Natural and lab-grown diamonds: the battle of the stories
While living in a material world, people are much dependent on their inner Universes that drive almost
each of their decisions. In the majority of the cases, it is invisible fact if looking at the pace of the event
superficially. Yet, right after asking oneself “why do I need this thing I want to buy?” you can reveal
initially hidden inner motivation. This could be something like this “because this thing can make me
happier or it can tell to somebody my life story or highlight who I am and what is important to me now”.
We never buy just things but always opt for emotions and meanings. It is a human
way to make sense and tell their stories using no words
This idea becomes more visible if talking about jewelry since purchasing accessories is a way to search
for your inner I and represent it through things. If thinking from this point one can easily decode the
meaning of the latest largest jewelry battle between natural and lab-grown diamonds. Many pragmatics
treat it as an economic process aimed at sharing the market and getting revenue.
Yet, it is a battle of stories staying behind the products.
You can hesitate but let’s talk about this. Why a vast of rational arguments for lab-grown diamonds
being chipper and more functional cannot convince the hot lovers of natural diamonds to prefer them?
Those who preserve their sympathy for natural diamonds claim that they want to get something special
and mysterious. Diamonds born deep in the soils on God’s design is that and their mystery for sure
surpasses the item created in the laboratory.
So, why do lab-grown diamonds become so popular on a year-on-year basis? You might suppose that
the reason is in rationality but it is not the case.
It is again a personal story. Story of who are you. Preferring lab-grown diamonds you tell the world that
you are a highly conscious and innovation-greeting person. It is one motivation that lies on the top but
not least.
Lab-grown diamonds provide unique flexibility in creating personal stories. You should not wait for
billions of years until your special diamond is mined. Yet, you can develop an idea today, and tomorrow
you will have it implemented. You can feel yourself omnipotent. By the way, Madestones’ managers
claim that this feeling of omnipotence, being a creator of own story is the most convincing factor for
daring Millenials who wants to take control and design their lives. It is again an inner reason.
It is worth saying that this taken battle between natural and lab-grown diamonds, like many others
marketing races, will never have the winner. Why? Because we all are different and while at least one of
the product’s features touches our heartstrings we will purchase it again and again.
Different heartstrings – different values - different preferences in the material world.
So, let’s stop competing and start appreciating our own stories and the unique stories of others.