A few weeks ago, I visited an online library website searching for a coursebook. The
website requested my email address in order to subscribe and receive access to the material I
needed. I expected to receive an occasional email after I supplied my email address to the
website. I then discovered that the website sent emails on a daily basis. So, I tried to unsubscribe
and was sent to a preference area where I could choose not to receive daily emails. I didn't even
accept the option for weekly emails because I was already annoyed by the volume of emails I
was receiving. If they hadn't gone overboard, I would have been content to receive weekly
emails from them.
For many businesses, email is an essential marketing tool. Even though practically
everyone uses email on a daily basis, email marketing entails discovering subscribers, creating
exciting content, and sending messages on time (Bashirzadeh et al., 2022). It can help customers
become aware of the most recent items or promotions by integrating them into advertising
automation initiatives. People sign up for emails because they assume the marketers will send
them something useful (Bashirzadeh et al., 2022). However, many marketers fail to recognize
their subscribers' choices and offer them irrelevant stuff to them.
Knowing the correct number of emails can be very difficult, but the marketer needs to
know that frequent commercial emails make consumers irritated (Wu et al., 2018). The recipient
may delete or unsubscribe if the business message is not targeted to the proper people. The
business must ensure that its marketing automation complies with personal data protection
requirements and that it is appropriately oriented toward customers who want to receive the
information (Wu et al., 2018). Instead of flooding their whole list with messages that their
audience has little interest in, marketers need to understand their customers and create content
that is relevant to them.
References
Bashirzadeh, Y., Mai, R., & Faure, C. (2022). How rich is too rich? Visual design elements in
digital marketing communications. International Journal of Research in Marketing, 39(1), 58-76.
https://doi.org/10.1016/j.ijresmar.2021.06.008
Wu, J., Li, K., & Liu, J. (2018). Bayesian Inference for Assessing Effects of Email Marketing
Campaigns. Journal Of Business & Economic Statistics, 36(2), 253-266.
https://doi.org/10.1080/07350015.2016.1141096
Reply Post 1
NAME,
Wonderful discussion. I agree with your point that sending emails too frequently on a
website is not a pleasant experience for customers. Most people check their emails first thing in
the morning, and it can be aggravating to see the same commercial emails from the same
company repeatedly. Customers do not want to read that many emails in one day; therefore,
many will flag them as spam or unsubscribe (Olson et al., 2021). I also agree with your argument
that content creators should consider how to develop their marketing strategy more carefully.
Content suppliers must first fully comprehend who their clients are before assessing the content
they already have.
References
Olson, E., Olson, K., Czaplewski, A., & Key, T. (2021). Business strategy and the management
of digital marketing. Business Horizons, 64(2), 285-293.
https://doi.org/10.1016/j.bushor.2020.12.004
Reply Post 2
NAME,
I completely agree that a thoughtful marketing approach should avoid bothering people
so frequently throughout the day. It might be tough to determine the appropriate quantity of
emails to send to customers each month (Paralič et al., 2019). Regrettably, there is no such thing
as a magic number. On the other hand, some surveys might indicate what subscribers expect
from a company. I completely agree with your argument that companies should take advantage
of any opportunity to send emails to their customers. It's not about how many is too many or how
much is enough; it's about what the company does with its information (Paralič et al., 2019).
When contemplating the frequency of emails, think about the topic and who your target
consumers are.
References
Paralič, J., Kaszoni, T., & Mačina, J. (2019). Predicting Suitable Time for Sending Marketing
Emails. Advances In Intelligent Systems and Computing, 45(4), 189-196.
https://doi.org/10.1007/978-3-030-30604-5_17