh
gf
e
he h
e h g ha
g? f
d
a ef c
g
he
S e b S e G de
OKR
a e
e
ac ? T
f c
g
f
a ab e,
e
a
ca
32
c
d he
be he e
g
ha
h
ch
G
' ed
d
e d
e
d
e he gh h g
ge
eed
g OKR
h
.
be ead
ea
ada
g
a
OKR a
e
he a e. N
.
Wha a e o
come and ho
o e co ec Ke Re
l ?
O
he mea
Re
d ca
come
Ob ec
a e
e. Whe
he Ob ec
he
de
cce
e
eed
e ead
e
ha
h he
e
a e
a e
ha ca e,
b
h Ob ec
e
g
g
e a
Wha mea
g
e
ee ha
e eed
de
ha
ea
a
e he
ea ed ha
ea e
ead ". The
ho
c
a
e
ill
he Ke Re
e.
e. Y
g ea
emen
he
f
ach e e. Ke Re
Ob ec
a
cce
a d he f c
Ma e
g
e ca
a d he
he d ec
c ea e a e . Ma e
b a da a e e
l
ha e ach e ed
c ea e ead .
1)
e de
a d
he
Le ' c
F
able Ke
g h g f
Ob ec
e
a
a e
g
a
gh be " c ea e
a
e Ke Re
a
a
ach h .
a ea
a ea :
e ha e done a good job ha ing o
b and?
a d
2) Ho
man ne
De e d g
ha e
KR a
lead a e
ha
be
ade
b a d
g " c ea e b g
ca
e
a
e hoping o ge ?
f
c
be
e
e
e b
a
, he e a e
a d e ce . f
b 35%". A d
e
g a KR " c ea e L
a
a
ea
ha e a b g
c
ed
d
c
be
a e age
d e a
e
e
e f
be
f
40
56 ".
Y
h
ee . Th
O
gh
a
,
d e
ca e,
ee
a
a
a
ha
cedd
b
e ca '
f he a
a
a be ha
ce .
a
g
e
e a Ke Re
b h
c
e! Ma be he a
ea ch e g e a d d e
e ha e
g he e
c ea ed
he
ce
'
e
bad a d
each
a
e
h a d
he
ee
e
e ha e
e
b a da a e e .F c
e' a a
e
e.
.
ha
c
e !
g
e
S e b S e G de
OKR
Whe
ge
c
e
33
g
e ead
a
he a e . Tha
cha ce
de
ea
e
a c
A d
e ha e
a
Ob ec
'
c
gQ a
,
h
he
e ,
ac a
e
c
h ch
d
a
h
d
ab e,
a ch he MQL c
c
a
ha
ed Lead (MQL) f
ha
bab
f ead ha e he h ghe
.Y
gQ a
a
e ?P
ed Lead (MQL). Ba ed
e
ea
a .D
e
e
g " c ea e Ma e
e
c
e
Ma e
ead d e
ha
ha ac a
e , he
f
Ke Re
ab
d
e e
4400". Aga , a
ead
f
f e d g
g he e
e a
e ead , h
b
e ca
3000
e a.
e-ba ed Ke Re
:
Keep a king Wh
A
ca
ee f
5- ea - d
f
ac a
f
Le
g
h
he e a
c
he
a
a e
c
h
a d c
gh
h e
e, e
g Ke Re
g WHY? . The
dea ( h ch a e
eed . The " h "
h
e ab
a
h
),
he
c
e
e eed f
g
c
e-ba ed Ke Re
e he d a g e
ee a
e be g a c
e
a eag
a dee e
he b
a
a d g f he
e
h
e
ha
ee a
g
a e hea
g.
e .
Sale e ample:
(Bad) KR:
e e
e
Wh ?: Beca
e
e
Wh ?: Beca
e
ae
ae
a e
a e
ce
gh
.
ga d
e ca
e e
a e
e .
,a
a e ha
de
d
gh
e
h.
S e b S e G de
O
c
ha
OKR
e
ha
ea e
fa
e
O
KR c
34
e ha e he
gf
ha
ce , h
. The ea
dc
e a e fa e . We
eed
ec
c
de
e
eh
gh.
d be
eh g
KR: Red ce ead
c
f he
d e
e
ce
e ha e
c
e
e:
ed a e a e age
' b
g
ef
14
ed a e e
ed ced he a e age c
e
10 da .
,
e. We
e eed
ee
ee
g
he f c
he
ea
ab e
e!
P od c Team e ample:
(Bad) KR: U da e
-
d c
Wh ?: Beca
e
d
ec
Wh ?: The e ee
Wha
eea
a
g
f he . We c
b a d g
A da
a
c ea e
f
g
O
come d i e he b
ha
dd b
gh a
ha d
e
a
d
e
e
15
b a d g
d Ke Re
c
f
e
d
ha . O e f c
g
e
7.
c
e
c
e
g he
,
fo
e
b
e
a e. Y
he b
e
a
f
. Whe
ea
he
ab e e
e
a
c ea
eed
e , e c.
h
p
ea
ec , d c
ha he
a
ae
d e e ce. Y
.
e ed
eed
g he :
56%.
a e a
a de
a d,
e
20%
a d, no o
a
. O c
c
a
g h a d f
ine
a e ea
a ef
e! O c
c
ef
g
a ac
eh g
h
f
a ed
Re e be , ha
he
e
b a d g
h
ed f he .
e :
da
a d
b
d e
e ha
f c
de
a d he ge
ha e e
KR: Red ce
KR:
he .
a
a
b a d g h
he
f
be
e ac a
c
b a d g
e
he
ee e
f c
ee f
g
e, a d b
de
ec
c
g
e
b
eh g
e beca
eca
h ch
ec
g,
ca
e
f
a e
S e b S e G de
a
g
He e
35
a ab e
a
ha e a
c
he de
e
e h g ha
ee g f
be
A d f he e
b
OKR
? f
a
ed
c
Ke Re
, he
be ,
a e
e f h
h he
a e
bab
e ha
e a
c
b e.
e .D e
ha e a
a e
ead f
ea
. Re e be , ee a
Ke Re
g he
g
h !
be
c
f a
e.
S e b S e G de
Ho
OKR
36
OKR and KP
Wh e KP
a eb
e
e
ha he
eed
a a
add e
e
de e
a a
f
e f
a ce
e:
e fa
g beh d
a ce, OKR
e cha ge. S KP
f
OKR .
he a KP
be
KP
ag a- e
e
gge
a ge ,
g
ha
ha a OKR
eed a
eh d
OKR
eeded
e e
h g
e
be ),
ac .
f
a
ach e e a
ha
OKR a e he b dge be
he OKR
e ec
a ce a d d
c a
eed OKR
ea
ha
e he ba
ec c
bac
●
c
e e f
The e a e
●
can coe i
eh d
a e
de
g de
ee
g
ea b
he e
ge
e
g a ab e b
KP a ge (
eabg e e
he e.
a ea d
e e
e
he e
a ea f
e
.
a
he
be. The
a e a df c
e f
S e b S e G de
f
OKR
ha e d c
he
e ed ha
be ?H
T
de
ea
a d
e
h
he ea
h
he
e 50
e
a
h
a
g c
ha e d c
e ed ha he
ea
gge
●
a e
a d
e
deed c
e
a a
ha
ca
g. S
f
h, a d
e ca
f
e-e ec
cha ged. S
e ha
he
ha
e
he OKR
a
d e e
g ce a
●
de
ge
e
de
eed
e
f he
Sa e
e
e
e
.
be ,
ea
he a e
KP a ge
b
g g 30,
d gg g:
g h a aC
a ea f
eed
fad e e
eh g
f
The f c
d c
d
b e?
a d
cha e ,
a
e
g
e
ab -
KP a ge , h
g beh d,
e
he e h
b
ca
fa
e
dc
c
e
e ee g
a ed
g beh d
ha
b
he cha ge
e fa
d
h
A
37
g ac
a
e
c ea e he c
Ob ec
ea
c
ec
f
ha c
e
ch
e
ga
e
e gh f
e.
d be
d c/ e
da
ac
e
ce,
e
a b
he
e ,
e
g, a
d c
S e b S e G de
ae
●
●
OKR
38
ce ,
c
ca
Dec d g
ha
He e a e a
cha
e
e h g e e.
a e
e f
he f
ha Tea
da
OKR
f
gh
g Ob ec
e a d Ke Re
e.
P od c Team Objec i e:
O:
c ea e e gage e
KR1:
c ea e a e age e
KR2: A a
KR3:
d c
ec
e
d
e
c ea e a e age da
ac
a
f
ga d
e
10
e e
25
3
e e
dea .
e b 12%.
Ac ion plan :
1. Ma e a
c
e e .
a e
d c
h he c
e
a db a
dea f
.
S e b S e G de
OKR
2. Reach
3. De g
39
a c
a d a
e
a da
ch a
fea
f
feedbac .
e
g
ed c
a d
gge c
e
e gage e .
Ma ke ing Team Objec i e:
O: Le e age
ca
KR1: Ge a ea
f
c ea e c ed b
15,000
e
e
KR2: Reach a a e age c c - h
KR3:
c ea e he
be
a d
e e
a
age.
gh a e f 20%
he c
f ha e
KR4: Red ce a a e age ac
L
c
ed
f
ca
30
e c
a
ca
ag .
1000.
e f
$100
$20.
Ac ion plan :
1. Pa
e
h h
2. Reach
e
3. B a
gh eade
e
dea f
L
e
a da
ed
e
ha e he
a e
a
age.
cce
e
de f
a.
g.
Sale Team Objec i e:
O: Pe
a e ae a
KR1:
c ea e he
KR2:
c ea e f
ach a d
be
f
e
ch
e a
KR3: Reach 8/10 a e age
e e
c
e
ha e
e
a ef
e
c
e
ead f
14%
e
a c
be e
3
6
45%
a
fac
e
h a
ea
100
e
Ac ion plan :
1. U da e he c
2. Ta e a c
e
e
be
3. C ea e d e e
e
e
a
e he
ac ce e a a
g
ache a d c
ce .
h he Ma e
ea .
f
d e e
e ca e , e e
he a e
ch.
g
S e b S e G de
Ke Re
OKR
l
a e no
B h Ke Re
ea
a ce. Wha
e
h h
KP
e ec
e f
g
h f h
ec e f e
e
e
f
b
d ca
d e e ,h
e e ,
e e
a e
e
e ec
a e
be
d
ha
,
h ,
eed
ea
ea dh
a
cha ge
e
ee
g be
a d c
ab e a d b h e ec a
.
d
,
ea
ha e ac
be . The a e h gh e e b
ee he
de
a ce
ea
a ce b
e c ( ea
Whe
he ame a KP
a d Ke Pe f
e f
c
40
e
ha
d
a a
e
e
h
a a
,
, e c.).
a ge ,
, de e
c
e
e
h
ha
d g dee
eed
be cha ged,
ed
ed.
A d
f c
ce
e dec ded
ed
ha a ea a d Ke
Ob ec
e. S
Ob ec
e.
The e a e a
h
Ke
Re
a
a
he Ob ec
e
e e
fe e
h g
a d
a
,
c
ome S cce
Le
a c
a e, he
f 300
ea
ec c
Tea
e e ,
a
c
a
e h
c
c a f c
dd
OKR ha
ea
e
e ge
a ea e
e a KP
be
ec ca
f c
Ob ec
g
e
h
e e ed b a
be , a d ha
ed
a
a ab e
a ea.
ec c
a e . The
a e
f
eed
Re
h g a ea
C
a ge
h ch a ea
a
A
h g
ee
e
a d d ec
ea
a e
e ample
C
ha e
g
e
e .
e S cce
ea
ha a KP
b a d
ec
e
ea e ha
eed
. S ch
e
e
ee
a e . Th
g .S
a e
a d
he dec de
e KP g
a ge
f 100
c ea e c
ea
h a ge .
ee
g
e
fe
e
e
ch h ghe KP
S e b S e G de
Wha e ac
●
W
OKR
d
he
he
f c
41
eed
f c
e
de
c
e
h KP a ge ?
e
he
e
h
b c bed
he
a
6
h ?
●
Whe a e he c
he
●
ha e
H
he ea
W
a
b
ach h : h
he a e f
e
a e
he d c
●
e
a
ee
g? Wha ha
be
ef
gh e a
c
ca
,
-
d c
a a d g age?
Whe e
c
e
e e ?
ca
●
e
d
e
e
ea
h
g ab
a e ha d -
be
d he cha ge ha
e
he e
e : ea
ce
he
e he e
he
e
dd e
a
he
?
ac f
f c
e c
e
g- e
c
e
a e
ec
a d e gage he
e fe ?
●
H
a
ee
g
e
gh
age a d
e gage e ?
●
S
fc
e
Sh
d he ea
ha d e
a ?
a e
ea
b
c
de
e ac
gf
,
g he a e
c ea e he
beca
e f he bad
ch a d de
be
f
ee
a
g
e
?
ach?
a d
h
ha
S e b S e G de
he ea
a e
f
e
de
e
OKR
g
ce
ac f
ha
bd
e
ha
eed
T c
e
f c
he c
h ch
a
e a
e e a
g
ha
e a ea
de ce
h
e dea
ec c
e fa
he
d e e
h
he KP
O:
c ea e e gage e
KR1:
c ea e
KR2:
c ea e he
KR3: Ach e e e
e
h
de
Ke Re
f c
3
h
de
e
ha
ea
a d
he de
dec ded
c ea e he
ab e
e
f he Ke
Re
f
he ca
e:
ee
g f
100
c
e ha
he ea
ac e e
c ea e he
7
h e
ae f
ce
KR4: Red ce a e age e
a
c
e .
de
he
21 e
ff
ee [ ea
de
ca
e ce
ee a d a e ac
be
2-3 a d
300 ( h ch
-
ab e
ee
a
ee
e ha 5 Ke Re
a
-
ff
gc
g b
ba
a
e
e
g9
ef
ca
ee
g b
f
ed f
f 10 ba ed
5h
1h
4%
7
he
he
ed [a
].
e Ob ec
e ?
d c c
a
he
Team Objec i e:
be
f
.
ed
e S cce
a
d be
f a
he ea
ome S cce
he
ac c
be
d ha e a ea
C
be
cce
ac ce.
g] f
e
e
e
ab e he e?
e a
ee
c
e.
a
e h g ha
,f
Re e be ,
each he Ob ec
c ea e he
. S
a
a
b c bed
g he KP a ge ),
g ba
d be
ea
ag e ha he C
he be
g
h
h
ha
h
eh
c
Re
e a e de
f
g e
Wha
e c ea
e fa h a d c
ab e
e, e
e
a e
e, b
ead
bec
ha e
ea
ach e e
h
c
c
Ob ec
,
ac dea a d de
Ke
e gage e . The ea
U
d c
he , a d
e. The e
We e e ab hed
B
ea
he h ghe
g h Ob ec
c
a d
g ac a cha ge.
P ace
ach e
42
15%
21 e
ee
- ee
ga
e.
S e b S e G de
N
,
OKR
he
he ea
ha
he ea
he e Ke Re
43
ha d af ed he Ke Re
d
e ?
?N
be
e
ae f
,
a he
he e a ac
cha ge
a
h
a da
e f: d
ha
a ac
e he eed e
a .
Ac ion plan:
A a
●
e
he
e
a e a d d af
e
c
e f
-a
e age .
