FACULTY OF ECONOMICS AND BUSINESS RETAIL BUSINESS PLAN
Course Code and Name: EBP2223 – RETAILING
Submit to: Dr Norizan Jaafar
Due Date: 13 December 2019
Proposed Title: ALL IS WELL TUTOR SERVICE
By submitting this form and signing below, I/we declare that:
•
•
•
The attached assignment/ project is my/our own work and in my/our
own words. Any material copied verbatim is properly cited.
I have complied with the rules of ethical conduct in completing this project
I have taken all reasonable precautions to ensure that my work has not been
copied by other students, including the protection of my files from access by
other students.
Submitted by:
Group Name: Barackians_98
No
Group members name
Matric
1.
2.
Chai Wei Shan
68490
Corolline Satik Anak Ukon
65730
3.
Fifi Nazua Binti Mohamad
Binti Mahmud
Fong Pei Ni
65984
Jessey Anak Jinnie
66271
Lokananda Priya A/P Siva
Guru
Nur Syahirah Binti Tinggal
66513
4.
5.
6.
7.
68187
67236
Signature
TABLE OF CONTENTS
No.
Contents
Pages
1.0
Executive Summary
4
2.0
A. Self Assessment and Business Choice
5-12
3.0
B. Overall Business Plan
13-21
4.0
C. Financial Plan
22-34
5.0
D. Organizational Details Plan
35-39
6.0
References
40-41
-
Appendix
42-43
2
EXECUTIVE SUMMARY
These past few years, we found out that the demand for tutoring session has been
increasing. This is because some students wanted some extra help regarding their studies. So
therefore, we have come up with a tutoring service called All Is Well, which can help to fulfil
the needs of students. All Is Well tutor service is a new innovative business which will be
introduced in an existing market. It is considered as an eligible and trustworthy business as it
is a registered organization. We have planned to do some marketing activities, such as giving
out brochures, participate in educational exhibitions and putting out advertisement at school,
in order to increase awareness among the people so that they will realized the existence of our
tutoring services.
All Is Well tutor service is not just an ordinary tutor service, it also provides a system
that approaches all topics that students encounter at school and this is where the tutors play its
role by teaching and guiding them to solve any problems that they face. Not only that, but
students will also have the opportunity to know their progress and they are given a chance to
choose their favourable tutor. All Is Well tutor service is a Partnership type of business. It is
run by 7 dedicated young tutors. By opening this type of small business, it can help them to
earn some extra income in order to pay for their studies expenses.
3
Name of Business: ALL IS WELL TUTOR SERVICE
A. SELF ASSESSMENT AND BUSINESS CHOICE
Evaluate your strength and weakness
We use SWOT Matrix model to evaluate the strength and weakness of All Is Well Tutor
Service. Adding to it will be opportunities and threats too. This model helps us to identify and
come out with an effective tutor service business plan. The main strengths of All Is Well
Tutor Service lies in the power of our team; our workforce. We have a team of seven people
that has successfully run a standard tutorial college, for many types of group students mainly
Public Examination students such as PT3, SPM and STPM, college and with same batch
university students. It is a team with excellent qualifications and experience in education as all
of us had taught in tuition centres before as a part time job while waiting for our results. Trust
and competence are key factors in this line of business and we can boast of having healthy
dose of both. We are well positioned in a community with the right demography and we know
we will attract loads of students from the first day we open our doors for business.
As a new tutor service provider in Kota Samarahan and Kuching, thus it might take some
time for our organization to break into the market and gain acceptance in the already saturated
tutorial / education industry; that is perhaps our major weakness.
4
The opportunities in this tutorial / education industry is massive considering the number of
parents who would want their wards to perform excellently well in their education and also
adults who would want to learn how to read and write and also obtain high school diplomas.
As a standard tutorial services provider, we are ready to take advantage of any opportunity
that comes our way.
Every business faces a threat or challenge at any part of the life cycle of the business.
These threats can be external or internal. This shows the importance of a business plan,
because most threats or challenges are to be anticipated and plans put in place to cushion what
effect they might bring to the tutorial school. Some of the threats that we are likely going to
face as a tutorial services provider operating in the Sarawak are unfavorable government
policies that might affect tutorial services, the arrival of a competitor within our location of
operations and global economic downturn which usually affects spending / purchasing power.
There is hardly anything we can do as regards these threats other than to be optimistic that
things will continue to work for our good.
Why should you be in business for yourself
Successful businesses don't happen overnight. So often we only see the finished product
or hear the story of a successful entrepreneur, we don't hear about the blood, sweat and tears it
took to get them were they are today. It takes a lot of planning to get an idea off the ground
and actually turn it into a profitable business, but it can be done and it can be very rewarding.
So, seeing all the success stories of entrepreneurs and businessman we wanted to experience
that for ourselves which will be a great opportunity in expanding the network around us
and most importantly in giving back to the society.
Apart from that, we wanted to create our own career opportunity. As this is possible
because in today's world with a generation of young entrepreneurs it's very easy to create a
job for ourselves. If we don't have the means to do what we have truly want to in our day job
then why not create a job that let us learn new skills and do what we love. In this case,
opening a tutor service create careers such as a tutor or educator, an administrator, secretary
and etc as this will be an important aspect for us as we will be able to sharpen and our molt
our skills and able to be an experienced educator in future.
5
Next, there is a demand for the service that we are providing. In this case, learning
never stops for a person. Thus, the need of tutor especially for students who are pursuing their
education will always have trouble in coping up. So, that is where they need someone who is
experienced to teach and make them understand. As only a true educator able to solve a
students’ problem.
Not only that, we want to help others. This is because there’s nothing like the satisfaction
of knowing that we are responsible for the success of our employees. Our ideas on opening
All Is Well tutor service will provide them especially my co-workers the opportunity to earn a
living, provide for their family and full fill their own dreams. Thus, in a way it is an interdepending process that never ends.
Moreover, we want to make a difference. Wanting to change the world (one small step at
a time) is a great reason to go into business for ourselves. If we have a solution to a problem
and it helps other people or makes the world a better place at the same time why wouldn't we
do it. Being self - employed is hard work, but it can also be very satisfying to know that every
single day we accomplish something, help others and do what we love. As for All Is Well
tutor service the main focus will be in helping students as they are the backbone of the
country and they play important roles in future.
Last but not least, we want to make money. We always kept that as a last option because
first of all we want to simplify peoples’ work done by solving their problems. That is our
main goal. It always been that way. As an example, Bill Gates and Steve Jobs are Billionaires
now not because they aimed in making money but they are who are they now because they
have solved peoples’ problem. But money may be one reason why people go into business for
themselves. It's hard work, but one will reap the rewards if one stay cash flow positive, spend
wisely and grow at a steady rate. As for All Is Well tutor service earning is just one part of our
life and the earned profit will be equally shared among us. If this is a success means we will
also expand our service in all over Malaysia collaborating with other university students there
as well.
