lOMoARcPSD|10824435 Chapter 20 Testbank Managerial Accounting (The University of the South Pacific) StuDocu is not sponsored or endorsed by any college or university Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 Chapter 20 Testbank Student: ___________________________________________________________________________ 1. Which of the following statements regarding price is/are true? i. Prices are determined by the market, subject to the constraint that costs must be covered in the long run. ii. Prices are based on costs, subject to the constraint that customers and competitors will exert an influence. ii. A balance of market forces and cost is important when making pricing decisions. A. i B. i i C. ii and iii D. All of the given answers 2. Which of the following is not an issue when making a pricing decision? A. Legal issues like collusion and price discrimination. B. Political considerations C. Environmental regulations D. Competiti on 3. The demand curve is also called the: A. total revenue curve B. marginal revenue curve C. average revenue curve D. marginal cost curve Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 4. The curve that shows the relationship between sales price and quantity sold is called the: A. marginal revenue curve B. average cost curve C. demand curve D. revenue curve 5. The marginal revenue curve: A. shows the changes in total revenue that accompany a change in quantity sold. B. shows the relationship between sales price and units sold. C. shows the relationship between sales revenue and quantity. D. shows the average price at which any particular quantity can be sold. 6. Which of the following statements is false regarding price elasticity? A. The impact of price changes on sales volume is defined as price elasticity. B. Demand is elastic if a price increase has a large negative impact on sales volume. C. Demand is elastic if price changes have no impact on sales quantity. D. Demand is inelastic if price changes have little or no impact on sales quantity. 7. Which of the following statements regarding the profit maximising model is/are true? i. The profit maximising model is limited because a firm's demand and marginal revenue are difficult to discern. ii. The marginal revenue and marginal cost model is valid for all forms of market. iii. Costing systems are not usually designed to measure the marginal changes in cost incurred as production and sales increase unit by unit. A. i B. ii and iii C. ii i D. i and iii Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 8. In the economic profit-maximising pricing model, how do the total revenue and total cost curves generally behave? Total revenue A. Upward sloping at increasing rate B. Upward sloping at increasing rate C. Upward sloping at decreasing rate D. 9. Downward sloping at constant rate Total cost Upward sloping at decreasing rate Upward sloping at constant rate Upward sloping, rate decreases, then increases Downward sloping, then upward sloping In the economic profit-maximising pricing model, how do the marginal revenue and marginal cost curves generally behave? Marginal revenue A. Downward sloping B. Downward sloping C. Downward sloping D. Upward sloping Marginal cost Downward sloping Horizontal (zero slope) U-shaped U-shaped 10. Managers base prices on product costs due to many reasons. Which of the following is not one of the reasons? A. Most companies sell many products and services and cost-based pricing provides a simple and direct approach. B. Cost-based pricing provides a good starting point for managers. C. The cost of a product or service provides a lower limit or floor, below which the price cannot be set in the long run. D. Cost-based pricing is useful for standard cost analysis. 11. Which of the following represents the cost-based pricing formula? A. Price = cost + (mark-up % × cost) B. Price = cost + markup % C. Price = mark-up % × cost D. Price = cost + (mark-up % + cost) Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 12. Which of the following is not an advantage of the variable cost pricing formula? A. Variable cost analysis is consistent with cost volume profit analysis. B. Variable cost data does not require the allocation of common fixed costs to individual product lines. C. Variable costs help managers understand the profit implications of changes in price. D. It is cost effective to use because it is required for external reporting. 13. If the average invested capital is $300 000 and the target return on investment is 20 per cent, what is the target profit? A. $50 000 B. $60 000 C. $70 000 D. $75 000 14. Which of the following formulas represents the mark-up percentage on full cost? A. Mark-up % = target profit / (annual volume × total cost per unit) B. Mark-up % = target profit × total cost per unit C. Mark-up % = target profit × annual volume D. Mark-up % = (target profit × total cost per unit) / annual volume 15. If the target profit is $60 000 for an annual volume of 480 units, the total annual fixed costs are $168 000 and the total variable cost per unit is $450, then what is the mark-up percentage on total variable cost? A. 15.6 % B. 13.5 % C. 105.6 % D. 115.6 % Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 16. If the target profit is $60 000 for an annual volume of 480 units, the total annual fixed costs are $168 000 and the total variable cost per unit is $450, then what is the mark-up percentage on full cost? A. 15.6 % B. 13.5 % C. 105.6 % D. 51.4 % 17. Which of the following statements regarding cost-plus pricing is/are true? A. Cost-plus pricing formulas incorporate both fixed and variable costs. B. Cost-plus pricing formulas establish a starting point in setting prices. C. Cost-plus pricing formulas are useful for updating prices for existing products. D. All of the given answers 18. Which of the following statements about prices is false? A. Prices must cover all costs and a normal profit margin. B. A variable cost-plus pricing formula requires a higher mark-up percentage than a total cost-plus pricing formula. C. Different definitions of cost base, each combined with a different mark-up percentage, will result in the same price for a product or service. D. If prices are set close to variable manufacturing costs, the firm will generally earn a higher profit margin. Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 19. Which of the following statements regarding absorption cost pricing formulas is/are true? i. Absorption cost pricing formulas provide a justifiable price that tends to be perceived as equitable by all parties. ii. Since absorption cost information is necessary for external reporting, it is cost effective to use it for pricing. iii. Absorption cost-plus pricing formulas generally will result in a higher mark-up percentage than variable manufacturing cost formulas. A. i and ii B. ii and iii C. i and iii D. All of the given answers 20. Consider the following statements regarding cost-plus pricing formulas. i. Full cost pricing formulas have the advantage of keeping the manager's attention focused on covering total costs. ii. With cost-plus pricing formulas, management must consider market conditions and likely actions of competitors. iii. Variable cost-plus formulas have the advantage of not obscuring important information about cost behaviour. Which of the above statements is/are true? A. i B. ii and iii C. i and iii D. All of the given answers Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 21. Sample Company reported the following costs during 2008 for the manufacture and sale of 2000 units: The average amount of capital invested in the product line during the year was $500 000 and the targeted return on investment was 20 per cent. If Sample's price per unit was $245 and the mark-up percentage was 53 per cent, what pricing formula was used by the company? A. Total variable costplus B. Variable manufacturing costplus C. Absorption costplus D. Time and materials costplus 22. Tots N Style Pty Ltd has the following data concerning a decorator playpen it manufactures: If the company uses cost-plus pricing based on variable manufacturing costs, determine the mark-up percentage used by the company to obtain a price of $105. A. 350 % B. 300 % C. 250 % D. 200 % Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 23. Tots N Style Pty Ltd has the following data concerning a decorator playpen it manufactures: If the company uses cost-plus pricing based on total variable costs, determine the mark-up percentage used by the company to obtain a price of $105. A. 150 % B. 300 % C. 250 % D. 200 % 24. Tots N Style Pty Ltd has the following data concerning a decorator playpen it manufactures: If the company uses cost-plus pricing based on absorption costs, determine the mark-up percentage used by the company to obtain a price of $120. A. 140 % B. 118 % C. 71 % D. 243 % Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 25. Tots N Style Pty Ltd has the following data concerning a decorator playpen it manufactures: If the company uses cost-plus pricing based on full cost, determine the mark-up percentage used by the company to obtain a price of $105. A. 100 % B. 75 % C. 50 % D. 25 % 26. The Houston Company manufactures office equipment. They are ready to introduce a new line of desktop copiers. The following data concerns the copiers: If the company uses cost-plus pricing based on variable manufacturing cost, what price must the company charge when the mark-up percentage is 200 per cent? A. $58 5 B. $45 0 C. $63 0 D. $54 0 Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 27. The Houston Company manufactures office equipment. They are ready to introduce a new line of desktop copiers. The following data concerns the copiers: If the company uses cost-plus pricing based on total variable cost, what price must the company charge when the mark-up percentage is 150 per cent? A. $36 0 B. $52 5 C. $60 0 D. $49 5 28. The Houston Company manufactures office equipment. They are ready to introduce a new line of desktop copiers. The following data concerns the copiers: If the company uses cost-plus pricing based on absorption cost, what price must the company charge when the mark-up percentage is 120 per cent? A. $45 9 B. $42 0 C. $75 9 D. $59 4 Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 29. The Houston Company manufactures office equipment. They are ready to introduce a new line of desktop copiers. The following data concerns the copiers: If the company uses cost-plus pricing based on full cost, what price must the company charge when the mark-up percentage is 40 per cent? A. $46 2 B. $56 7 C. $60 0 D. $51 3 30. Silco Pty Ltd manufactures various lines of computer equipment. They are planning to introduce a line of laptop computers in January 2008. Current plans call for the production and sale of 1000 computers with estimated production costs as follows. The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent. What price must Silco charge if the company uses cost-plus pricing based on full cost? A. $86 8 B. $90 0 C. $1 192 D. $1 930 Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 31. Silco Pty Ltd manufactures various lines of computer equipment. They are planning to introduce a line of laptop computers in January 2008. Current plans call for the production and sale of 1000 computers with estimated production costs as follows. The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent. What is the mark-up percentage if the company uses cost-plus pricing based on full cost? A. 116.7 % B. 15.7 % C. 121.6 % D. 58.9 % Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 32. Silco Pty Ltd manufactures various lines of computer equipment. They are planning to introduce a line of laptop computers in January 2008. Current plans call for the production and sale of 1000 computers with estimated production costs as follows. The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent. If Silco uses cost-plus pricing based on absorption cost, determine the mark-up percentage the company must use. A. 21.6 % B. 15.7 % C. 29.5 % D. None of the given answers Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 33. Silco Pty Ltd manufactures various lines of computer equipment. They are planning to introduce a line of laptop computers in January 2008. Current plans call for the production and sale of 1000 computers with estimated production costs as follows. The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent. What price must Silco charge if the company uses cost-plus pricing based on total variable cost? A. $193 0 B. $71 2 C. $119 2 D. $103 0 Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 34. Silco Pty Ltd manufactures various lines of computer equipment. They are