Assignment – Intellectual Property Law LONDON SCHOOL OF BUSINESS AND FINANCE PART TIME - DIPLOMA IN LAW ASSIGNMENT – INTELLECTUAL PROPERTY LAW STUDENT Name: LEONARD QUEK HSIEN LOONG STUDENT ID: S1027232 Leonard Quek Hsien Loong / S1027232 1 Assignment – Intellectual Property Law a. Societies have argued various reasons for the protection of intellectual property rights. Elaborate on these arguments. Which argument(s) do you think Singapore has adopted in their protection of intellectual property rights? Provide reasons and examples in support of your views. (20 marks) b. Alyssa was employed by Big Money Pte. Ltd. (“Big Money”) as a human resource manager, to take care of the onboarding and training of new employees at Big Money. Alyssa takes particular interest in writing. During her free time, she would write novels. One day, she was challenged by her friends to publish an all-new novel within two months. Unexpectedly, Big Money started expanding, and was hiring furiously. Alyssa was swamped at work and did not have much free time to write. To maintain her reputation and win the challenge, Alyssa recalled that she had, years ago in school, read this novel, which was written by Charisse, her junior in school. At that time, Charisse had sent the novel to Alyssa for her reading, as Charisse was seeking to obtain feedback for the novel prior to publishing it. The novel was later published over the Internet by Charisse. However, the reception was not good. Since not many people have read it, Alyssa decided to take the novel, make minor and inconsequential amendments, and post it online as hers. Charisse was made aware of this and came to you for advice. Advise her on whether she has a good copyright infringement case against Alyssa, or Big Money, or both, and explain why. (20 marks) Leonard Quek Hsien Loong / S1027232 2 Assignment – Intellectual Property Law a. Societies have argued various reasons for the protection of intellectual property rights. Elaborate on these arguments. Which argument(s) do you think Singapore has adopted in their protection of intellectual property rights? Provide reasons and examples in support of your views. 1. As per Article 2 (viii) of the Convention Establishing the World Intellectual Property Organization (herein known as “WIPO”), intellectual property (herein known as “IP”) is the product or result of intellectual activity in the industrial, scientific, literary, or artistic fields1 (WIPO, 1967). In short, it is the physical, tangible creation of an intangible, creative and innovative idea that comes from the human minds. This tangible product of the human mind begins its “life journey” as an intangible idea, that only resides in a person’s mind. Once this idea becomes an actual tangible product that can be seen, heard, felt and touched as an actual product or creation, as a representation of the creator’s mind, it becomes a personal property of the creator’s intellect, which can be registered with and protected with the government. 2. IP is also seen as a bundle of property rights that protect “creations of the mind”. Such rights can be crucial for one’s business as not only they would be used to protect one’s creations, one can use their registered IP to exploit on a commercial basis primarily by gaining market share with recognition and perceived quality of products and services. These creations are then owned and legally protected by individuals or companies from external use, manipulation, or implementation without prior, authorised consent. Some examples of IPs are: 3. a. Copyrights b. Trademarks c. Patents d. Confidential Information (Trade Secrets) Societies protect IP rights because its main function is to protect a contentcreator’s interest in their ideas by assigning and enforcing legal rights to produce and control physical instantiations of those ideas. It is allowing individuals to protect ideas as personal property and preventing anybody else from benefiting Leonard Quek Hsien Loong / S1027232 3 Assignment – Intellectual Property Law from the individuals’ hard work and creativity. It is considered a personal property. 4. Article 6 of the Berne Convention articulates the notion of “moral rights” that are included in continental European intellectual property law. The doctrine protects the personal rights of creators, as distinguished from their economic rights, and is generally known in France as “droits morals” or “moral rights.” These moral rights consist of the right to create and to publish a work in any form desired, the creator’s right to claim the authorship of his work, the right to prevent any deformation, mutilation, or other modification thereof, the right to withdraw and destroy the work, the prohibition against excessive criticism, and the prohibition against all other injuries to the creator’s personality. 5. Hence protecting intellectual property rights is more than just the economic value placed on the idea from its content creator. It is also about the moral involved, upholding the and respecting the idea of the content creator, thus giving the creator their due. In Singapore, where there are close to no natural resources to sustain the country’s economy, it’s citizens and the intelligence that come with them, are the main driving force of the country’s economy and attractiveness to the foreign direct investments (FDI) from overseas. A highly educated workforce, results in the government’s direction to make Singapore the world leader in intangible assets (IA) and IP expertise and services 2 (IPOS, 10 Dec 2021). Singapore has taken the utilitarian-based argument approach. 