Event Preparation:
A Trade Show For Professional Beauticians
Fall
A Trade Show For Professional
Beauticians
A Trade Show For Professional Beauticians
Humi Eddington
humimalo@gmail.com
DeVry University, Keller Graduate School of Business Management
Michael Brizek
October 20, 2013
HOSP590 Event Planning and Management
Takeshy, Pamplona, Spain.
1
13
2
A Trade Show For Professional Beauticians
Table of Contents
Introduction
3
Stakeholders
5
Event Theme
5
Location Analysis
6
Anticipation
13
Pre-Arrival
14
Arrival
14
Atmosphere
14
Appetite
15
Activities
15
Amenities
16
After Event
17
Final Report For Client
17
Budget & Financials
18
Conclusion
19
References
20
A Trade Show For Professional Beauticians
3
Introduction
The event scenario that was selected is a first beauty show to be presented in Pamplona,
Spain, for not only the benefit of the owners of the three beauty shops “Takeshi” and their beauty
supply store, but also for the benefit of the economy of Pamplona. This show is significant,
because it will promote an increase of business in the beauty shops sector for Pamplona and
surrounded area. The idea for this type of show is to promote and boost the economy in
Pamplona, because this is where the owners of Takeshi live. Their economic power has declined
since the Spanish government decided to augment their taxes from an 8% to a 21% last year, in
the space of a month. These two sisters have an excellent reputation in their sector, which also
dispose of four other family members to contribute to the success of their business, which makes
it stronger, as they all want to make it a successful enterprise.
The stakeholders are the prospective investors, the employees, the clients, the suppliers,
the owners, the community, the local government, and the trade associations.
The theme chosen is in accordance to Beauty, which will be: “There is beauty all
around”. Beauty as always has been part of Pamplona. This city is proud to embody beauty in
many ways. Pamplona is kept clean at all times by its city officials programs.
The theme is Innovation and expansion in the beauty shop business. It will take
place at the Hotel Iruña Park, on November 21, 22, 23 2013.
The flyers will indicate that major names like: GOLDWELL, L’ORÉAL, WELLA,
Schwarzkopf Professional, KMS, REDKEN, Toppik, LUXOR Professional, JOICO, TIGI,
Fekkai, RENE FURTERER, Irene Gari, GLOBAL KERATIN, BIGEN, KLORANE, will be
attending.
A Trade Show For Professional Beauticians
4
All reservations will be checked a week before the scheduled event, then again the day
before to make sure everything is as it should be.
The owners are acquainted with several responsible and efficient ushers for all type of
events, which will be employed for this event.
The atmosphere will aim at relaxing all this people, as they are a fast paced and a highly
stress bunch. Pamplona as many flower shops that will provide for this event, with sufficient
time for delivery, these flower shops will provide the right amount of flowers from an extended
selection of them.
Because the convention will be in Pamplona, it will not be necessary to set up special
catering or food services. The hotel offers an excellent selection of food during meal times at
reasonable prices as mentioned above. Pamplona is graced with a big variety and excellent
restaurants within walking distances of Iruña Park.
Even in November, Pamplona has lively night life and people from the event will want to
be part of that.
Because this will be a beauty show, there will be an award event to applaud all first place
for the organized competitions.
A professional cleaning crew will start cleaning as soon as any of the rooms are no longer
in use.
The final report for the client will include: what took place during the event to resolve
issues, document any part of the event that could have been done better, how did the sales go,
how many will want to come back next year for a similar event, how many contracts were
signed, how did the vendor’s performance go (including the buyer-seller), an evaluation of the
reports of performance, processes, and outcomes.
A Trade Show For Professional Beauticians
5
The approximate Budget will amount to $179,000.00.
This event will bring an effective way to increase business both for the owners of Takeshi
and for the city of Pamplona.
Stakeholders
Stakeholders are the people that have an interest in the business (Investopedia, 2013). In
this case, and during the event, stakeholders are the prospective investors, the employees, the
clients, the suppliers, the owners, the community, the local government, and the trade
associations.
A supplier could be Revlon, whose interest could be to have a representation of its
products in Takeshy’s three establishments, with a bigger quantity than the other suppliers. This
goal could very well be met by using Revlon products 25 percent more often than the other
products and by displaying Revlon in the most prominent place, inside all three Takeshys.
Another stakeholder could be an official government representation during the event that
would be interested in televising the event in Pamplona with the intention to boost the economy
in that region. This goal could be met by inviting the local channel to televise the event and
letting them know that a government authority will be present for the main show in the event.
