Talk To People
Cold Calling Script
First objective is to get them to feel comfortable with you. If we have the right tone, are not aggressive,
are engaged and part of the conversation, people will open up; they wont see you as someone who is on
the attack, they will see you as somebody they can have a good conversation with.
If you are kind, caring and optimistic they will mirror that.
Don’t rush the conversation like a robot to get through to the next one. Take your time.
 We are looking for properties that need work and that people would sell
at a discount. If it’s a beautiful property or if they are looking for full
price, that’s not for us. Which also means that we don't want to spend
much time with these types of sellers on the phone.
4 Pillars of Prequalifying (in order of importance)
1. Motivation
2. Timeline
3. Price
4.
Condition
Hello, I am looking for (First Name Only)
Hi (First Name) My name is (Your First Name) I know this call is out of the blue but….(slight pause) I was
calling about a property I believe you own on (Street Name)
…PAUSE…
I was just wondering….we were looking to purchase another property in the neighborhood and wanted
to see if you have ever considered selling the property?
If “Yes”, or “How much will you give me?”:
Ok Great! Is it ok if I ask you some questions about the property?
Have you done any remodeling to the kitchen and bathrooms in the last 5 years?
What type of repairs does it need?
Do you actually live in the property or are there tenants?
Did you have a timeline in mind yet for when you want to sell it?
Or
How long have you been thinking of selling?
Ok, great! Can I ask you about the property itself? (Depending on the conversation you will ask some or
all of these questions: )
----- …. (Can be a good area to go off script and dig for motivation. You can say:
Looks like a great property, why would you
consider selling it?! ……
Here’s where you try and get details about the situation (motivation) and timeline so the aim of this question besides for
getting the condition of the property is to start a conversation to gauge motivation and timeline – if possible. So you will be
responding to what you are hearing and can go off script – This will come as you get more experience -----
DO you mind sharing how much you’re looking to get for it ?
Ok, great. My colleague Jack runs all the numbers but let me ask you this: We purchase properties cash…
we pay all the closing costs…there are no real estate commissions… and the best part is we buy them
completely as-is so you don’t have to put another cent into the property…so…for an offer like that…how
much would you take?
…..
Ok, great! My partners run all the numbers… so is it ok if I talk to with them and they will call you back
as soon as possible?
If “No”:
I completely understand… do you have any other properties you would consider selling…?
If “maybe in the future”:
Ok, great… Did you have a timeline that you were looking at?
If “How did you get my number?”:
I have an internet provider named lexis nexus that I send over addresses I am interested in.. and if they
have the phone number they send it back…sometimes I get lucky.
If “Who are you?”:
I am a local real estate buyer looking for additional investments in the area. Have you ever thought of
selling any of your properties?