6
Why open a new business rather than acquire an existing one /
become a member of a franchise restaurant
There are few reasons on why we wanted to open our own business which is the tutor
service rather than collaborating with other tutor service. This is because by opening a tutor
service we will be able to work for ourselves. In a way to be our own boss. Secondly, we want
to be more hands on. Starting a small business like a tutor service is right for us is the fact that
we will be able to build something from scratch. Thirdly, we want to earn money. As you can
see All Is Well tutor service is a collaboration of seven people who wanted to earn a side
income to pay for their study expenses. By this they will be able to earn extra income and this
job seems like it will pay a better salary almost always wins out over the lower-paying one.
Not only that we want to take on additional roles. All of us have our own talent and
experience in educational field that don’t fit into one job description. As we are multi-talented
and don’t want to be pigeon-holed as just being a student who only learns and teachers
students.
Apart from that, we also reluctant to become a member of a franchise business because
as per us for franchise the initial investment is usually high. We are just students who wants to
own a business that give us a side income but for franchise the initial investment can be hefty,
especially for big-name franchises plus with the monthly royalty fees that some franchisors
charge their franchisees which will be a barrier for us from earning a good profit. Moreover,
this limits our creativity because franchises already have a predetermined brand, there are
creative limitations for franchisees who are looking to explore, alter or make additions to their
company’s business model or brand. There are also restrictions placed on where we can
operate, what products we can sell, and the suppliers we can use because of the predetermined
business model.
7
Describe the type of retail business that fits the strengths and desires
All Is Well tutor service is the type of retail business that fits our strengths and desires
because we tutors are confident that we will be able to connect and communicate with
prospective students to help them learn. We have natural desire to help people and be patient
enough to teach them. As a university student we are knowledgeable in the area that we wish
to tutor in. It is possible to tutor in multiple disciplines, depending on our knowledge, skills,
and abilities. As we pick subjects and grade levels that we have knowledge and comfortable in
teaching. Moreover, the location at which is at Kota Samarahan will be key for attracting
clients. Parents will want to ensure that their children are safe and in an environment
conducive to learning. So, the listed strengths and desires of our tutor service able to fulfil the
expectations of parents.
Adding to it, will be individualized service, based on personalized evaluation of each
client and his or her specific needs and strengths. This takes into account the recognition that
students learn in various ways, some students learn visually, others orally. All Is Well tutor
service first evaluates each student and their best way of learning and tailors the tutoring to
most effective serve each student. The option of one-on-one tutoring or review sessions
offered to small groups (enough students so they can learn from each other, but not so many
that it becomes confusing and distracting in the session). Specialized handouts prepared over
several years of tutoring. Experience explaining difficult concepts and knowledge of what
works best with certain types of students with Smart Art chart.
The use of Systematic Analysis Framework (SAF) will be applied to all teachings. SAF is
a system where each student is taught to properly approach any type of problem with a
systematic method that provides them with the tools of handling problems with a formal
problem solving technique, empowering the student to be able to learn more on their own.
This is in contrast with most other tutor centres which assist the student with specific
problems or questions. This is short sighted as it only addresses the difficulty at hand, it does
not assist the student with problem solving techniques that provide students with tools to
assist them in the future with unforseen problems. Our service is all about work closely with
the different professors. This will help All Is Well tutor centre in getting a steady stream of
referrals from the professors.
8
What will make it unique
Using the Bloom's taxonomy pyramid in All Is Well tutorial centre provides tutor like us
with a great tool that they can use to measure the complexity of homework assignments and
exams. Moving students up Bloom's taxonomy pyramid and requiring them to apply, analyze,
evaluate and synthesize information will result in an increased use of critical thinking skills
and a greater chance for authentic learning. Bloom's Taxonomy will be also used to move
students from a basic understanding of concepts to asking more complex questions like:
"What happens if?" Students need to learn how to go beyond the basic facts: who, what,
where and when and question the world around them. They should be able to explain their
answers as to why they feel a certain way about a concept, posit changes they would make
and explain why. Climbing the Bloom's Taxonomy ladder can help students do just that. Thus,
for all the teaching material we apply this to increase the understanding of students who are
studying in our centre.
Secondly. preparing students for Industrial Revolution 4.0 with the use of Artificial
Intelligence (AI) and Internet of Things (IoT) in teaching materials makes this tutor service
centre more unique. As an example, by giving students more problem solving questions with
the use of technology will boost the brain cells of students to master it and able to become as a
competitive student with skills that needed in today’s globalisation. Adding to it will be music
and arts which will be taught also in the centre as a stress free subjects for students to have a
balanced learning.
Not only that, we show students TED talk videos as a part of learning. This is because
TED talks are a great way to improve students’ general knowledge. They also act as a
9
constructive form of entertainment. Part of entertainment also important for students
especially students who are about to take their examination. This is because there is a saying
that All work and no play makes Jack a dull boy. Thus, good entertainment like Ted Talk will
definitely boost their creativity and broaden their perspectives in becoming more confident
and motivational. Hence, this type of service that we are providing will make All Is Well
Tutor centre more unique for students who have never experience a proper learning method
all this while and as a result this will attract more students to join our centre as parents prefer
their children to be good in everything.
What will the business offer customers
All Is Well Tutor Service offers a wide range of academic subjects. Sessions can be set up
as students can form groups for tutoring if they are not comfortable with the existing groups.
For preferred groups sessions it will be beneficial with decreased economic costs and the use
of team-based approach that the business program encourages. For PT3, SPM, AND STPM
students All Is Well tutor service offers an extensive collection of past years exams which are
invaluable for teaching the material and for exam preparation. For all students, All Is Well
Tutoring Service uses the Systematic Analysis Framework (SAF). This unique problem
solving approach taught to students provides a system to approach all topics that they
encounter in school and also in university. This system seeks to provide the student with a
way in which they can better solve their own queries. This system differs from most tutors
who are primarily concerned with answering the students immediate questions and not
concerned with providing the students with basic problem solving skills for future
applications.
10
How will you capitalize on the weaknesses of competitors
As for All Is Well tutor service will capitalize on the weaknesses of competitors by
concentrating on what makes us different, worse or better than our competitors and will adjust
offering and customer service accordingly. Next, we will meet our competitors. As an
example during educational events or educational award ceremony we will inevitably meet
some of our competitors then will approach them and get to know them. By exchanging
opinions both will get benefit as this process is known as mutualism in creating a healthy
competition. We will also pay attention to their methods and will ask tactful and diplomatic
questions. As if our offerings are similar but complementary, we could even develop nice
partnerships with them in proving knowledge for everyone.