Event Theme
The event theme is a way of conveying and integrating the Beauty show with the
community. The theme chosen is in accordance to Beauty, which will be: “There is beauty all
around”. Beauty as always has been part of Pamplona. This city is proud to embody beauty in
many ways. Pamplona is kept clean at all times by its city officials programs. Pamplona keeps
its parks and gardens well stocked with lots of flowerbeds and well maintained trees and
grounds. Therefore, it is reasonable to see to people’s beauty to complete the picture. The event
A Trade Show For Professional Beauticians
will show case how beautiful women and men can be, when they can have their hair styled to
enhance their beauty. A beauty salon has been the place to supply that kind of beauty, thus
giving people the desire to go to salons more often, to keep up with staying beautiful.
Location Analysis
Event Description
The event is a Beauty Shop Show for professionals nationwide in Pamplona, Spain.
There will be about 700 professionals from all over Spain. The theme is Innovation and
expansion in the beauty shop business. It will take place at the Hotel Iruña Park, on November
21, 22, 23 2013. It will start with hosting the attendants, starting at 3:00 pm for check-in, and
will close at 12:00 pm for checkout, on the 24th.
Location
NH Iruña Park - 4 stars
Arcadio Mª Larraona, 1. 31008 Pamplona (Spain)
Tel. +34.94.8197119
Reservations: +34 913 984 661
Email: nhirunapark@nh-hotels.com
Below are several photos, showing how pleasant and well appointed is the hotel.
6
A Trade Show For Professional Beauticians
1. Surrounding Vicinity
It is within walking distances of two parks. One of them is the famous Yamaguchi
Park. It is also very close to downtown Pamplona and all the touristic places in
Pamplona.
Distance to the airport: 7.00km
Distance to the train station: 2.50km
Distance to the city center: 1.00km
7
A Trade Show For Professional Beauticians
GPS coordinates: Latitude: 42.81296. Longitude: -1.66696
2. Accessibility
It is equipped with all regulated government requirements and according to the EU
requirements.
3. Property Description
The Iruña Park Hotel is a four stars hotel. As taken from its website, it is described
as:
“The NH Iruña Park hotel offers a total of 225 rooms, including 6 suites and 28 superior
rooms. All rooms offer elegant dark wood floors, classic styling, and all the amenities and
services that you need for a comfortable stay. In addition, there are twelve meeting rooms
available at NH Iruña Park, providing capacities ranging from 12 to 1150 people. These
multipurpose spaces are equipped with everything you need for a successful event, and we
will be happy to help you arrange the rest. The hotel restaurant Restaurante Cafeteria Bayona
serves delicious regional Navarra cuisine as well as a broad international selection. The hotel
offers handicapped access and several rooms with accommodations for handicapped people.
Guests are free to use a nearby gym to relax and get in a little work-out after a busy day.”
4. Property Amenities
“Other amenities to make you feel at home include a stair, relaxing armchair, full work-desk and
chair, 2 TVs, air-conditioning, coffee-tea pot, mini-bar, electronic safe, trouser press and much
more. Luxurious private bathrooms include a separate shower and bathtub, vanity mirror, hair
dryer, and bathroom amenities. Smoking and non-smoking rooms available.”
Electricity
Voltage 220V, Converters/voltage adapters, Electrical current voltage, Adapter
available for telephone PC use, Electrical adapters available.
8
A Trade Show For Professional Beauticians
Internet Access/Telecommunications
Free Wi-Fi, Data port, Direct dial phone number, High speed internet connection,
International direct dialing, Internet access, Telephone, Wireless internet connection,
International calls, Interstate calls.
Miscellaneous
Connecting rooms, Non-smoking, Smoking, Wake-up calls.
Entertainment
Canal+, All news channel, AM/FM radio, Color television, Stereo, CNN available,
Satellite television.
Bathroom Services
Bathrobe, Phone in bathroom, Private bathroom, Marble bathroom, Shower.
Room
“Choice of pillows, Air conditioning, Alarm clock, Coffee/tea maker, Cribs, Desk, Desk with
lamp, Fire alarm, Fire alarm with light, Hairdryer, Iron, King bed, Minibar, Notepads, Pens,
Queen bed, Separate closet, Sitting area, Smoke detectors, Trouser/Pant press, Twin bed,
Down/feather pillows, Foam pillows, Tables and chairs, Walk-in closet, Self-controlled
heating/cooling system, Family/oversized room, Hypoallergenic bed, Hypoallergenic pillows,
Honeymoon suites.”