planning to introduce a line of laptop computers in January 2008. Current plans call for the production and sale of 1000 computers with estimated production costs as follows. The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent. What is the mark-up percentage if the company uses cost-plus pricing based on total variable cost? A. 116.7 % B. 142.7 % C. 121.6 % D. 58.9 % Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 35. Town and Country Auto Repair uses time and material pricing. The Body Shop has the following cost data. Determine the time charge per hour. A. $18.0 0 B. $35.0 0 C. $25.5 0 D. $40.0 0 Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 36. Town and Country Auto Repair uses time and material pricing. The Body Shop has the following cost data. Determine the amount needed to be added to each dollar of material cost to obtain the material charge. A. $0.4 8 B. $0.0 8 C. $0.0 6 D. $0.1 0 Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 37. Town and Country Auto Repair uses time and material pricing. The Body Shop has the following cost data. If a particular job takes 10 hours in labour and $500 in materials, determine the price charged for the job. A. $77 5 B. $85 0 C. $39 0 D. $89 0 38. An approach to pricing in which two charges are determined, one charge for labour used on the job and another charge for the materials used on the job, is called: A. time and material pricing B. variable cost pricing C. competitive bidding D. absorption cost pricing Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 39. Which of the following statements about time and material pricing is/are true? i. The labour charge includes the direct cost of the employee's time. ii. The labour charge includes a charge to cover various overhead costs. iii. The labour charge includes a handling charge for material. A. i B. i and ii C. i and iii D. All of the given answers 40. Which of the following statements about time and material pricing is/are true? i. The material charge includes the direct cost of the employee's time. ii. The material charge includes the direct cost of materials used. iii. The material charge includes a charge for material handling and storage. A. i i B. ii i C. ii and iii D. All of the given answers 41. How are the time charges calculated? A. Hourly labour cost B. Hourly labour cost + annual overhead C. Hourly labour cost + [annual overhead (excluding material handling and storage) / annual labour hours] + hourly charge to cover profit margin D. Hourly labour cost + hourly charge to cover profit margin Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 42. Econo Auto Repair estimates the following costs for 2008. What material charge formula would be used to include a charge for the handling and storage of material on every job? A. Cost of material only B. Cost of material + $2 per labour hour C. Cost of material + $0.05 per $1 of material D. Cost of material + $0.50 per labour hour 43. Which of the following statements about competitive bidding is/are true? A. In a competitive bidding situation, the criterion to select the contractor is always based solely on the design specifications of the job. B. Competitive bidding occurs when two or more companies submit a sealed bid for a product, service or project to a potential buyer. C. From the perspective of the bidder, quantitative factors are more important than qualitative factors in competitive bidding situations. D. In a competitive bidding situation, the criterion to select the contractor is always based solely on the design specifications of the job AND competitive bidding occurs when two or more companies submit a sealed bid for a product, service or project to a potential buyer. 44. If a firm has excess capacity, which of the following is a sensible bidding strategy? A. Set a price to cover all costs. B. Base the bid on the incremental costs incurred because the job will contribute toward covering the company's fixed costs and profit. C. Base the bid solely on direct labour hours. D. Common fixed costs must be allocated to individual jobs before preparing the bid. Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 45. Which of the following statements about competitive bidding is/are true? i. The higher the price that is bid, the greater the profit, if the firm gets the contract. ii. Bidding a higher price increases the probability of obtaining the contract. iii. A company bidding low enough to ensure the acceptance of a contract may have bid too low to make an acceptable profit on the job. A. i B. i i C. i and iii D. All of the given answers 46. Under competitive bidding when a company has no excess capacity, the bid price would normally include: A. only the incremental costs of the job B. only the variable costs of the job plus a modest contribution margin C. the full cost of the job including capacityproducing costs D. the full cost of the job excluding capacityproducing costs 47. Which of the following statements regarding the manufacture of new products is/are true? i. Uncertainties about the potential market for the product pose problems when pricing these products. ii. Uncertainties regarding obstacles that will be encountered in manufacturing these products pose pricing problems. iii. Uncertainties about production costs will not influence pricing decisions because these types of products are generally sold in a non-competitive market. A. i B. ii i C. i and ii D. All of the given answers Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 48. Price skimming is when: A. the initial product price is set low and is kept constant. B. the initial product price is set high giving high short-term profits; then the price is slowly lowered. C. the initial high product price is set high and raised. D. the initial product price is set low and raised. 49. What term describes a pricing strategy in which the initial price is set relatively low for a new product in order to gain a large market share? A. Penetration pricing B. Target pricing C. Designed pricing D. Market share pricing 50. The pricing strategy that results in greater initial sales volume but lower unit profits is called: A. Skimming pricing B. Target pricing C. Predatory pricing D. Penetration pricing Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 51. The Mixed-Up Floor Company Ltd makes two products, carpet polish and floor deodoriser. Operating information from the previous year is as follows. Fixed costs of $20 000 per year are presently allocated evenly between both products. If the product mix were to change, total fixed costs would remain the same. Calculate the contribution margin per machine hour for floor deodoriser. A. $4.0 0 B. $2.0 0 C. $3.0 0 D. $0.2 5 52. The Mixed-Up Floor Co. Ltd makes two products, carpet polish and floor deodoriser. Operating information from the previous year is as follows. Fixed costs of $20 000 per year are presently allocated evenly between both products. If the product mix were to change, total fixed costs would remain the same. Assuming everything produced for either product can be sold, how many units of each product should be produced and sold if machine hours are limited to 10 000? Carpet polish A. B. C. D. 10 000 units 5 000 units 8 000 units 0 units Floor deodoriser 0 units 10 000 units 4000 units 20 000 units Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 53. Contribution margin per machine hour can be calculated by dividing: A. machine hours required per unit by sales margin per unit B. contribution margin per unit by machine hours required per unit C. total contribution margin per unit by total sales revenue per unit D. total machine hours required by total contribution margin 54. Linear programming is used by decision makers when there are: A. limited resources for labour B. scarce resources for machine hours C. scarce resources for both labour and machine hours D. multiple scarce resources 55. Linear programming is useful: A. when there is only one product B. when there are many products C. only when an activity-based costing system is in use D. when there is only one constraint 56. In linear programming, the objective function is typically based on: A. the selling price of the products B. the variable cost of the products C. the full cost of the products D. the contribution margin of the products Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 57. In linear programming, a constraint represents: A. the objective function B. the contribution margin per unit C. the limitations faced by the firm D. the break-even level of activity 58. Which of the following statements regarding product cost distortion and product pricing is/are true? A. Product cost distortions will have a more serious impact on product pricing if the market prices are a major factor in setting prices. B. Product cost distortions will have a more serious impact if cost-plus pricing is a major tool for determining prices. C. If product costs are distorted, it will not be possible to determine the market price. D. Product cost distortions will have a more serious impact if cost-plus pricing is a major tool for determining prices AND if product costs are distorted, it will not be possible to determine the market price. 59. Which of the following statements about product-cost distortions and product pricing is/are true? i. Under conventional volume-based product costing systems, high volume and relatively simple products are often overcosted while low volume and complex products are undercosted. ii. The use of a conventional volume-based product costing system may result in significant cost distortions among product lines. iii. Overpricing high-volume products can lead to pricing errors. A. i and ii B. ii and iii C. i and iii D. All of the given answers 60. The Trade Practices Act 1974 (Cwlth) is legislation that: A. restricts certain types of commercial activities, including pricing B. restricts employee benefits C. describes loan procedures D. generally allows the use of price-fixing contracts Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 61. Which of the following statements about price-fixing contracts is/are true? i. Price-fixing contracts are prohibited where they have the effect of substantially lessening competition. ii. Price-fixing contracts are a means of quoting different prices for different customers. iii. Price-fixing contracts result in controlling the prices of goods or services. A. i B. ii and iii C. i and iii D. ii i 62. What is price discrimination? A. Quoting the same price to all customers B. Quoting different prices to different customers for different goods and services C. Quoting different prices to different customers for the same goods or services D. Quoting different prices to a customer, depending on quantity of goods or services demanded 63. One of the consequences of traditional methods of overhead allocation combined with cost-based pricing is that: A. low-volume products can be overpriced B. high-volume products can be underpriced C. simple products can be underpriced D. high-volume products can be overpriced 64. One of the advantages of activity-based costing (ABC) over traditional methods of overhead allocation, when combined with cost-based pricing, is that ABC avoids the problem of: A. low-volume products being underpriced B. low-volume products being overpriced C. high-volume products being underpriced D. complex products being overpriced Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 65. The managing director of H Limited is setting the production plan for the next financial year. H has a shortage of skilled labour and wishes to maximise the profitability of the company. H manufactures three products X, Y and Z. There is 200 000 hours of skilled labour available in the year at a cost of $10 per hour. The following information relates to each product. Assuming all relevant information is provided, in what order should H manufacture its products to maximise profit in the current year? A. Z then X B. X then Z C. X, Y then Z D. None of the given answers 66. A firm produces products X, Y and Z with contribution margins of $4, $5 and $10 respectively. The firm has only 5000 machine hours available for a particular period. Machine hours required for each of the products are 1, 1 and 5 hours respectively. Demand for the products is 1000 for X, 3000 for Y and 2000 for Z. How many units of each product will the firm produce? A. 2000 Z B. 1000 X, 3000 Y, 2000 Z C. 3000 Y, 1000 X, 200 Z D. 2000 Z, 3000 Y Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 67. C Limited manufactures specialist medical equipment. Recruitment and training of manufacturing staff is difficult and C's operations management estimates