Apart from that, we will analyze every element of the competitors to maximize our
performance, including market, location, facilities, operations, merchandising, and price also
by updating our teaching material according to the current Malaysia Education System. Then
we will also prioritize based on market demand and use the information we have to inform
future decisions. Next, by implementing a new offer or strategy, the market and competition
still need continuous monitoring and we will do a constant monitoring and will keep the
business updated. Thus, we will continue to monitor our own sites’ performance and make
adjustments accordingly, all the while keeping a sharp eye on the competition and competitor.
11
Name of Business: ALL IS WELL TUTOR SERVICE
B. OVERALL RETAIL PLAN
State your philosophy of your business
“All Is Well tutor service” believe that the students who most need additional help in
learning are those at the remedial level, and not those who already excel and have parents
who push them to excel further. We believe that middle school and high school are the
most important times to offer this additional help, while it can be still impact a teen’s
ability to graduate, attend college, and succeed in a career.
“All Is Well tutor service” has already established its focus and a small group of
dedicated, carefully chosen and trained tutors. With a new focus on marketing, featuring
website redevelopment, re-branding, new advertising initiatives, and systematic referral
programs, Tutor by the “All Is Well tutor service” is posed to grow significantly. The
business goal for “All Is Well tutor service” is to serve 500 individual students over three
years and to increase number of active tutors by 30 in the end of 2020.
Choose and ownership form( sole proprietorship, partnership or
cooperation
All Is Well tutor service is a partnership type of business and it is run by seven
dedicated young tutors who is eager to share their knowledge to other students. One of the
reasons why we choose to do this small business on our own, instead of collaborating with
other tutor services, is because this will give us the chance to prove our capability in running
this type of small business. As we have seven tutors who are currently pursuing their tertiary
education, we are also well experienced in teaching thus the earn profit will be equally shared
by us.
12
State your long run and short run goals
Although this tutor service is just a small business, it may create a huge success with
the right set of long and short terms of sustainable goals. There a few examples of short
terms goal that can determine a long term of success. One of it is by collaborating with the
team members to brainstorm new ideas regarding the new skills of teaching methods. By
having this collaboration, it can help to increase efficiency and productivity, thus
strengthen the bonds between team members. Next, the goal of the tutoring is to help
students to overcome their academic challenges and guide them so that they can be
independent when it comes to learning. It is a special type of teaching method as it
different from the teaching performed by the teacher at schools, where students will be
given a one-to-one session with the tutors, a fully explanation and a chance for them to
ask anything as many questions as they like with use of smart art, augmented technologies
that will have a visual presentation learning.
Analyse your customer from their point of view
The purpose of undertaking analysis as the part of a business plan is to examine the
customer most likely to purchase our product or service in depths. Brands can establish
different group of customers and the need of those customers. By understanding what
motivates them to make a purchase, we who owns the brands can build our business around
providing solutions to those needs.
First of all, “All is well Tutor service” always try to identify who is our current
customers are. The more detailed understanding the better we will be able to expand our
business. Besides, “All is well tutor service” also will try to identify the target customer that is
not yet reaching. We will show the need of these different customers group. We use a variety
of ways and a mix of research method to get the most accurate result. It is the best to gather as
much as possible, and to not to fall into thinking details are irrelevant. Details like gender,
age, demographics and psychographics are all important, but so are their interests, other
brands they like, publications they read and so on. Talking to them and running a survey will
be the best way about their own words, although that does come with biases. Solving the
13
problems that customers face on a daily basis will resonate with them much better than
shouting about a shiny new feature. Focus on how we can make their life easier and more
enjoyable. This will obviously be reflected in the marketing, but this insights can help sales
and product development of “All is well Tutor service”, tightening our focus to better match
our customers needs.
Research your market location and market size
There are two types of market segmentation dimensions which are demographic and
geographic. All Is Well Tutor Service is available for all PT3, SPM and STPM students, as it
offers a wide range of academic subjects. The target market for this tutoring service is for
those who are interested in having a tutoring session and for those who needed some extra
help regarding their studies. Students are given a chance to set up their own tutoring group for
any sessions according to their comfortability if they are not comfortable with the current
group. All Is Well Tutor Service is located at Kota Samarahan. Based on the survey that we
have conducted recently, 75% of those parents who hire a tutor to their child have monthly
household income above RM5000. So therefor, we have created packages according to
customer requirements at affordable rate. Student Package 1 (SP1) is the most premium
package, which is created for high income earners who wants to give a private one-to-one
tutor session for their child without having any peers. Next is SP2, which is the affordable
student package (SP2).
Students can form a group where they can just share the total fee among themselves.
However, based on our survey, we found out that there is 26% of the students who go for
tuition said that they have a tutor and 46% said they take tuition as groups. We expected that
there might be changes in target customer needs, buying behavior, perceptions and attitudes.
We found out that customers prefer a professional organization which provides tutor service
to their doorsteps. This is because it is hard for the students and parents to know how well
they have performed and what kind of progress that they are achieving if they have tuition
classes away from home. Due to these high demands, new registered mobile tutorial centres
like All Is Well Tutor Centre will enter into the market and also, the existing registered tuition
centers might also bring up a service by targeting this type of customers.
14
We realized that competition in the market will be tough in future as this business is not
new in the market. That is why, we started by serving all types of segments in the market,
which are the primary and secondary school students, because we wanted to know whether we
have the right number of tutors or not. We are also considering on targeting new segments in
the future like A Level, and disabled children. However, our marketing strategy is target
marketing.
Quantify the total retail sales of your goods and service
category in your trading area
The sale strategy will be the process of converting students into customers. One facet
of this strategy is the offering of periodic sessions. The free designed to be the introduction of
“All is Well Tutor service” to new students who are unsure if they will benefit from tutoring.
“All is well Tutor Service” expects to have high conversion rate into customers from these
free sessions. In community economic development, a trade area is the geographic area from
which a community generates the majority of its customers. This often is the geographic area
that represents 75-percent of current customers. Sometimes a community may have more than
one trade area (such as a convenience and a destination trade area). Knowing the size and
shape of each trade area is extremely important for “All is well tutor service” because its
boundaries allow for measurement of the number of potential customers, their demographics,
and their spending potential. This information provides valuable insight into our community’s
customer base and allows us to calculate demand for stores, products, and services.
15
Analyse your competition
DIRECT
COMPETITOR
INDIRECT
COMPETITIOR
DIRECT COMPETITOR ANALYSIS
1. ii) List of direct competitors of each tutorial centres and the details of their tutors and
their strengths are listed below.