5. Function Space
The hotel has four function rooms. “NH Iruña Park offers a total of 12 meeting
rooms with various capacities. All rooms are fully equipped with the materials and
services you need to host conventions, meetings, conferences, private events,
weddings, and more.”
9
A Trade Show For Professional Beauticians
10
Meetings and Events
NH Iruña Park offers a total of 12 meeting rooms with various capacities. All rooms
are fully equipped with the materials and services you need to host conventions,
meetings, conferences, private events, weddings, and more.
Special events services
Please contact us in advance if you would like to arrange for other services, such as
hostesses, translators, video-conferencing, entertainment, Internet, ADSL, and more.
Function rooms
The hotel's fifteen multi-purpose function rooms can accommodate from 12 to 1550
people, and can be set up to meet your requirements. The main hall includes three
rooms, Rome, London, and Florence that can be joined to create one larger space for
up to 1150 people. From the lobby, you can access the Versailles room, with its
450m² space and 7.5meter high ceilings.
Health and sports activities
Outside gym, opposite to the hotel, with discounted fees for the hotel guests. Nearby
jogging, horse riding and golf.
A Trade Show For Professional Beauticians
11
Menus for events
We will be pleased to work with you to arrange the ideal menu for any event you'd
like to host, from galas and weddings, to business meetings, conferences, and sports
group receptions.
6. Catering
“The Restaurante Cafeteria Bayona offers a tasty selection of dishes from the Navarra
region.” Average price: 23 Euros.
7. Kitchens
It only has a full service restaurant. All facilities are spotless and kept that way at all
time, to the complete satisfaction of the guests.
8. Equipment
Available upon demand for a rental fee.
9. Guest Rooms
All rooms will be reserved as requested. There is a selection of room types: suites,
junior suites, superior rooms, and standard rooms.
10. Services
The hotel has an array of services catering to many choices.
Hotel Facilities
•
Restaurante Cafeteria Bayona. The Restaurante Cafeteria Bayona offers a tasty
selection of dishes from the Navarra region.
•
Kids: Babysitting, Baby cots.
A Trade Show For Professional Beauticians
•
Dining: Restaurant, Café bar.
•
Health and wellbeing: Massage services.
•
Cleaning Services: Dry cleaning service, Laundry/valet service.
•
Transportation: Car rental desk.
•
Meetings and Events: Fax service, Meeting rooms, Wedding services, Banquet
12
facilities, Laptop rental, Catering.
•
Front Desk Services: 24-hour front desk, 24-hour room service, 24-hour security,
Air conditioning, Concierge desk, Conference facilities, Elevators, Executive
floor, Accessible facilities, Ramp access, Room service, Safe deposit box,
Security, Wakeup service, Wheelchair access, Currency exchange, Bell
staff/porter, Direct dial telephone, Public areas air conditioned, Complimentary
in-room coffee or tea, Baggage Hold.
•
Parking: Indoor parking, Parking, Valet parking.
11. Personnel
The personnel will be strictly the hotel employees, plus the two hosts in charged of
the main event, with their choice of employees coming from their three beauty shops.
12. Policies
The event will follow the hotel policies to the letter.
13. Risk Management
As a convenient amenity, the hotel is within walking distances of the major hospitals
public and private, of the city of Pamplona. The hotel is constantly keeping its
facilities in working order with the upmost professionalism and efficiency. This hotel
has an extremely competent staff that will promptly respond to any unsuspected
A Trade Show For Professional Beauticians
13
emergency. The hotel has security cameras, but it is also in a very friendly and
secured area, where the residents are quite hospitable.
This information was taken from the Iruña Park Hotel website.
There are specific methods to reduce errors, in the execution of any type of work. I
found an article that states that there are two such methods: early detection and prevention. Tom
McBride in “Ways to Reduce Errors and Rework” says, that early detection will correct the
errors, at a stage that will require less changes and adjustments. Besides, it’s much easier to
rectify a mistake at the beginning of a task, than to wait the inspection at the end of a task. It is
also much less costly. For example, verifying and finding a wrong measurement in a piece after
five to ten pieces and stopping the production, is much cheaper than waiting until all production
is done after, let say 20,000 pieces. Prevention would be to verify the measurements of the
machine before starting any new piece to make sure they are correct (I gave this example,
because my son is a machinist and talked to me precisely about this kind of problems).