that only 160 000 hours of labour at a rate of $50 per hour will be available in the next financial year. The following details relate to C's planned production of three products X, Y and Z for the next 12 months. To maximise profits the products C should manufacture are: A. Y then Z B. Y then Z, then X. C. X then Z. D. X then F, then Y. 68. Karl's Kitchens is experimenting with different vinegars for sale on the domestic market. The contribution margins per carton for three types V1, V2 and V3 are $120, $100 and $150 respectively. The firm is constrained in terms of labour hours, and the labour hours required per carton of each type of vinegar is 2 hours, 1.5 hours and 3 hours respectively. Assume the firm has 2240 available labour hours per month, and the monthly demand is 1200 cartons of V1, 800 cartons of V2 and 300 cartons of V3. What is the product mix that will maximise profit? A. 800 V2, 520 V1 B. 300 V3, 670 V2 C. 1 200 V1, 800 V2, 300 V3 D. 1 120 V1 Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 69. A firm employs average assets of $600 000 and calculates its mark-up on full cost based on a desired return on investment of 20 per cent. Expected production is 10 000 units, and the full cost per unit is $80. What is the mark-up percentage? A. 20 % B. 120 % C. 15 % D. 25 % 70. A firm employs average assets of $600 000 and calculates its mark-up on full cost based on a desired return on investment of 20 per cent. Expected production is 10 000 units, and the full cost per unit is $80. If the firm changed its pricing policy and determined in future to calculate its mark-up based on absorption cost, which of the following statements (if any) is correct about the firm's new mark-up percentage? A. The mark-up percentage will be lower. B. The mark-up percentage will be higher. C. Because the price charged will be the same, there will be no change in the mark-up percentage. D. None of the given answers 71. A firm has excess capacity, and has received an order for 50 000 units at $20 each over and above its normal production activity of 600 000 units. To meet this order, new equipment at a cost of $200 000 would have to be bought, and this equipment would have to be scrapped after the order had been filled. The firm currently sells for $50 per unit, has variable costs of $15.80, and fixed costs of $600 000. What is the additional profit (loss) for the firm if it accepts the order? A. Loss of $10 000 B. Profit of $40 000 C. Loss of $40 000 D. Profit of $10 000 Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 72. A firm has excess capacity, and has received an order for 50 000 units at $20 each over and above its normal production activity of 600 000 units. To meet this order, new equipment at a cost of $200 000 would have to be bought, and this equipment would have to be scrapped after the order had been filled. The firm currently sells for $50 per unit, has variable costs of $15.80, and fixed costs of $600 000. Assuming the firm had been aggressively seeking the business of the customer who requested the special order, what would be the minimum price that the firm would be prepared to charge? A. $15.8 0 B. $5 0 C. $27.8 0 D. $19.8 0 73. Which of the following statements is not correct? Linear programming is a technique designed to recognise specifically that: A. the choice of the optimal mix involves a cost-benefit trade-off B. firms will focus on the products with the highest contribution margin C. there may be more than one production constraint D. products compete with each other for limited resources 74. The optimal decision in the linear programming model depends on: A. the intersection of the constraint lines B. the slope of the objective function C. the slope of the objective function combined with all constraints D. the feasible region interact with the smallest constraint Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 75. Which of the following describes, most accurately, what the area of feasible solutions on the linear programming graph represents? A. The area bordered by the intersection of the two constraint lines. B. The area bordered by the intersection of all constraint lines. C. The area on the graph that contains all possible combinations of products, including the optimal combination. D. The area bordered by the intersection of all constraint lines AND the area on the graph that contains all possible combinations of products, including the optimal combination. 76. Waverly Ltd produces commercial grade washing machines. The Karewasher is currently selling for $2000 per unit. The company wants to introduce a new model, Supawasher, which uses less water per load. The comparative life-time costs of the two models are as follow: The economic value of a Supawasher is: (ignore time value of money) A. $30 0 B. $230 0 C. $290 0 D. $490 0 77. Avocado Ltd produces small electronic components for kitchen appliances. This year it expects to produce 10 000 units of component X. The variable manufacturing cost of component X is $2 per unit, and the variable selling and administrative cost of component X is $3 per unit. In addition, to produce component X Avocado Ltd incurs annual fixed manufacturing cost of $50 000 and annual fixed selling and administrative cost of $60 000. If the target profit is $2 per unit, and using cost plus pricing approach, the mark up percentage based on total variable costs is: A. 260 % B. 80 % C. C.63.6 % D. 12.5 % Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 78. Avocado Ltd produces small electronic components for kitchen appliances. This year it expects to produce 10 000 units of component X. The variable manufacturing cost of component X represents 50% of its total costs. The target profit is $2 per unit. Using the cost-plus pricing approach based on total costs, the selling price per unit of component X is $20. If Avocado Ltd decides to change its costplus pricing approach to base the mark up percentage on variable manufacturing costs, the selling price for each unit of component X will be: A. $1 0 B. $2 0 C. $3 0 D. Not enough information. 79. Gossip Goose (GG) and Tabloid Chicks (TC) are two magazines renowned for their reporting of unverifiable entertainment news. Steven Hassaloff is the marketing director of GG, and Jasmine Trotter is the advertising manager of TC. Steven and Jasmine met at the local pub one day and decided to both sell their magazines at the same lower-than-average price ($3), in order to increase their market shares and lower the level of competitive pressure in the market. Steven and Jasmine's agreement is an example of: A. Resale price maintenance, and is illegal B. Resale price maintenance and is legal only when both parties reach an agreement in the absence of coercion C. Price-fixing and is illegal D. Price-fixing and is legal only when both parties reach an agreement in the absence of coercion 80. It is illegal for companies to offer different prices to different customers for the same goods or services, except: A. where the company is trying to meet a competitor's price B. where the company's corporate vision explicitly states this is a company policy C. where the company is pursuing a cost leadership strategy D. There is no exception: price discrimination is always illegal. Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 81. Which of the following is not prohibited by the ACCC? A. To prevent entry of other corporations into the market B. To prevent other corporations in competing in the market C. To take advantage of a company's market power to bulk purchase in order to achieve a cost advantage D. All of the above are acts prohibited by ACCC 82. Gossip Goose (GG) is a magazine renowned for their reporting of unverifiable entertainment news. Dee Hassaloff is the marketing director of GG. Recently, Hassaloff decided to lower the price of GG to $2 in order to drive out some of the smaller competitors. Hassaloff's behaviour is best described as an example of: A. Skimming pricing B. Penetration pricing C. Predatory pricing D. Discriminatory discounting. 83. Avocado Ltd produces small electronic components for kitchen appliances. Two of its products are Component Y and Component Z. The selling price of Component Y is $15, and the selling price of Component Z is $20. The variable cost per unit for Component Y is $8 and the variable cost per unit of Component Z is $11. The machine hour requirement and demand for the two products are: Avocado Ltd's production capacity is 6500 machine hours per month. The optimal product mix is: A. 1000 units X, 1500 units Y B. 0 units X, 2167 units Y C. 1000 units X, 2500 units Y D. 1500 units X, 1000 units Y Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 84. Avocado Ltd produces small electronic components for kitchen appliances. Two of its products are Component Y and Component Z. The selling price of Component Y is $15, and the selling price of Component Z is $20. The variable cost per unit for Component Y is $8 and the variable cost per unit of Component Z is $11. The machine hour requirement and demand for the two products are: Both Component Y and Component X have to undergo the machining process first, followed by a manual polishing labour process. Avocado Ltd's capacity is 6500 machine hours and 6500 labour hours. The top priority of Avocado Ltd in terms of managing constraints is: A. Increase advertising to stimulate greater demand for Component Z B. Train employees to improve productivity in relation to polishing C. Invest in additional machines D. Lower the price of Component Y to simulate demand 85. Value-based pricing refers to: A. A pricing strategy that takes into account the costs and benefits experienced by the customer that extend beyond the initial purchase price B. A pricing strategy where customers' perceptions of value guide the price C. A pricing strategy where prices are determined based on net value of each component of a product or service D. A pricing strategy based on a labour and material pricing formula Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 86. Influences on pricing decisions Two of the major influences on pricing decisions are customer demand and actions of competitors. i. What are the other two major influences? ii. Briefly describe customer demand and actions of competitors. iii. In the text example, Sydney Sailing Supplies faced the question of defining its own products narrowly as sailing supplies or more broadly as boating supplies. Explain why these definitions could influence how the management of Sydney Sailing Supplies views either ‘customer demand or actions of competitors'. 87. Balance of market forces and cost-based pricing i. ‘Product costs are critical in setting prices, for all costs must be covered in order to make a profit.' Evaluate this statement. ii. ‘Product costs set a ceiling and prices of competitors set a floor for the prices of our products.' Evaluate this statement. 88. Total and marginal relationships in the economic profit maximising model The following questions explore the relationships between total and marginal functions in the economic profit maximising (EPM) model. i. The total revenue function rises over the range of operating activity portrayed in the text. Why does the marginal revenue function decrease? ii. The total cost function increases over the relevant range of activity. Why does the marginal cost function exhibit its complex behaviour? iii. In the EPM model, what is the profit maximising level of volume? Explain. Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 89. Cost volume profit (CVP) compared to the economic profit maximising pricing model The questions below explore the differences between the economic profit maximising pricing (EPM) model and the CVP model discussed earlier. i. How does the total revenue function in the EPM model differ from that in the CVP model? ii. How does the total cost function in the EPM model differ from that in the CVP model? iii. How is volume related to profit maximisation in the CVP model? How does this compare to the EPM model? 90. Role of excess capacity in competitive bidding Yendys Pty Ltd is preparing a bid for a project. Yendys experiences considerable seasonal variation in the level of activity. This particular project would be done during a slack period of the year. The cost structure of the company reflects high fixed costs. i. How should the fixed costs be handled in the ‘time and materials' bidding approach to this project? ii. Assume the company wins the bid and performs the job with financial results as projected in the bid. Several months later, the customer contacts Yendys directly and requests a bid to do another job. However, this project must be done during a peak season. How should Yendys' management respond? How do you think the customer will respond? 