Executive Summary
PROBLEM STATEMENT
Looking into the areas we grow up in e.g. rural areas such as Domboshava I have noticed that youths are
being involved in drugs. So I have come with solution by introducing an entertainment area were by
playing video games. Also looking on population of such area, made me think wide and come up with
this plan of a gaming shop.
PROPOSED SOLUTOIN
According to the population of (e.g. 600 people), probably 100 of them will come to the entertainment
center and it will be $0.50c per play for (20mns). In order to do this, we may need to work with the
following:
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To open an independently store.
Find a good location for the store.
Create a name that is related to the video games so that potential customers know
what you giving out.
Obtain a business license.
Having a wired selection of games of all genres for multiple platforms in order to be
successful. And also both new and used games in the store maximize sales.
Purchase inventory such as video game systems to sell as well as gaming accessories,
such as controllers, cases for portable gaming systems, playing guides and memory
cards/ flash.
Televisions for displaying game demos for customers.
Opening hours and days of the week.
Employees should be familiar with gaming on multiple platforms so that they can assist
customers searching for games on any system.
VALUE
Create something professional and quality will attract more customers and as time goes on, more
benefits, profits and productions will inquire. Also starting with lots of offers such as low prices will bring
as on top of the market.
FINAL THOUGHTS & NEXT STEPS
Cheaper and varied offering not only allow us to break into a new market-it will also expand our brand
in a positive way. With the attention from these new offering, plus the anticipated demand for cheaper
games, we expect to increase to market share by 75% annually.
Location
Ghetto areas are much more effective and the populations is too high e.g. Chitungwisa, Kambuzuma etc.
Game Service
Playstion 3 and 4
Xbox 1
PC
Saling gaming accessories, such as controllers, cases for portable gaming systems, playing guides and
memory cards/ flash.
Also printing service
Executive Summary
Hours of Operation
Opening hours 08:00 Monday to Saturday
Closing hours 20:00 Monday to Saturday
Sunday will be closed
Marketing
Market Analysis
Without customers, the business does not exist. A marketing strategy or plan is about defining the
customer or target market and tailoring the product, pricing, distribution, and promotion strategies to
satisfy that target market. Gaming businesses that are product oriented-those that try to sell what they
can produce without first looking at customers’ needs and risks. Instead, most successful gaming is
customer oriented-they design marketing strategies around the needs of their customers.
A marketing plan is the engine that drives the business. Marketing plan describes what the shop
will market and how it is unique, and how and when the shop will market the product (distribution and
packaging), to whom (target customers), and for how much (price) the gaming will sell its products: and
how and what the shop will communicate to the customers (promotion).
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