Anticipation
Anticipation is a preliminary to want to be part of the event. Anticipation is the beginning
of every well-planned event. This is created by following the necessary steps, which are first
sending the invitations, then the notices, then the brochures, then the announcements on the
morning local radio, in the web, and the advertising in posters at as many as possible beauty
shops. This anticipation will be built at intervals every week, then every day on the last week
before the event’s first day. The flyers will mention that not only major names like:
GOLDWELL, L’ORÉAL, WELLA, Schwarzkopf Professional, KMS, REDKEN, Toppik,
LUXOR Professional, JOICO, TIGI, Fekkai, RENE FURTERER, Irene Gari, GLOBAL
KERATIN, BIGEN, KLORANE, will be attending, but also will announce the facts about how
A Trade Show For Professional Beauticians
14
much people (for self, for their salon) when participating in beauty shows, as it is mentioned in
IBS Las Vegas Expo International beauty show flier. The flier also will make emphasis about
how beauty enhances the feeling of well-being all around us. People feel happier when the feel
healthy and attractive.
Pre-Arrival
The event will be set before hand to accommodate all the participants in the hotel. All
reservations will be checked a week before the scheduled event, then again the day before to
make sure everything is as it should be. All the event rooms will be also checked for functioning
electronics, lights, outlets, TV screens, etc.
Arrival
Arrivals are an important part of any event. It encompasses several tasks: Travel
Arrangements, Meet and Greet, Ground Transportation, Parking Services,
Admissions/Credentials, Registration, Attendee Services, and VIP/Celebrity Security. (Silvers,
2012).
Ground transportation from the airport needs to be organized, to make sure no guest is
lost. The place of arrival will need guides/ushers, housing arrangements, instructions/maps, be
greeted by smiling ushers, who will direct them to the registration desk. The owners are
acquainted with several responsible and efficient ushers for all type of events, which will be
employed for this event. This event will house national beauty professionals, beauty salon
owners, and beauty suppliers’ brand name representatives. In addition, there will be a need for
parking arrangements, security, signs with directions, and support staff.
Atmosphere
The atmosphere encompasses: Décor, Lighting/Soundscaping, AV Equipment, Special
A Trade Show For Professional Beauticians
15
Effects, Furnishings, Seating Setup, Staging Requirements, Special Storage Requirements,
Signage Requirements (sponsor recognition), Telecommunications Needs, and VIP
Areas/Accommodations. (Silvers, 2012).
The atmosphere will aim at relaxing all this people, as they are a fast paced and a highly
stress bunch. The audiovisual equipment will be of the most recent technology and handled by
professionals to avoid complications. Flowers are a must during any event. Pamplona as many
flower shops that will provide for this event, with sufficient time for delivery, these flower shops
will provide the right amount of flowers from an extended selection of them. They also will be
directly putting and making the flower arrangements all over the event hotel rooms rented for the
show. Furnishings will beautifully complement the theme. The heating/cooling system will be
periodically inspected to make sure that it is in good working conditions and comfortable (not
too hot/not too cold). A local professional contractor will take care of all lighting needs.
Moreover, a seating system will be in place, as well as Soundscaping, staging, tables and chairs,
toilet facilities, and waste control.
Appetite
Appetite includes: Food Service Scope, Menu Preferences/Requirements, Menu
Restrictions, Dietary Requirements, Specialty Items/Desserts, Service Style Preference,
Seating—Reserved or Open, Beverage Service Scope, Beverage Preferences/Restrictions,
Service Style Preference, Brand Preferences/Specialty Drinks, Host Liability Insurance, and
Special Waitstaff Attire. (Silvers, 2012).
Appetite is a need that any human being appreciates to be taken care of efficiently.
Because the convention will be in Pamplona, it will not be necessary to set up special catering or
food services. The hotel offers an excellent selection of food during meal times at reasonable
A Trade Show For Professional Beauticians
16
prices as mentioned above. Pamplona is graced with a big variety and excellent restaurants
within walking distances of Iruña Park. The attendants will be happy to go to any of the
restaurants nearby. For that reason, every attendant will be given a list of those restaurants with
their address and a map of where they are, which will be easy to follow. Restaurants in
Pamplona are a joy to the belly, as well as to the eyes. Their decorations are beautiful and the
service is excellent.
Activities
Activities are a must in all events, may include: Live Music, Recorded Music, Dancing,
Headliner Act/Celebrity, Multimedia Production, Theatrical/Dance Production, Speakers,
Ceremony, Exhibits/Demonstrations, Interactive/Games, Sport Tournaments, Tours, Parade, and
Music Licensing Fees. (Silvers, 2012).
