Ettore Cola ETTORE COLA IBUS-705 Global Business Management /Fall 2021 Dr. Tatiana Kostova IBUS-705 1 Ettore Cola Country analysis: Singapore Introduction Singapore is an island city-state located at the edge of the Malaysian peninsula in the Straits of Malacca. This location makes Singapore the gateway to the southeast Asian markets. Modern Singapore was founded by the British empire in 1819 as a trading colony. In August 1965 Singapore became independent as the Republic of Singapore. Subsequently, Singapore grew as one of the world’s most prosperous countries (PWC & HSBC, 2013). Economic performance and competitiveness Singapore ranks among the wealthiest and most developed economies in the world, it has one of the highest UNDP’s human development indexes in Asia, with a score of 0.938 (B. Stiftung, 2020). Its real GDP (PPP) of $528.1 billion (2017) is comparable with OECD countries. Singapore’s GDP has been growing constantly in the last decades and the forecast predicts an increase of 6-7% in 2021 (SDS, 2021). Furthermore, it has a low unemployment rate of 2.25% (2019) and a virtually zero in ation rate of 0.5% (2019) (CIA, 2021) (Appendix 4). The city-state has a total population of 5,866,139 (July 2021), which is divided among three major ethnic groups: Chinese 74.3%, Malay 13.5%, and Indian 9% (CIA, 2021). Migrants coming from nearby countries such as China, India, and Malaysia have always played an important role in the economic growth of the country. Moreover, Singapore’s aging population is driving the government into loosening restrictions on foreign immigration of all skill levels to support the increasing elderly population. However, only highly skilled workers are encouraged to stay in the country (B. Stiftung, 2020). For western companies this could be an opportunity to bring some high skilled talents from abroad in a new founded branch or subsidiary on the island. Singapore's economy is mainly divided into four sectors: Manufacturing, Wholesale/Retail Trade, Financial Services, and Business Services. The country depends heavily on exports, in particular consumer electronics, information technology products, and pharmaceuticals. Singapore’s main export partners are China 15%, Hong Kong 13%, and Malaysia 9% while main import partners are: China 16%, Malaysia 11%, and The United States 9%. Major companies in Singapore include two Fortune 500 rms Wilmar International and Flextronics International but also Singapore Airlines and Singapore Telecommunications Limited (Singtel). In 2019 Singapore was able to attract $92 billion in FDI in ows in 2019 reaching a FDI stock around $1.7 trillion. Singapore is the 5th largest recipient of FDI in ows in the world (Santander fl fl fi 2 fl IBUS-705 Ettore Cola Trade Markets, 2021). The city-state ranks as the most competitive country in the world, with a score of 84.8, on the Global competitiveness index. Institutional conditions Singapore has an open and free-market economy with an almost corruption-free environment, It is ranked 3rd in the world in the corruption perception index, and the taxes are relatively low, the individual income tax rate is 22%, while the top corporate tax rate is 17% making the citystate an attractive hub for businesses. Singapore is ranked as the most economically free country in the world with an overall score of 89.7 (Heritage Foundation, 2021). The country’s rule of law recognized and enforced property rights e ectively, the juridical system is fair and reliable, furthermore, the government actively enforces its strong anti-corruption laws. However, government-linked companies, controlled by the People’s Action Party-controlled Temasek Holdings, play an important role in many key sectors producing nearly two-thirds of the country's GDP. The high concentration of government-linked companies is a potential risk for Singapore’s economy, making it less resilient to crisis and creating concerns about nepotism and cronyism (B. Stiftung, 2020). Singapore’s many trade agreements, 25 preferential trade agreements with a trade-weighted average tari rate of 0% and 182 non-tari measures in e ect, make the country appealing for companies willing to start a business in Southeast Asia. In the nancial sector, the government maintains its ownership but it has been opening the domestic market to foreign banks (B. Stiftung, 2020). Governance quality in Singapore is among the highest in the world. It ranks highest on ve of the dimensions of the World Bank index: Political Stability and Absence of Violence, Government E ectiveness, Regulatory Quality, Rule of Law and Control of Corruption (World Bank, 2021). However, the country has a low percentile score on “Voice and Accountability”, this is probably due the governing political party being in power since 1959, making it di cult to di erentiate between government bodies and the political party. Moreover, the city-state authorities have deprived individuals of rights to justice using laws that allow detention without trial, for instance, the Internal Security Act (ISA) enables detention orders to be revived every two years, which technically permits the state to re-arrest the same people over and over (B. Stiftung, 2020) (Appendix 3). With an overall score of 84.8 Singapore was rated as the most competitive country in the world in 2019. The city-state's strengths are its solid enabling environment and markets. Compared ffi fi fi ff 3 ff ff ff ff ff IBUS-705 Ettore Cola to other Asian countries such as South Korea and Japan, Singapore still doesn’t have a top-tier innovation ecosystem and so it lacks skilled workers which explains the need