List of direct competitors
(tutor centres)
Damai Tutorial Centre
1. Choa Mong Joo
(53 years old)
Tutor: primary
school
Dynamic Tutor Centre
2. Audrey Chong
(33 years old)
Strength of tutors




Price range
Degree in Chemical
Engineering in England
Got grade 1 for form 5
Chinese subject
 RM75 per
subject (primary
school)
Bachelor’s degree
(software engineering)
Diploma in Education
(English studies)
 RM80 per
subject
(Primary
school)
 RM90 per
subject
(Secondary
school)
 RM70 per
subject
(Secondary
Tutor: primary
school / secondary
school

10 years of teaching
experience
Bestari Tution Centre

3. Emy azizah Binti

Bachelor’s degree in
Business Administration
Currently, pursuing Master
16
Majid
(23 years old)

Tutor : secondary
school only

Cergas Jaya Tution Centre
4. Kanagaraj
(35 years old )

of Business Administration
in Universiti Malaysia
Sarawak (UNIMAS)
Have done a few
mentoring and tutoring in
school and university.
Bachelor’s degree in
Engineering (software
engineering)
Have 6 years experienced
in the field of teaching
Tutor: Primary
School / Secondary
school


Matrix Tution Centre
5. Priscilla Lawrence
(28 years old )
Has a master’s degree
Has work in school’s
institution, government
University and private
university.
school)
 RM85 per
subject
(Primary
school)
 RM95
(Secondary
school)
 RM99 per
subject
(secondary
school)
Tutor: Secondary
school
All these tutors are very well known around Kuching. The reasons why they can
practise such low prices are, they don’t have any site nor communication strategy except for
mouth-to-mouth. They work alone, the place where they tutoring are a rented store without
any kind of design or decoration.
INDIRECT COPETITORS
HOURS OF OPERATION
MSC TUITION Every Monday to Friday
SUPPORTS
Books,
printer,
wireless,
AND
5:00pm – 8:00pm
internet
TRAINING
Saturday and Sunday
newspaper,
CENTRE
1:00pm – 3:00pm
magazines and welltrained tutors.
We only considered the MSC Tuition and Training Centre as our indirect competitors.
This is because MSC Tuition and Training Centre one of the top tuitions centre in Kuching.
17
Quantify your potential market share
The global market for Private tutoring Services is forecast to reach US$260.7 billion by
2024, driven by the emergence of shadow education as a global phenomenon as a result of the
inadequacy of mainstream school systems, growing pressure on student to improve overall
grades, rising student preference for individualized self-paced tutoring plans, and the need to
acquire competency and knowledge skills to compete in the tough and competitive labour
market. The basis for growth in the market is the high unmet student needs especially in
developing countries and growing perception of education as an investment in human capital
with payoffs in the form of well-paying jobs, higher remuneration, improved social standing
and success in personal and professional life. There are few benefits of “all is well tutor
service” in driving our adoption as the most effective academic-support strategy include oneon-one engagement is to be better ability to match tutor skills with student needs, improved
performance in mainstream exams and test , and to reduced distractions and intimidations
from other pupils.
The major factors influencing growth in the market is include growing proportion of
household income on education, rapid evolution of shadow education curriculum to keep up
with formal education, rise of online tutoring supported by the increase in penetration and
educational budget cuts by deficit laden governments that reduce funding for public schools
and education system. Asia pacific represents the largest and the fastest growing market
worldwide with a CAGR of 9.6% over the analysis period. The growth in the region is led
by the factors such as growing importance of the education especially in developing
economies which offer attractive opportunities for skilled labour, increase desire among the
student to gain admission into prestigious university, increased spending on tutoring
services among the expanding base of educated and affluent middle class population, skilled
labour migration into developing economies and the resulting increase in competition in
education and labour market.
18
Develop your retail strategy: store location and operations,
merchandising, pricing and store image and promotion
The location chosen to create this business is at Jalan Dato Mohd Musa Samarahan,
Kuching. The place is near to a primary school (100 meters), and the high school (600
meters). This place stays in the middle of buildings with a garden in front of it, which is a
very good place because they are not many cars thus there is no sound pollution. It is a place
with 177 square meters with three different spaces where one place for the Tutoring with 6
rooms, one place for Cafeteria service and one place for the study Room.
For pricing, “All is well Tutor service” have decided to opt for a price strategy based on
the competitors, we will establish our prices according to the average price used by the
19
competitors with the advantage that clients will be able to precept more value in the services.
Then we will be taking a risk in double price strategy, once we will establish prices similar to
those established in the market, but we will have a service differentiated from competitors.
“All Is Well Tutor service” will leverage its competitive edge to gain market share. These
advantages offer students significant value including individualized and group tutoring,
specialized handout materials, tutoring specific to courses, the ability for the service to
explain the difficult concept using easy-to-understand ideas and examples. The last advantage,
the Systematic Analysis Framework, provides students with a problem-solving approach that
is useful to the current question as well as being applicable to all the of the student’s other
courses.
The marketing strategy will seek to work closely with the different professors. This will
help the “All Is Well Tutor Service” get a steady stream of referrals from the professor and
the professional teachers. The marketing strategy also rely on print advertising, taking the
form of student newspaper advertisement as well as targeted flyers submitted to students and
posted in student areas.
20
Name of Business: ALL IS WELL TUTOR SERVICE
C. FINANCIAL PLAN
What level of fund will you need to get started and to get thorough the first year /
where will they come from
All is well tutor service are expected to rise RM10 000 from owner capital and RM30 000
for a start-up loan. With the total capital of RM 40 000, this business will be able to cover the
business start-up cost and maintain the running of the business. This financial plan will cover
on all financial aspect in business starting include projected break even analysis, projected
profit and loss statement, projected cashflow, and also business ratio.
Determine the first year profit, return on investment and salary that
you need or want
Profit in the first year
According to the profit and loss statement for All is well tutor service, the profit are
expected to be RM11 250 in the first year. The profit over sales are 11.84%, which our
company are earning 11.84% from our overall sales. The number are expected to increase
continuously in the following years by increasing the sales and profit continuously.