91. Strategic pricing of new products i. Distinguish between skimming pricing and penetration pricing. ii. Are these two pricing strategies viable alternatives for most products? Explain. Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 92. Product cost distortion and pricing Assume a firm relies heavily on cost-plus pricing to arrive at selling prices for its many products. i. Define product cost distortion. ii. Can product cost distortion ever be eliminated? iii. Are there certain manufacturing situations in which product cost distortion is more likely? Explain. iv. How can cost-plus pricing be improved in the situation described at the start of this question? 93. Legal restrictions i. Define price discrimination. ii. Assume a firm has been charged with price discrimination. What is the role of product-cost information in defending the firm's pricing practices? 94. The marginal revenue – marginal cost paradigm, is valid for all forms of economic market including the oligopolistic market. True False 95. When a supplier dictates the minimum price at which a product or service is to be resold by a buyer to the retail or wholesale market, the supplier is said to be practicing the restricted practice of resale price maintenance. True False 96. Linear programming is a tool used to determine an optimal solution given a number of constraints, by identifying linear relationships between decision variables. True False 97. Capacity has no real impact on bids submitted by firms in a competitive bidding scenario. True False Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 98. When it comes to pricing decisions, the cost of the product or service is the lower limit of the price, where as the legal, political and ethical issues set the upper level of the price. True False 99. When pricing new products, one strategy that can be used is price skimming where the initial product price is set low and in doing this management hope the product will be widely accepted in the long term. True False 100 The management accountant's role in product mix decisions is to provide adequate information to . allow linear programming to be utilised in the decision. True False 101 Cost-plus pricing formulas can only be used with full cost models. . True False 102 When decisions are being made about unprofitable products, one of the options available to managers . is to retain the loss-making product particularly if it forms a part of a range of products that the firm wishes to sell. True False 103 Price elasticity is the term used to describe the impact of price changes on sales volume. . True False Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 Chapter 20 Testbank Key 1. (p. 950) Which of the following statements regarding price is/are true? i. Prices are determined by the market, subject to the constraint that costs must be covered in the long run. ii. Prices are based on costs, subject to the constraint that customers and competitors will exert an influence. ii. A balance of market forces and cost is important when making pricing decisions. A. i B. i i C. ii and iii D. All of the given answers AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-01 List and describe the major influences on pricing decisions 2. Which of the following is not an issue when making a pricing decision? (p. 950) A. Legal issues like collusion and price discrimination. B. Political considerations C. Environmental regulations D. Competiti on AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-01 List and describe the major influences on pricing decisions Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 3. The demand curve is also called the: (p. 953) A. total revenue curve B. marginal revenue curve C. average revenue curve D. marginal cost curve Difficulty: Easy Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model 4. The curve that shows the relationship between sales price and quantity sold is called the: (p. 953) A. marginal revenue curve B. average cost curve C. demand curve D. revenue curve Difficulty: Easy Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model 5. The marginal revenue curve: (p. 953) A. shows the changes in total revenue that accompany a change in quantity sold. B. shows the relationship between sales price and units sold. C. shows the relationship between sales revenue and quantity. D. shows the average price at which any particular quantity can be sold. Difficulty: Easy Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 6. Which of the following statements is false regarding price elasticity? (p. 953) A. The impact of price changes on sales volume is defined as price elasticity. B. Demand is elastic if a price increase has a large negative impact on sales volume. C. Demand is elastic if price changes have no impact on sales quantity. D. Demand is inelastic if price changes have little or no impact on sales quantity. AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model 7. (p. 953) Which of the following statements regarding the profit maximising model is/are true? i. The profit maximising model is limited because a firm's demand and marginal revenue are difficult to discern. ii. The marginal revenue and marginal cost model is valid for all forms of market. iii. Costing systems are not usually designed to measure the marginal changes in cost incurred as production and sales increase unit by unit. A. i B. ii and iii C. ii i D. i and iii AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model 8. (p. 953) In the economic profit-maximising pricing model, how do the total revenue and total cost curves generally behave? Total revenue Total cost A. Upward sloping at increasing rate B. Upward sloping at increasing rate C. Upward sloping at decreasing rate D. Downward sloping at constant rate Upward sloping at decreasing rate Upward sloping at constant rate Upward sloping, rate decreases, then increases Downward sloping, then upward sloping AACSB: Reflective Difficulty: Easy Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 9. (p. 953) In the economic profit-maximising pricing model, how do the marginal revenue and marginal cost curves generally behave? Marginal revenue A. B. C. D. Downward sloping Downward sloping Downward sloping Upward sloping Marginal cost Downward sloping Horizontal (zero slope) U-shaped U-shaped AACSB: Reflective Difficulty: Easy Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model 10. (p. 956) Managers base prices on product costs due to many reasons. Which of the following is not one of the reasons? A. Most companies sell many products and services and cost-based pricing provides a simple and direct approach. B. Cost-based pricing provides a good starting point for managers. C. The cost of a product or service provides a lower limit or floor, below which the price cannot be set in the long run. D. Cost-based pricing is useful for standard cost analysis. AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 11. Which of the following represents the cost-based pricing formula? (p. 956) A. Price = cost) B. Price = up % C. Price = cost D. Price = cost) cost + (mark-up % × cost + markmark-up % × cost + (mark-up % + Difficulty: Easy Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 12. Which of the following is not an advantage of the variable cost pricing formula? (p. 956) A. Variable cost analysis is consistent with cost volume profit analysis. B. Variable cost data does not require the allocation of common fixed costs to individual product lines. C. Variable costs help managers understand the profit implications of changes in price. D. It is cost effective to use because it is required for external reporting. AACSB: Reflective Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 13. (p. 956) If the average invested capital is $300 000 and the target return on investment is 20 per cent, what is the target profit? A. $50 000 B. $60 000 C. $70 000 D. $75 000 AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 14. Which of the following formulas represents the mark-up percentage on full cost? (p. 956) A. Mark-up % = target profit / (annual volume × total cost per unit) B. Mark-up % = target profit × total cost per unit C. Mark-up % = target profit × annual volume D. Mark-up % = (target profit × total cost per unit) / annual volume Difficulty: Easy Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 15. (p. 956) If the target profit is $60 000 for an annual volume of 480 units, the total annual fixed costs are $168 000 and the total variable cost per unit is $450, then what is the mark-up percentage on total variable cost? A. 15.6 % B. 13.5 % C. 105.6 % D. 115.6 % AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 16. (p. 956) If the target profit is $60 000 for an annual volume of 480 units, the total annual fixed costs are $168 000 and the total variable cost per unit is $450, then what is the mark-up percentage on full cost? A. 15.6 % B. 13.5 % C. 105.6 % D. 51.4 % AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 17. Which of the following statements regarding cost-plus pricing is/are true? (p. 956) A. Cost-plus pricing formulas incorporate both fixed and variable costs. B. Cost-plus pricing formulas establish a starting point in setting prices. C. Cost-plus pricing formulas are useful for updating prices for existing products. D. All of the given answers AACSB: Reflective Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 18. Which of the following statements about prices is false? (p. 956) A. Prices must cover all costs and a normal profit margin. B. A variable cost-plus pricing formula requires a higher mark-up percentage than a total cost-plus pricing formula. C. Different definitions of cost base, each combined with a different mark-up percentage, will result in the same price for a product or service. D. If prices are set close to variable manufacturing costs, the firm will generally earn a higher profit margin. AACSB: Reflective Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 19. (p. 956) Which of the following statements regarding absorption cost pricing formulas is/are true? i. Absorption cost pricing formulas provide a justifiable price that tends to be perceived as equitable by all parties. ii. Since absorption cost information is necessary for external reporting, it is cost effective to use it for pricing. iii. Absorption cost-plus pricing formulas generally will result in a higher mark-up percentage than variable manufacturing cost formulas. A. i and ii B. ii and iii C. i and iii D. All of the given answers AACSB: Reflective Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 20. (p. 956) Consider the following statements regarding cost-plus pricing formulas. i. Full cost pricing formulas have the advantage of keeping the manager's attention focused on covering total costs. ii. With cost-plus pricing formulas, management must consider market conditions and likely actions of competitors. iii. Variable cost-plus formulas have the advantage of not obscuring important information about cost behaviour. Which of the above statements is/are true? A. i B. ii and iii C. i and iii D. All of the given answers AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 21. (p. 956) Sample Company reported the following costs during 2008 for the manufacture and sale of 2000 units: The average amount of capital invested in the product line during the year was $500 000 and the targeted return on investment was 20 per cent. If Sample's price per unit was $245 and the markup percentage was 53 per cent, what pricing formula was used by the company? A. Total variable costplus B. Variable manufacturing costplus C. Absorption costplus D. Time and materials costplus AACSB: Analytical Difficulty: Difficult Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 22. Tots N Style Pty Ltd has the following data concerning a decorator playpen it manufactures: (p. 956) If the company uses cost-plus pricing based on variable manufacturing costs, determine the markup percentage used by the company to obtain a price of $105. A. 350 % B. 300 % C. 250 % D. 200 % AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 23. Tots N Style Pty Ltd has the following data concerning a decorator playpen it manufactures: (p. 956) If the company uses cost-plus pricing based on total variable costs, determine the mark-up percentage used by the company to obtain a price of $105. A. 150 % B. 300 % C. 250 % D. 200 % AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 24. Tots N Style Pty Ltd has the following data concerning a decorator playpen it manufactures: (p. 956) If the company uses