●
Pe
●
C ea e a h gh
●
S
S ,f
h
a e
e
g
a
c
ca
FAQ ec
h gh e gage e
OKR
gh
gc
,
ce
eed
a d
e he
e
ge e
a d
c
c a
e
de
a
he ea
.
a
f
e he gh
h g ha c
e
eed
ha he
e he Ob ec
f a e
ch
e
e
e
e
ce .
ha
d ha e he
a e .K
g he ac a
,a d
a e he
a
d. E e
e .
e
c ea
he e
e
e h
d
a f c
ed.
Ma ke ing e ample
f
Ma e
a d
g ea
KP
he a e fa
Ob ec
e:
b
g 2000
g beh d
c ea e he
h
be
a
ed ead
eb
be ,
f h gh
a
e
ead ,
e e
gh be
h he
h,
c ea e a
Ke Re
be g:
inc ea e he n mbe of q ali ed lead f om 1500 o 2000.
Re e a
c
g
KP
de a c
d e e
he ea
ach
a be e
e
cce
f
Ke Re
e
a
A KP
a ge
a
fa
ha
e f
ed ead ,
c
ah
ha
c
e. S
e
ach e e he . S
beh d he KP cha ge a d
c
he e
Ob ec
he
a be he e
d a e.
a
e, b
f he Ob ec
d
e
Ke Re
e
de
h
ea
e a d
d be
ea
g
c ea e he
be
ha Ke Re
h
de ?
Pe ha
5
eg a
50% f he e
ead
ea
e
.
d a d
e ec
he ea
a
gf
he
a f ee eb
e ce age
.H
e e , h
f ead ha bee
g
eb
g d
d
S e b S e G de
OKR
44
Y
a
a
e a Ke Re
d
ad
f he e
ed
.
O he
Ke
Re
a
be ab
g ead f
he
f c
d e
each
da
f
a
g
g he eb
c
ca
c
a d ge e a
ca
cha
e
g
a d
e a.
Ma ke ing Team Objec i e
O:
c ea e he
be
f h gh
KR1: Reach 3000 d
KR2:
c ea e
ad
Don conf
The e h
c
f
ea
ce
e
e a
b
d
e
g a d
b
g
a e ch
de a ed a
f
500
b gc
e
f
b
ac
e
ac
be
.
>2000 ead .
e .
c e
ee
OKR a d KP
e
e
c
ee
e
a d KP
ce he d
a d
h
d e e
d
e b h
e . U e OKR
f
eeded: C
h
e e
a
ea ,
he KP a ge
KP
-> De a
a e ,
h,
F
e e -
e ed a d f c
The OKR
eh d
g
cce
c
f he f ee eb
g ge e a b
f
e
a ce.
c
a d
af
efe e ce. The
f a e
M
a e e e
be he
ee f
e f
da ed e
e OKR and KP
d
g a- e
ead
f he
a cf
KR3: Reach >2000 ead
a
h he
a
a
-
de
,a g
e
eh d
a
e
ed g a - e
a e c ,
f Ob ec
b
e ec
e .
f
c
-> Tea
e e
g,
a
f
ca
he e
KP
e h
h
ga
g ded ca ed
e
ead hee
KP
ee , da
g ea be e
g
e
a
->
e
. The be
d a KP ,
e OKR .
a
e Wee d
f
d
.
d de
a e
ca be a
ach e e
e ha a
e , a d,
S e b S e G de
OKR
45
Commi ed and A pi a ional OKR
A
e
e
ed
he e a e
e
OKR a e
e
c ea ac
ge c
ach e
e
f OKR
g
e a
g. A
g he e
e
e
a d
ha ag eed
ea
ef
a
OKR
a
gh,
h
ca e ,
c
d e
ed a d a
g e
e
gh
e.
h
c
e
d ch
e
b e he
a
e
a ea
he
c
a d
he f
g e
e e
ed
gh ha e a
a
a d
ab
g
a OKR . C
e
g
e
eh d
e ec e a d
f
eed
ee
e
a OKR a e
a
.Y
he d e e ce be
f each. H
ea
a
a
c
ed
fg a
he .
he
c
a
he
e a
,
he a e
e
ee
b
e
a
e ed 100%, b
f he d e e ce be
Le
e ca
ga
f
de
e
g f h
fg a
ha
a
Wh e
he beg
ge he .
a OKR a d
de
h ch
be
f
ed Ob ec
e
ea .
Commi ed OKR
Ac
ed OKR h
c
ca
he
h
e -a -
ab e
c
he e 100%
a ge
ec ed e e
f e f
ab
g
he c
h, g
a
h
bec
e
fc e
ca
g h
gh KP
e a
ee
a ce ha
gh
ha e be e
OKR
ha
a e
e
f he e Ob ec
Re
h
a e
h
d
ed Ob ec
d be
e ec
c
de ed
fe
e
e
f e
e
ec ed
f h
g a
e e
h
gh c
g a ! Th
ea
g
ca
ed OKR
a c
h- ee
e
ed Ob ec
a
a
g
e
e
h. A a ge
he c
eeded cha ge ,
a e
a
a
he
g. OKR a e a
, e c. The a e
h g
.
l
c a ge
ome
be . Y
e
be ach e ab e. C
eeded
e
e
Commi ed Ke Re
E e
c
fac
ec ed.
a , he
be
d
ed Ke Re
e
e he
h
he Ke
e . C
cce
ea . The
he
e e be
e -a -
e
a
a a d
g e
a
b
f he c
be be e , b
de c be b
ea
cce
d be ach e ed b 100%. The
a
bab
a d OKR a e '
.F
eed
, f
he a e h g ,
KP ha
ha e
e
' bee
KP
e a d '
e e
e
ca
a
g
e
S e b S e G de
h
OKR
46
ca e e . The ec
e
F
e KP
e a
a ge
e,
a
N
e'
e f
d,
a
a e
a d
a
g
d e
a
a
'
g
e
ee
a
ee a d
he c
c
a
a
a
.Y
d
gb
a dd
a
h
f
he
gh
a f c
gh ha e a
e a Ob ec
. O ce
bec
e
KP
e
e
ha
e 50. O ce
a
cha ge
c
e
ha e e a
e he NPS bac ab
50,
a fe
ec
he hea h f he
e h
e
e
ca e
a a ge . Y
e bac
ha a
.
d
d e e
,b
h
a ac
.T
'
d ch
e he f c
e .
ha he
he e
gh ha e
b
ea ' ce
c
e (NPS) a d
d ee a e e
e
a
e a d ge
aga . F
e Sc
be
be
e
Ob ec
e e
ea
e he
a
ach e e
h
eed
e .
Ne P
da - -da
e he NPS. NPS
OKR
a
e h g ha
d
ha e dec ded ha
Ob ec
c
, h
a d f ' g
be
gh be ha
ach e e
he a ge b
c
a
e f he KP
f 50. N
h
d
he KP
eh ge e
h
h
a d he
a
OKR
a e .
Commi ed OKR E ample
Ha
g a Ob ec
f a
e
a
d , he
he
e a
eed
g
O:
e .Y
e
e
KR1: 80% f e
KR2: A a
ea
e e
c
eed
he Ob ec
e. Y
h
head
e
ge he a d h
ach e ed b d
d eh
b
e
g
g e
ha
a
dea
d
g
e.
f c
ha e
g
ha
d
a a
e,
g e
g
e ac
c
ed OKR
F
ha
ach e e . f a e
he Ob ec
cha ge
C
ea
e
a
g ece a
a c
ca
ce e
e
,
h ch ha
eh
e
a c
d e a OKR
a c
ca
ee ha e a
a d ch
ed e
he c
ace b
e
fee f
ca
ce
ca
e
e h :
ce
e ed he c
e5
cha ge
e e
a ea
e ec e
a d
a
he
a
f
e .
a
a ed. Tha
eed
a
ge
S e b S e G de
KR3:
e
OKR
e
47
40 e
ee ; 35
f he
h
d c
ha
he
ha e
ee
a
e e
O ce c
e f
ed Ob ec
he e
a
e a e ach e ed
a e . f
be
ea
h
ee ha
g KP
he
a e
he
g he a e OKR
a d
e
g Ob ec
a
e
a e af e a
e a e
a e
he
e .
A pi a ional Objec i e
f a c
a
ed OKR
a
a OKR
e
a
a e he
b e. A
he e OKR b
g e
e
h
f
a d a b
d ,
eed
e
cce , b
f
be ach e ed a
Ob ec
h
he
f fa
b d
h ha d e
e .U
ha e
a
e
h gh ba . Ach e
h gh a
cce . B
be e
d 100% he
he e 100% c
h e
g
f each,
he h ghe
e
d be e
ca a ead be ca ed a
d be
a d a
e'
c a d
a Ob ec
g h ge
ach e e e
he e g a
e
a
ea
ha
e
. f 66% bec
a
g
, 65-70%
be ca ef . Wh e
e
e
a e he
he
e
100%
gh.
A pi a ional OKR e ample
A
a
a OKR a e a
h gh. Wha
ea
e
a
a
a OKR , b
h
F
e a
e, a Sa e
ea
O: E
a d
KR1: C
he Ge
e
ca ed
h he Ke
b g he
c
a
5e e
h
T
O: E
a e
a d
a
he Ge
KR1: Ge 10 e e
ec
a
ec
e ,
be he
e
h ch
a e f
e fg a
gh be:
a e
ec
a
ca
de
ed OKR
e
c ea e f Q1 e e
a
Re
e ch
KR2: Ach e e a e c c e a e age (f
KR3: 15%
. L e he e
ead
ef
d
he Ge
ed) f 27 da
a Ma e
a e
a e a d
e
c
e h :
a
ch
a
g
e
he
d c
a e
ab
a
c
ed
.
g
S e b S e G de
OKR
48
KR2: Ach e e a e c c e a e age (f
KR3: 20%
c ea e f Q1 e e
B h e a
e c
e e
The d e e ce be
a d c
a
e
ge a
b
a
e
a
ach e e
A
ead e
g
ha
e
c
he
h
a de e
e
ha
ece a
a OKR
ca
e
a
gh be e
a
e
a e.
e ea
c
he e
ea
cce . The
cce f
e e
he
ha de , a
a e
e e
cha e g g, ea
a . The c
a
ha
be
gf
ce . A
, bef
he
e
de a d ec
ed
g a
a e . Tha
he Ge
he c
d be e a a ed. The e
a
g
be
e f a e.
a
g aga , a d ea
he
e
ed) f 15 da
a Ma e
a
e a
g h gh. The
e
ce
he Ge
he Ke Re
ch a h
cceed g
e
he
a
a
ef
c
a d g he c
ee
f a
ead
d
ee
a
ee
e
-
de
g,
e
g e
dea , fa
e e
ga
a
a OKR ,
g h gh OKR
. W ha
a d
a
e
e
he
c
f
d
ha e
e f OKR ,
h
d
he .
A pi a ional OKR e ample
Y
a eaS f
a e a a Se
d c . Fea
f
he
ge
eX
e a
a
a
e f
e
c
a
a
e a d
c
e
c
F
he e,
ab
bef
e, 12% ha bee
a Ke Re
' e e
f
. E e ge
g he
a e he
d c a
e!
ha e
12%. Y
c
ed
e
a
fea
e
age
d ab e b
age
15%
b
ehe
g
e
ha
e he fea
e
a
cha ge , b
e
a
e gh
. f
e
e fea
eX a d
c ea ed f
10%
35%. A
35%
h gh ba ! The P
d be a g ea
he e
cce , b
d ha e a
e
e
a
e f he
e
ed
d c
a d
h
he
d ega
e.
a ea
f
ea d
e e e
he a e ead
e a ab e. Th
e
fea
ee ha
e he fea
Ob ec
e
ca
d
c
d ac a
bef
ea d
a
ea
he h ghe
ha e d e e
10% f he
a eb
d c
a
e e
. Y
d ee he a e
a
a d
d
d c .O
a
P
a
ga
f he
e ca e ha bee
e
d e
ce (SaaS) c
ea
ach e e
g he 35% c
ceab e e ec
c
d
a
S e b S e G de
OKR
The balance be
C
ed Ob ec
eh d
F
e
a
e
f c
h
d .
f
a
h
E e
e eed
ad
ch
ca
e
a
g
ed ab
a
h gh
ha e a g a
e a e a
ha e de e d
ge
a
a
a
a e
he f c
e
h
he
c
a
e
ea
he OKR
a
e e
h eg a
a ec
ce
b
cce .
a
h
he
ha
.
he e
a Ob ec
e e be , he e
ed.
h gh.
g ,
.
de each Ob ec
ed a d ea e
f he a
e
eh d
a Ke Re
e Ke Re
he e
g
ed
-d
he ece a
ea
e he ha e a
a d cha ce f ach e
g
e ca ea
e
a e
a age e
f ha , he g a a e e
ea
e
ea d
e
a OKR
'
g a e
fee
a
be
g he OKR
gg a ,
g a d e
e
h e OKR
a
e
hab . Bec
eh d
a OKR
g h ghe . The e ac
c
a
g he
e e
g ab
hab a d
ea
a . Tha
f
ada
e b h he
ca be a
a
a e h
ha d e. O ce
e
he
e, a d cha ge
d be
a
e
a
he c
e, d c
a
A
e a e he be
eed
,
ce
een hem
g . B cha g g he
ea e f
c
49
a
e
g
ach e e a d
e
h
d
ha e he
S e b S e G de
OKR
50
Pe onal OKR
OKR ca be e
a
e e b
b e. O e c
a e
e
KP . B
d
a
c
e ha
e
ce
OKR a e a b d e e . The
h
a
d
h
ee
e e g a
cce
h
each
e
e fee f
a e
d ce a
e
ha
a d
d
a
d
d a e e.
a
b
a e f he a e e
e
d a
ea
e
a
e e
a be a
d
he
e e
f
d
d a
d
a d
g a .
e
e
d
d a OKR a d
OKR .
e
ha OKR
h
d be e
eeded a a , he a e a
eed
e each
d
ab
a
. E e
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ha
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a
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c
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indi id al le el goal
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ab
a
Tea
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f
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c
he
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g a . The d , he
e
ea
ha OKR
e ha e he
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Le
ha d e
g a
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d a
gh
e
ha
e ea
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c
e.
gg e a
e
h
ge he , he
d a OKR
a ch
e
. The
a e
ha
add
e ee ha
d
h
e
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a
a
a
d
OKR a a .
D
ge
g,
a , b
d e e ce be
de e
Tea
T
he
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g he
ac a
e
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a
f c
e
e e
OKR d
OKR
e a e
ea
f c
h
g ea
g
e
e
d be
g a
e e
e
ha d
eed g a .
a de e
e he c
ha e a be e ca ee a d ha
e
e
ea ea
a
e
, e
a
e
a
ef
a d
h
c
gh
a e .
f he
he
e e
e e a
d a g a
e . The e
a
e
d
f
a d e
a e
a h ge
e
fe.
ce . The
e f Tea
da .
e. Th
d
f
ce a
e
S e b S e G de
OKR
51
Compan Bl e implemen
C
a
B e
a
b
e e . The ha e bee
e h g .F
c ea
ha
ea
ce
he
ab e
a
Af e
g
d c
fa c
e
,
. The
b
h
d
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d . E e
h
d
g
he
g
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e e
a
f
g
be
e
a d
g
a da e
g
d
ac
e.
a df c
ece a
ea
g
e a f c
foc
a age e
d be f
he
ea e ha
e
gh ead , Sa e
be
a
h
h
-
he
he c
a
a
ache
a e
.
a d
ch
e
e a d b g-f ee e ea e .
e a ch g Ob ec
e
be
e
e.
e he g a .
a
he e
ca a
b f c
ach OKR e
g
Tea
g :
b f c
g
OKR .
ing on pe onal goal
d c
, he Sa e Tea
a e
a de e
Ma age g e bac
e eed
e g a
h
f
ea
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a d
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.
