UVP
Cheat Sheet
Your UVP Should Grab My Attention RIGHT HERE!
You just so happen to be a team of designers,
copywriters, developers or whatever
CTA
Page 1
Who it’s for?
Begin by listing what they
want and how they get it.
Target Audience
Problem
Desire
Pain
Done for you
Information
Who are your ideal clients?
What is a long term problem that your clients can never seem to solve?
What is the ultimate outcome for your client?
What are your clients immediate issues?
What are you going to do so they don't have to?
What do they need to know?
Structure
We help [target audience in pain with problem] achieve [desired
outcome] by using [signature system]
Page 2
Example
Target Audience
Problem
Desire
Pain
Done for you
Information
Who are your ideal clients?
Dentists
What is a long term problem that your clients can never seem to solve?
Low profit work & no time to fix it
What is the ultimate outcome for your client?
More cosmetic work
What are your clients immediate issues?
Busy with low profit services
What are you going to do so they don't have to?
Increase profits and free up one day per week
What do they need to know?
Your Signature System / Perfect Offer
"We help time-poor dentists who are trapped on the treadmill of their practice grow their
revenue, increase profits and rescue at least one day per week using our proprietary
Dental Practice Playbook."