cost-plus pricing based on absorption costs, determine the mark-up percentage used by the company to obtain a price of $120. A. 140 % B. 118 % C. 71 % D. 243 % AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 25. Tots N Style Pty Ltd has the following data concerning a decorator playpen it manufactures: (p. 956) If the company uses cost-plus pricing based on full cost, determine the mark-up percentage used by the company to obtain a price of $105. A. 100 % B. 75 % C. 50 % D. 25 % AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 26. (p. 956) The Houston Company manufactures office equipment. They are ready to introduce a new line of desktop copiers. The following data concerns the copiers: If the company uses cost-plus pricing based on variable manufacturing cost, what price must the company charge when the mark-up percentage is 200 per cent? A. $58 5 B. $45 0 C. $63 0 D. $54 0 AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 27. (p. 956) The Houston Company manufactures office equipment. They are ready to introduce a new line of desktop copiers. The following data concerns the copiers: If the company uses cost-plus pricing based on total variable cost, what price must the company charge when the mark-up percentage is 150 per cent? A. $36 0 B. $52 5 C. $60 0 D. $49 5 AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 28. (p. 956) The Houston Company manufactures office equipment. They are ready to introduce a new line of desktop copiers. The following data concerns the copiers: If the company uses cost-plus pricing based on absorption cost, what price must the company charge when the mark-up percentage is 120 per cent? A. $45 9 B. $42 0 C. $75 9 D. $59 4 AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 29. (p. 956) The Houston Company manufactures office equipment. They are ready to introduce a new line of desktop copiers. The following data concerns the copiers: If the company uses cost-plus pricing based on full cost, what price must the company charge when the mark-up percentage is 40 per cent? A. $46 2 B. $56 7 C. $60 0 D. $51 3 AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 30. (p. 956) Silco Pty Ltd manufactures various lines of computer equipment. They are planning to introduce a line of laptop computers in January 2008. Current plans call for the production and sale of 1000 computers with estimated production costs as follows. The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent. What price must Silco charge if the company uses cost-plus pricing based on full cost? A. $86 8 B. $90 0 C. $1 192 D. $1 930 AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 31. (p. 956) Silco Pty Ltd manufactures various lines of computer equipment. They are planning to introduce a line of laptop computers in January 2008. Current plans call for the production and sale of 1000 computers with estimated production costs as follows. The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent. What is the mark-up percentage if the company uses cost-plus pricing based on full cost? A. 116.7 % B. 15.7 % C. 121.6 % D. 58.9 % AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 32. (p. 956) Silco Pty Ltd manufactures various lines of computer equipment. They are planning to introduce a line of laptop computers in January 2008. Current plans call for the production and sale of 1000 computers with estimated production costs as follows. The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent. If Silco uses cost-plus pricing based on absorption cost, determine the mark-up percentage the company must use. A. 21.6 % B. 15.7 % C. 29.5 % D. None of the given answers AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 33. (p. 956) Silco Pty Ltd manufactures various lines of computer equipment. They are planning to introduce a line of laptop computers in January 2008. Current plans call for the production and sale of 1000 computers with estimated production costs as follows. The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent. What price must Silco charge if the company uses cost-plus pricing based on total variable cost? A. $193 0 B. $71 2 C. $119 2 D. $103 0 AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 34. (p. 956) Silco Pty Ltd manufactures various lines of computer equipment. They are planning to introduce a line of laptop computers in January 2008. Current plans call for the production and sale of 1000 computers with estimated production costs as follows. The average amount of capital invested in the laptop computer line is $900 000 and Silco's target return on investment for the line is 18 per cent. What is the mark-up percentage if the company uses cost-plus pricing based on total variable cost? A. 116.7 % B. 142.7 % C. 121.6 % D. 58.9 % AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 35. (p. 960) Town and Country Auto Repair uses time and material pricing. The Body Shop has the following cost data. Determine the time charge per hour. A. $18.0 0 B. $35.0 0 C. $25.5 0 D. $40.0 0 AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-04 Determine prices using the time and material pricing approach Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 36. (p. 960) Town and Country Auto Repair uses time and material pricing. The Body Shop has the following cost data. Determine the amount needed to be added to each dollar of material cost to obtain the material charge. A. $0.4 8 B. $0.0 8 C. $0.0 6 D. $0.1 0 AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-04 Determine prices using the time and material pricing approach Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 37. (p. 960) Town and Country Auto Repair uses time and material pricing. The Body Shop has the following cost data. If a particular job takes 10 hours in labour and $500 in materials, determine the price charged for the job. A. $77 5 B. $85 0 C. $39 0 D. $89 0 AACSB: Analytical Difficulty: Difficult Graduate Attribute: Problem Solving Learning Objective: 20-04 Determine prices using the time and material pricing approach 38. (p. 960) An approach to pricing in which two charges are determined, one charge for labour used on the job and another charge for the materials used on the job, is called: A. time and material pricing B. variable cost pricing C. competitive bidding D. absorption cost pricing Difficulty: Easy Learning Objective: 20-04 Determine prices using the time and material pricing approach Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 39. (p. 960) Which of the following statements about time and material pricing is/are true? i. The labour charge includes the direct cost of the employee's time. ii. The labour charge includes a charge to cover various overhead costs. iii. The labour charge includes a handling charge for material. A. i B. i and ii C. i and iii D. All of the given answers Difficulty: Easy Learning Objective: 20-04 Determine prices using the time and material pricing approach 40. (p. 960) Which of the following statements about time and material pricing is/are true? i. The material charge includes the direct cost of the employee's time. ii. The material charge includes the direct cost of materials used. iii. The material charge includes a charge for material handling and storage. A. i i B. ii i C. ii and iii D. All of the given answers Difficulty: Easy Learning Objective: 20-04 Determine prices using the time and material pricing approach 41. How are the time charges calculated? (p. 960) A. Hourly labour cost B. Hourly labour cost + annual overhead C. Hourly labour cost + [annual overhead (excluding material handling and storage) / annual labour hours] + hourly charge to cover profit margin D. Hourly labour cost + hourly charge to cover profit margin Difficulty: Easy Learning Objective: 20-04 Determine prices using the time and material pricing approach Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 42. Econo Auto Repair estimates the following costs for 2008. (p. 960) What material charge formula would be used to include a charge for the handling and storage of material on every job? A. Cost of material only B. Cost of material + $2 per labour hour C. Cost of material + $0.05 per $1 of material D. Cost of material + $0.50 per labour hour AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-04 Determine prices using the time and material pricing approach 43. Which of the following statements about competitive bidding is/are true? (p. 963) A. In a competitive bidding situation, the criterion to select the contractor is always based solely on the design specifications of the job. B. Competitive bidding occurs when two or more companies submit a sealed bid for a product, service or project to a potential buyer. C. From the perspective of the bidder, quantitative factors are more important than qualitative factors in competitive bidding situations. D. In a competitive bidding situation, the criterion to select the contractor is always based solely on the design specifications of the job AND competitive bidding occurs when two or more companies submit a sealed bid for a product, service or project to a potential buyer. AACSB: Reflective Difficulty: Easy Learning Objective: 20-07 Select and analyse relevant information and set prices in special order or competitive bid situations Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 44. If a firm has excess capacity, which of the following is a sensible bidding strategy? (p. 963) A. Set a price to cover all costs. B. Base the bid on the incremental costs incurred because the job will contribute toward covering the company's fixed costs and profit. C. Base the bid solely on direct labour hours. D. Common fixed costs must be allocated to individual jobs before preparing the bid. AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-07 Select and analyse relevant information and set prices in special order or competitive bid situations 45. (p. 963) Which of the following statements about competitive bidding is/are true? i. The higher the price that is bid, the greater the profit, if the firm gets the contract. ii. Bidding a higher price increases the probability of obtaining the contract. iii. A company bidding low enough to ensure the acceptance of a contract may have bid too low to make an acceptable profit on the job. A. i B. i i C. i and iii D. All of the given answers AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-07 Select and analyse relevant information and set prices in special order or competitive bid situations 46. (p. 963) Under competitive bidding when a company has no excess capacity, the bid price would normally include: A. only the incremental costs of the job B. only the variable costs of the job plus a modest contribution margin C. the full cost of the job including capacityproducing costs D. the full cost of the job excluding capacityproducing costs AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-07 Select and analyse relevant information and set prices in special order or competitive bid situations Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 47. (p. 963) Which of the following statements regarding the manufacture of new products is/are true? i. Uncertainties about the potential market for the product pose problems when pricing these products. ii. Uncertainties regarding obstacles that will be encountered in manufacturing these products pose pricing problems. iii. Uncertainties about production costs will not influence pricing decisions because these types of products are generally sold in a non-competitive market. A. i B. ii i C. i and ii D. All of the given answers AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-06 Discuss the issues involved in the strategic pricing of new products 48. Price skimming is when: (p. 963) A. the initial product price is set low and is kept constant. B. the initial product price is set high giving high short-term profits; then the price is slowly lowered. C. the initial high product price is set high and raised. D. the initial product price is set low and raised. Difficulty: Easy Learning Objective: 20-06 Discuss the issues involved in the strategic pricing of new products 49. (p. 963) What term describes a pricing strategy in which the initial price is set relatively low for a new product in order to gain a large market share? A. Penetration pricing B. Target pricing C. Designed pricing D. Market share pricing Difficulty: Easy Learning Objective: 20-06 Discuss the issues involved in the strategic pricing of new products Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 50. The pricing strategy that results in greater initial sales volume but lower unit profits is called: (p. 963) A. Skimming pricing B. Target pricing C. Predatory