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d c ha
c
ha e be e
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he ea
ha
ac
dec de
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ed. The e a e
ha
W ong app oach
Tea
he
be
a
he
e
g ab
e e e
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a
h
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d
ha
.
ef
Af e
a gh f
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ce e
Pe
he
eed
eed
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a
o d i e imp o emen
ha f f he ea , he ha e bee ha
a dd c
ce e
a e c
he a
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N
f
OKR
ha e,
ea
e
e. Pe
he
ha
g
g
h
OKR . Pe
d fe a
c
h
e
e
e
he
g ab
a g a
g he g a
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he
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c
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h
ha
h bef
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ee
ae b
gh
b
a
a
ha ha
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ead.
h g
he
ha Sa e a a f
a
e
g be e
e
be
ha
a
c
a a
ea .
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he e d f he
ha e bee
a e
h g ha d
g a d he a e
g
e e
ge
gh c
he e
a
. Pe
f
e
he
a g a
,b
he
e
a g a ,
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c
e
e
h ch ha e bee
a age e
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S e b S e G de
f c
ac a
a
OKR
a a f
he
b
he b gge
f he dec de
ha
ha e be e
ed
ea
e
h
he
Th
F
ea
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d a d,
fe e
Le
e
e
e bac
The Sa e
eh g
c ded ha
dea . Ma
e
c
e e
e.
Af e
e
c ea e SQL
cce f
,
f
b
e e
a
ha
a d. A He
e f . We h
e !
ead f a
e
a
ce e
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b
ache d
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e
e
d
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ae
e a
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ch
ce
ef
60 da
e
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31 da
30%
. F
a e age
60%
cha ge
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c
he
g
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Re
eed
h he ea , he ha e
ce .
a e
e
gg a .
a d he
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e, he ea
a c
e he ea
a e ca e f
a
e
ee
ch
he C
ae
h each
ed. O e e
d be:
KR1: Red ce ead
KR2:
e
ea
g he Ob ec
a
h he
a c
b e
g
ge he .
e. Af e d c
eh g
e
e
e ed Ke Re
a
.N
he ea
e
g
. The Sa e
c ce .
Re
e
c
on eam imp o emen
ha c
a
a e
e e g
, beca
cce
g f he
ef
ea
e
be
d
e he ea
he ec e
e a ch g Ob ec
e .N
h
a e-
d e
e he OKR
ha e
bac
c
e
he beg
foc
h
h g
ge he , he
e
a g a , ea
a
ga d
g
The igh app oach
The c
fa
a e
e be
gh e d
e
e dd
e.
d be d
ed ha he de
a ea
he
h
ea
a g a . A
ch
ed
gh be
he
e
e
edge.
a e,
e
e e
he e
ab e a d b
h
ha a ea
e ha
c
he
e e , he d
e ac
g e
e
e
ha
e be
ge he a a ea , e
g ac a
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ach e e, he
e . ha e
g
he
a d. The ea
g a
ead f
he
e. E e
ea e he ea ,
he
he
?
c
e he eam f
f each e
f c
52
a
e a
e
ae
he
c ea e
e, g
d Ke
S e b S e G de
OKR
O ce he OKR
h
gh
Each
ag eed
a ea
ee
ch
e be
d
T ge he
, he ea
g a , each e
ea
a
53
e
e. The
he
e
g
he
ea d e
ha h
e
a
ea
he
ach e
e ec e a d he
ha e e
ea
a
g e
ed
Re
. N
b
ee af e
e he
f Ke
g
c
, e e
e .
he chec h
ec
a d d c
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edge.
a
cc
g
cha e ge .
Beca
e he a e
b gge
g
ac a d cha ge h
feedbac . Wh ch
he
A
82%! Sa e
he
a
g e e
a e dec
e a e. E e
e ca
c
ade ba ed
a e
e
ha ha e a
e
a
a dc
he e
ec
e e ce f
.
e
e, fe e c
c ea
ach e ed
e
e. The Sa e
h ea
d
he
ea
a
f
ce
ha bee
g
g e
h ch
ea
ed a d
f
a
ead
a e
he cha e ge.
he Tea
e e
e
he c
Ob ec
a e
he a e
g
e.
e
e
h
e
a OKR
cha ge
a
ab
de a ded f
ca e
a e f
e ha
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a he
e
c
ed he Sa e
ead f
g
e
g- a
g
ea e
ce
g ha de , e
a ab e
he b
a
a , ea
ha , ea
g a
eed
2. Pe
h
e .F
he
e cha ge
ea e
a d e
e
a
a e . Wh ch
he ab e.
e lea n f om hi e ample?
a g
ha
d e
a ed a d b
a OKR a e
gh
hed, he
, he Ob ec
ed b a
Wha can
acc
e ca e .
e
be a
1. Pe
e
a e
a
ea
a
ha ed a d c
a e , he Ob ec
a e e
Whe
e
Sa e
e e
f he
h
h
ae
h e ea ,
he e d
ca
ge he a a ea , he ca
e
h
f he
. O ,
eed
df c
e
b
a
a g
f c
he c
ea - e e g a .
a
e
d
ab
a
d a ca a
e h g he c
,
h. E e
a
e h g ha
h
e
a
/ ea
d be
e.
e
a de d
de e de
a ea
e , he a e f
e e . Ra
d
e e
a
g
. Pe
ea
g,
a
ea
a OKR
e e
a d
d
a ea
c
d
e
ha a e
e ac a
f 5 ca
e
cha ge he
S e b S e G de
h e ae
cceed
OKR
ce . B
a OKR d
e e
e
a a
e
ga
e
h he cha e ge . Th
4. Pe
a OKR
ade
a a
h e e ec
a e a
a
f
e
e
e
he
he e
OKR a e
a ce a
f
age each
d
e
he
c
a
h
c
ed a d he
ed Pe
We
Wee d
f
a
d
f
c
ce
e
he c
a
ha
ea e
ha
be
ed
g
h e Tea
. The
a
h
e ea e he c
b
f he ea
OKR
e cha ge
e
. Tea
f e
ada
a cha ge
d
ha
e he
a
. Of c
e, f
ha e e
h g
ace
c
a
.
ge he
h g ,
h
d be
g f ca ach e e e
ag e f e e
c
a e
e ha
a
e eed
e a e ha d
h
a
ed a
d
f
eh
f bac a d f
h f ed
ee a e
ca
h he cha e ge . Re
e OKR
f
e
e be
he
a
d . Tha
ha e
G
OKR
gh
d e e d .
eed
a
,
mma
OKR , e
cha e ge
ce a
e
ha
he c
a age
a
A a
g
g. Tea
each
ha d beca
e - a ab e
ge
a
ha
h ch
e e . The
e
a g a ,a d
OKR
g- a
e
ch be e
a OKR
f
e
a e
he a d he
6. Pe
he
d e
ge he !
e
h e Tea
fa .
OKR a e a
ea
e g
he ea ,
ce eb a ed
de he ea
e ea
de e de
ed ce
a d de
e
ge he .
a
h e.
g Tea
c
e bec
head a e
de e de
ca ab
5. Tea
a
a e he c
e he ea
ea dd
a d e cha ge f g ea dea . W h Tea
e
e
h e.
be c
a
c e beca
b
ce
ge he , he a e
ab
a
E e
he ea
age c
gg
e c
he
cha g g he a e
3. Pe
e c
54
he
a
d
a g
h e e
Ke
e
Re
h
ha
he
g a d ag ee g.
a d f c
g h g . Be e e
d a
,
e
f
e
be
ha .
: Pe onal OKR i a bad idea
a OKR ,
e
ed
a e
e
,
dd
dd
ha ea
e
.S
a
ed h
e he
f
e .S
ed Pe
h
e
he ha d
Pe
a OKR !
a OKR ,
af e d
a
f c
ec
Tea
dd
.
e da
OKR a d
S e b S e G de
T
Tea
a
ae
55
e e
OKR
g ab
OKR
e
h
ead, he e a
he
a
gf
a
a
a OKR a d f c
h de
e
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b
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e e
e.
-S e e J b
he
ha he
:
G ea h g
he
he dea f Pe
;
S e b S e G de
Ho
OKR
56
o W i e Ac ionable OKR
A goal
a
i ho
a imeline i j
ach he g a - e
ea
a
ac
e e
e
f
We
b
e
e 4
f
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●
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g
●
R e #3: C
●
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●
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e
ac
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g
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g
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be
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d c D c
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ac
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C, he d ea e
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e h
db
f he c e , a d a
eb
be h
e h
e' e f e
e ,P
gg
e : "We eed
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c
Te e a T
a
h he ca a
a
ea
:
ab
ec c
c
ef
de
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V a
de e
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c
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a e .
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hea h a d ab e
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ha
ab
A d he ca a
ch
b
he
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b a
.
he : "
"C
c
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a
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be
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d
g
ch. f
eed
dea, a d e
he p oblem co ec l
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a
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ca
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ga
ach e
ha
,
C ach, a d e
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d
●
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e ca
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a .
R le #1: den if
Y
ce
ha ha e a
he
c
g
ge a
ab e g a
a d eam. Pe
g g a ef
g
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he
e
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h
,"
a
: "Tha '
e f he
gh ! B
a ge
S e b S e G de
OKR
A
ea
he
e
ha d
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be
ea
g c
e ,
Wha d e
g
h
ca
Le '
a
ac
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ab
a a .
e
?
he
ca
e
ea d e
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g ca c
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feed g he ea
be
ha
e
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C de c e c ca
e
a d h
d be
e
e he
be
h ch
h
e e a c
a
e e
g
e ff
ha he
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ea
d c
f
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g he
(a
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e ) f
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ag e ha (
ead
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he
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e , ca
he
he
Ob
: "G a ef
e ed, he c e
e he e
a
ab
d a he
A d
S
57
age c
a
- ea
f c
c
g he A a
a e
ab
C
a
a
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c
Ob ec
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a
a
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Ob ec
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S e b S e G de
OKR
58
d ead he ea
c
b e
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Each ea
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Wha ca
e
be e
Th
e a
eed
d c
e
gh
ga
e
g
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e
'
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c
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:
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a
f
a
a
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: We d
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be
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ch
g
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be g ba ed
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h
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ca
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ca e
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a
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c ae
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be
g a e
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F e Wh
he
a
? Wha ca be cha ged f
c
ch
R le #2: Keep a king
f
d
a
dea beca
ge
' e de
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h
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f he a e c
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ee
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a
a d
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N
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The
g
gh be
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ee
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ed c
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e
bec
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e he
The
bec
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cce .
d ha e a
ab e
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he
a a ea ?
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h
ab
e? Wha
e
gh h
e
h
he T
ech
d he
g
a M
e ha
b
a
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he
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d.
ef
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C
h
e
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g,
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h e e
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ch
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h g he
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ha
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h he
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he ea
a
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g h
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c a
c
a : We
e
c ea age da.
he
ee
g
h
.
be ,h
d
e
e a OKR ha ca he
ac ce
ee
a
he
ea
e?
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he
e
de
e .
ed f
a d h
a
e Ke Re
gh f c
he e
45
be
ea
Ke Re
120
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e e ,a d a
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ha d e
e? Th
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gh be
. B
e e
ha
he
ha f
d
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The Ob ec
a
g . Le
g beca
eg
e
f c
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g a e
e e
ea
he ABC c
e
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Ob ec
59
beg
e .B
e a
e
gh
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ga d
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g: f
e
ab e
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c
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ee a d
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e e a
a , he ec
ha
f
e e
d Ke Re
e he
e- a age e
a d acc
he
e be : f
he
e f be e
e ea
e a ed
a a ?H
e e
he d ec
T
d c
he a e
be e ?
T
d
60
"d
a d e ec
, he h d Ke Re
he
he
3
e". Ge
d
ca
ec f
ha c
ed
g h g
ec
c
a ab e dea
gh be
c
e f
e e
.
e
ea
dea f
he
ea .
He e
ha h OKR
W h
e
c
ca ed,
ee
F
●
ba
●
e.
ec a
e ca
e ca
ac a
ge
e,
add e
ha
h g d
gh ha e
a e
ed
a d
de
e b c
a e e f
d be
a
ced ha Tea
he b
e
c
ab
be e ec ed b a ea
h
de
e
ed
g
c
e
ed
c ea
a
a
.
he e a
●
●
d
gh
a
a e ,
da ed
a
ee
ba
.
Ob ec
,
,
e a d Ke Re
:
S e b S e G de
OKR
61
W h he Ke Re
ha e he
be g he
b
The ea
f
gh
e e
e c
g
a
d e e
b
ga
dea , g
c
g
e
a
ha
a
a d ac
e
g a c ea age da f
he be
a
ach e e,
e h
he
ach
ee
e
a
e
be .
g , b a
g
, a d e a a e he
ac .
The e a e
a
e
h g
ha
a d
he ea
a
de
ea
he
ce , a d
de
e
e
a d g.
R le #3: Come p epa ed o b ain o ming mee ing
C ea
h
c
e
e
ce
e
e
Tha b
g
g
h
e
ac ca
e
ea
Re
de
e cha
c f
fe
ed ced
ec
e
g
ee
ed b a
e
de a d
c ded a
c
ch a a ch . The
e ag
h
ha
d c
a
e
e.
g.
ge e
e
ea
ee
g
ha a
e ge ce
f
g
ce . C ea
b a
f
, c
cb
ga
he dea
c
ch
he
f
d a d e cha ge dea
h
, e
fe b
g g
he e d.
he c
g,
ee
he La g
. The e a e he
a e
c
be
he
c
a
ee
, Ch
a eb
B a
T
he
be e
ce
S bef
e ched
a da
he
h
e
he
he e
g
e
ee
:
f
e
h
c
cha e ged
ha de a d h
gab a
a
a
,
d
d ce
beca
e, e
e c
g
h
e
a
b ac e .
be e .
g,
c
e
ea
' h
gh
ce
S e b S e G de
The a
be f
e
OKR
he e
he d c
D
ad
Whe
he a
ee f
Whe
62
e
ed a d ec
f ee
e
he
a e h
he '
f he ea ,
e
Whe
d g
a e b
e
b
f
Tha
h
h
c
e
d be
ha e
f
Ob ec
ae
d g a d ca eg
e e
e
c a Ob ec
e ec
d
a d feedbac .
he ha ed d c
a
ha c
g dea .
ched e a b a
a f
e ,a
.
e a e
g
a
ee
ed b
g
h a c ea
.
ha ma e
e
f
a e f
e
ca
c a ch,
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ec c
e
f
ed c
e ea
ha
g
g
a
e
ea ch gh
a
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g
g a
d
e
ha
ha c
he
.
e ed. Beca
a d
a
e
gh a d added
a
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c
d dea f
a e c ea a d
g he cea . A d
fee
g
gh , g e feedbac a d h d 1:1 d c
ce
ge e a e
ad a
ag e ha
dea,
h
c c he e bef
h
ec
h a ac
on
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a ha ed d c
h
ca
R le #4: Foc
ha
gh
ha ed c
c
ded
ead hee f
ead g each
e:
d
he he
ca
ge f
hd ga
he had
a . Whe
Pa
d he c
e ,
Y
ha e
.
c
d
Ne
e
he he
ha
'd eed
a
S e b S e G de
ac e
e
ha c
a c
e
ad, e c.). B
e a
ea
Wh che e
f
a
ad
eh g
e
T
' e g
b
ed
ce
dec de
ha
be
"
dd
20%;
c ea e
g
eb
gh
h g,
ha
a
e
,
e
be
de e e
f c
he
'
We d
e
,
he f
e,
gh a
e
ga d
g he
e a a
h
e he
c
g
d ha e
g a
g ea
T
e ha
ef
Ma e
g a d ha a
ag
d
d a be e
a a
ge he . A
h
e
g ea
e .
g e ec
a e. Pe
e
a ab e.
g
a e
eed
g e
d e e
a ab e
a
d ha e
e
g
c
ac e he
efa d
e e be
e .Y
OKR
c ea e
e
b
e
be
a d
ed a e .
e
be
ha
gh
gh
ha e
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e
de
e,
c ea e
eed
h
g a dea f g
ge ahead f
he f
g- e
a
he
a e
e a d
'
a d aba d
fee ha he
a d
.
ef
a
e a
ed
a c.
a
de
e
e ag a
ha
e
e a d de e
(f
d
e
T ea
g a ea '
ha
ha
h g a dg e
a c b 50%, e c.).
h
a be a
. Wh e
gh ac a
ge
Wa
cc
ec a h g
cha ge he c
e
a,
e gh
de ed a
Ke Re
he e e a d ded ca e he
gh
eb
d e e
a,
ad f e
e a e" ahead f
ea
g
eed e
h
d
d be c
e he
e
a age e ,
d c.
h
a
a
ca
he
de
he
h
he
D
e
( e
ha
e b
ha d e he
gh be
a
ab
e
e e ca ac
S
h
ab e ca
e gage e
f
e
dea ge e a e
he . f
Bef
63
he
d e
e
OKR
de
h Ke Re
a d
ha
de
ac ca a
ha ab e
ded
e a a ea f
,
d e e
gf
e e
h g
d
g
h
h
Ob ec
e cha ge, c
a e h g
e,
ea
a e e
e
,a d
a e a d e e ce.
haf a e
ache .
ee
f c
ace
h e
e
g
S e b S e G de
Ho
f
OKR
ac ionable OKR help o
e had
h
a
d be f c
h g.