Activities in Pamplona are of a different set and all together different from what people
do here. Even in November, Pamplona has lively night life and people from the event will want
to be part of that. There will be room for all, all over the San Juan area, which is the closest part
of town from the hotel, again within walking distances. That is where the “Avenida de Bayona”
is with all the famous pubs. There is also a casino close by toward the “Avenida Pio XII”, within
a five minutes walk. The “Teatro Gallarde” is famous for its plays. In addition, to not forget,
Pamplona nightclubs are a treat for anyone and always available on the weekends. Furthermore,
they are big enough to accommodate a big unexpected crowd. The definite solution to entertain
the attendants is to provide them with a list of these places with their address and a map. They
will be organized by interest if they so desire, in which case, there will be signing lists at their
service.
A Trade Show For Professional Beauticians
17
Amenities
Amenities are expected as part of being an attendant, and may include: Prizes, Gifts,
Awards, Logo Merchandise, Programs, and Collateral/Conference Materials. (Silvers, 2012).
Because this will be a beauty show, there will be an award event to applaud all first place
for the organized competitions. Commemorative Pins, conference binders, memorabilia,
menus/place cards, souvenir items, speaker gifs, and tote bags will be necessary.
After Event
Some tasks need to be tackled after the event. This will include a professional cleaning
crew, which will start cleaning as soon as any of the rooms are no longer in use. Again, people
will be directed in an orderly way, as to not produce any panic when there are crowds. An extra
amount of staff will be working to direct people out of the hotel by the several exits, which will
stop everyone trying from wanting to exit from the same door.
Final Report For Client
The postcon is a review of what actually took place to resolve any complaints and
document suggestions for future events. (Silvers, 2012) When the event is over and/or the
products or services have been delivered, you must administratively close out the contracts
(secure final invoices, issue final payments, and finalize documentation) and evaluate the
vendor’s performance as well as the buyer–seller relationship. (Silvers, 2012) Depending on the
recipient, final reports should review performance, processes, and outcomes. (Silvers, 2012)
The event records and materials might be used for reference, comparisons, inspiration,
forecasting, feasibility analyses, tracking growth, illustrating capabilities, and numerous other
functions. (Silvers, 2012)
The final report for the client will include: what took place during the event to resolve
A Trade Show For Professional Beauticians
18
issues, document any part of the event that could have been done better, how did the sales go,
how many will want to come back next year for a similar event, how many contracts were
signed, how did the vendor’s performance go (including the buyer-seller), an evaluation of the
reports of performance, processes, and outcomes. This is a valuable document for future use.
Budget & Financials
Typically, an expense budget includes: Invitations/Marketing Materials,
Travel/Transportation, Venue, Décor, Food and Beverage, Entertainment, Technical Production
(lighting/sound/AV), and Gifts and Amenities. (Silvers, 2012)
Figure 1: Typical Event Collateral Materials (Silvers, 2012)
Event Collateral
Primary Uses
Brochure
Create awareness, provide information, create desire
Agenda
Card/Letter
Catalogue
CD/DVD/Video
Coupon
Directory
E-mail/Social Media
Flyer/Leaflet
Guidebook
Internet Web Site
Invitation
Map/Directions
Menu
Outline content & control scope
Personalized notification, provide information, build excitement
Listing event products available for sale
Create awareness & interest, build excitement & desire, merchandise
Call to action, promote purchase
Provide contact & locator information, memento
Word of ‘mouse’ campaign, provide information, create desire, build excitement,
promote interaction
Create awareness & provide information
Provide information, instructions & directions, memento
Provide & collect information, build excitement, facilitate participation
Request attendance &/or participation
Provide navigational information & participant instructions
Provide information & recognition, memento
Name Tag
Identification & credentialing
Poster
Create awareness & interest, provide information & recognition, merchandise
Notice/Memo
Alert & provide information
Program Book
Provide information & recognition, merchandise, memento
Tickets/Passes
Authorize admission &/or assign seating
Registration Material
Collect & provide information
A Trade Show For Professional Beauticians
19
The budget is indispensable in an event. It is necessary to have an idea of what the
budget includes and what total amount of money will be needed to prepare the event and execute
all the tasks to make an event a success.
Here is a rough budget for this event.
