ENGINEERING DATA ANALYSIS Chapter 1 Methods of Data Collection DATA COLLECTION is the process of gathering and measuring information on variables of interest in an established systematic fashion that enables one to answer stated research questions, test hypothesis, and evaluate outcomes TYPES OF DATA PRIMARY DATA is the kind of data that is collected directly from the data source without going through any existing sources it is mostly collected especially for a research project and may be shared publicly to be used for another research often reliable, authentic and objective in as much as it was collected with the purpose of addressing a particular research problem it is noteworthy that primary data is not commonly collected because of the high cost of implementation this data is collected directly from its original source which in most cases are the data collected by organizations during market research, product research, and competitive analysis people who use this type of data existing and potential customers examples government authorized agencies, investigators, research-based private institutions