for constant immigration of high skilled labor force from abroad (Appendix 1) (WEF, 2019). Cultural characteristics Through the lens of Hofstede’s 6-D Model Singapore lies in the Confucian Asian cluster, which makes the country’s culture similar to nations such as China, Taiwan, Japan, and South Korea. Confucian countries are collectivist societies where communication is indirect and con icts are avoided to preserve the society’s harmony, they have high power distance and long-term orientation. High scores in power distance and a long-term orientation, mean that the power is centralized, managers and employees expect to follow directions. The attitude towards people on a higher hierarchical status is formal and communication is indirect with a selective information ow. Long-term orientation qualities such as perseverance sustained e orts and slow results are seen positively. Compared to an Anglo-Custer point of view Singapore would be seen as a country with high inequalities but with a more pragmatic way of doing business. However, the high hierarchical distance doesn’t promote an entrepreneurial mindset in the employees which is becoming more and more important in western businesses. Singapore’s low score in uncertainty avoidance makes the country's business environment more similar to Anglo countries. People are more prone to taking risks, try new things and accept innovations. This mindset makes Singapore a good environment to launch startups and new business ideas (Hofstede Insights, 2021) (Appendix 2). Singapore falls into the cluster of high-context cultures in which loyalty to colleagues and shared code communication are two main characteristics. However, despite being an Asian country, Singapore’s communications pattern lies between the “lines active” and “reactive” making the city-state communication culture more similar to Scandinavian countries. Conclusions Singapore’s location, institutions stability, low taxation, numerous trade treaties and economic advancement make the city-state the most stable and reliable place to start a business in southeast Asia. Similarities between Singapore’s communication culture and western countries could be an advantage while working in a new economic environment, moreover the country’s incentives for high skilled workers will increase the market supply of skillful workforce. However, the collectivist society with a high rate of power distance could be destabilizing for western companies which are looking for more autonomous and entrepreneurial workers. fl 4 ff fl IBUS-705 Ettore Cola References Bertelsmann Stiftung. (n.d.). BTI 2020 Singapore Country Report. Https://Www.BtiProject.Org/. Retrieved September 1, 2021, from https://www.bti-project.org/en/ reports/country-report-SGP-2020.html#pos5 Cia.Gov. The World Factbook - The World Factbook. (n.d.). Retrieved September 1, 2021, from https://www.cia.gov/the-world-factbook/ Hofstede Insights. Country Comparison. (2021, June 21). https://www.hofstede-insights.com/ country-comparison/china,japan,singapore,taiwan/ Santander Trade Markets. Foreign investment in Singapore - Santandertrade.com. (2021). https://santandertrade.com/en/portal/establish-overseas/singapore/foreigninvestment PWC & HSBC. (2013). Doing Business in Singapore. https://www.pwc.de/de/internationalemaerkte/doing-business-in-singapore.pdf Singapore Department of Statistics (SDS). (2021, August). Performance of the Singapore Economy. Ministry of Trade and Industry Singapore. https://www.singstat.gov.sg/-/ media/ les/news/gdp2q2021.pdf The Heritage Foundation. (2021). Index of Economic Freedom - Singapore 2021. https:// www.heritage.org/index/pdf/2021/countries/2021_IndexofEconomicFreedomSingapore.pdf Transparency International. (2019, November 25). Singapore. Transparency.Org. https:// www.transparency.org/en/countries/singapore UNCTADstat - General Pro le: Singapore. (2021, July 22). UNCTADstat. https:// unctadstat.unctad.org/CountryPro le/GeneralPro le/en-GB/702/index.html United Nations Conference on Trade and Development. (2021). World Investment Report 2021: Investing in Sustainable Recovery. United Nations. https://unctad.org/system/ les/ o cial-document/wir2021_en.pdf World Bank. (n.d.). WGI-Interactive Data Access. Http://Info.Worldbank.Org/Governance/Wgi/. Retrieved September 1, 2021, from http://info.worldbank.org/governance/wgi/Home/ Reports World Economic Forum (WEF). (2019). The Global Competitiveness Report 2019. http:// www3.weforum.org/docs/WEF_TheGlobalCompetitivenessReport2019.pdf fi fi fi 5 fi fi ffi IBUS-705 Ettore Cola Appendix 1 - Global Competitiveness Report World Economic Forum (WEF). (2019). The Global Competitiveness Report 2019. http://www3.weforum.org/docs/ WEF_TheGlobalCompetitivenessReport2019.pdf Appendix 2 - National Culture (Hofstede) Hofstede Insights. Country Comparison. (2021, June 21). https:// www.hofstede-insights.com/country-comparison/ china,japan,singapore,taiwan/ IBUS-705 6 Ettore Cola Appendix 3 - Worldwide Governance Indicators World Bank. (n.d.). WGI-Interactive Data Access. http://Info.Worldbank.Org/ Governance/Wgi/. Retrieved September 1, 2021, from http:// info.worldbank.org/governance/wgi/Home/Reports Appendix 4 - Economic Indicators GDP GDP growth rate GDP/capita $372.088 billion (2019 est.) 0.73% (2019 est.). 3.48% (2018 est.) 4.34% (2017 est.) $97,341 (2019 est.) Real GDP (PPP) $555.193 billion (2019 est.) Population 5,866,139 (July 2021 est.) In ation 0.5% (2019 est.) Unemployment 2.25% (2019 est.) cia.Gov. The World Factbook - The World Factbook. (n.d.). Retrieved September 1, 2021, from https://www.cia.gov/the-worldfactbook/ fl IBUS-705 7