pricing D. Penetration pricing Difficulty: Easy Learning Objective: 20-06 Discuss the issues involved in the strategic pricing of new products 51. (p. 967) The Mixed-Up Floor Company Ltd makes two products, carpet polish and floor deodoriser. Operating information from the previous year is as follows. Fixed costs of $20 000 per year are presently allocated evenly between both products. If the product mix were to change, total fixed costs would remain the same. Calculate the contribution margin per machine hour for floor deodoriser. A. $4.0 0 B. $2.0 0 C. $3.0 0 D. $0.2 5 AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-09 Select and analyse relevant information for tactical and long-term product mix decisions Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 52. (p. 967) The Mixed-Up Floor Co. Ltd makes two products, carpet polish and floor deodoriser. Operating information from the previous year is as follows. Fixed costs of $20 000 per year are presently allocated evenly between both products. If the product mix were to change, total fixed costs would remain the same. Assuming everything produced for either product can be sold, how many units of each product should be produced and sold if machine hours are limited to 10 000? Carpet polish A. B. C. D. 10 000 units 5 000 units 8 000 units 0 units Floor deodoriser 0 10 000 4000 20 000 units units units units AACSB: Analytical Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-09 Select and analyse relevant information for tactical and long-term product mix decisions 53. Contribution margin per machine hour can be calculated by dividing: (p. 967) A. machine hours required per unit by sales margin per unit B. contribution margin per unit by machine hours required per unit C. total contribution margin per unit by total sales revenue per unit D. total machine hours required by total contribution margin AACSB: Reflective Difficulty: Easy Learning Objective: 20-09 Select and analyse relevant information for tactical and long-term product mix decisions Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 54. Linear programming is used by decision makers when there are: (p. 975) A. limited resources for labour B. scarce resources for machine hours C. scarce resources for both labour and machine hours D. multiple scarce resources AACSB: Reflective Difficulty: Easy Learning Objective: 20-10 Use linear programming in short-term (tactical) product mix decisions 55. Linear programming is useful: (p. 975) A. when there is only one product B. when there are many products C. only when an activity-based costing system is in use D. when there is only one constraint AACSB: Reflective Difficulty: Easy Learning Objective: 20-10 Use linear programming in short-term (tactical) product mix decisions 56. In linear programming, the objective function is typically based on: (p. 975) A. the selling price of the products B. the variable cost of the products C. the full cost of the products D. the contribution margin of the products AACSB: Reflective Difficulty: Easy Learning Objective: 20-10 Use linear programming in short-term (tactical) product mix decisions Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 57. In linear programming, a constraint represents: (p. 975) A. the objective function B. the contribution margin per unit C. the limitations faced by the firm D. the break-even level of activity AACSB: Reflective Difficulty: Easy Learning Objective: 20-10 Use linear programming in short-term (tactical) product mix decisions 58. (p. 962) Which of the following statements regarding product cost distortion and product pricing is/are true? A. Product cost distortions will have a more serious impact on product pricing if the market prices are a major factor in setting prices. B. Product cost distortions will have a more serious impact if cost-plus pricing is a major tool for determining prices. C. If product costs are distorted, it will not be possible to determine the market price. D. Product cost distortions will have a more serious impact if cost-plus pricing is a major tool for determining prices AND if product costs are distorted, it will not be possible to determine the market price. AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-05 Explain how product cost distortions can undermine a firm’s pricing policy 59. (p. 962) Which of the following statements about product-cost distortions and product pricing is/are true? i. Under conventional volume-based product costing systems, high volume and relatively simple products are often overcosted while low volume and complex products are undercosted. ii. The use of a conventional volume-based product costing system may result in significant cost distortions among product lines. iii. Overpricing high-volume products can lead to pricing errors. A. i and ii B. ii and iii C. i and iii D. All of the given answers AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-05 Explain how product cost distortions can undermine a firm’s pricing policy Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 60. The Trade Practices Act 1974 (Cwlth) is legislation that: (p. 965) A. restricts certain types of commercial activities, including pricing B. restricts employee benefits C. describes loan procedures D. generally allows the use of price-fixing contracts AACSB: Reflective Difficulty: Easy Learning Objective: 20-08 Describe the regulations that impose restrictions on pricing 61. (p. 965) Which of the following statements about price-fixing contracts is/are true? i. Price-fixing contracts are prohibited where they have the effect of substantially lessening competition. ii. Price-fixing contracts are a means of quoting different prices for different customers. iii. Price-fixing contracts result in controlling the prices of goods or services. A. i B. ii and iii C. i and iii D. ii i AACSB: Reflective Difficulty: Easy Learning Objective: 20-08 Describe the regulations that impose restrictions on pricing 62. What is price discrimination? (p. 965) A. Quoting the same price to all customers B. Quoting different prices to different customers for different goods and services C. Quoting different prices to different customers for the same goods or services D. Quoting different prices to a customer, depending on quantity of goods or services demanded AACSB: Reflective Difficulty: Easy Learning Objective: 20-08 Describe the regulations that impose restrictions on pricing Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 63. (p. 962) One of the consequences of traditional methods of overhead allocation combined with cost-based pricing is that: A. low-volume products can be overpriced B. high-volume products can be underpriced C. simple products can be underpriced D. high-volume products can be overpriced AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-05 Explain how product cost distortions can undermine a firm’s pricing policy 64. (p. 962) One of the advantages of activity-based costing (ABC) over traditional methods of overhead allocation, when combined with cost-based pricing, is that ABC avoids the problem of: A. low-volume products being underpriced B. low-volume products being overpriced C. high-volume products being underpriced D. complex products being overpriced AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-05 Explain how product cost distortions can undermine a firm’s pricing policy Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 65. (p. 967) The managing director of H Limited is setting the production plan for the next financial year. H has a shortage of skilled labour and wishes to maximise the profitability of the company. H manufactures three products X, Y and Z. There is 200 000 hours of skilled labour available in the year at a cost of $10 per hour. The following information relates to each product. Assuming all relevant information is provided, in what order should H manufacture its products to maximise profit in the current year? A. Z then X B. X then Z C. X, Y then Z D. None of the given answers AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-09 Select and analyse relevant information for tactical and long-term product mix decisions 66. (p. 967) A firm produces products X, Y and Z with contribution margins of $4, $5 and $10 respectively. The firm has only 5000 machine hours available for a particular period. Machine hours required for each of the products are 1, 1 and 5 hours respectively. Demand for the products is 1000 for X, 3000 for Y and 2000 for Z. How many units of each product will the firm produce? A. 2000 Z B. 1000 X, 3000 Y, 2000 Z C. 3000 Y, 1000 X, 200 Z D. 2000 Z, 3000 Y AACSB: Analytical Difficulty: Difficult Graduate Attribute: Problem Solving Learning Objective: 20-09 Select and analyse relevant information for tactical and long-term product mix decisions Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 67. (p. 967) C Limited manufactures specialist medical equipment. Recruitment and training of manufacturing staff is difficult and C's operations management estimates that only 160 000 hours of labour at a rate of $50 per hour will be available in the next financial year. The following details relate to C's planned production of three products X, Y and Z for the next 12 months. To maximise profits the products C should manufacture are: A. Y then Z B. Y then Z, then X. C. X then Z. D. X then F, then Y. AACSB: Analytical Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-09 Select and analyse relevant information for tactical and long-term product mix decisions 68. (p. 967) Karl's Kitchens is experimenting with different vinegars for sale on the domestic market. The contribution margins per carton for three types V1, V2 and V3 are $120, $100 and $150 respectively. The firm is constrained in terms of labour hours, and the labour hours required per carton of each type of vinegar is 2 hours, 1.5 hours and 3 hours respectively. Assume the firm has 2240 available labour hours per month, and the monthly demand is 1200 cartons of V1, 800 cartons of V2 and 300 cartons of V3. What is the product mix that will maximise profit? A. 800 V2, 520 V1 B. 300 V3, 670 V2 C. 1 200 V1, 800 V2, 300 V3 D. 1 120 V1 AACSB: Analytical Difficulty: Difficult Graduate Attribute: Problem Solving Learning Objective: 20-09 Select and analyse relevant information for tactical and long-term product mix decisions Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 69. (p. 956) A firm employs average assets of $600 000 and calculates its mark-up on full cost based on a desired return on investment of 20 per cent. Expected production is 10 000 units, and the full cost per unit is $80. What is the mark-up percentage? A. 20 % B. 120 % C. 15 % D. 25 % AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 70. (p. 956) A firm employs average assets of $600 000 and calculates its mark-up on full cost based on a desired return on investment of 20 per cent. Expected production is 10 000 units, and the full cost per unit is $80. If the firm changed its pricing policy and determined in future to calculate its markup based on absorption cost, which of the following statements (if any) is correct about the firm's new mark-up percentage? A. The mark-up percentage will be lower. B. The mark-up percentage will be higher. C. Because the price charged will be the same, there will be no change in the mark-up percentage. D. None of the given answers AACSB: Reflective Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 71. (p. 956) A firm has excess capacity, and has received an order for 50 000 units at $20 each over and above its normal production activity of 600 000 units. To meet this order, new equipment at a cost of $200 000 would have to be bought, and this equipment would have to be scrapped after the order had been filled. The firm currently sells for $50 per unit, has variable costs of $15.80, and fixed costs of $600 000. What is the additional profit (loss) for the firm if it accepts the order? A. Loss of $10 000 B. Profit of $40 000 C. Loss of $40 000 D. Profit of $10 000 AACSB: Analytical Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 72. (p. 956) A firm has excess capacity, and has received an order for 50 000 units at $20 each over and above its normal production activity of 600 000 units. To meet this order, new equipment at a cost of $200 000 would have to be bought, and this equipment would have to be scrapped after the order had been filled. The firm currently sells for $50 per unit, has variable costs of $15.80, and fixed costs of $600 000. Assuming the firm had been aggressively seeking the business of the customer who requested the special order, what would be the minimum price that the firm would be prepared