MKT 118 - Special Topics in Marketing
Gabriel M. Rosales
Brand: Nike
Assignment no.1
Assuming that you are the head of the marketing and sales team of a product
of your choice. State the name of the brand and create a sample SMART objective
that you deem necessary for a particular marketing campaign of that brand.
Objectives
Specific
Measureable
.
What: Social Media Marketing Campaign
Who: All Ages
Where: Social Media Platforms
Why: Increase Brand Recognition and create an eco-friendly
brand perception.
●
●
●
Increase approximately 15% of social media audience reach
Have 30% increased customer engagement in social media
10% increased sales in the eco-friendly products
Attainable
Objectives are to be achieved with the following:
● Produce 2 to 3 social media posts per week
● Creation of collaterals concerning the environment
● Collaborate with prominent figures on social media
platforms
● Utilize social media analytics to track social media
engagements
Relevant
With the growing plea of having eco-friendly companies, the
campaign is set to create a new brand perception of customers
towards Nike. The campaign is set to increase brand loyalty and
have a positive brand recognition/perception towards the
company.
TIme-Bound
The campaign will run for 6 months but will retain some of its
social media posting frequency for 1 Year.
Assignment no.2
1.
Also, your company has imposed a sales quota and incentive program based
on sales territory potential. When you were reviewing the performance of the
salespeople, you’ve noticed that some of them had easily achieved their sales
quotas because the sales potentials of their territories were high, while others
in low potential areas experienced the opposite. The company board of
directors are opting to reduce the incentives or commission to sales
representatives working on high potential areas while maintaining the
standard for the low potential areas. As a regional marketing and sales
manager, what suggestions would you make to your company head? Would
you adhere to their proposal?
No, I would not adhere to their proposal in reducing the incentives/commissions of
representatives working on high potential areas while maintaining the standard for
the low potential areas. I would suggest that the company have a standardized
system of incentives towards all representatives in order to create equality. I would
also suggest creating a range and cap of possible incentives/commission that they
are able to get.