6. As IP also benefits society by supporting multitudes of industries to create jobs, drive economic growth, improve competitiveness of the industry, economy and ultimately the country’s attractiveness to foreign investors. It also provides confidence to consumers that when a country or society at large has strong IP laws, that they will be confident in their consumption of the use of the end products with confidence, especially when lives are at stake, whether in terms of life and death, or in terms of monetary benefits and bankruptcy (think expensive lawsuits, etc). Leonard Quek Hsien Loong / S1027232 4 Assignment – Intellectual Property Law 7. Singapore’s focus will always be on economic benefits of IP protection to individual and society (the so-called selfless argument). This direction from the government would allow individuals to exploit their IP for financial gain, and thus recoup investment, of time, effort, financial resources. Singapore encourages or provide incentive for creation of IP. This in-turn benefits society via variety of ways such as costs of medical cures, improvement of quality of life, employment, and economic growth. 8. An example of Singapore’s focus or direction for IP can be seen when the Singapore Exchange (SGX) and the Intellectual Property Office of Singapore (IPOS) collaborated to launch the Intangible Disclosure Evaluation and Audit Scheme (IDEAS) programme exclusively for SGX-listed companies and companies preparing for a listing. The goal of this scheme is to raise awareness and encourage companies to undergo intangible assets (IA) evaluations and promote a more robust IA disclosure environment. This will help investors better appreciate the value of intangible assets, and support companies in capital raising 3 (SGX, 4 Feb 20). 9. Another example to showcase Singapore’s aim of becoming the world’s locale for IP, IPOS passes judgements on many IP cases that will enhance Singapore’s reputation as a country that is geared towards IP and providing a fair, just and reasonable platform, in which companies may come to and set up offices and invest in the country and provide for the economy. In Abercrombie & Fitch Europe SAGL v MMC International Services Pte Ltd [2016] SGIPOS 6 4 (IPOS, 2016), A&F was successful in opposing the trademark application of MMC. This provides foreign companies with the confidence in investing and setting up permanent offices and retail in Singapore, thus contributing to the economy. 10. There are many advantages of IP namely the enhancement of the company value, services, and products via trademark registration. Registered trademark provides explicit protection of the brand name, logos, products, and services. Due to this “protection”, it allows businesses to easily obtain financial assistance from financial institutions and create more export opportunities. The easy access to obtain financial assistance from financial institutions, allows businesses to Leonard Quek Hsien Loong / S1027232 5 Assignment – Intellectual Property Law grow and expand the market beyond domestic consumption. This creates the demand of export opportunities given international demands will increase when the brand is recognised outside its origin country. 11. In conclusion, IP is an area of law that needs a balance approach that will benefit society, as well as to give due credits, benefits, and compensation to the inventor for their intangible asset / ideas, that in one way or another will benefit society at large. Hence the balance of limiting the IP Monopoly to benefit public interest as well as to protect the inventors’ ideas. This is to prevent copies or multiple creation of the same or similar ideas that may end up in a lawsuit, and never make it to production to benefit society at large. The aim is to provide at the lowest costs possible, something new to benefit society at large to improve their quality of life, without ‘blindsiding’ the IP inventor and giving them due credit. Leonard Quek Hsien Loong / S1027232 6 Assignment – Intellectual Property Law b. Alyssa was employed by Big Money Pte. Ltd. (“Big Money”) as a human resource manager, to take care of the onboarding and training of new employees at Big Money. Alyssa takes particular interest in writing. During her free time, she would write novels. One day, she was challenged by her friends to publish an all-new novel within two months. Unexpectedly, Big Money started expanding, and was hiring furiously. Alyssa was swamped at work and did not have much free time to write. To maintain her reputation and win the challenge, Alyssa recalled that she had, years ago in school, read this novel, which was written by Charisse, her junior in school. At that time, Charisse had sent the novel to Alyssa for her reading, as Charisse was seeking to obtain feedback for the novel prior to publishing it. The novel was later published over the Internet by Charisse. However, the reception was not good. Since not many people have read it, Alyssa decided to take the novel, make minor and inconsequential amendments, and post it online as hers. Charisse was made aware of this and came to you for advice. Advise her on whether she has a good copyright infringement case against Alyssa, or Big Money, or both, and explain why. Arbitration – Arbitration is an Alternative