Ob ec
a d Ke
e c ea
d f
eed
ab
g
h
e e , e e be
ac
a . Whe
he
h
he
d be c
a e cha
a
a
(
e
g e e
e
h da - -da
de ed a
OKR
d ha e he b gge
ee
he
e he e a e a b
ha
he beg
d he e a e fe . S
.
ha c
ed a :
OKR. OKR
a
ce e )
gh
h g,
a e
a d
e a
h
ac
e e
.N
e e
dc
he
e
h g
he a ea
a
h
e .
fee
e
d
,a d
e
e e e ce,
he h g
h
e: f
Whe e e
he e
e
Re
b
cceed
h e cha e
h g e e
ca ch g
e
e h
ed e c
, a d e e
d
64
ee
e e
e
d he e a e
e e
he
ab
a
e, a d d
e
b
ha e
e ,b
g e
S e b S e G de
OKR
65
Weekl Plan : Ho
The OKR f a e
Y
he
f c
ha e hea d e ea ed
d f
he ac
Tha be g a d,
a e
ed a
g
a e
f c
The OKR
Ob ec
a
f he Ke Re
g
h
e
g a
f
e,
e ace a
a
ea
e
a
g h
ace
e e b d
ea .
beca
e
a
g.
he OKR f
a d b
o achie e hem!
be
e
d
ea
h
da
ha OKR a e
ha e
e ca
h
fh
a
e
e. Wh e
e he Ke Re
e dea
ach e e ,
g
. Th
a
c
a
a d
e
b
c
e
each h
a a
ac
a
h
d c
e
g ab
h
.
a
e, a d he
h
c ea e he
ed ce
ce he
a ead
add
g a
a Ke Re
he ,
ach e
e
e f
ed, he e
ce
g a.E e
de
e
ca
h
e
be cha ged. The e
gh
,
ea
d be a
ee
ce
Ke Re
be ach e ab e.
e a a
g he ach e ab
d a e
ace
f he ea
a e
d be d
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e ca
a
ach e e.
a
e
e .
e.
d c
ha e, f
a OKR, he
d e e
g ca a
a
g
he e
g d
de
ec ,
a d. J
ab e. Tha d e
d c . The ea
f he e
,
a eh
emind o
e
c
d c
ab e c
f he
add
a
e
9h . See
g e dea
Ke Re
beca
a e
each
ach e e ,
eed
ha c
a ea
ed
12h
The
a
e e ag a a d
ab e.
d c
ee f h g a e e
ea
a d. f
ac
a
e a
f
ha
eed
d .
be ac
ha f a ea
ha
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eed
he
, a
e OKR f
ha . Wee
eed
ea
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OKR ,
F
ha
ha
.
h
h
,d e
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a
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d
on OKR
c
a e
c
e goal . Weekl plan
ac
a
he
ha Ke Re
g
e a d Ke Re
ehe
b
a e he
a
d
ea
e . Ke Re
a
a
o Make P og e
a
ee
e be
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d
g
fa
ba
OKR a
. Wh e OKR a e e
a d ach e
d a e e . Th
he
a
,
h
ae
he beg
d
c
g he e e
d a
b
c
g
g f he
he ea
e e a d
, e ec
b e
he
a e ,
g
he ea
g e
f he
a
g a :
h e
S e b S e G de
The
OKR
a
g a
ece a
e
e
a
ec
e
Planning help
We a
ee
e
a
ef
he
d ea
ha
h c
e-c
c
de
he
a Wee d
ha e
a d
e f he
e
e
e
ha
e
a ed.
gb
g he Wee
ee
a
eeded. Le
Chec -
fea
e
c
a
e d c
ea
h
e hea d
e g a
g
had a
e .
e a e ab e
a
e
ha
d . Tha
a
ea
h g
e eed
a e
a
aba d
ed
ed.
We a ha e e e
he c
h
de e
o manage ime and p io i i e
c ach g ca
ha
e
.
ha e
g e .
fe
e h g ha
ea
e
We d d
f OKR e ec
g
h
Wee d
66
a
e a
, a e
e
he e a ea a e he f c
a db
e
a
e -a f
g he
a
a d
a
a h g
ha , de e d g
e. O a e age, e
he
g e
e f OKR .
e ca
a b
e
e
20-40% f
g a .B h f
S e b S e G de
f
ed
d
OKR
a a d
e he ea
a
e e
e, he da - -da
f
a da e
OKR a e he e
a
67
a e
be a
e
e e be de
ea
eed
c
ea
e h
df c
d , a d ha d e
o k on i , ho
d
a
e ed?
a .
. Re e be , he e
ea
ha
h
d
ill i be done?
he ac
ha d
f c
e ed each
h
e e
e.
e do no plan o
e
e a d
e e
ha
h g
f e
e. The ea
e
h g a he a e
f
d
a e
a
a d ach e
d
e h g ha
g
d
d a
g he OKR ,
d
ca
c
d he
h
h
gh. The
ha
eed
be
ee .
T an pa enc i fo a a ene , no fo con ol
A
f eade
c
a
ee
ead
chec -
d
ee he
ce
f
he
e
h
e
ha . H
f
ed f
b
eh g
e be
OKR a d he d
e
beca
c
e he
g e
f he
d
f
he
e
e d
eed
ee
h he
ga
ha
f
ee
e. The
d a
a
g
a age e .
g
a
ha
d ae .
e e ,
c
e
ac
ha
he
da e . V b
ea
de,
ca
e he
a
a age ,
a e
f e
a
g
a
a d
g ea
a d
.
he
ha
, ea
e
e be
g, a d ea
e ha
ea
ef
ha
he
each
he a e d
eeded, ha e a
he
e
e e ce. Th
g
d
e
ea
a d.
a
e e g
ac ion ,
ee
f
a
he . Whe e e
ha
ee
e can check if he b ing e
g he e e g
d e e ce? N b d .
ea
b
e h g ha
d
ha
a
e ma k do n o
Wh
f he
e f
a e
g a f
eed
e Wee d
feedbac a d ee
ee g each
be e
a
he ea . Tea
g hea h e h
Whe
f
e
a
ga
g e
e
he
ga d e
e h g he d f
ee
d a
c
g a d
e
ha
a d e
d
Pa
e
OKR chec
g
e
-
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ee e
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ge he
he
d c
a
ha b
l
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a e
a d
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gh
e
a ea
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a d he
a d
ha
S e b S e G de
dd
,
ca
be g d
68
c
ee
e,
PPP
e ce
,P
de
g e ,a dP
be
e d
a
h
gh he
h
ha b
ed
a
.
g
. f
he e
e
e
a a e f
,a dh
gf a e
ed b c
e PPP
ha
ea de
ha
e he .
common epo ing f ame o k
a d
We ec
f
ha
be
he mo
The
Pa
OKR
a e
a d add a
eS
he add
he ea . N
d ce PPP
PPP
e
ea
h ch
a d f
e, eBa , a d Faceb
a ca eg
b ea d
e
.
ha e e
he PPP . Th
a
a
e be .
Plan
U de
a
, e
e h
ee . Th
a
ea
e
a
a
f
OKR- e a ed
beca
a
he P a
e
a
,
a
,
a
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he
he OKR a d
Whe
g
ee
h
g a d e
ha e
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eeded.
g
ea .
d
e
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g
a
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a
ha
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h
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f
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he ,
he
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g he
-OKR
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be g
a
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a e add g
ca
ab
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e .L
ha
,
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a
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d be
ca a
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a
ha he
g e , e e be
ha
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e be e . f
ha a e
a d
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a d
a e
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de
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ge d
. B add g b h, OKR- e a ed a d
a age
he
d
a
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( ead
ea
g
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g h
h g
a
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gh be ha d
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a
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de
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e
e he ac a
a
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h g
a
c
gh be c
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a
f he
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e).
a
a
a a
a
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fe e
ace
add h
Added
d
gh
a
ha
ag e be g
ach e e h
e
a e
ea
a ea
ee . The
S e b S e G de
P og e
P
he d
a
gh
e
ha a
he e d f he
e
69
( ha i done)
g e
dea
OKR
ec
.
f h
ee . f he
ha
e e
ea
he
ed
ha e, he ca add
ha c
Pa
e h g ha
a gh
e ed d
he P
ca be
a
g e
a
ec
g he
ed
P
ee . The
g e
ed b
b
a
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P oblem
The e a e
The
e ec
a
a
. The a
ca
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ea a
a
f
be
Pa
de
ca eg
P
be
be
.
he
ge
he e a e b ac e
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ed.
h
e he be
S e b S e G de
ed
P
Pa
g e
70
f he
e
f he a
The ec
e
OKR
d
a
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cha e ge
A
e P
ca e, he P
he e c
ee . Th
be
g
be
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ega
ea
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d
cha e ge
e
gh
h
d
a
ha
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ab
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ha e
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ca cha ge
a
g h g
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a
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he
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he
h
d be ab
a
ca be
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b ac e .
h
e
be
g he
, f he e
ha
c
hed.
e ha e faced d
he .
eed
.
be cha e ge
e ac
. The
a e
a
ha de .
Addi ional ca ego ie
F
he
a
Pa
, P
g e , P
be
b
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e
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ca eg
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A
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f
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(
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a
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g he
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d
ec
ef
ef
h
S e b S e G de
E ample
OKR
71
on ho
o
e
eekl
he
d
plan and epo ing o d i e
OKR
OKR a e e
a ea
b
e
ha
F
e a
g
a
dd
e, he Sa e
eed
f c
e
. F
ha
ea
e he Ke Re
fa
e
he
d a) e e.
f
a ec
a ge, e e
e a
Ob ec
d
d a
b e
f
a d.
a
ha dec ded ha
ec
e
c
e
d
e a
beca
he OKR
d
e e e
e
g
e
e e
e
e he b
c ea e
f
e
e .
The
cce
KR1: de
c
f h Ob ec
f
he 6
e
a
be
be e
ea
f
ed b :
c
e
f
(a
ea
60)
a d e a ed
e
The
e f h KR
he Sa e
g
c
ha e a ea
ha
b
ea
de
a d
ha
d f a ec
d ha e
e
ee e
e dea . F
he feedbac
60 e
e . The
he ha e ag eed
edge
a
c
ha
he
e
ee
he
h
df c
d c
h e
be e ab e, he ha e e he ba
e a d he
ea
6 a e
e e
f h
a eg ca
Ke Re
e e
e
a
ee
g
e .
KR2:
c ea e he e ce age f c
h
f
10%
D
g
c
g he dea
f c
he Sa e
ea
KR3:
be
ea
ee,
ga
e e
e
h 4+ dec
he b
f
- a e
be
fc
ead f
gh
ac
h had
ea
he ea
he
. Ma
e h
g
e
gh
a e
d f
e
ch a d
a be e
ae
e .
e
f c
ha
c ea e
eeded, a d ea
a e
W
c
g
a
e
a ef
e
he e he a e ab e
ea
ea
he dea f
he d e e
eO
ae
g dec
a d g h
c ea e he
ca
e
he de h f c
c ea e E e
ach e
f e
de
e b ec
a d
a e
40%
he
e c
A
h
he
c
(
ge
c a d he
be
ec
ce
6%
he Sa e
e
15%
ea
f c
g
ha bef
e. F c
g
efdd
e.
S e b S e G de
OKR
72
T ach e e he e Ke Re
e
F
ha
e a
e,
he
e
e
e
c
e, he a e
f
ha
he Ke Re
a
ha e a g
ha ac
a
h g.
d
gh
b
be d
e. Th
ce
de
a e ac a
ed b
e
g
e
e
e
eed
h
ge
h eDa dG
ge
eed
he ea
be a a
a age . A
he Ke Re
b e ec
ed a d
he a e
gd e e
a d.
a
, he Ke Re
a
be ach e ed. The a e g e
f he Ke Re
ha a d
g
g he e
be
ea
a d g f h g a e be g
d
ee A
eed
g he c
g
bab
h d e
ca
ea , he a
e he OKR f
e
C, D, a d G
a
e a e a
.M
g
e h g ha
e ,e
e
ed, a d h
e
gh d
ge he ,
a e
he a e
C
e a e ca e f h
e. B
a
gh e a . La
a
f
e6
ha , e
c
a
h
ge he . The
h
ea
e .
ge
e .F
a
a d Ob ec
f
OKR ,
ed
a d a d
ed
a a
.
h ch
a he a e
a
a
he
dd
a age
ee
cha ge
S e b S e G de
OKR
73
OKR Alignmen : U ing OKR
Same Page
O e
f he b gge
a g
e
ea
ac
. Ma
a
,a g
e
ha
he
be
ca
ca
e
f
a g
e
b a ded
a
he
cce f
f
ead ab
h
gh
f e
. Th
ce
e a e he b
e,
align goal .
ac
d ec
.
e
a
d
d e e
h
ea
d
a d
eh
ed
ce
a d e
,
d a
each
e
a
eed
a e he
one OKR pe
eam and
g .
i hj
ee
ac ce a d
he a g
e e
e
ce .