Figure 2: Approximate Budget
Invitations/Marketing Materials
Venue
Décor
Food and Beverage (50/day/person)
Technical Production (lighting/sound/AV)
Gifts and Amenities
TOTAL
$ 30,000.00
10,000.00
5,000.00
105,000.00
15,000.00
14,000.00
$179,000.00
This event will be founded by each participating supplier and vendor, and each one that
be attending at the show. Suppliers and vendors will be the major sponsors of this show. In
order for the event to have sufficient money to prepare it the way it was planned, it will be
necessary to collect the money from the suppliers in advance. The money from the rest of the
participant will also come before the day of the event, but will most likely not be available in
time to secure all the props and materials to advance the event.
The financial risk will come from how many suppliers will sponsor the event, as well as
how many of the other attendants will actually come to the event. The vendors will be paid as
the purchases are made and according to the contract signed with them.
Conclusion
This event is a lot of work. It will bring an effective way to increase business both for the
owners of Takeshi and for the city of Pamplona. It will also start a new tradition among
professional beauticians, which will consolidate their relationships among them and with their
clientele. It will be successful in the measure that it is well organized and controls are effective.
A Trade Show For Professional Beauticians
20
References
Silvers, Julia Rutherford. (01/2012). Professional Event Coordination, 2nd Edition. John Wiley
and Sons.
Investopedia. (2013). Stakeholder. Definition from online dictionary Investopedia. Retrieved
from http://www.investopedia.com/terms/s/stakeholder.asp
Hotel Iruña Park. (2013) © 2000-2013 NH Hoteles. 5-25, Harrington Gardens, London SW7
4JW UNITED KINGDOM. Retrieved from http://www.nhhotels.com/nh/en/hotels/spain/pamplona/nh-irunapark.html?nhsubagentid=110095220109andnhagentid=11009andutm_medium=mapsand
utm_campaign=googleplacesandutm_source=google
IBSlasvegas.com. (2013). IBS Las Vegas International Beauty Show. June 22-24, 2013. Las
Vegas Convention Center, Las Vegas. Retrieved from http://www.ibslasvegas.com/
Pro Beauty Show. (2013). Pro Beauty Show October 13 - 14, 2013. The event for "beauty
professionals" with a focus on education...!!! Retrieved from
http://www.probeautyshow.com/Home.aspx#.UlSjrmkS6Ik
Stroke.org. (2013). 10 Steps To Plan An Event. A Basic Procedural Outline To Consider,
When Planning An Event Or Activity. Retrieved from
http://www.stroke.org/site/DocServer/howtoplananevent.pdf?docID=2921
TradeShowMarketing.com. (2013). Choosing Trade Show Giveaways that Deliver Results.
Retrieved from http://www.tradeshowmarketing.com/choosing-trade-show-giveawaysthat-deliver-results
Duke Law University. (2013). Event Planning Guide. Retrieved from
http://law.duke.edu/news/eventsoffice/guide/
A Trade Show For Professional Beauticians
21
TradeShowMarketing.com. (2013). How To Organize A Trade Show Event. Retrieved from
http://www.tradeshowmarketing.com/how-to-organize-a-trade-show-event
Just another WordPress.com weblog. (February 15, 2012). How To Organize A Trade
Show Event. Retrieved from http://magsmagadia.wordpress.com/2012/02/15/how-toorganize-a-trade-show-event/
Marriot Hotels. (2013). Meetings and Events. Retrieved from
http://www.marriott.com/meeting-event-hotels/meeting-planning.mi
Ferris University. (2013). Preparing for the Event. Retrieved from
http://www.ferris.edu/HTMLS/administration/advance/alumni-giving/EventPlanning/preparing.htm
Marriot Hotels. (2013). Step–By–Step Planning Guide. Retrieved from
http://www.marriott.com/meeting-event-hotels/event-planning-guide.mi
TradeShowMarketing.com. (2013). Trade Show Ideas: Keep Shows Relevant Through The InPerson Experience. Retrieved from http://www.tradeshowmarketing.com/trade-showideas-keep-shows-relevant-through-the-in-person-experience
TradeShowMarketing.com. (2013). Walking A Trade Show Can Benefit Your Future Trade
Show Marketing. Retrieved from http://www.tradeshowmarketing.com/walking-a-tradeshow-can-benefit-your-future-trade-show-marketing
McBride, T. Ways to Reduce Errors and Rework. Partners for Creative Solutions, Inc.
Retrieved from http://pcs-info.com/article_ways_to_reduce_errors_and_rework.htm