SOUTHERN LUZON STATE UNIVERSITY
College of Administration, Business, Hospitality & Accountancy
Lucban, Quezon
THE GRADUATE SCHOOL
A Strategic Management Paper
Table of Contents
I.COMPANY BACKGROUND
A. AREAS OF OPERATIONS
B. CORE VALUES
C. BRAND SHARE & MARKET SHARE
D. PRODUCT OFFERS & SERVICES
E. SUPPLY & DISTRIBUTION
II.COMPANY'S VISION AND MISSION
A. VISION AND MISSION STATEMENT
B. EVALUATION OF COMPANY VISION STATEMENT
Table 1: Evaluation of Company Vision Statement
C. EVALUATION OF COMPANY MISSION STATEMENT
Table 2: Evaluation of Company Mission Statement
D. RECOMMENDED VISION AND EVALUATION
E. RECOMMENDED MISSION AND EVALUATION
F. COMMUNICATION OF VISION AND MISSION STATEMENTS
III.INDUSTRY AND COMPETITOR ANALYSIS
A. INDUSTRY BACKGROUND
B. PORTER’S FIVE FORCES
IV.COMPETITIVE PROFILE MATRIX
V.EXTERNAL FACTOR EVALUATION
VI.INTERNAL ANALYSIS
A. MANAGEMENT AUDIT
B. MARKETING AUDIT
C. FINANCE AUDIT
D. PRODUCTION/OPERATIONS AUDIT
E. RESEARCH AND DEVELOPMENT AUDIT
F. MANAGEMENT INFORMATION SYSTEM AUDIT
Table 3: Management Information System Audit
VII. INTERNAL FACTOR EVALUATION (IFE)
Table 4: Internal Factor Evaluation
A. STRENGTHS
B. WEAKNESSES
VIII.STRATEGY FORMULATION
A. STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS (SWOT) MATRIX
Table 5: W-T Strategies
B. STRATEGIC POSITIONING and ACTION EVALUATION (SPACE) MATRIX
C. BOSTON CONSULTING GROUP (BCG) MATRIX
D. INTERNAL-EXTERNAL (IE) MATRIX
E. GRAND STRATEGY MATRIX (GSM)
F. GE-MCKINSEY MATRIX
G. SUMMARY OF STRATEGIES
Table 6: Summary of Strategies
H. QUANTITATIVE STRATEGY PLANNING MATRIX
IX.OBJECTIVES, STRATEGY, RECOMMENDATION AND ACTION PLANS
STRATEGIC and FINANCIAL OBJECTIVES ...........................................................................
RECOMMENDED BUSINESS STRATEGIES...........................................................................
X.STRATEGY IMPLEMENTATION
STRATEGY MAP ........................................................................................................................
FINANCIAL PROJECTIONS AND OVERALL EVALUATION OF THE STRATEGIES ......
Table 7 : Projected financial ratios
XI.STRATEGY EVALUATION, MONITORING AND CONTROL
RECOMMENDED BALANCED SCORECARD ........................................................................
Table 8 : Recommended balanced scorecard
RESULT AND IMPACT OF THE RECOMMENDED BUSINESS STRATEGIES TO THE
COMPANY WITH COMPARISON TO ITS COMPETITORS ................................................
Table 9: Effects of strategies on financial revenues
Table 10: Effects of strategies on market share
CONTINGENCY PLANS
Table 11 : Contingency plans
REFERENCES
First Term - I, II, III, IV, V (Tentative date of submission April 23)
Final Term - VI, VII, VIII, IX, X, XI