,
g
he e
cce f ll
e e a
ee
a
ca f c
a
g
ga
eh d
g OKR ,
e he
gg a
he
h he e
a e ,
he gh
ha
a eg c g a
a d
a a e fh
he g a - e
alignmen fo no . Le
o align OKR
The
OKR
he
a
ea e
ed
a e
. Af e
T
d OKR .
de
e a
e a c
ab
gg
ha
OKR beca
h he
g f e
dee
a
g
e ec
e e
g
e
a e
Ho
e
a g
e.
ge e e
fo ge abo
eh d
ca
e a g ed
ea
c ea
e
;
a e ch
he . OKR a g
Bef
a
ce
d e f
f OKR
c
c
he c
S
be e
o Ge Team on he
e
f OKR a d, c
a da
-
f he
e
ach! The e a e
a
a g
ach a d he
d ce
b a
e
he be
a
-d
e
a
and he mo
ache .
b
e
eh d
fe
ach.
cce f l
a
o
S e b S e G de
OKR
74
S e b S e G de
OKR
75
S ep 1: Se o e a ching Compan Objec i e
Whe
a e
g f
a g
e ,
o
ho ld al a
o e a ching Objec i e on he compan
le el.
c
a
a g
a f c
Le
ea
h
Le
a
ach e
e
f
d
a g
c
ha e a
g
f
e e
a e ha
e
eed
he
c
c
e
e
he e e
.
d ca e
a e
a
he Objec i e fo
ed he
b
ha
he C
a
a g
g ea
.AC
he ea
Be de
h
he
Ob ec
e
a
ha
g
f
e
e beca
e ,
gh
a .S
he compan
h
e
e
d c
a ea
e Ob ec
S ep 3: Team
e
f he ea
ea
e f,
e
be
a age e
ec
e
doe
ee
i h he eam
d be ha ed a d c
gh beca
a age e
ea
h
he e he need o
e
he
e
ac a
ca ed
he
e
d a
a
a
be d
e
de
ha d
ake ime o e plain
o k on ha come f om. D
ed
a d feedbac . Tea
a g e. f he d
e h
ef
d fa
.
a d
ge ea
d
a d
d
ag ee
h
d a a g ed
ge he .
a be he e
Af e a
e,
Ob ec
g he Ob ec
ae h
Lea e
d e e
e ch
e e.
e a ch g Ob ec
a d
e ,
h gh a d c
e
h
e.
hi i impo an and
de e
g
ec
e f h gh c
he e
ed e
gg
be
ch
S ep 2: Comm nica e he Q a e l Objec i e
Af e
:
beca
g
he
ha e a
ha ha bee
e a
e
c
be
e
a
a age e
e ing
.
ce (SaaS) c
e
c
ep and e
d
c
b
ea
gh a e a
ha he e e
ce
e. Y
h
a ea a e
h he e
g
a
e a ge . Af e
ha e eached a c
Y
ha e a ce
a
ag ee
g
d ea
a age
h he f c
.D
gh
a ea, a e
ef
a d bef
ee he
e
a
de
ee e
f
a
a d
h :
e ha ag eed
e .
hei con ib
a d
e he
.
ing OKR
a age e
ha e ag eed
he C
a
Ob ec
e ,
S e b S e G de
Tea
eade
f
h
d
he ea
h
OKR
be
he
he c
dc
h
ea
ha he
e
g he g a
d
a age
e
ga
e
Le
ch
e
d
g he
e a
e
e e
ee
fea
e. The P
g
f he b a
de
b a d g
e
. A h gh a
ha
ca ea
e
Ob ec
e
g
c a
a
e
e
ha
g
he
feedbac
e
b a
, he
f dea
de
a d ha he
a
dc
cha ge he
f
g ab
a e. S ha
c
f
he
g a be e
e-ba ed Ke Re
a e
a ec
d c
. Tha be g dec ded, he ea
ab e
b e
e
d c g da ce. f a
ee
ec
he c
c e
.
e
he g a
13% f c
f
e gh
ec
h
ha
he ab e, a d
e
a
a a e ha
e
he e e e b d ca
a e he
Ob ec
ea
e eed
h ee
ea
a
gh. Da a h
h e
d he
de
a
h
ga
e
g e
g
d ca e
a
d c
a
e
a
a
h e ea
,f c
e. The C
a d he a e
A a e
ha he c
e OKR d c
a d e a a e he dea . F
he
b e
e be .
d a e
b a
h
g he Tea
h
Tea
76
eed
ach e e. Se
ce ,
OKR
e
ha .
b a d g
e
g he
d c fea
e
f
e,
c
g
b a d g
ce
e
Ob ec
ea d
he
he ha e ach e ed he
f
220
e.
Objec i e:
e
KR1: Red ce he
KR2:
c ea e
KR3:
e
be
d c
f
d c - e a ed
b a d gc
30 da
b a d g.
c e
e ed a e f
d c
13%
age ac
120
45%
a e age f
40%
70%
S ep 4: Sha e, ag ee and align
fe e
h gg e
e e
ee ea d
Of c
e, he e
e
a a
f
h , he
g he
gh be
he
he
e
he C
cca
a age e
e
a
ha
Ob ec
he e Tea
a
e .
a
OKR
h
e .
OKR
- a
g he Tea
eed
ee .
e d c
a d
S e b S e G de
Ma age e
ha
ea
OKR
h
h
d ha e a
g
d
aga
h
each
e a
g he a e
da e he
he c
a
g
e, a g
a
e
a
be
ee
a dC
cceed
h ca c
C
b e
he g a . The C
g e
he Ke Re
d e a
e . O ce a g
he Ma e
b e
feed
f he OKR
e.E e
h
gh
c
ha d e e
Tea
OKR
a
d c
ea
ca
a d P
OKR
a
. Th
e
ha C
Ob ec
ea
a d
a
Ob ec
e
,
he
g
c
g e
he ea
e h
he
ach e e
d
ea
cce ,
e e, e e b d ca
a
he g a !
a
Ob ec
fa
he .
, ea
e , ag ee, add a d
c
e
e h :
F
Le
e
d dec de he g a ,
a a e a d
C
77
g a d C
he C
a
e S cce
h
he
he C
Ob ec
f c
Ke
e .A da
e
Re
ca
a
e S cce
g
g- e
ea
,
ee
Ob ec
e. Ma e
d
he
e
c
h ch
ea
ha e a
e
he
OKR
g he MQL
h
e
he
e be
, f Tea
e f
a da
hc
g e
Ob ec
e .
be
e . f he ea
f
he
e
e
ec
g e ,
e
a
S e b S e G de
OKR
78
f o ha e mo e han compan and eam le el OKR
d e
a g
ac a
e
a e h
gc a
a
he a e. The ac
Objec i e a e he e o make
A
, ha
g
gh
ea
ch c
e
g
a
ec
f
eed
a ea f
c
a
fg a
e cha ce
f
g a
ea
( e
a e ( e ec
he OKR a d a g
h e
e d g
OKR
ec a
ee
a
e
h
a e
ea
b e.
(
h
de
d d
h
be
1 & 2). O ce he de a
e
e d
), he ea
he
e
h he de a
g Ke Re
be g ac a
e Ob ec
de a
KP
e e ca cade, he a g :
e
e
c
e
a ge .
g
e
e
ce
ea
e,
ec c ab
e
d
he f c
g a d c
ag ee
ca
he
ca
c
e he e
e
h
a d
eed h
h OKR ,
e e ( e 3 & 4). Y
e e beca
h e
gh: d
a
af e
c
a ea!
ca e he
h
he
e e g a
), he
e c
a
eam , and highe le el
he e i a ni ed foc
gh ea
,
ga
o k i done b
cce . S
? E
e de a
ha e
al
e ha
e e
e d
e e a
e e
o e
g
f
he
h e
g
d be ca ef
a h gh cha ce f he
S e b S e G de
OKR
Le
a
f
a age e
F
,
h he b gge
he
e
d fa
d ec
OKR
KP .
f
h
c
C
Tha b
o e
c
e
he
be he
ha d
ead he f
g
eed
he
e
g
ha
a d de
e
a e: he ca cade he OKR
ea
.
a age e ,
e
bab
d
he d e e ce, he
:O
f
O c
a e
e
ec . Le
he ea
,a
ea d
,
he
a KP a ge
g
e a d
e OKR .
he e
de
e
he
he
a )h
ea
ach e e
ca ach e e
.
mi ake: managemen doe n
hei OKR and eam do no
b da
a
a ( a be e e
he econd bigge
de
a e
g ec
e e
he
e . Th
e
f
ach e e OKR a g
e he a ea
c
a ac a OKR. f
ca cade g a
e a
a
a ed ag f
ca caded d
e d
Ob ec
he be
. Th
ec a d
d
, de
a
a e ha
he ea
eh g
e
Y
79
g
e
g he Tea
ake e pon ibili
ha
ha e he be
OKR .
he c
e
. Tea
d d be e
e
he eam
f he ea
be
he
a
he
a ea. The d
. The
h
d
S e b S e G de
OKR
80
f OKR a e ca caded,
de
a d
ha h
gh be
ge
g
c
e
.
f
h
ab e
e
e
gC
c
db
ha
e
eed
be f
a
ha
a e
f he
b d
a
f he ea
he c
ce
ea
b
ce ,
ha
g he
ea
ca cade,
g he e
a ea f
g he OKR ba ed
e
gh a
g
e he f c
ge he
he ab e. Whe
a .
he g a - e
de
he head
g
g he OKR a d
a bg
a age e
he cha ce
eed a d c
e
e
a
a d
a
a d
g he
a e
ach e e.
g he ea
feedbac .
The h d b gge
e
ea
b. Ma age e
,
ga a
g ab
a
e ha e e
A
ea
a
Ma age e
ea
a e a
a
a e
Ob ec
d ec
e e e d
ha he ea
he
g aga
d .
e
he
d
c
e
e g
g a a g
d
ace? f each ea
each
he . OKR
e .H
e
e
ca
he OKR
be
ha c
ea
a e
a g
f he e
e a a e , he
f he e a g
e
a d
gh
S e b S e G de
OKR
81
OKR E ample
OKR
a
ee
Wh ch
h
OKR . H
ef
O
e
he
e
be
e, b
e
ge he
ef
d ee b
e a
e
e ha a
b
h
e
h
e
f OKR e a
ce
e f
fh
ha
gg
d e e
ea
d OKR
ea .
ca e ab
he
OKR .
e f
he ea
e e
e ea
ca e ab
,h
e e
d e
he e OKR a
h
he e e a
e
d .
Financial Team OKR e ample
ho
o align
i h he Compan
OKR
F a ce Tea
gh
gg e
Re
. Le
e a
e.
C
a
e
e a
c
a e
a
a
f c
h
g
A ha a
e a
e -a -
e OKR
e a ch g Ob ec
e f
f
a
eg a
ed Ob ec
e
e a
a d
a F a ce Tea
e
he F a ce ea
e c
ha
- ea
g a
, a d he
ea
ab e Ke
h h
e -b - e
c
a
ab
OKR
a g
. Le
h he
g a.
S e 1: Tea
d c
●
S e 2: W
g a Ob ec
●
S e 3: W
g Ke Re
●
S e 4: A g
e
S ep 1: Team di c
de
b
e e -f c
a h
●
Wha
ed
h
d he
de e
e
&
g
ion
a ce de a
e he a
e
e
ge he a d ha e a d c
Q e ion: Wha p oblem a e
f c
ha
ha c
dg
e facing?
he
e
, he ea
e h :
e he c
ha
a
f
he
a d?
head
S e b S e G de
A
OKR
82
e : We ha e a
a ca e
Q: Wh i
a h
a age
g
c
,
e a
d g
e
Q: Ho
ec ed
b
gc
a da
ac a
a
a
e a e )a d ae
h.
e
ec f
g e
e
a
a d
g
( ece
c
e
e
he
a
e
ce )
a
e
dead
e
e e
e
ed b dge .
e fe
-de c
he a
,
he
e a
a
,b
e e
ac a
f
e
e
e
a e
,
he
a ea
f
.
ea
a age , he a
e
e
h
eed
e
e
c
e
a
ca
he a
ca
bef
e
e .
h
a ca e
a e
e
e
a ,
e
ef
ea a
e
ed ce
a d c
a
ca eg
ea
,a d
e
e head f
e
e.
ea
ce b
a age
ged c
c
d
ce
a
he
d fe e
ga
g h
e ca
a d
e e . Th
he e
d
e ha
a gh f
e ea ch g he bac g
e
e
e a
de e
ha
a
d c ea e a
ec f
A3: We h
e
e . The ea
he e a e
he
he ca
d c
e change hi ?
a age
A2: We h
e
a
e f
feedbac f
A1: We eed
a
(ca
e a dg
g
he F a ce de a
can
ea
a
a
a age
ca ed, a
e
e
a e a e
ef
e
he
h
ce . f ea
c
e
e d g
he ERP
A3: Acc
a
ea ea
b
e
ec
c
gh
a e
e a d
A2: A
e d e
hi happening?
A1: Tea
ca
f
b
d
a
eed
he
e
e f
e
e de
he
e
a
e
e .
a
ce
ha
e
e
e ha 3
ed.
S ep 2: W i ing he Objec i e
he ea
b
d c
g a
e
ce a d ece
,
e
h
beca e
e
he
b
ha
a c a de a
d be ha d ed.
,
ea
a age
e ,a d
a e
c ea
gg
g
he
he
h
S e b S e G de
Th
ca
he
OKR
g
83
e
h
a
he
e he
a
e
Ba ed
e
h
ca
e
e a
a
e
be g de a ed, a d
e ha
ea
a age
e
a
a ef
cha ge
g
b
.
e ha
e,
f
e
a d he a
d
e he
a
ced
e
ha he ea
ha d c
e ed, he
be .
e
a d
a e
a ca
e
g
e
a e .
Th
Ob ec
c
- ea
e
B
e d ec
c
a
ab
c
a
h
Ob ec
de
e
h
d
a
g a
ea a h ge
(
e
e e
he
a d g.
ha e e
a ca e
e a ch g c
g
f he Ob ec
ec ca
W h he e 2
he
e ach e
a
he ea
ed a d
e
e
g
ach e ed?
he
d ag ee ha
a
, he ea
e
h
a
d a
he
d ,
e
a
ha
eed
ced
e
a e
a e ?
ach
g he Ke Re
f
he
e.
S ep 3: W i ing Ke Re
Ke Re
F
b e
) beca
ce e a d
cha ge
ha d c
a
e fe
e
c
ac
a ead
d f e
e
e e
cha e f
ec
c
ac
d
Ke Re
e
e
,
d e
ha
he
de a
ced
h
f he
e e
e:
he
he
eed
a
e
f
e
ece a
e e
f
ef
e
ca eg
chec
a
e
e
he
a
e
f
ge
e
e
ha
ed
a e
h
he
a a
a c a de a
a
e
f he
a
a
a d f he e
he
f
de e
a age
he a e a
-de c
d a ea
ca eg
ef
he ea
a
d ca e he cha ge
e
g
e . Of e
ded. Th
ec f
d be
a age
he
ha
a age
h c
a e a e
e , a d each
ce . A
The g -
a
c
he
e
ce . f ea
he
e ed ha
ce he h d a
f d c
ea
l
l 1
f a , he ea
e
ced
e -b - e a a
e a Ob ec
F
a d g a
e .
e
ha
he beg
g. S
e a a a
f he
S e b S e G de
OKR
KR1: >80% f
de a
d
ca eg
ea
ha
ed b e
e
he F a ce de a
e he , a d e
A d
f he ea
e
e bef
e he c
e
he
a ce
a
he
a age
e
de
e
a
eed
e
e
c ea e a
e
a d a d ad
fe
f
he ea
he e
ce , h
e
e
e ,
a age .
Ke Re
d be ach e ed.