PROFIT AND LOSS
FIRST YEAR
Sales (RM)
Direct Cost of Sales (RM)
Other Production Expenses
TOTAL COST OF SALES
Gross Margin (RM)
SECOND YEAR
THIRD YEAR
95000
114000
133000
4750
5700
6650
0
0
4750
5700
6650
90250
108300
126350
21
Gross Margin %
95%
95%
95%
64000
76800
89600
0
0
0
Expenses
Payroll (RM)
Sales and Marketing and Other Expenses
Depreciation
0
0
0
Leased Equipment (RM)
1200
1500
1800
Utilities (RM)
1800
2000
2200
Rental (RM)
12000
12000
12000
Total Operating Expenses (RM)
79000
92300
105600
Profit Before Interest and Taxes (RM)
11250
21700
27400
Taxes Incurred
0
0
Net Profit (RM)
11250
21700
27400
Net Profit/Sales
11.84%
19.03%
20.60%
Return On Investment
Return on investment is a ratio between net profit and cost of investment. A higher
number of ROI means the investment's gains compare favourably to its cost. To calculate the
ROI of the business, formula is used a below:
ROI =
= 1.125/ 112.5%
This business is expected to have 112.5% of return on investment on the first year,
since the projected profit are higher (RM 11 250) than the investment (RM 10000). This
business is expected to have a positive return in investment.
Salary of partnership
To sustain the business with seven person of partnership, salary of all tutors are
expected to be RM1000 in order generate profit to both company and tutor. The sales of first
year business running are expected to be lower and high in cost spending, so the tutor salary
22
will be RM1000 in the first year, and it will increase by the following year accordingly to the
sales and profit of the company.
PERSONNEL PLAN
MONTH
1
MONTH
2
MONTH
3
MONTH
4
MONTH
5
MONTH
6
MONTH
7
MONTH
8
MONTH
9
MONTH
10
MONTH
11
MONTH
12
Tutor
(RM)
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
Other
(RM)
0
0
0
0
0
0
0
0
0
0
0
0
TOTAL
PEOPLE
3
3
4
4
5
5
6
6
7
7
7
7
3000
3000
4000
4000
5000
5000
6000
6000
7000
7000
7000
7000
Total
Payroll
(RM)
Project monthly cash flow and profit and loss statements for three years
As the Profit and loss table shows in below, the business is expected to have a continuous
rise in sale over three years profit and loss projection. In the first year of running the business,
All is well tutor service are expected to have a lower profit at the starting the business. The
starting first half year are expected to have loss or low profit due to the lower reputation and
higher expenses. The sales are expected to rise continuously after half year of running the
business.
Monthly profit forecast in the first year
PROFIT AND LOSS
MONTH MONTH MONTH MONTH MONTH 5 MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1
2
3
4
6
7
8
9
10
11
12
Sales (RM)
Direct Cost of Sales(RM)
Other Production Expenses
5000
5000
6000
6000
6500
6500
7500
8500
9500
10500
11500
12500
250
250
300
300
325
325
375
425
475
525
575
625
0
0
0
0
0
0
0
0
0
0
0
0
250
250
300
300
325
325
375
425
475
525
575
625
Gross Margin(RM)
4750
4750
5700
5700
6175
6175
7125
8075
9025
9975
10925
11875
Gross Margin %
95%
95%
95%
95%
95%
95%
95%
95%
95%
95%
95%
95%
3000
3000
4000
4000
5000
5000
6000
6000
7000
7000
7000
7000
TOTAL COST OF SALES
Expenses
Payroll (RM)
23
Sales and Marketing and
Other Expenses
0
0
0
0
0
0
0
0
0
0
0
0
Depreciation
0
0
0
0
0
0
0
0
0
0
0
0
Leased Equipment (RM)
100
100
100
100
100
100
100
100
100
100
100
100
Utilities (RM)
150
150
150
150
150
150
150
150
150
150
150
150
Rental (RM)
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
Total Operating Expenses
(RM)
4250
4250
5250
5250
6250
6250
7250
7250
8250
8250
8250
8250
Profit Before Interest and
Taxes (RM)
750
750
750
750
250
250
250
1250
1250
2250
3250
4250
Taxes Incurred
0
0
0
0
0
0
0
0
0
0
0
0
Net Profit (RM)
750
750
750
750
250
250
250
1250
1250
2250
3250
4250
Net Profit/Sales
15%
15%
12.5%
12.5%
4%
4%
3%
14.7%
13.16%
21.43%
28.26%
34%
Profit and loss for cash for three years
PROFIT AND LOSS
FIRST YEAR
Sales (RM)
Direct Cost of Sales (RM)
Other Production Expenses
TOTAL COST OF SALES
Gross Margin (RM)
SECOND YEAR
THIRD YEAR
95000
114000
133000
4750
5700
6650
0
0
4750
5700
6650
90250
108300
126350
24
Gross Margin %
95%
95%
95%
64000
76800
89600
Sales and Marketing and Other Expenses
0
0
0
Depreciation
0
0
0
Leased Equipment (RM)
1200
1500
1800
Utilities (RM)
1800
2000
2200
Rental (RM)
12000
12000
12000
Total Operating Expenses (RM)
79000
92300
105600
Profit Before Interest and Taxes (RM)
11250
21700
27400
Taxes Incurred
0
0
Net Profit (RM)
11250
21700
27400
Net Profit/Sales
11.84%
19.03%
20.60%
Expenses
Payroll (RM)
Projected Cash Flow
The projection of cash flow shows the provisions for ongoing expenses are adequate to
meet the needs of the company, as the business generates enough cash flow to support
operations.
