NAME WAQAS AHMAD E COMMERCE ASSIGNMENT TOPIC The full value of mobile marketing MOBILE MAKETING Any advertising activity that promotes goods and services through mobile devices, such as tablets and smartphones, is known as mobile marketing. It tailors marketing efforts depending on an individual's location by using characteristics of contemporary mobile technology, such as location services. Mobile marketing is a method of using technology to tailor the advertising of products or services to a consumer who is always connected to the internet. MOBILE MARKETING & TRADITIONAL MARKETING Mobile marketing, unlike conventional marketing, takes use of the fact that many people carry their phones with them everywhere they go. As a consequence, location-based services may gather client information and then provide discounts, offers, or promotions depending on the consumer's proximity to a business or a location they frequent. These marketing strategies may be more focused and personalized for each individual user, making them more successful for the marketing organization. A marketing effort that sends customers foodrelated coupons whenever they arrive within half a mile of a certain store is one example. Let's look at some of the advantages of mobile marketing. Results in a flash Because the mobile phone is usually always on and close to its user, he or she will get the message as soon as it is received and will be able to act on it. The user will get the notice once the device is switched on, even if it is in sleep mode. This means you can reach out to prospective consumers wherever they are, rather than having to wait till they have access to a computer and the Internet to read an email or see your physical sign. You have access to your clients 24 hours a day, seven days a week, but you must still keep track of when messages are delivered. Affordable Mobile advertising is substantially less expensive than television and radio advertising. There's no need to pay for postage, radio time, or print materials; all you have to pay is a cost for sending text messages. The total cost reduces as the amount of messages to be delivered rises, allowing you to reach more people for less money. Developing Customer Relationships Consumers are often glued to their phones, which they utilize for personal communication and messaging. You may provide the impression of being nicer if your advertising messages are adjusted to fit the expectations of mobile users and two-way conversation can be formed. Customers may interact with their favorite companies to form deep bonds with them, causing them to be loyal to the company and even urge others to join. Reach out to your intended audience. Because users must opt-in to receive messages, mobile marketing enables you to reach a highly focused audience and have direct marketing engagement with various client groups. Using GPS and Bluetooth technology, this kind of marketing also allows the company owner to geo-locate consumers and deliver location-specific messages to them. The higher the returns to your company, the more audience-specific and relevant material you send out. User Response Is Simple to Track User reaction to your mobile campaigns may be measured nearly instantly via downloads, page views, customer opt-ins, and a variety of other techniques, depending on the mobile marketing approach used. Regularly monitoring these statistics may help you better understand and analyses user behavior and identify ways to enhance your business.