Ke Re
Sec
de
ce a e ca eg
e
Th
c
84
l 2
d , he F a ce ea
e
g
a
d c
e
a e
e a
KR2: Red ce he
de a
eed
be
e ha
ea
e. He e h
f
a
d c
a age
ea
e a
e
a e ca ab e f
e h cha ge:
ed a e
he
a ca
b 20%
T
e he
eed e
ha d
g ece
,b
e ha e e
h
,
ee e
Ke Re
, he ea
ce , a d
de
a d
a f
he
ce .
gh c ea e a
f
a
d c
e e a
e a
ab
,
a e
S e b S e G de
O
OKR
f e e
e
ach e ed a e
85
de
e e
a d
f
a
c ea e a eade b a d f
Ke Re
ce
e
ea
he
a age
ea
ce
e he
ce
he be
ca
ga
h b
b
ea e
g
d c
a
.
gd c
c
de
ha
he ha e
d be e e a g
e
d dea
e!
ha e
f he
ced
a ah
he
Y
h
e
g
fa e (f
c
a
ced
f
e ha
a ec
de
a
e
c
a
e
fa e f
eed
be
he
,d
e he
he
, a d ee
ce
d ha
a
ee
he
be
ed
a
he e
e
gh be
g
e ha
ab
e
he f
cha ged? T ea
a
de e
e, a d
e
he
g
ce
eed
d
d.
ge he
be
e, he
be
e a
be he
ed b
e
d e e f
c
gh
e
ha c
g he a
de ed.
ea cha ge he ea
h
a
each he F a ce de a
gh be be e
c
he
f c
he .
e. E e
e. The e
he fac
a
ca
a age
g he
ha
d
ha a
he
a
he
a e c
a ce ea
ea e
Wha
ce , he ea
l 3
Th d f a , he
B
he
a
g a e
ce
a e
ed e
e he
e.
ha he a
e
a
ea e
g
e
e
g he
c
a
be
a
ac
). Ma
. B
b e , he ea
f
ha e
ee
g he
g he a
h
a
e
ca
g ab
he
.
F c
g
g ea e
S he e
c
e
(a
ed
ad a age f he OKR
a
KR3: S eed
ea
ab e
a
e
c
ce
-d
eh d
e he
g
)
a
d c
fehac a d he
g .
a ce ea
ef
a
d eed
ca
de
ad f
e :
16h
8h
S e b S e G de
OKR
86
Alignmen and linking
Whe
he Tea
he e
ha
F
ag eed
a
OKR
, d af ed, a d a g ed
h he C
a
Ob ec
e,
e:
he F a ce de a
e
h
OKR
ced
e
e f
de
ea
e
each he
a age
c ea e
Ob ec
de
ge
e
e, he
ha e
a d a d ad
be
ee
de e
. De
de a
e
e
be e
g e
a d be e
S e b S e G de
c
ab
OKR
a
87
he c
a
. Th
, d ec
ac
g he c
a
e e
e a ch g
g a.
W h OKR ac
a
,
ga
h
ea
ab
e
c
a
c
a
alignmen
f he OKR g a - e
. Ba ed
f
h
a
be
he c
e a ch g g a f
e
ed d ec
a d
- a e
h
ea
d
e a ch g g a f
e he
h
e a Ob ec
g OKR , he g a - e
a age e
h . Th
OKR
he
e he
e
ac
a
.
e e
h ee
a
de e
ea
e e. T
-
g he .
ce
he e a
a
a
i h he Compan OKR
g
ac ce
a
a
ea
a d. Chec
d g
ca
g a, d e e
e e a d ead he ea
Acc
hS a ,
c ga da
OKR e ample
The
N
dec de
f c
g
he
a ea
a
ce
h
d beg
a eg c d ec
ec c
be
a
?B
a d a
be
ed
e.
Wha
d f
hea h
e
F
e a
be
c (KP
de
be ),
h
a e .
e, f
Sa e
dc
Wh a e
e
●
Beca
e
ea e
●
Wh a e
ec
●
Beca
●
Wh a e he c
e
ha e d c
h
h
ge
c ea e he c
ge
c
e
e
d be ab e
ga
ec c a ea
a ge
c
e 50
he
eh g
ha
e
g:
gh e
a
gc
ha
e
a
ca
e f he
c
gc
e
d
e
be ,
e ?
gh dea .
e
h
ch
a
g
c
ga
c
e .
e
a d
c
e
ha ca
ed
e
ce?
e ed ha
.
c
gh dea ?
e ha e a c
e
f
g g 30. T ge
ge
ge
he a e
ea
KP
b
a
●
b d e e
ea
he a e
d c/ e
f
d
ag e
h, a d
h
c
he
ea
h
e
e
deed
e, a d
ca e,
e gh f
h
ha
be a
da
d c (C
ch
ga
ached f
ea
a
d e e
gge
Ob ec
he
e).
he
e
g,
a ge
OKR
S e b S e G de
The f c
OKR
a ea f
d c/ e
d e e
ce, 2)
ca
e Ob ec
a g
he
he
OKR
e a
Tea
cha
h he
e
1)
ha c
e
g ce a
da
ac
e
e
a
ec
a b
f
e , 3) a e
e h g e e.
ba ed
e a ch g c
a
e
h
Ob ec
a
he
edge a d e
g a. H
e? Th
d be a b
U de each Ob ec
h
g ac
d be
he
ca
a
he ea
g
e
c
ea d
b e
f a
ea
gf
.
Ob ec
d ca e
c
e a d Ke Re
e a ch g C
c
ea
a e
ce , 4) c
Tea
88
cce
he ca
e, he ea
fa
d
He e a e a
de
g,
a a
ea d
e 3-5 Ke Re
e f a Ob ec
ach e ab e. B
be e a d h
,
ea
e. Ke Re
ee
a e
h
ba ed.
ab e
d be c ea ,
d ha Ke Re
c
a
a e ab
e
ha
ab e, a d
h g
be
be ea .
e f
ha Tea
OKR
gh
e.
P od c Team Objec i e:
Objec i e:
KR1:
c ea e a e age e
KR2: A a
KR3:
c ea e e gage e
ec
d
e
e
c ea e a e age da
d c
a
f
10
ga d
25
e e
3
ac
e
e b 12%.
d c
h
he c
.
e e
dea .
Ac ion Plan
●
C
a e
e
a d b a
dea
f
e e .
●
Reach
●
De g
a c
a d a
e
ch a
a da
fea
f
e
feedbac .
g
ed c
a d
gge c
e gage e .
Ma ke ing Team Objec i e:
O: Le e age
ca
f
c ea e c ed b
a d
e he e
a
e
S e b S e G de
OKR
KR1: Ge a ea
89
15,000
e
e
KR2: Reach a a e age c c - h
KR3:
c ea e he
be
a
age.
gh a e f 20%.
f ha e
L
ed
f
30
1000.
Ac ion Plan
●
Pa
e
●
Reach
f
h h
e
e
e
a da
d c.
he
ha e he
cce
e
de
a.
B a
●
gh eade
dea f
L
ed
a e
g.
Sale Team Objec i e:
O: Pe
a e ae a
KR1:
ec
KR2:
c ea e f
ach a d
e
%f
a
e a
KR3: Reach 8/10 a e age
e
e e
c
e
ad f
e
a ef
e
c
14%
e
a c
e
be e
20%
35%.
45%.
a
fac
e
h a
ea
100
e .
Ac ion Plan
●
U da e he c
●
Ta e a c
e
e
be
C ea e d e e
e
e
a
e he
ac ce e a a
g
ce .
ache a d c
h he Ma e
g
ea .
●
W
g OKR
dec d g
ha , h
he
a
g
a
be
a ed
a ea
e gh a d
e ca e , e e
ha e ac
g e ea
h a be e a
OKR
d e e
eed
e d
S cce
e g he
f
ea d e
f
e
he
fea
e .S
f h
,
ca a a
ach, a d a be e Tea
g
d
a h, a d
ea
a e
e
ce
.
e e .B a a
ce
f
ed a d
OKR f
a fe
3
he e
a e
g
e
a d, ba ed
h .
g
OKR d d
ha
ch.
b
he e
a
a e
e
he a e
ea
ac
ha d d
e e a d
b
e
,a dc
e
a e .
ea
OKR
h
g e
e e age
e
ec (
S e b S e G de
OKR e e
d c
e
a b
OKR
ee
g e ac
g ,
90
h ch
HOW
KP a ge .
e
c
a e
e
af
e
e cha e ),
e
a e g
b
e
g
a d
a d ach e e
S e b S e G de
OKR
91
The OKR P oce
1-2 Week befo e
F
,
a
ge
b de
e
a
a ing
g
i h OKR
a e
a Ob ec
e
C
a
ha c
Ob ec
e .Y
a a
a
he
a e
e . H
e e , h
ec
ha e
a.
A
he
h g
Ob ec
e
Whe
a
a fe
e
h
d
be
g
h
e e
E ample: Y
Ob ec
c
ca
f c
he
e
f be e a d g c
a e
The
ea e
e ea
ea
h
h
e be
a
Ke Re
e
bef
e
a
f
h
d
f c
g 1-3 a d d c
he cha ge
be
de
a d a d a a
e
a Ob ec
e
g
OKR
.
g a
ace f
a
g OKR .
g
h. S , f
ee . The e
b
g f
he
e
a e
he
e
a .
e e . A he ea
a
h he C
ca be added, de e ed,
a
fac
a
he ea
g OKR
e
ed
he c
dec de
e ha he e g a a g
gge
e e. A
c ea e c
e
a
d
ha
a
e
a
ce
he c
h e e e e
c ea e a be e
e
he
e
g a f
a Ob ec
ega d g
be e
he
c
a
a
e e be
ca e,
he
a e ,
e
h
ead , a d
ha e a a
e
e he ag
a
e .
a age , ea
a Ob ec
e e e
h OKR ,
e ag ee
c
a
ed b
h gh e e Ob ec
he
Y
ee
a a
a
ea
Ob ec
g a
e e , ea
ead
h
d
h e ea
ead
h
d
e .
d f feedbac
he e Ob ec
e a d
cha ged.
Weekl Check- n
c ed b
Tha
g e
ea
a
ea
g.
h
ha a
d ha e
OKR chec ee
chec -
ce
ee h
e e ed a d f
ed.
he g a (Ob ec
e )a e
S e b S e G de
A
OKR
OKR chec -
he
g e
92
a
c 15-20
f Tea
OKR a d e
f he OKR chec Th
d
e
ee
h
he
e
e
gh
g
cha e
g
e
ee
chec -
cce f
a d
he
ea
c
g
e ec
ee . The
e
g e .
a
, he e
a d. Th
e e e
a ab
he e
e f
hed
g f
. Ma e
The
g
e
g a acc
ed
d be e
ee
g a a ee ha OKR
e b
ea
e
f he e
Ob ec
ee
g
h
a
, a d he
e a d Ke Re
a
a df c
ed. 15-20
e
h g.
h
a
cce f
OKR Wee
Chec -
f
.
Once a mon h
Ma e
h
e
ha e a
d be be
ee
a db a
1-2
A
ee
a age
g
de
a d ea
a
f he
ee
chec -
ead
h he
a
e . Th
e f de
f
ee
g
g
be
he .
eek befo e he end of he q a e
h
, he e
g e
ha ha bee
ga he
e c
e
H
dd
H
bg
Ob ec
e?
a
D d he he
e f
e ag
We e he KR
a e
d
a
e e.
Ob ec
de
he f
Ob ec
e
g
e
e
ag
ee he
d dea
a e .
e dea f
e e
h
a e ?
e
e?
he
e d
e ha e be e KR
c
g
g he Ob ec
e
he
e a ch g C
a
he ea ?
f
he ea
h ?
e be e
c
f he Tea
d ch ce f
e e he cha e ge
Wha a e
a e e
OKR a d dea f
b
he ea
Wha ca be d
he
he C
?
f he OKR fa ed, he
Wha
a d
a e
he c
We e he OKR
d e e
o a k a a eam:
ea
a
h
ade
h
Good q e ion
C
g
a e ?
a e ?
ef
a d?
a
e a
he c
a
?
S e b S e G de
OKR
93
Good q e ion fo compan
H
d d he c
a
We e he e
H
e f
fee
he f c
Wha ca
g
cha e .
a d
c ea
he c
gc
a
g a ?
ga d
ce ?
?
ha d d
a ed
a
ach e
ed he be ?
ea
Wha a e he
We
fac
d
D d ea
Wa
ef
a
Wh ch ea
e ie
cceed?
g
h he OKR ?
e e b d ?
ea
g f
a
e de a
h
e
h
a e ?
he OKR e
a
cce f
OKR
a e
e e
af
e
S e b S e G de
OKR
94
The OKR Weekl Check n: Wha
R n One
T be
cce f
h he g a - e
he , d c
he , chec
e ec e. The be
a
d a
A
a
c 15-20
OKR chec -
he
g e
f Tea
e
gb
ea
ed
Wee
a
Tea
b
ha
chec a
c
gf
a a a
he
f
a d
ee
e
g
ee
e
a
ea
c
d
OKR chec - .
he e
a d
he
c
g e . Tea
, he e
c
ha dea
ea
e f
a
eed
o
ea
g
a e
f he e
e ec
ee . The
e
e ha
a
a d ach e
g e
, a d he e
g Ob ec
e a d
.
g a
a e c
ca f
be ach e ed
c ed b
c
f OKR ,
a d. Th
OKR chec -
a e c ,a d
g
ha e a
hed
ee
a e
ca
g e
a e OKR
g a acc
he
Ke Re
ha
fac
eh d
he
OKR a d e
f he OKR chec ha
g
and Ho
g e
e
ge e a
ee
he
a
a e
a
a
ea
e a
e e
he
a d g a .Y
b - ee
OKR c c e. E e
he e
ee
a
g ac
cce f
ee
c
ca
g .
g ac
e f c
e
f
ee
,
ed. A g
ee
e ,
OKR . The a e a
ee
OKR chec -
S e b S e G de
Ma e
e
he chec - . H
ca
e
he
f he
a
ee
g he
e
ee
de a e
g
e g
g
ee
a
f
g
be
ha
f
h,
ee
he
g
e
e
ec c f
h
da
e
-
gh
g
d c
ha e a c ea age da
c.
e ha
g
d
e
ed e c e
,a a
a age , a e e
d a
he a
ea
g.
a d
be
ead,
de a .
eekl check-in
g, a e
e
KR . Th
h he e
ced a d
h
a
gh he Tea
he dea
f
ee ? D
ha
ha e
g
ed
e
h
-
a
ade
a
he
e
ed. 15-20
c a e add e ed. Y
ee
g e
gh . A e
c
ac . Tha d e
he
da e a
a df c
a e
P epa ing fo an OKR
Bef
h
ed
e a ed g e
ha a
g
e e , he e f
c de he a
Be g
ee
h g. S a e g
a d
f
95
ee chec -
e e e
af e
OKR
OKR ? Wha
h
a
b
e
g
g e
?D
Ob ec
ea
e e
f
e a d
add
a
b gge
he e? A e he e a
ha e a
gge
a
h he ea ?
d
a e
bee
ha
a
ad a ce. f
e
e
ag
e
g
e
d dea
ha e a
ea e c
e
e. Beca
e a KR
d c
e
a
dea
de
he e
e
he
ec c OKR
g e
g e
ab
e e ca
a
ca
e bac a d
a d
ea
ee
h ch KR
OKR ,
g
d
S e b S e G de
e he
h
c
he c
ce
e ca
e
a
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P ac ice F ame o k fo OKR
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a
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do
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o k on hei OKR ?