Monthly Cash flow forecast
CASH FLOW
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1
2
3
4
5
6
7
8
9
10
11
12
25
Cash Received
Cash from Operations
Cash Sales
5000
5000
6000
6000
6500
6500
7500
8500
9500
10500
11500
12500
SUBTOTAL CASH FROM
OPERATIONS
5000
5000
6000
6000
6500
6500
7500
8500
9500
10500
11500
12500
Additional Cash Received
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
New Current Borrowing
0
0
0
0
0
0
0
0
0
0
0
0
New Other Liabilities
(interest-free)
0
0
0
0
0
0
0
0
0
0
0
0
New Long-term Liabilities
0
0
0
0
0
0
0
0
0
0
0
0
Sales of Other Current Assets
0
0
0
0
0
0
0
0
0
0
0
0
Sales of Long-term Assets
0
0
0
0
0
0
0
0
0
0
0
0
New Investment Received
0
0
0
0
0
0
0
0
0
0
0
0
SUBTOTAL CASH RECEIVED
5000
5000
6000
6000
6500
6500
7500
8500
9500
10500
11500
12500
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
Sales Tax, VAT, HST/GST
Received
Expenditures
0.00%
Month Month Month Month Month Month
1
2
3
4
5
6
Expenditures from
Operations
Cash Spending
3000
3000
4000
4000
5000
5000
6000
6000
7000
7000
7000
7000
Bill Payments
1250
1250
1250
1250
1250
1250
1250
1250
1250
1250
1250
1250
SUBTOTAL SPENT ON
OPERATIONS
4250
4250
5250
5250
6250
6250
7250
7250
8250
8250
8250
8250
Sales Tax, VAT, HST/GST Paid
Out
0
0
0
0
0
0
0
0
0
0
0
0
Principal Repayment of
Current Borrowing
0
0
0
0
0
0
0
0
0
0
0
0
Other Liabilities Principal
Repayment
0
0
0
0
0
0
0
0
0
0
0
0
Long-term Liabilities Principal
Repayment
200
200
200
200
200
200
200
200
200
200
200
200
SUBTOTAL CASH SPENT
4450
4450
5450
5450
6450
6450
7450
7450
8450
8450
8450
8450
Net Cash Flow
550
550
550
550
50
50
50
1050
1050
2050
3050
4050
Cash Balance
40550
41100
41650
42200
42250
42300
42350
43400
44450
46500
49550
53600
Additional Cash Spent
26
27
Cash flow forecast in three years
CASH FLOW
YEAR 1
YEAR 2
YEAR 3
Cash Sales
95000
114000
133000
SUBTOTAL CASH FROM OPERATIONS
95000
114000
133000
0
0
0
0
0
0
New Current Borrowing
0
0
0
New Other Liabilities (interest-free)
0
0
0
New Long-term Liabilities
0
0
0
Sales of Other Current Assets
0
0
0
Sales of Long-term Assets
0
0
0
Cash Received
Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
0.00%
New Investment Received
0
0
0
SUBTOTAL CASH RECEIVED
95000
114000
133000
Expenditures
YEAR 1
YEAR 2
YEAR 3
Cash Spending
64000
76800
89600
Bill Payments
15000
18000
21000
SUBTOTAL SPENT ON OPERATIONS
79000
Expenditures from Operations
94800
110600
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
0
0
0
Principal Repayment of Current Borrowing
0
0
0
Other Liabilities Principal Repayment
0
0
0
2400
2400
2400
Long-term Liabilities Principal Repayment
SUBTOTAL CASH SPENT
81400
97200
113000
Net Cash Flow
13600
16800
20000
Cash Balance
53600
70400
90400
28
Projected Balance Sheet
The following tables shows the projected balance sheet of All is well tutor service. The
first table will show the monthly forecasting balance sheet in the first years. The second table
will show the forecasting balance sheet for three years.
Monthly forecasting Balance Sheet
BALANCE SHEET
Assets
MONTH
MONTH
MONTH
MONTH
MONTH
MONTH
6
MONTH
7
MONTH
8
MONTH
9
MONTH
10
MONTH
11
MONTH
12
1
2
3
4
5
40000
40550
41100
41650
42200
0
0
0
0
0
42250
42300
42350
43400
44450
46500
49550
53600
0
0
0
0
0
0
0
0
40000
40550
41100
41650
42200
42250
42300
42350
43400
44450
46500
49550
53600
Starting
Balances
Current
Assets
Cash
Other
Current
Assets
TOTAL
CURRENT
ASSETS
29
Long-term
Assets
Long-term
Assets
0
0
0
0
0
0
0
0
0
0
0
0
0
Accumulated
Depreciation
0
0
0
0
0
0
0
0
0
0
0
0
0
TOTAL
LONG-TERM
ASSETS
0
0
0
0
0
0
0
0
0
0
0
0
0
40000
40550
41100
41650
42200
42250
42300
42350
43400
44450
46500
49550
53600
Month Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
1
Month
10
Month
11
Month
12
TOTAL
ASSETS
Liabilities
and Capital
Current
Liabilities
Accounts
Payable
0
0
0
0
0
0
0
0
0
0
0
0
Current
Borrowing
0
0
0
0
0
0
0
0
0
0
0
0
Other
Current
Liabilities
0
0
0
0
0
0
0
0
0
0
0
0
SUBTOTAL
CURRENT
LIABILITIES
0
0
0
0
0
0
0
0
0
0
0
0
0
Long-term
Liabilities
30,000
29800
29600
29400
29200
29000
28800
28600
28400
28200
28000
27800
27600
TOTAL
LIABILITIES
30,000
29800
29600
29400
29200
29000
28800
28600
28400
28200
28000
27800
27600
Paid-in
Capital
0
0
0
0
0
0
0
0
0
0
0
0
Retained
Earnings
0
0
0
0
0
0
0
0
0
0
0
0
Earnings
550
550
550
550
50
50
50
1050
1050
2050
3050
4050
TOTAL
CAPITAL
10000
10550
11100
11650
12200
12250
12300
12350
13350
14400
16450
19500
23550
TOTAL
LIABILITIES
AND CAPITAL
40 000
40350
40700
41050
41400
41250
41100
40950
41750
42600
44450
47300
51150
Balance Sheet forecasting for three years
30
BALANCE SHEET
YEAR 1
YEAR 2
YEAR 3
53600
70400
90400
0
0
0
53600
70400
90400
Long-term Assets
0
0
0
Accumulated Depreciation
0
0
0
TOTAL LONG-TERM ASSETS
0
0
0
TOTAL ASSETS
53600
70400
90400
Liabilities and Capital
YEAR 1
YEAR 2
YEAR 3
Accounts Payable
0
0
0
Current Borrowing
0
0
0
Other Current Liabilities
0
0
0
SUBTOTAL CURRENT
LIABILITIES
0
0
0
Long-term Liabilities
27600
25200
22800
TOTAL LIABILITIES
27600
25200
22800
Paid-in Capital
0
0
0
Retained Earnings
0
0
0
Earnings
13600
16800
20000
TOTAL CAPITAL
53600
70400
90400
TOTAL LIABILITIES AND
CAPITAL
51150
65550
83150
NET WORTH
53600
70400
90400
Assets
Current Assets
Cash
Other Current Assets
TOTAL CURRENT ASSETS
Current Liabilities
Business Ratio
31
The forecasting business ratios of All Is Well tutor service for the three years are shown in the
table below.
YEAR 1
YEAR 2
YEAR 3
0.00%
20%
20%
Other Current Assets
0.00%
0.00%
0.00%
Total Current Assets
100.00%
100.00%
100.00%
0.00%
0.00%
0.00%
100.00%
100.00%
100.00%
0.00%
0.00%
0.00%
Long-term Liabilities
53.96%
38.44%
27.42%
Total Liabilities
53.96%
38.44%
27.42%
NET WORTH
46.04%
61.56%
72.58%
100.00%
100.00%
100.00%
95%
95%
95%
83.15%
80.96%
79.39%
0.00%
0.00%
0.00%
11.84%
19.03%
20.60%
Additional Ratios
Year 1
Year 2
Year 3
Net Profit Margin
11.84%
19.03%
20.60%
Sales Growth
Percent of Total Assets
Long-term Assets
TOTAL ASSETS
Current Liabilities
Percent of Sales
Sales
Gross Margin
Selling, General & Administrative Expenses
Advertising Expenses
Profit Before Interest and Taxes
Main Ratios
32
What sales needed to break even during the first year? What will you do if
this sale are not reach
The Break-even Analysis is based on the average of the first-year figures, for total sales by
units, and by operating expenses. These are presented as per-unit revenue, per-unit cost, and
fixed costs. These conservative assumptions make for a more accurate estimate of real risk.