to charge? A. $15.8 0 B. $5 0 C. $27.8 0 D. $19.8 0 AACSB: Analytical Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 73. (p. 975) Which of the following statements is not correct? Linear programming is a technique designed to recognise specifically that: A. the choice of the optimal mix involves a cost-benefit trade-off B. firms will focus on the products with the highest contribution margin C. there may be more than one production constraint D. products compete with each other for limited resources AACSB: Reflective Difficulty: Easy Learning Objective: 20-10 Use linear programming in short-term (tactical) product mix decisions 74. The optimal decision in the linear programming model depends on: (p. 975) A. the intersection of the constraint lines B. the slope of the objective function C. the slope of the objective function combined with all constraints D. the feasible region interact with the smallest constraint AACSB: Reflective Difficulty: Easy Learning Objective: 20-10 Use linear programming in short-term (tactical) product mix decisions 75. (p. 975) Which of the following describes, most accurately, what the area of feasible solutions on the linear programming graph represents? A. The area bordered by the intersection of the two constraint lines. B. The area bordered by the intersection of all constraint lines. C. The area on the graph that contains all possible combinations of products, including the optimal combination. D. The area bordered by the intersection of all constraint lines AND the area on the graph that contains all possible combinations of products, including the optimal combination. AACSB: Reflective Difficulty: Easy Learning Objective: 20-10 Use linear programming in short-term (tactical) product mix decisions Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 76. (p. 956) Waverly Ltd produces commercial grade washing machines. The Karewasher is currently selling for $2000 per unit. The company wants to introduce a new model, Supawasher, which uses less water per load. The comparative life-time costs of the two models are as follow: The economic value of a Supawasher is: (ignore time value of money) A. $30 0 B. $230 0 C. $290 0 D. $490 0 AACSB: Analytical Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 77. (p. 956) Avocado Ltd produces small electronic components for kitchen appliances. This year it expects to produce 10 000 units of component X. The variable manufacturing cost of component X is $2 per unit, and the variable selling and administrative cost of component X is $3 per unit. In addition, to produce component X Avocado Ltd incurs annual fixed manufacturing cost of $50 000 and annual fixed selling and administrative cost of $60 000. If the target profit is $2 per unit, and using cost plus pricing approach, the mark up percentage based on total variable costs is: A. 260 % B. 80 % C. C.63.6 % D. 12.5 % AACSB: Analytical Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 78. (p. 956) Avocado Ltd produces small electronic components for kitchen appliances. This year it expects to produce 10 000 units of component X. The variable manufacturing cost of component X represents 50% of its total costs. The target profit is $2 per unit. Using the cost-plus pricing approach based on total costs, the selling price per unit of component X is $20. If Avocado Ltd decides to change its cost-plus pricing approach to base the mark up percentage on variable manufacturing costs, the selling price for each unit of component X will be: A. $1 0 B. $2 0 C. $3 0 D. Not enough information. AACSB: Analytical Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 79. (p. 965) Gossip Goose (GG) and Tabloid Chicks (TC) are two magazines renowned for their reporting of unverifiable entertainment news. Steven Hassaloff is the marketing director of GG, and Jasmine Trotter is the advertising manager of TC. Steven and Jasmine met at the local pub one day and decided to both sell their magazines at the same lower-than-average price ($3), in order to increase their market shares and lower the level of competitive pressure in the market. Steven and Jasmine's agreement is an example of: A. Resale price maintenance, and is illegal B. Resale price maintenance and is legal only when both parties reach an agreement in the absence of coercion C. Price-fixing and is illegal D. Price-fixing and is legal only when both parties reach an agreement in the absence of coercion AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-08 Describe the regulations that impose restrictions on pricing Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 80. (p. 965) It is illegal for companies to offer different prices to different customers for the same goods or services, except: A. where the company is trying to meet a competitor's price B. where the company's corporate vision explicitly states this is a company policy C. where the company is pursuing a cost leadership strategy D. There is no exception: price discrimination is always illegal. AACSB: Reflective Difficulty: Easy Learning Objective: 20-08 Describe the regulations that impose restrictions on pricing 81. Which of the following is not prohibited by the ACCC? (p. 965) A. To prevent entry of other corporations into the market B. To prevent other corporations in competing in the market C. To take advantage of a company's market power to bulk purchase in order to achieve a cost advantage D. All of the above are acts prohibited by ACCC AACSB: Reflective Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-08 Describe the regulations that impose restrictions on pricing 82. (p. 965) Gossip Goose (GG) is a magazine renowned for their reporting of unverifiable entertainment news. Dee Hassaloff is the marketing director of GG. Recently, Hassaloff decided to lower the price of GG to $2 in order to drive out some of the smaller competitors. Hassaloff's behaviour is best described as an example of: A. Skimming pricing B. Penetration pricing C. Predatory pricing D. Discriminatory discounting. AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-08 Describe the regulations that impose restrictions on pricing Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 83. (p. 967) Avocado Ltd produces small electronic components for kitchen appliances. Two of its products are Component Y and Component Z. The selling price of Component Y is $15, and the selling price of Component Z is $20. The variable cost per unit for Component Y is $8 and the variable cost per unit of Component Z is $11. The machine hour requirement and demand for the two products are: Avocado Ltd's production capacity is 6500 machine hours per month. The optimal product mix is: A. 1000 units X, 1500 units Y B. 0 units X, 2167 units Y C. 1000 units X, 2500 units Y D. 1500 units X, 1000 units Y AACSB: Analytical Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-09 Select and analyse relevant information for tactical and long-term product mix decisions 84. (p. 967) Avocado Ltd produces small electronic components for kitchen appliances. Two of its products are Component Y and Component Z. The selling price of Component Y is $15, and the selling price of Component Z is $20. The variable cost per unit for Component Y is $8 and the variable cost per unit of Component Z is $11. The machine hour requirement and demand for the two products are: Both Component Y and Component X have to undergo the machining process first, followed by a manual polishing labour process. Avocado Ltd's capacity is 6500 machine hours and 6500 labour hours. The top priority of Avocado Ltd in terms of managing constraints is: A. Increase advertising to stimulate greater demand for Component Z B. Train employees to improve productivity in relation to polishing C. Invest in additional machines D. Lower the price of Component Y to simulate demand AACSB: Analytical AACSB: Reflective Difficulty: Medium Graduate Attribute: Problem Solving Learning Objective: 20-09 Select and analyse relevant information for tactical and long-term product mix decisions Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 85. Value-based pricing refers to: (p. 956) A. A pricing strategy that takes into account the costs and benefits experienced by the customer that extend beyond the initial purchase price B. A pricing strategy where customers' perceptions of value guide the price C. A pricing strategy where prices are determined based on net value of each component of a product or service D. A pricing strategy based on a labour and material pricing formula Difficulty: Easy Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 86. (p. 950) Influences on pricing decisions Two of the major influences on pricing decisions are customer demand and actions of competitors. i. What are the other two major influences? ii. Briefly describe customer demand and actions of competitors. iii. In the text example, Sydney Sailing Supplies faced the question of defining its own products narrowly as sailing supplies or more broadly as boating supplies. Explain why these definitions could influence how the management of Sydney Sailing Supplies views either ‘customer demand or actions of competitors'. i. Two major influences on pricing decisions are product costs and political, legal and image-related issues. ii. Customer demand refers to the number of units that customers wish to obtain as a function of several variables including price, design features, quality etc. ‘Actions of competitors' refers to the actions that other sellers of products may take in response to initiatives by our firm. These actions include, but are not limited to, changes in price, selling terms, quality, customer service after sale and variety within the product line. iii. If the product line is viewed narrowly as sailing supplies, then customer demand is viewed narrowly as relating to those customers that are already committed to sailing. However, a wider view would suggest that customer demand be viewed as not consisting solely of people who are committed to sailing, but rather as people who may change their consumption to other types of boating activities such as canoes and small motorboats. In a similar fashion, the actions of competitors may be viewed narrowly as the actions of other firms that produce sailing supplies or may be viewed broadly as the actions of firms that produce items for canoes or for small motorboats. If the narrow view is taken, the company is not fully taking into account customers or competitors' actions, which may influence their sales, market share and profits. AACSB: Communication AACSB: Reflective Difficulty: Medium Graduate Attribute: Communication Graduate Attribute: Problem Solving Learning Objective: 20-01 List and describe the major influences on pricing decisions Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 87. (p. 950, 960) Balance of market forces and cost-based pricing i. ‘Product costs are critical in setting prices, for all costs must be covered in order to make a profit.' Evaluate this statement. ii. ‘Product costs set a ceiling and prices of competitors set a floor for the prices of our products.' Evaluate this statement. i. The influence of customer demand and actions of competitors cannot be ignored. No profit will be made if a product is priced so as to cover cost, but at a level above either a competitor's price or a customer's willingness to sacrifice other consumption opportunities in order to obtain this product. ii. The reverse of this statement makes more sense: our product costs set a floor on selling prices. If our firm cannot cover costs in the long term, the products should not be made. Likewise, the prices of competitors represent an upper limit on our prices unless there are characteristics of our product that make it attractive to customers in spite of the additional cost. AACSB: Communication AACSB: Reflective Difficulty: Medium Graduate Attribute: Communication Graduate Attribute: Problem Solving Learning Objective: 20-01 List and describe the major influences on pricing decisions Learning Objective: 20-04 Determine prices using the time and material pricing approach 88. (p. 953) Total and marginal relationships in the economic profit maximising model The following questions explore the relationships between total and marginal functions in the economic profit maximising (EPM) model. i. The total revenue function rises over the range of operating activity portrayed in the text. Why does the marginal revenue function decrease? ii. The total cost function increases over the relevant range of activity. Why does the marginal cost function exhibit its complex behaviour? iii. In the EPM model, what is the profit maximising level of volume? Explain. i. The total