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We a e ha ing a good di c
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e
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ha
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a d ach e e a b
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o
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e
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c
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l
a ab e? f
e e
ha e a
d
a
a
Re
eed
a
f he Ob ec
h Wee d
Ke
a c. The
cceeded a
ca
ha
ea
f
gh ha e
d 10,000
a c
d
. A
e e
e
ha
cce
a
The be
e
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g .
c ach g
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ac a
The OKR chec eh d
e
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he KR
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fa ed.
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a ab e e
e
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ha e
ha e
g, d
ea
KR d e
ha
failing on d i ing one of o
Objec i e. No
a
de
he gh h g .
We a e con in o
a
g a
e ec
hg a . f
, he
ea e
OKR
c
. Wh ca
one OKR check-in pe mon h o q a e ?
e, OKR chec -
e
/ e
d
a .
ha e g ea
bef
a
e. OKR a e a ab
. Y
a
he
ha e he b g
ha d e
h
g
gh
he
d a dh
ac
a
ee
chec -
g. A d
h
cce f
a d OKR .
a
c
e
ed OKR
e e
S e b S e G de
OKR
100
The OKR Q a e l Re ie
Whe
a
g e
e
a ac
ach e ed
a
ea
W h
ha b
cce
e e .S
e
d
a
e
c
a
d e
c
l
h OKR d e
ha b
de e e
ce
e
ae
c
a
eed a d he be
e
fa e ha
a
.
ac a
be
a e
e
a d
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de
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ha d
a d e a a e he OKR
a
a d
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g
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f
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-
he
a
The abili
he
a
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g
g
h
d ee
ach e ed 100% f
a d
ga
h
a
cce
he OKR
edge? We
ha
g
d c ac
f
, he ba
ab
g ,
cceed g
e. E e
e a d
a d g
e. OKR
eh d
a ea . B
a
de
S h
g OKR
e ce age f he Ob ec
gh
d c
gg a
a
g
ee e .
ce
ga
e e ,a
e a
.
c m ei
ma be
ai able c m e i i e ad a age
A ie De Ge
The p oce
of a compan - ide e ie
The e d f he
be
ha e
ha e e . F
e e
ea
e e
e
he gh
da
ac
, he
a dh
e
h
d g
he a e. The
1) ha e a
a
a e
ce
ce
e
ha
a
fa
e e
a he
e
he c
e e f he ea
h
ef
b
e
ec f
de .
ha e
e a
e,
c
ec
e e
ee
ed
ha
a a
gf
ac
a
-
de
e e be
e, 2) ha e c
, a d 4) ha e a ab e d c
c
c
e e
e feedbac , 3)
he a
e .
Cond c ing eam OKR e ie
The c
a
-
OKR a d
f
de e e
d
he a e
he
a ab e e
e. f
h
da
a e
ce . Tea
ea
a
c
ca
ed.
a
h ea
d c
ga e e
e he
e
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ga da a
he ea
be
de
e e,
a d
g he
ca
ha
e e
S e b S e G de
T g ee e
bef
OKR
101
e
e
h
eha d a d c
e
he e e
The e e
ee
g
h
ac
ea
-
de e e
ee
d be be
g a ead
e
a
ge
e e
e de a ed
f
he e
e
e
f ea
he
a
e ge he
e a ed.
: 1) a
e
f e
ab
he c
he
e a d eed
ea
ha e a
ea
a
g ,
. The
g a d ec
he de a
df
h
he
.
f he e
e
be a c
d ha e e
ea
, f
h g
a e a
g e
de
a
be
e
ea , e c. f
e
he
ea
ab
he
d c
de (
e e ed h
de a
e ) e e , he
d be
de
e
d
f ac
, be ead
e
a
ea
h
d ee
a dab e f
he
ha he ed
ach e e a
a d
e
ec
ea
. Tha
f
e
de f
a d
ha d e e
a d.
f
a
-
g ab
ea
a
a
Ke Re
he
Th
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he ea ,
a
e
d ha e
dea , e c, a d 2) a h
d be f
a da a
Ma e
ed
e e a
de
de
h gf
g ee
g
a
Sa e
a d he c
e
e e ce.
e
ga
gh bac g
a dh
bef
d
e ,
ha d
e ge
g
he
h ch
a e
de
h
da
a ea
ach e e h
e e
a e
e ha
a
he e
a d g he
a
b e.
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e ha
g e
g he e
ade a d
a , each ea
c
a
ea
-
de e e :
ed, he ea
a
h
d be
e
a e
ead
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ab
3
a
e
e
f he
.
d
g he
S e b S e G de
1. H
OKR
102
d d he ea
e he
gh
h
ch
e ce age-
e, a
e
a ach e ed
a
Dd
A
ha e
e
a
a e
h
a
c ? Be de
f he ea
ach e e he
e ca be he
e
a
g
ed
c
e
e ?
ha
d ce
ed be
ca
eech.
d c
ha
e f? Wha
ge he
,
e
he ha e
a
a ea a .
h
d he ea
h
e e
ee c
a
d be g
d be ab
ac
df
ga
eac
a
e a ed. Lea e
dea /feedbac a
gh ? D d ea
h
ce
a e ,
e e
e
OKR ? Sha e 3-6
g?
h he
h f c
a e
he OKR
a d ha e he
e e a
e . Wa
e
e . Th
g f
hed
he e d f he e e
e
ea
ed
he e each ea
he
a
e h g ab
/ a /c
a
/
ee a
ea
ea
e
he
fa ed.
3. Wha a e he e
Ob ec
ac
e f he
ee
ach e e
.
e e he
c
Af e
d d he ea
? We e h
ac
ea
g e
e a d Ke Re
2. Wha
e e
ch
Ob ec
h he e
Af e
d ? H
-
ef
de
he
e .
e fe
-
ab
de
he CEO
he C
e e
?
a age e
edg g he ha d
a
d
ha e a
eb
he
S e b S e G de
ea
OKR
a d e ea
he
103
g he
a
e
ea
ed
h ch ca gh
he a e
.
f
a age e
be a g
a ead ha
d
e
dea f
ha e he
a
i h man
f
c
ha de a
ea
e e
a
he
e
f he de a
d c
, a d
e
e e . The
a
e
ea
ge e a .
e e he
he
a
ac f
a
d e e
ea
he
d
g a de a
h ch ca
e
g da
e e
d be e e a .
hea each ea
be
a
e e a
e e ed d
ha
hea each
, ha e a
g he c
he ea
a
d d,
-
de
d be
a
d ?H
a
ch
ed
ac
/
g e
ge e a d d ea
h he OKR
a
e
a d b gge
a e
e ? G e a b ef
ach e e he
e , a d he
e
ha e
e
c
e
f he
e ?
ha fa ed b
h
d ce
he ed
he a
ea
g f
he OKR ? Sha e
10
a
a ea a
f
.
gh he
e
e
.
3. Wha a e he e
a e
Ob ec
:
OKR ? We e he
2. Wha
a
d be a e
d be
e
e e a
he
g h
ga
e
1. Wha d d he de a
G
a d
e e ed a e
f ea
ea
e
e e
a e a
C
eam o depa men
, he
The g a
a e
e .
Bigge companie
a
e
ce
f he OKR
ec
a e
e e
ee
d
he
a e
e .H
e
e e , he e
a e
e e
cce f .
Lea ning
Y
a
ea
f
ea
g-
ab e
ad
The e
f om he igh mind e
a e ead
e ed c
ab
. Tha
e
h
be g af a d f be g
a h ge di e ence be
een c i ici m and con
g he
g he
fee bad ab
g
he f
.C
e,
ha d
he c
he e ha
he ea
he fa
a d
ea
e
g bac a d
a
ea
ge , e ea
c
a
g ha
e feedbac
ee ha he e
be a
ge e a . Pe
g
c
e
a d
e ha e
be
c ed.
c i e feedback. C
he e
e e c
c
c
ha fa ed a d
c
ec
d d be e
c
e
e
S e b S e G de
a dh
dea a d
d
d d e e
g
h
eached
Pa
c
e
he c
he c
ha
eed
a
ea
con
e
ach e e
ba
de e
g
e
e
c i e feedback need
he ecei e .
a
ea
be ab e
e! Y
he
h ? Wha
ed b
o be accep ed b
e ha e
ha e
ce
?
eb
ca be
e .
ec
f
d
a d
e
c
he be
Pe
he
e ec
c
need
104
? Wha
Wha
g
OKR
ad
ho
e ,
h
gh h
e h ge ea d
g. A d a T.Ed
ad
dea
be
b
hich dea
g e .
ha
eed
ab
o be gi en and i
e
d
b
a
fa ed.
e
dd
he
f
. Tha
eh g
d 10,000
a
ha d
.
F d g h g
h
he d d
ha d
.
f
ga ed
c
a d
ge e a ed ba ed
ha
d f a
e h e a ch
a
e ca
fee
afe
be a e
e eed
To ge
o
ee a
f
Kee
d ha an
h g f
h
be
ha c c
e
e e ce
a d
e
f
e ee
e he
e
f
a
. The
e e ced b
he
e
ha
a d ca
feedbac . Tha
e e
a be
a age
he feedbac
be e
ea
e he
d
a e
a ed.
b ca
a
he e
he
hea . T
c
gf
.
o need o a k igh q e ion
d he
a d
a a
he
h g
acce
e
a
h fac
a dh
d
ha
e
migh lea n man in e e ing hing . We
ca
de
he a g e
a
bac ed
a k he igh q e ion , ha d ec
e ,
f
h feedbac .
e
be ead
e
e ha e
h ch a g e he
ha e he
a h
e a aea
h ch de
edge
e ec ed ba ed
al able an
ha d
ea e
a ab e f
be h ea e ed f he
,
e
e e ce a d
a d
e eed
ea
he
. Sa e g e
Pe
g e
he po e hie a ch . O
cha ge f
a e f he
Feedbac
e
a
edge!
Opinion o feedback doe n follo
h ch
a
.Y
need o be di c
h
gh a d f
h
eed
e
ed
g
he
g e
d
e
e
a e
e
a
f
gh d ec
e
e
he
f
a , ch
. f
, o
d e e
e
ha
d .
ed! Whe
a e he a
e a
e
ha
d,
ea e
e
a
e
g
S e b S e G de
OKR
g e. A ead
ha
105
h
ce
e
a
a g e ba ed
ea
h
beca
he
ha
f
e a e ab e
e
ec
c
ea
e ha
●
H
●
H
he OKR
d d he ea
a
e
he
Dd
e
●
We e e
a d g. B d c
h g a d
g
a ec
c
ea
e
.
g
he e d
.
? Wha d d
ha
e ach e e?
e e e ? D d he he
he ea
a e
?
gh? We e e
e a a e f he
ha
d ?
H
fe
dd
e d c
c
e c ?
ca
e
e ce .
c
f he OKR
e
H
d e e
d a ha . M
dg g e
e f
e he OKR e
he
f
e and he p oce
a
e e
●
gh
a
d
de
ee d e e
d ag ee
ge e a
he
be
ha
h
a e
e
e feedbac a d
he g
Q e ion abo
e a a e he
e e ce ha each
he d
e ed
c
f he d c
e a
ge a dee e a d f
e ca c
Re e be ,
e
edge a d e
e h g ha ha
●
e a aea da a
head.
D c
●
e ac a
e a d e
he
e be be e
h e
e
g
b
e
g e ? Dd
g OKR
he ?
he had? D d he fee ha
e ha e e
e
gh eg a
a e ? Wha d
a d
e ha e
d?
Q e ion abo
cce
●
Wh
e e
●
Wa
e
●
Wha
d f ac
●
A e he e h g
●
Ca
●
Wha a e he e
e
f
●
M
cce f
a
e
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●
e
dd
b
ha
e ?
e ?
e ca
e
ee e
e
f
?
e?
cceed
cce
he a ea a
ha
e ca
h d
e h
e ?
ha e
h
he ?
e and challenge
h ? Wha d d
e h g d d fa . f
b
g he Ob ec
gh he h ghe
a ea a
e fa ed, he
ha d d
ha
ha he ed
fail
e
h ach e
g e
.S ,
e
a d
a
ha d e
a Ke Re
f
,
dd
a
ea /c
?
e
a
d f ac
?
ee
S e b S e G de
OKR
●
Wha
●
Wh d d h
H
●
e e he
Wha
e
cha e ge a
ea ? Ca
e
e e
he
he f
e?
edge
he f
he f
●
Wha
●
Wha
h
c
ed
d
h
ca acce
c
c
e e
gh
e be
g? H
ca
e ga
e ea
e ha e
e a
ee
d
h e
a
g
a c
a
e
h
d
e
ced?
a ea
a
d
g? O
ha
g?
d
he e
e
d
e
e feedbac , a
he a
ed a d ha e
e?
a , e e be
c
h g
d f e
Wha
e e ce
e
Wha a e he e
A a
e
e a ead ?
dec
Y
cha e ge ?
a
d f
Q e ion abo
●
a
?
dd
●
106
e .
g?
a
e a a e age
ha e a
he
gh
e
e
Re
a dh
e
b
, a d ha e
ce
ec
.
e
ec f
c
a ab e d c
e, ha e
S e b S e G de
OKR
107
The Sec e
OKR
Behind S cce f ll
A e
ead a a
be e
f OKR ( each g ea
a g ed a d
g a d
e e
ga
g
a
a
h
OKR ? Ma
-
e ed a d ha
)b
. The e a e 4
OKR
e e
be e
he a e d ec
gh
ac
edge
a
a
a
mplemen ing
a
ga
a
g
he
h ec
ea e b
ha a e
a
a
, OKR a e
eeded
de
a
cce f
.
Kno ledge
F
f a , OKR
de
a d
de
a d he
e e
e
a
e
Ag
d e e
eh d
d e e
a e ea
de
g
ea
,
ga
a
e
f OKR
h
a d
he
e
edge
ha c
a e
e
ce
fe
ab e
. Tha
a de d
c
c
f
ed
e ,c
e
h h gh- e e
a e a e e
d OKR ? D
ce ? Y
e
eed
OKR a d ge e e
e OKR
OKR . D
f OKR ? Ca
he OKR
ea
e e
e g
ce
e e
eeded beca
a e f
cce f
a d h
cce f
f
c
OKR
he
ee
he
he e
he
f
ha
be ab e
be a b d e e
h
edge,
ga
ec
g ac
be ab e
e e gaged.
e d
,
f
he
ea
ea OKR a a . F
fa
e a
a age e , a d
-ba ed
a
a
e,
ead
he Ke
f
S e b S e G de
Re
Ha
OKR
108
.
de e
eed
d g dee e .
g a
ce
h
c
f OKR . Read g
a
ee
ee
e e
h e
ace
a e a d he
Th
he
a .
f
chec -
ge ab
a d
e
he
ea
f
a e
e e
e
ga
ea
ce
e
e
d
gh,
OKR f
ha e
ce e
a e
he
ace.
a
cce f
g OKR .
Read g
h
eb
cce f
a g
e e
d
g
he
edge
eed
c
e e
g OKR a d
OKR .
Mo i a ion
Wh a e
g OKR ? A e
he cha ge
OKR
eeded
a e a
e e
3-4
Y
bec
h
a
a
a ag g ha cha ge
e
Whe
e
he
a c
e e
e
be
e f
be
e e
e c
aged.
Whe
c
e
cce f . S
ee
a e
ga
e
e.
a
a
ga
he
e,
h g
a
?
g
a
h
a
he
a d he
ge
e
ec
.
a d c ach
b
G
e .D
g e fec
a d he
he
be
a d
h e
e
e a cha ge ha OKR
e
ed
e
cce f
e
e h
gh h
g. The dea f OKR , he
a
ga
a
, he e a e a fe
a d
a
a e . f
a
a
. A d ha
ee e
ea
ha a e eeded
g OKR .