The graph below shows the break-even point for All Is Well tutor service. From the breakeven calculation, it shows that the monthly break-even unit for the business id 13 unit, and the
monthly revenue break-even is RM1300.
BREAK-EVEN ANALYSIS
Monthly Units Break-even
Monthly Revenue Break-even
13
1300
Asumption:
Average Per-Unit Revenue
Average Per-Unit Variable Cost
Estimated Monthly Fixed Cost
100
2
1250
33
Name of Business: ALL IS WELL TUTOR SERVICE
D. ORGANIZATIONAL DETAILS PLAN
Describe your personnel plan(hats to wear), organizational plan, and policies.
SOP deployment plan
Notification to all staff
Distribution to affected units
Training to individuals involved,
Regular monitoring by the auditors
34
List the jobs you like and want to do and those you dislike, cannot do, or do not want to do.
Like and want to do
Dislike, cannot do/ do not want to do
What really matters is the subject knowledge To not to charge an unreasonable fee
and our level of ability when deciding which
subject and age group we want to teach.
Having and knowing additional talents in arts
and music adds value to our tutor service
center.
Deciding what subjects and age groups will Teaching all in one is what we want to avoid
what to teach.
Build our Own Niche: Find a specialty or Do not want to have a same mundane pattern
specialty that causes clients to find us
of teaching and running the business
Find the Unique Selling Point (USP): think To not teach based on reading text from the
about the uniqueness that can add value to slide or book
students and parents
Identify techniques in teaching and providing Dislike having small space for teaching
effective learning for students to ensure longterm survival.
Outline your accounting and inventory systems.
The methods and systems that will be use in our tutor service are listed below.
1) Receive Cash from Customers = + Net Sales + Initial Accounts Receivable Balance
End of Account
2) Cash Payment To Supplier = + Purchase + Final Balance Inventory-Initial Balance
Inventory + Credit Balance Starting Balance-End Credit Balance Account
3) Cash Payment for Purchase of Prepaid Assets = + Final Prepayment for Rental,
Insurance etc + Rental expenses, Insurance and others - Initial Rental Balance,
Insurance and others.
4) Cash Payments To Employees = + Payable Initial Salary - Final Payable Salary +
Salary Spending
5) Payment of Interest = + Interest Balance Pre-Payable - Final Interest Payable +
Interest Spending
6) Income Tax Payment = + Initial Income Tax Balance Payable - Income Tax Final
Payable + Income Tax Expense.
35
Note your insurance plan
Business owner’s policy
Professional liability insurance
A BOP bundles property insurance and general This policy also called errors and omissions
liability insurance under one plan. It’s often the insurance can help cover legal expenses if a
most cost-effective type of commercial tutoring company is used over poor test results
insurance for a tutoring business.
or other unsatisfactory work.
-Customer injuries
-Lawsuits over student performance
-Damaged customer property
-Failure to deliver promised results
-Damaged business property
-Tutoring mistakes or oversight
Workers’ compensation insurance
General liability insurance
Workers’ compensation insurance is required in This policy covers common tutoring risks, such
almost every state for tutoring business that as
accidentally
dropping
a
students
have employees , it can cover medical bills for laptop.Bundle with property insurance for
work related injuries
savings in a business owner’s policy.
-Tutor medical expenses
-Slip and fall accidents
-Missed wages
-Damaged customer property
-Tutor injury lawsuits
-Libel or slander lawsuits
Specify how day to day operations would be conducted for each aspect of your strategy
Day to day business operations are the activities that a business and its employees
engage in on a daily basis for the purposes of generating a profit and increasing the inherent
value of the business as a going concern. The primary purpose of a this business is to generate
sufficient income from its activities to pay its expenses, provide a profit to its students, and
increase the intrinsic value of the business as an income-generating asset. Tutors accomplish
this goal by performing specific functions.
36
First of all, the primary day-to-day activities of a home tutoring business involve
conducting previously-scheduled tutoring sessions. In-between sessions, you will spend
time reviewing client emails, brushing up on student progress between sessions, and
corresponding with potential clients. You should also spend time seeking out online
learning tools that you can show to your clients as a supplement to what they are learning
from you and what they may be learning at school. Finally, time between sessions can be
a great time to work on advertising for your business.
Review the risk you face and how you plan to cope with them
1. Lack of motivation of students
Tutoring is usually about studying on top of full-time studying. For many students, that
may be just too much. It's not easy for them to motivate themselves and make acquiring new
knowledge fun. However, it is the responsibility of the educator to motivate the student to
learn. One way to motivate a student is to learn about their interests outside of the classroom.
Once you know what we students likes, we can apply their interests to the learning process.
It's smart to provide real-world situations that translate the learning content to the topic the
student is interested in. For example, if our student is interested in learning thorough visuals,
we can ask them to visualize an area of knowledge they are studying in the form of a short
comic or a beautiful visual mind map and through the whole period the lessons will be taught
using video presentations. This is also where parents can help by communicating with the
tutor and letting them know what their child's interests are and methods of their studying.
2. Stress and Anxiety in adapting to environment for students
It's likely that students who enter tutoring sessions have experienced a problem with
learning in a traditional classroom setting. Their parents might be putting additional pressure
on the student to make the most of their time during tutoring. This students feel that they are
coming to a tutor because of their failure. If they associate learning with failure, they will
never consider it as improving their potential for success. That's why we as tutors will first
talk to the students and understand the student's learning style fully. Connecting learning and
adventure is a smart move. It's critical that anxious or stressed students approach their work
37
with a sense of excitement. As we tutors usually will experiment with various methods that
align with the individual needs of the student. This is easier in a one-to- one setting. If we
don't see any progress, we will quickly adjust our teaching methods and instruction style.
This is because when we become more knowledgeable about our students needs, we will be
able to anticipate problems in the existing knowledge and address them as soon as possible.
As a result, this boost students results and their performance.
3.Problems in acquiring new knowledge for students
It is common for tutors like us to be dealing with a student who needs extra time to
practice and master new knowledge before using it as a building block for further learning.
