UNIVERSAL COLLEGE OF PARANAQUE
8273 Dr. A Santos Ave., Parañaque City
772-5272
College of Business and Accountancy
CAGALING
A Business Plan Draft for Feasibility Study
Presented to the Faculty of the
College of Business and Accountancy
Universal College of Parañaque
Parañaque , Philippines
Presented by:
ABUNDO, JOVELLE R.
PANONCE, ZIA CZARINA S.
PAYUMO, MARIELLE DENNISSE P.
SASTRILLAS, NIÑO ORLANDO
SINANGGOTE, ROSER MAE S.
VILLALON, NIKKA MAE B.
Grade/Section- Strand
Presented to:
Mr. Brylle Nicollo B. Leynes
Business Research Professor
MARCH, 2022
TABLE OF CONTENTS
I.
II.
EXECUTIVE SUMMARY
1
THE BUSINESS
2
A. Business Name………………………………………………2
B. Logo…………………………………………………………2
C. Tagline………………………………………………………3
D. Vision………………………………………………………..3
E. Mission………………………………………………………3
F. Core Values………………………………………………….4
III.
PRODUCT DESCRIPTION
6
IV.
THE MARKET
7
A. Target Market ……………………………………………….7
B. Competitor’s Profile………………………………………....9
C. S.W.O.T Analysis…………………………………………...10
D. Marketing Strategies………………………………………...11
a. Brochure
V.
THE FINANCES
14
A. Financial Objectives………………………………………...14
B. Required Capital…………………………………………….14
C. Start-up Cost………………………………………………...15
VI.
APPENDICES
16
i
EXECUTIVE SUMMARY
Cagaling will be a start-up quick service stall with a lot of potential based on quickness
and efficiency located in the most convenient locations for our customers which will be located at
Evacom Parañaque City, Metro Manila, Philippines. It will relatively bring in an improvised
concept in the field of snacks with neat and précised production.
Customers are assured that the foods to be served to them are fit in congruence to highraised quality standards. For this, cagaling plans to supply products and services to student's and
residence of Evacom Parañaque City.
The mission of Cagaling is to produce tasty and nutritious food that everyone enjoys eating.
Cagaling, unlike other siomai provides nutrients to our customers. It is also affordable, that
can easily be bought by students and locals of Evacom, Paranaque.
To achieve our goal, Cagaling holders are contributing P 4,000, which amounts to
P24,000. This capital will be used for startup costs and will be repaid from the busines within one
year.
1
A. CAGALING
Cagaling is a Cabbage Pork Siomai in which cabbage is used to wrap the ground pork,
instead of wonton wrapper. We choose “Cabbage Pork Siomai” to serve a unique, mouthwatering
and home-style snack. Because of its particular ingredients, our product has distinct traits and
flavors. Above all, it's far healthier than other types of siomai on the market since cabbage contains
a lot of minerals like Vitamin C, calcium, and protein, as well as strengthening the immune system,
which helps our cells fight off intruders like viruses.
B. Logo
The words Cagaling has two hidden meanings which is "CA" for cabbage and "Galing
" for giniling (ground pork). And the leaves seen above represent uniqueness and nutritional
2
value of foods that help to balance the calories in the major ingredients which is the ground
pork .
This snack is created to promote a delicious and healthy meal to satisfy those who crave for a
unique dining experience.
C. Tagline
Product Tagline
“Can I SIOMAI LOVE for you?”
This indicates that we care and consider the health of our customers, to not only satisfy them
but also make them feel loved.
D. Vision
To be one of the best places to eat healthy and affordable siomai nationwide
E. Mission
To provide healthy and tasty food that makes eating enjoyable for everyone.
F. Core Values
3
Innovation: The development and commoditization of new food products, processes, and
services.
Health: It provides customer with the nutrients they need to sustain their body's well-being and
retain energy.
Quality: It attributes include appearance, including size, shape, gloss, color, and consistency,
texture, flavor, and nutritional content.
Creativity: It allows us to view and solve problems more openly and with innovation of product.
Passion for Customer: Establish positive relationships with each interaction by providing
exceptional service.
II PRODUCT DESCRIPTION
Product Description
Product
Description
4
Price
Siomai are often little bites with
a
low
nutritional
value.
Cagaling gave it a unique spin
by using cabbage instead of
wonton
Cagaling
wrappers.
The
₱30/per order
crunchiness of carrots will
surprise you.
THE MARKET
A. Target Market
Category
Students
Age
Gender
13-24
All
years
types of
old
gender
Social Status
Educational Attainment