OKR a e
ha
e e
g
e Wha Ma e ,
g OKR .
ee
a age he
d cha ge he
C l
da
ha e he
a d
eh d
ha e ead Mea
eg
gh
e a d c
OKR a d
eed
ce
f d
g he . f
e e
a ed e
a e he OKR
ee e
a e
e
a
e
e. f
e
a e c
e e
e
OKR , fa
e OKR
,
g OKR
e
a d
g a d ea
gh fa . Ha
ha e
c ea e a g
a
c
a e c
g
g ha
OK. E e
e a
a
d e
ea
ha e
g
. The
a d c ea
e ,
e ,
OKR
ha
h ch
eed
e
h OKR
be d
e a d
be e
fa a d
a
ea
S e b S e G de
f
OKR
fa
e
he e
OKR
a .E e
c
a
c
a e
ea
e e
. A d be
c
OKR .
he beg
a
f
ec
ha e
e
C
e
g e ea
OKR
g
ha
ab e e
a e af e
de e de ce
he
ha
ead
he
de e
he a e a
he
he d ec
e
e he ha e he
ca
a
e
( h ch
ea
a e
h
h e,
.
eed
e
ea
ac
be
he ea
a
cce .
g
d OKR beca
ac
ce
f
e
ea
e g
e
f c
he he
a d. Ma age e
ha . A d a
a
g
a age ,
a d ha Tea
f
e f
. Pe
b
he be
ef
he ag eed d ec
a
.A
ed
Ob ec
he c
e
ha e he ea
he
a
g
c ach he
g . The a
e
d hf f
ha d
g
f
ha e
he
f c
e e
g ca he
e . S
d )
ea d e g
eed
d
e a ed f
a
,
e
f a OKR d e
edge he e fa ed OKR b
a e
La
109
a e
a d
he
e he
ee e
eg e
he g a
c
a e ,
bec
e
a d
e
ha
ea d
e he OKR a d c
e
he .
OKR Tool
A
ac
a
ha e
edge,
B
he gh
a
ea
c
ha e
S
ea
a
ead hee
ha e e
Wee d
a
,
h
f
e
d
a ea
a
e
he
g OKR . H
c
de e e
a
da e
he dea f
edge
ea
ee , ea
Wee d
f
c
e
h
a
e e ,
a
a
e
fc
a e
ead hee
.S
g
a
e,
ca
be
he
ca ha e a
?A dh
de c ach g
cce f
a
a
ha a e
a e
d he OKR
d
be
a
e e
g, a d eg a OKR
e
e, a
d
a d?
a e. We
c ea e hab
eed
ead hee .
e e
eeded
a
e a
ee OKR g
a e c
,b
OKR f
OKR
a
OKR . Y
ace.
ea
g Tea
d a a d ea
e
f
e ha acce
a ed
ge
ce . Each
h
f
e e
he e a ea . F
c
e ha
ca
O
d
e
ha
e
ead hee
ead hee
ha
a d he gh c
e, a d ca
ce
cce f
a e a d e e ce
h
be
f
a
ca
a
he
e he
e e
adc e
OKR f
e e
.
h he
ee
OKR f
e
he
g
chec -
a da de e
he
af
. f
S e b S e G de
e
e ha e
e be
OKR
e ,
da e he
110
h g a e
a
h e ee
gf
ge e
a da
e
he
he
h
d,
.
ea
f
ea
S e b S e G de
OKR
111
OKR mplemen a ion G ide
N
ha
e ea
e e
OKR , he
a
a e
e
a
f
he
eh d
e e
a
g a fe
eh d
g
ee
g . He e
g
a d
! Whe
bef
ha
a e
e e
e he c
g OKR ,
g
e
de a
h ch ea
e OKR
a e
e
e
f
ac ce .
h g
d
a e dec
ec
Pilo
e
ad a ce,
he
The
c
e
ab
c de:
eam
B
f c
g
d c g
ca
Team leade
a
Tea
The be e
)
e
E e
e. L e
ed c h
ca
e,
a
ge a
OKR
h ea
ec
f h
e
f
eade
e a ch g C
ca
a
Ob ec
ha
h
a h ge cha ge f
ga
a
e e
a
,
ach
, he
c c e bef
f
he e
ha
f
e
OKR e e
c
a
.
onl
g OKR
OKR c
e
e ea ,
e e
e,
B
f he OKR
d
e e a
S
ed he ba c
ee e
ee ha
a g
e a dh
e .
d e
h f ( a ag g b
, a d f
h
e
c
b a d he ea
f a e
a d h
e
ead
d be a e
.
one
Sa
ge e
e
SME
c
a e
OKR ,
ge
ge e
g OKR a
ce ca be
h a h e a ch e .
e
a ed
ea
c ed b
a e 2-3
ee g e
da
a e
e .
g, b
f
ab e f
ee he a e f
S e b S e G de
OKR
112
Ge ing an OKR Coach
Whe
a
a
ag
a e
f
a
e e
h g
a
c
a
e
ce
ag
he
g OKR
a ,b
a
e e
e
D e e
he
E e
be f
he
ea
h
e , e . U de
g de
e e
OKR
e
a d g he
eeded
he
a
ee
de
be
he
a
a
a d OKR
ac ce ,
ha
a
eed
ch ea e . S
g OKR
he OKR
a
e
a ea
b
ce , a d e e
e e
e . f
e
e .
a
f
ec
e
,
f
a
he ea .
ac ce
e
he
ed a e
a e a OKR cha
a d be
d e e
e eed
be
ace, a d ge
cha e ge
e
a
cceed a d
a eg c
ce
he
ec
e
ce
b a
a e
e ,a d
. OKR c ache
e , a d he
ca
a e
.
ec a
a d eed . A OKR c ach ca a
ha e e
h
e
ec a
e e a
e e
e d g
be he
e
e f
e
a
a d
h ch
de
h
he
da
e eed
h
d
ed.
Whe
b
. Read g a c
d e
e
e
a
e
ha e he
hea h ba a ce be
e. Th
ime (and he efo e mone )
e e a
e ha
g
a eh de
he
ea de
a
d
eb
a e he cha ge
a e a eade ,
ec ed
e
e
a OKR e
ga
a OKR c ach
e "a d
f
c
gh
e e ce
e f g da ce. f
a g ed a d c
h
a e
ec
a e o
"
SEO
e, ha
e
a
The e a e
d e
ea . Ha
OKR e
OKR coache
ce
e .Y
e .
a d he
h
d h e a SEO e
a he e d f he da
f
ac ce
a e
a
e e
e e a e fa
e be
a c,
ead 2 a
fa
ha
ga c
h ha
d
e
ac a
ea
g
ac ce.
Wh e OKR
a d
ge
Sa e
gc a
b
c
a
g OKR ,
e
h g
he
.B
ge e
.U f
ha
a d
ge
a e
ga
d f
ce
c
' ha e
e
b a d
a e , OKR d
g
d
g a b
d
he
e.
a
f
OKR h
f e
e ec e he . Tha
ca f
a
h
e
cceed
g
gh
ed
a e
h
a ag g
OKR
S e b S e G de
The
OKR
113
b a d he
d c
he
e f a OKR c ach
e,
c
e
g a
e -b - e
a
e e
h g
g e da . A OKR c ach
a
ce
a
ha
g a- e
c ea e
g
ha
ha e e
e
Coache
e
ha e
h
h ch
ed
d be
h
a
df
cceeded a d fa ed c
e
d OKR c ache g
h
c
e e
a e face
gh a
ea
e
Ye ,
c
d ech ca
a he
a
g
e
d a
e, a d
b
ca
he
. The
f
a
o
o
d ed
f
a e he
f
ga
g
ca
a
ad a d g
ea
f
he
h
f ha d -
e
f
ha
d
a
a d
e . The
e e
g
ha
ha d e
he
e c
e
.
he
a
cha e ge
e cha e ge
h
a d
.
ea
c
e
ed a ead
f ee g
a
a
cce f
e e a
he ea . Wh
6
h OKR . The ca he
e
ab
cce ?
g OKR
h
g
ac ce a d he
he igh
e ha c
E ab hed OKR c ache ha e ea
e
g ha
50 ea , a d h
e
a e
G
e a g ed a d
cce
g ha bee
a d
be
ce .
o adap OKR
e e ce a d fa -f
he
he be
be e e c ed a d
e
c
e
cce f
ill ee he
gh he a e
e
ea
a . The a e f h g da ce
f
ho
eh d
a e
fa
he cha ce
h
kno
need AND
The OKR
ach,
g de
he e a e
a
ha
a e he
a e
,b
a a de
a
ach
ad
g e
he
ce
a
g. Ma
c
he
e e
d
e e
g
eh
g
OKR ?
M
c
a e
e e
cha e ge
f
he d d
b
ea e eed
ead
ge
be
he ac a
e
e
he e
ee blind po
We a ha e b
e a
a e he
ha e a e
Coache
F
h
d
ha
e e .A d
e, ead g a b
be c
e
g
a aged
e a
a
g OKR d d
ea OKR - beca
e
g de he .
o
. A ea
a e g e
beca
on be able o ee o
eed
ha d
ee he e
h
he O
e e
fa
c
he e
d e
OKR
h
elf
age ha
ed
a OKR c ach.
'
da . The
ea
ha
eed
he
e
h
ac ce a d
S e b S e G de
OKR
a . A d he a
eed
eed a c ach
f
eade
The , f c
e, a e
d
ha
d
e a
e, he
he d
de
ea
he
h he
ead a b
e e
a . B
ech
e
a
h ee
e
beca
,
ea e ha ha
he e he
dd
e
d
.W h
ha
be ab e
ec
-
e
e
he c
ee
Whe
da .
ed
e
ea
ha e acce
a c ach,
e e
e
c ach g, he a e
a d ha
f
a
ge e a
a
e. S
ee
a . Tha '
he h g
h
a ed
e
e
g
g
ide o
dde
ce
he a e a
e
e
h
he
ha
e
ac a
e
e a d b ea he
a e
ee
h ha
e
a
he ca e
hea
h
he ad ce g e
d he
ea
a
f
2-3
e
a
h
. A d he ea
g
g OKR a d
a
g he
a e ,e e
e
a b dge f
he
a
nlimi ed coaching?
be ea
ha e he e
c ach g ea
ead c
e. U
c ach g ca
The e a e a
a e
e e
a e
d
ha
ace?
Wh doe Weekdone o e
ce
e
ha ad ce. Af e a , f h
he
de
d
e
ee he .
a
e
a d a e ac
We
d
h OKR .
ea e
he c ach
a
f
.A d
be ab e
a e
e e ce
a
each
e?
ac a c ach g. The a e a a e ha c ache a e OKR e
OKR e e
dea . O f
e , he
h ch
Ea ie fo people o ge coaching f om an o
Whe
e he
ee OKR a d KP ,
c
e f OKR . B
ca
a c ach,
e
a d
OKR .
be . O he
a d
h e
h g ,h
e e
g a KP a a Ke Re
ee
a
he
ha he
he d e e ce be
ha a e
h
a
f he d
g e aga
h
A h
he
a d he d e e ce be
a e.
h
3 d
e
OKR , a d he
g OKR
e e
e Ke Re
b
h he
e e .
c
f
114
e, a d
a
a e
e
e he ad ce f a
a
ee
ed
f he eg a
-
ed b
e e
a .
bec
ed
,
f
,
he ea
e e
-h
a
h a OKR c ach.
de OKR c
ga e
fee a
e a OKR c ach, b
a
g, b
f
ac a
e ? We e ee
e OKR c ach beca
e
dd
h
ea
he
S e b S e G de
a a
a
OKR
e-a dh
115
ch e
e e ce ca a
-h
e OKR c ach ha e af e 2 da
f
g?
Wee d
ea
e
e ha OKR
ea
eh d
c e
ea a
e he
g b
ea
g e
f
a e. Ye ,
f he
g ,
gc
he be e
e
a
OKR . B
f
c a
e a d he
OKR ha e
c
a e
e .
d
c
g. We
e e
a e
d
e
f
a e
ee he a e ha OKR
ha
OKR be
e ca
ac ce
de he
he ca
S e b S e G de
OKR
OKR Be
P ac ice and Tip
Wh e he OKR
c
e
e e .
a . We
e
c
ec
eed
ca
a
f h b
f
e
c
d e
a e
ac ce
h
a
OKR
e e a
ea
a
gh
g OKR
h
b
cce f
f
he gh
. He e
e e
chec
he a e ea
a h
OKR
d
he e
ce
.
S a
e ing o
Th
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S e b S e G de
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S e b S e G de
OKR
131
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S e b S e G de
OKR
132
OKR mplemen a ion Check-li
Compan name:
Th
OKR
hh
e e a
d ed
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fc
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ha bee de e
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ed he e
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●
he C
●
he Tea
NOTE: Pe
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cceed. The
DONE
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h h
o need fo
o
ac ca e e c e
OKR
le el :
a
g e
e
DATE
Lea n he be -p ac ice OKR goal- e ing p oce
edge
Le el p o
fe
cceed.
LEARN THE PROCESS
B o
ea
e e f
e e
f a Tea
a OKR a e
e a ch g Ob ec
e ha ed OKR f
OKR
ec
d
e (
a e
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: e
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DRAFT NG OBJECT VES & OKRS
a ee f
d c
a
ac f
c
O gani e a compan - ide alignmen e ion
each ea
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c
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DATE
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Compan Objec i e
c ea e a ha ed d c
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e Ob ec e
Team d af and align OKR
e he e
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DONE
S e b S e G de
OKR
133
GETT NG TH NGS DONE: EXECUT ON PROCESS
Se
p he be
p ac ice OKR check-in p oce
DATE
Lea
Team ag ee on a peci c da and ime fo
eekl OKR check-in (15-min e mee ing)
e
in e nal
Team
ched le a mon hl OKR e o pec i e e ie
nc, align and mma i e lea ning
o
Sched le a compan - ide q a e -end OKR e ie
See he e
age f
a
ce,
ab e e
f h chec
.
DONE
OK IMPLEMEN A ION CHECK LI
COMPAN NAME
This OKR implementation check list has been developed based on ears of experience with
hundreds of companies We have anal ed wh some fail and some succeed The steps listed
here will help ou succeed
LEA N
HE P OCE
DA E
DONE
Learn the best practice OKR goal setting process and test
our knowledge
B
e OKR e a
le
for different teams
Level up our OKR riting skills with this practical exercise
Decide on the levels ou need for our OKRs
Use t o primar levels
the Compan level for overarching Objectives strategic directions no need for KRs
the Team level to write shared OKRs for an entire functional team to work towards the
progress of a Team OKR would move the overarching Compan Objective forward
NOTE Personal OKRs are not recommended exception personal development goals
D AF ING OBJEC I E
OK
DA E
DONE
DA E
DONE
Leaders draft and discuss Compan Objectives
create a shared document to discuss the most important
priorities and brainstorm ideas for the most impactful
directions How to write Objectives
Teams draft and align OKRs
use the template for OKR ideas allow a week for comments
and have both internal and cross team discussions
Organi e a compan
ide alignment session
each team manager presents their Team OKRs answers
cross team Q A and adds OKRs to Weekdone
GE
HING
DONE E EC
ION P OCE
Set up the best practice OKR check in process Learn more
Teams agree on a specific da and time for internal
eekl OKR check ins
minute meeting
Teams schedule a monthl OKR retrospective revie to
s nc align and summari e learnings
Schedule a compan
ide quarter end OKR revie
Contact us okrcoaching
eekdone com