revenue function is increasing at a decreasing rate; consequently, the rate of change in marginal revenue is negative. ii. The marginal cost function decreases initially reflecting economies of scale achieved at relatively low levels of activity. However, at relatively high levels of activity, the marginal cost function increases due to diseconomies of scale exhibited in the sharply rising total cost function at these levels of activity. iii. The profit maximising level of volume is at the intersection of the marginal cost and marginal revenue functions. To the left of this volume, additional sales will generate greater revenue than the incremental costs; to the right of this volume, the opposite is true. AACSB: Communication AACSB: Reflective Difficulty: Easy Graduate Attribute: Communication Graduate Attribute: Problem Solving Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 89. (p. 953) Cost volume profit (CVP) compared to the economic profit maximising pricing model The questions below explore the differences between the economic profit maximising pricing (EPM) model and the CVP model discussed earlier. i. How does the total revenue function in the EPM model differ from that in the CVP model? ii. How does the total cost function in the EPM model differ from that in the CVP model? iii. How is volume related to profit maximisation in the CVP model? How does this compare to the EPM model? i. In the CVP model, the total revenue function has a constant slope reflecting the assumption of a constant selling price. In the EPM model, the slope of the total revenue function is quite high at the beginning and gradually declines (and may turn negative at sufficiently high levels of volume). Thus, selling price is not assumed constant in the EPM model. ii. In the CVP model, the total cost function has a constant slope reflecting the assumptions that total fixed costs remain constant and that variable costs increase at a constant amount per unit. In the EPM model, the slope is steep at the beginning, enters a range of constant slope and then increases at an increasing rate at higher levels of volume. iii. In the CVP model, profit is maximised at the highest level of volume in the relevant range, assuming that unit selling price exceeds unit variable cost. In the EPM model, profit decreases at sufficiently high levels of volume because of declines in unit selling price and increases in unit variable costs. AACSB: Communication AACSB: Reflective Difficulty: Difficult Graduate Attribute: Communication Graduate Attribute: Problem Solving Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 90. (p. 963) Role of excess capacity in competitive bidding Yendys Pty Ltd is preparing a bid for a project. Yendys experiences considerable seasonal variation in the level of activity. This particular project would be done during a slack period of the year. The cost structure of the company reflects high fixed costs. i. How should the fixed costs be handled in the ‘time and materials' bidding approach to this project? ii. Assume the company wins the bid and performs the job with financial results as projected in the bid. Several months later, the customer contacts Yendys directly and requests a bid to do another job. However, this project must be done during a peak season. How should Yendys' management respond? How do you think the customer will respond? i. Fixed costs should not receive the same emphasis that would be given if the project were to be done during a peak time. Any contribution that this project can make in excess of the direct incremental costs will augment the profit of the company. ii. The bid for the second project cannot be prepared on the same basis as the bid for the first project because of the timing. The requirement to perform the job during a peak season means that the job must provide a sufficient return to make it more attractive than other jobs. The customer is likely to be unhappy about the considerable change in bid from the first project. However, if the customer understands the seasonal nature of Yendys' business, then perhaps the customer will change its time schedule to better accommodate the seasonal nature of Yendys' business. AACSB: Communication AACSB: Reflective Difficulty: Difficult Graduate Attribute: Communication Graduate Attribute: Problem Solving Learning Objective: 20-07 Select and analyse relevant information and set prices in special order or competitive bid situations 91. (p. 963) Strategic pricing of new products i. Distinguish between skimming pricing and penetration pricing. ii. Are these two pricing strategies viable alternatives for most products? Explain. i. Skimming pricing is designed to obtain a high price per unit at relatively low levels of sales. As the product becomes known and interest in it grows, the price is lowered, thus stimulating sales volume. Penetration pricing seeks to generate a relatively high level of sales volume initially in order to achieve a high market share. ii. These two pricing strategies probably are not viable strategies for most products. The skimming strategy requires a small core of customers for whom price is unimportant compared to other characteristics of the product. On the other hand, penetration pricing is more appropriate when the market has already been established and the firm wishes to have an impact with its entry into the market. AACSB: Communication AACSB: Reflective Difficulty: Easy Graduate Attribute: Communication Graduate Attribute: Problem Solving Learning Objective: 20-06 Discuss the issues involved in the strategic pricing of new products Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 92. (p. 962) Product cost distortion and pricing Assume a firm relies heavily on cost-plus pricing to arrive at selling prices for its many products. i. Define product cost distortion. ii. Can product cost distortion ever be eliminated? iii. Are there certain manufacturing situations in which product cost distortion is more likely? Explain. iv. How can cost-plus pricing be improved in the situation described at the start of this question? i. Product cost distortion refers to the assignment of costs to products in a manner that does not reflect the utilisation of resources by that product. ii. Product cost distortion cannot be eliminated. Activity-based costing can reduce distortions substantially. However, activity-based costing relies on cost drivers for each cost pool. These drivers are unlikely to reflect perfectly the consumption of resources by various products. iii. Product cost distortions are more likely in situations where there are substantial differences in the volume, size or complexity of various products. iv. A more elaborate costing system rather than a conventional volume-based costing system will help reduce product cost distortion. In particular, a single overhead application mechanism is virtually guaranteed to produce distortions in the situation described in question iii. Activity-based costing systems can help reduce product cost distortions. AACSB: Communication AACSB: Reflective Difficulty: Easy Graduate Attribute: Communication Graduate Attribute: Problem Solving Learning Objective: 20-05 Explain how product cost distortions can undermine a firm’s pricing policy 93. (p. 965) Legal restrictions i. Define price discrimination. ii. Assume a firm has been charged with price discrimination. What is the role of product-cost information in defending the firm's pricing practices? i. Price discrimination is charging different prices to different customers where those differences are not justified by differences in providing those products or services to those customers. ii. In the price discrimination case, product cost information can be used to demonstrate that there are differences in costs in providing the product or service to various customers. For example, a customer who infrequently places relatively large orders with relatively low-quality requirements can be served less expensively than another customer who frequently places relatively small orders with tight delivery times and has exacting quality requirements. AACSB: Communication AACSB: Reflective Difficulty: Medium Graduate Attribute: Communication Graduate Attribute: Problem Solving Learning Objective: 20-08 Describe the regulations that impose restrictions on pricing Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 94. (p. 953) The marginal revenue – marginal cost paradigm, is valid for all forms of economic market including the oligopolistic market. FALSE AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model 95. (p. 965) When a supplier dictates the minimum price at which a product or service is to be resold by a buyer to the retail or wholesale market, the supplier is said to be practicing the restricted practice of resale price maintenance. TRUE Difficulty: Easy Learning Objective: 20-08 Describe the regulations that impose restrictions on pricing 96. (p. 975) Linear programming is a tool used to determine an optimal solution given a number of constraints, by identifying linear relationships between decision variables. TRUE Difficulty: Easy Learning Objective: 20-10 Use linear programming in short-term (tactical) product mix decisions 97. Capacity has no real impact on bids submitted by firms in a competitive bidding scenario. (p. 963) FALSE AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-07 Select and analyse relevant information and set prices in special order or competitive bid situations 98. (p. 965) When it comes to pricing decisions, the cost of the product or service is the lower limit of the price, where as the legal, political and ethical issues set the upper level of the price. FALSE AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-08 Describe the regulations that impose restrictions on pricing 99. (p. 963) When pricing new products, one strategy that can be used is price skimming where the initial product price is set low and in doing this management hope the product will be widely accepted in the long term. FALSE Difficulty: Easy Learning Objective: 20-06 Discuss the issues involved in the strategic pricing of new products Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 100. (p. 975) The management accountant's role in product mix decisions is to provide adequate information to allow linear programming to be utilised in the decision. TRUE AACSB: Reflective Difficulty: Easy Learning Objective: 20-10 Use linear programming in short-term (tactical) product mix decisions 101. Cost-plus pricing formulas can only be used with full cost models. (p. 956) FALSE AACSB: Reflective Difficulty: Easy Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategies, and use these methods to calculate prices 102. (p. 950) When decisions are being made about unprofitable products, one of the options available to managers is to retain the loss-making product particularly if it forms a part of a range of products that the firm wishes to sell. TRUE AACSB: Reflective Difficulty: Easy Graduate Attribute: Problem Solving Learning Objective: 20-01 List and describe the major influences on pricing decisions 103. Price elasticity is the term used to describe the impact of price changes on sales volume. (p. 953) TRUE Difficulty: Easy Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn) lOMoARcPSD|10824435 Chapter 20 Testbank Summary Category AACSB: Analytical # of Questions 35 AACSB: Communication 8 AACSB: Reflective 52 Difficulty: Difficult 6 Difficulty: Easy 80 Difficulty: Medium 17 Graduate Attribute: Communication 8 Graduate Attribute: Problem Solving 69 Learning Objective: 20-01 List and describe the major influences on pricing decisions 5 Learning Objective: 20-02 Explain and use the economic profit-maximising pricing model 11 Learning Objective: 20-03 Explain value-based, economic-value and cost-price pricing strategie s, and use these methods to calculate prices 34 Learning Objective: 20-04 Determine prices using the time and material pricing approach 9 Learning Objective: 20-05 Explain how product cost distortions can undermine a firm’s pricing policy 5 Learning Objective: 20-06 Discuss the issues involved in the strategic pricing of new products 6 Learning Objective: 20-07 Select and analyse relevant information and set prices in special ord er or competitive bid situations 6 Learning Objective: 20-08 Describe the regulations that impose restrictions on pricing 10 Learning Objective: 20-09 Select and analyse relevant information for tactical and long-term pr oduct mix decisions 9 Learning Objective: 20-10 Use linear programming in short-term (tactical) product mix decision s 9 Downloaded by ?ào Mai Xuân Qu?nh (quynhdmx19405@st.uel.edu.vn)