Dispute Resolution besides Court Litigation, where both parties of the dispute appoint a mutually accepted arbitrator to adjudicate their dispute. Arbitration is cheaper, faster, confidential and both parties can appoint their suitable qualified expert on the case. A licensed and authorised Arbitrator will make the final decision on the case that is legally binding. Arbitration is more adversarial in manner since there is a ‘losing party’ and set in a more formal and professional setting. In Singapore, arbitration is governed by the International Arbitration Act for international cases and Arbitration Act for domestic cases. Leonard Quek Hsien Loong / S1027232 7 Assignment – Intellectual Property Law Copyright Infringement Case Issue 1. What was Alyssa’s intention in using Charisse’s case? 2. Is there de minimis changes or wholesale changes? 3. Did Alyssa benefit from publishing her doctored work in anyway? 4. Was Charisse’s publication registered as a copyright with the IPOS to prevent replication? Rules 1. Copyrights Act S13(1)(a) – a literary work includes a compilation in any form. 2. Copyrights Act S13(2)(ai)(A) – a compilation is a compilation consisting of wholly or partly an authorial work. 3. Copyrights Act S13(2)(ai)(B) – a compilation is a compilation consisting of wholly or partly a published edition of an authorial work. 4. Copyrights Act S110 - Conditions for copyright to subsist in published authorial works. 5. Copyrights Act S53(1) – an authorial work is published only if copies of the work (or of an edition of the work) have been supplied to the public (whether by sale, over the Internet, or otherwise). 6. Copyrights Act S58(4) - Work published without consent of author does not count as valid publication Analysis 1. In this instance, there is sufficient evidence of intention to show that Alyssa did spend time to peruse through her old documents from years ago, to find that literary work that was authored by Charisse from years ago in junior school. There was evidence that Alyssa knew what she was doing when she made minor and inconsequential changes (de minimis) to the published authorial work. To recap the authorial wok from years ago, Alyssa must read through the novel and decide on which areas of the literary work were to be edited to prevent the same copy from being published over the internet. This would then prove that the work was not Alyssa’s work. Leonard Quek Hsien Loong / S1027232 8 Assignment – Intellectual Property Law 2. There was evidence of intention when Alyssa published the edited work over the internet. She was aware of and found time and effort to have the edited work published over the internet. Charisse who is the author of this published work is a Singaporean and the work was first published in Singapore at the time of publishing the authorial works. As Charisse had sent a copy to Alyssa for perusal previously before publishing the work over the internet, this is evidentiary that both Charisse and Alyssa are the connecting factor as they both know each other from school previously. 3. There was insufficient ‘mental labour’ from Alyssa put in to make changes to Charisse’s work, that would then deem the new work as distinctly different and as Alyssa’s original work. Conclusion 1. Alyssa did not benefit monetarily or in any kind sufficiently from the publication of the edited version of the literary work, that was authored by Charisse. Although Alyssa’s intention was to win the challenge set forth by her friends, she did not anticipate the sudden increase of work that would prevent her from starting her novel for the challenge. 2. As a result, Alyssa used and made de minimis changes to Charisse’s work and published it as her own convince her friends that she could firstly, complete the challenge of writing the novel in two months, and secondly, she wanted to save her own face due to her ego, Alyssa resorted to using Charisse’s work. 3. Although there was an infringement to the copyright of Charisse’s work, there was no real malice nor criminal harm done in due course. It is greatly suggested that both parties attend arbitration at the Singapore International Arbitration Centre. 4. This would save time and costs as well as keep information confidential. 2456 words Leonard Quek Hsien Loong / S1027232 9 Assignment – Intellectual Property Law Bibliography 1. World Intellectual Property Organisation, “Conventions Establishing The World Intellectual Property Organisation”, 28 September 1979, Website, URL: https://wipolex.wipo.int/en/text/283854, Date accessed: 23 Apr 2022. 2. Intellectual Property Office of Singapore, “Singapore IP Strategy 2030 Report”, April 2021, PDF, Online: https://www.ipos.gov.sg/docs/default-source/defaultdocument-library/singapore-ip-strategy-report-2030-18May2021.pdf, Accessed: 23 Apr 2022. 3. SGX, “SGX and IPOS launch pilot programme to help companies identify and communicate intangible assets information”, 4 Feb 2020, Website, URL: https://www.sgx.com/media-centre/20200204-sgx-and-ipos-launch-pilotprogramme-help-companies-identify-and-communicate, Date accessed: 23 Apr 2022. 4. Intellectual Property Office of Singapore, “Abercrombie & Fitch Europe SAGL v MMC International Services Pte Ltd [2016] SGIPOS 6”, 17 May 2016, Website, PDF, URL: https://www.ipos.gov.sg/docs/default-source/resourceslibrary/hearings-and-mediation/legal-decisions/2016/2016-sgipos-6.pdf, Date accessed: 30 April 2022. Leonard Quek Hsien Loong / S1027232 10