High
School
undergraduate
Middle and Upper Class

Senior
High
School
undergraduate

5
College undergraduate
Resident
All
All
Earning minimum wage
ages
types of
of salary or above

High school graduate
gender
(Middle and Upper

College graduate
Class)

Everyone who belongs
in
the
household
population
The researchers chose Evacom, Paraaque City, since it is close to the above-mentioned
target market. The "Cagaling Siomai" will focus its marketing efforts in Evacom, Paraaque City,
in order to reach its target market.
The market research shows that these customers are most likely to buy "siomai." Mixed
target groups help maintain consistency of its marketing activities throughout the year. Students
and residents usually come throughout the week consistently and spend most of their time in
Evacom, Parañaque City. The target groups usually prefer on-the-go food that will not take too
much of their time to make and be served.
Competitor
Established
Date
Master
Siomai
Value to
Strengths
Weaknesses
Customers
Products’ Quality:

High Quality
Price: Affordable
Service: Good
customer service
6
Their
product is
distinctive
Japanese
siomai, pork
siomai

Too much
existing
competito
rs that
offers
same and
1999
wrapped in
genuine
Japanese
seaweed
especially
topped with
crab. In
addition,
products are
affordable.
Customer
Satisfaction:
Delighted - High
level of Satisfaction
Products’ Quality:
Siomai King
2010

Their
Standard quality
products are
Price: Affordable
affordable
Service: Good
and it comes
customer service
with
Customer
different
Satisfaction:
flavor. It
Satisfied – medium
also has
level of satisfaction
different
variety of
food.
Strengths
Weaknesses
7
related
product.

Too much
existing
competito
rs that
offers
same and
related
product.

Food Safety Reputation

Pricing: Low cost of production that makes

still limited for having small capital.

an affordable price of product.

Lack of employees: salaries for the employees are
Lack of Reputation: the business haven’t established
as a reputable food business
Product: Easy to add new and healthy

Ingredients that will fit the taste of the
Ingredients: Some ingredients’ prices may vary
consumers.

depending on the season.
Uniqueness: New and unique product
offered since it originated from Western
countries

Production: Small and Flexible Production

Product Name: Curiosity generating name
of product.
A. S.W.O.T
Opportunities
Threats

Products: Competitors may have similar or related

Expansion: Product line expansion

Location: number of establishments around the

Sales/ Profit: Failing sales
area is continuously growing.

Big Competitors: There are a lot of competitors

Flavors: Variation of flavor offering

Demand: Demand rises during schooldays.
products.
that have stronger reputation of good food.

Competition: Intense and wide range of
competition.

Customer Service: Being unprepared- initial poor
service or product quality could discourage
customers from returning.

8
Suppliers: Few substitute suppliers
C. Marketing Strategies
a. Brochure
9
THE FINANCES
A. Financial Objectives
The business will focus on sales and quality. Its projections indicate that it can expect
monthly revenues sales of Php27,000. To achieve the company’s revenue and profit goal
equipment and materials needed to use in making cagaling will demand to be purchased. The
amount that the company is seeking to finance is at least Php 2,000.
B. Required Capital
Name
Nikka Mae Villalon
Roser Mae Sinanggote
Jovelle Abundo
Nino Orlando Sastrillas
Zia Czarina Panonce
Marielle Dennisse Payumo
Amount
P 4,200
P 4,200
P 4,200
P 4,200
P 4,200
P 4,200
10
TOTAL
P 25, 200
This business will demand P24,000.00 in financing. The funding will be raised entirely
by the business partners. The proposed contribution amount is P4,000.00 for each member.
C. Start-up Cost
START-UP COSTS
FIXED
Equipment and machinery
Cost (₱)
Legal fees/ licenses/ permits
P 2000
Stocks/ Raw materials
P 3000
Petty Cash Fund Replenishment
Advertisements & Promotions (for 1 year)
P 2000
P 1200
Stall
Maintenance
TOTAL START-UP COSTS
P 12000
P 1000
P23,200
11
P 2000