BUS 100: Business Perspectives
Grading Rubric: Written Business Plans
Team Name ______________________________________________________
Item
Executive Summary
Description of Proposed Business
Industry Analysis: General
Overview
SWOT Analysis
Competitor Analysis
Mission Statement
Company Objectives
Statement of Social Responsibility
Management Plan: Legal Form
Qualifications of Management
Team & Compensation
Organizational Structure (Written
Description)
Organizational Chart
Description of Production Process
or Services Offered
Location
Quality Control
DEFICIENT
Incomplete
information,
vague,
statements
not
supported
w/ facts &
research
(2 pts each)
SATISFACTORY
OUTSTANDING
Adequate
information,
some details
not well
supported or
vague
Well-stated &
supported by
research/facts;
very detailed
(3 pts each)
(4 pts each)
Item
Deficient
(2 pts)
Satisfactory
(3 pts)
Outstanding
(4 pts)
Equipment Needed
Target Market
Sales Targets
Pricing & COGS info if
Manufacturing Company
Product (Customer Needs/Wants)
Place (Distribution)
Promotion
Financial Plan: Written Description
of Revenues/Expenses &
Profit/Loss
Description of Financing Needs
(Owners/Family/Bankers)
Excel Spreadsheets (adjusted for
bankers’ financing terms)
Writing Details: (10 pts)
Grammar/Spelling/Professionalism
Use of Headings/Sub-Headings
Table of Contents with page #s
Extra Credit: Intangibles: (10 pts)
“Wow!” Aspect
Use of Creativity/Logo/Details
Total Points __________ out of 110 maximum points
Raw Score
96+
81-95
80 and below
%-Score
87% and above
74% to 86%
Below 74%
Criteria
Exceeds Expectations
Meets Expectations
Fails to Meet Expectations
Adjustments:
 Individual grades will be adjusted based on team member evaluation forms & inclass performance on group assignments.