Notes - Penguin Creative Director - Industry talk by Richard Ogle, art director at Transworld, Penguin books - Range of covers from autobiographies to literary - Graphic design degree at university in London in the 1980s - First job associated with graphic design took 4 months to find and worked there for 4 months - Come up with concept first linking to book - Job consists of conception and selling the ideas to others - Works with different types of illustration - Examples: Romesh Ranganathan – as good as it gets, bill Bryson – the body, joseph knox – true crime story - Romesh Ranganathan, as good as it gets – started as project, thoughts on adulthood, mainly middle aged, parents of modern world, different aspects to produce – photography studio, makeup, dressing, shooting, technical, editing for book cover etc, different options for final cover – different poses, props, angles, expression etc - Commission illustration – the body, bill Bryson - The body – explores human body, how it functions, ability to heal itself, sketched.. drawn it up.. range of practical skills of initial ideas, colour and vibrancy, movement, spacious areas, patterns, progression shown through screenshots, found too feminine and sophisticated at first – took a lot of development and experimentation, unusual layout, painted and cut out - Stock imagery – true crime story, joseph knox - True crime story – 3 books previously, his name is important but title is more important, experimented with different colour schemes – fluorescent - Film poster moodboards - - Useful tips on seeking commission – Tip 1: Research, Tip 2: Ensuring your work is noticed, to get into industry, draw attention to it by embedding to message not through link, Tip 3: Be patient, with feedback from designers, Tip 4: Email etiquette, send reminder but not too frequently