That is why we classify students into slow learner and fast learner. By this we will be able to
teach to their level of understanding and students will be able to cope up easily. As an
example, if we are teaching a new idea, the best way to introduce that type of knowledge is
through educational games to make students understand better. These will provide
an environment for students to practice skills and learn new things. The students will not only
learn a new concept or skill but also have a way to practice it instantly.
4. High utility bills
In order to provide a condusive and comfortable place for students to learn thus we
face risk such as in paying high utility bills. Electricity Air conditioning and water will always
be been used. Apart from that we are also providing free Wi-Fi for our students to utilise in
searching study materials. To overcome this we charge price including this expenses as fee to
cover the bills and also limit the use of the Wi-Fi by blocking visiting entertainment sites.
38
REFERENCES
Berman, C. (2012). Swot analysis for tutoring services. Retrieved from
https://smallbusiness.chron.com/swot-analysis-tutoring-services-68936.html
Cash flow. (n.d.). Definition, examples, types of cash flows. Retrieved from
https://corporatefinanceinstitute.com/resources/knowledge/finance/cash-flow/.
Chen, J. (2019). Return on investment (ROI). Retrieved from
https://www.investopedia.com/terms/r/returnoninvestment.asp.
Franchise Business Review. (n.d). The pros and cons of buying a franchise: Is it right for
you?
Retrieved from https://franchisebusinessreview.com/post/franchise-advantages
disadvantages/
Helga, D. (2017). Tutoring service business plan. Retrieved from
https://www.bplans.com/tutoring_service_business_plan/executive_summary_f
c.php
Helga, D. (2017). Tutoring service business plan. Retrieved from
https://www.bplans.com/tutoring_service_business_plan/market_analysis_sum
mary_fc.php
39
Kagan, J. (2019). Understanding financial plans. Retrieved from
https://www.investopedia.com/terms/f/financial_plan.asp.
Kelly, M. (2019). 8 Things can do to help students succeed. Retrieved from
https://www.thoughtco.com/ways-teachers-can-help-students-succeed-8082
Mohamed, A. (2011). Marketing management. Retrieved from
https://www.slideshare.net/assadmohamed9/marketing-management-14664289
Reiff, N. (2019). Profit and loss statement (p&l) definition. Retrieved from
https://www.investopedia.com/terms/p/plstatement.asp.
Take advantage of knowing everything about your competitors. (2018, March 16). Retrieved
fromhttps://acclr.ccmm.ca/en/news/blog_know_your_competitors_and_capitalizen_
them/
40
APPENDIX
SALES FORECAST
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1
2
3
4
5
6
7
8
9
10
11
12
Unit Sales
Full-Time Students
50
50
60
60
65
65
75
85
95
105
115
125
0
0
0
0
0
0
0
0
0
0
0
0
50
50
60
60
65
65
70
70
80
90
95
100
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
Month
10
Month
11
Month
12
0Other
TOTAL UNIT SALES
Unit Prices
Full-Time
Students/MONTH (RM)
100
100
100
100
100
100
100
100
100
100
100
100
0
0
0
0
0
0
0
0
0
0
0
0
5000
5000
6000
6000
6500
6500
7500
8500
9500
10500
11500
12500
0
0
0
0
0
0
0
0
0
0
0
0
5000
5000
6000
6000
6500
6500
7500
8500
9500
10500
11500
12500
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
Month
10
Month
11
Month
12
Other
Sales
Full-Time
Students/MONTH (RM)
Other
TOTAL SALES
Direct Unit Costs
Students/MONTH (RM)
5
5
5
5
5
5
5
5
5
5
5
5
Students/MONTH (RM)
250
250
300
300
325
325
375
425
475
525
575
625
Subtotal Direct Cost of
Sales(RM)
250
250
300
300
325
325
375
425
475
525
575
625
Direct Cost of Sales
PERSONNEL PLAN
MONTH
1
MONTH
2
MONTH
3
MONTH
4
MONTH
5
MONTH
6
MONTH
7
MONTH
8
MONTH
9
MONTH
10
MONTH
11
MONTH
12
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
Other
(RM)
0
0
0
0
0
0
0
0
0
0
0
0
TOTAL
PEOPLE
3
3
4
4
5
5
6
6
7
7
7
7
3000
3000
4000
4000
5000
5000
6000
6000
7000
7000
7000
7000
Tutor (RM)
Total
Payroll
(RM)
41
GENERAL ASSUMPTIONS
MONTH
1
MONTH
2
MONTH
3
MONTH
4
MONTH
5
MONTH
6
MONTH
7
MONTH
8
MONTH
9
MONTH
10
MONTH
11
MONTH
12
1
2
3
4
5
6
7
8
9
10
11
12
Current
Interest
Rate
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
Long-term
Interest
Rate
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
Tax Rate
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
0
0
0
0
0
0
0
0
0
0
0
0
Plan
Month
Other
Logo of All Is Well Tutorial Service Centre
42
The organizational chart of All Is Well Tutor Service
COVER LETTER
Lokananda Priya A/P Siva Guru
All Is Well Tutor Service,
Jalan Datuk Mohd Musa,
94300 Kota Samarahan,
Sarawak Malaysia.
10 DECEMBER 2019
Mr. Ryan Chai Zee
Commerce International Merchant Bankers (CIMB)
282, Jalan Rubber
93400 Kuching,
Sarawak
Dear Sir Ryan,
We are submitting our business plan to you in hope of receiving a start-up loan for RM30 000.
I learned about your history of funding the Tuition centre, and our proposals takes the
business to the another level. We will be a source for others especially student that weak in
academic and want to use our services in the Kota Samarahan area. According to our research,
many students need tutors to guide them for their additional learning.
We have RM10 000 inheritance from our own saving that we plan to invest in the business.
As stated in the plan, we aimed to make RM11250 profit for the first year and reinvest in the
business to widen our clientele. We will be the first company in Samarahan area in Kuching
to offer this service, so we hope to be well established before competing companies enter the
industry.
There are seven of us are working together to make this business success. We currently
pursuing a degree in Business in Administration (MARKETING) At University Malaysia
43
Sarawak (UNIMAS), where we learn a lot about how to managing the business and excellent
in marketing fields. As stated in plan, me and my members will be a tutor and manage our
account together. We have found a location available to rent when we go forward with the
business.
Thank you for your time and consideration in this matter. I hope you will review our business
plan. If you have any questions or would like to discuss the plan, we can be reached at 555123-4567 or at Alliswell@gmail.com. We would be happy to meet you at any time that is
convenient for you.
Thank You.
Sincerely,
Lokananda Priya A/P Siva Guru
Founder of All Is Well Tutor Service
44