Mirjam Nilsson​ ​
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Simple and efficient to use
Easy access to customer
service
Quick online ordering
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RESEARCH
We based our research on market trends and
medical supply sales
ABSTRACT
We believe hospitals need safe and cheap
medical equipment for their patients
DESIGN
Simple design and easy to use
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$3B
Opportunity to build
Fully inclusive market
Total addressable market
$2B
Freedom to invent​
Selectively inclusive market
Serviceable available market
$1B
Few competitors​
Specifically targeted market
Serviceable obtainable
market​
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$3B
$2B
$1B
Opportunity to build
Freedom to invent
Few competitors
Addressable market​
Serviceable market​
Obtainable market​
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CONTOSO
COMPETITORS​
Our product is priced below
that of other medical supply
companies on the market
Company A
Product is more expensive
Quick and easy to use,
compared to the complex
ordering system of the
competitors
Affordability is the main
draw for our hospitals to our
product
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Companies B & C
Product is expensive and
inconvenient to use
Companies D & E
Product is affordable, but
inconvenient to use
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CONVENIENT
CONTOSO
A
EXPENSIVE
AFFORDABLE
B
D
E
C
INCONVENIENT
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How we’ll scale in the future
FEB 20XX
MAY 20XX
OCT 20XX
Roll out product to
hospitals in the region to
help establish the product​
Release the product to all
hospitals and monitor
press and regional market
trends​
Gather feedback from the
medical staff and the
healthcare community to
expand availability of the
product​
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Forecasting for success
Metrics
R e v e n u e b y ye a r
NET
REVENUE
$40 000
CLIENTS
ORDERS
GROSS
AV E N U E
20XX​
10
1100
$10,000
$7,000
$30 000
20XX​
20
200
$20,000
$16,000
$20 000
20XX​
30
300
$30,000
$25,000
$10 000
20XX​
40
400
$40,000
$30,000
$0
20XX
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20XX
20XX
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Supply
volunteers​
Run focus
groups
Gather
feedback
20XX
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Regional
launch
Test ordering
Dec
Deliver to
hospitals
20XX
Jan
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Mar
Apr
May
Jun
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Aug
Sep
Oct
Nov
Dec
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YEAR 1
YEAR 2
YEAR 3
Users
50,000
400,000
1,600,000
Sales
500,000
4,000,000
16,000,000
75
80
90
Revenue @15%
5,625,000
48,000,000
216,000,000
GROSS PROFIT
5,625,000
48,000,000
216,000,000
Sales & Marketing
5,062,500
38,400,000
151,200,000
70%
Customer Service
1,687,500
9,600,000
21,600,000
10%
Product Development
562,500
2,400,000
10,800,000
5%
Research
281,250
2,400,000
4,320,000
2%
7,593,750
52,800,000
187,920,000
Income
Average price per sale
Expenses
TOTAL EXPENSES
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TAKUMA HAYASHI​ ​
FLORA BERGGREN​ ​
President​
Chief Operations Officer​
MIRJAM NILSSON​ ​
RAJESH SANTOSHI​ ​
Chief Executive Officer​
VP Marketing​
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TAKUMA HAYASHI​
MIRJAM NILSSON​ ​
FLORA BERGGREN​ ​
RAJESH SANTOSHI​ ​
President​
Chief Executive
Officer​
Chief Operations
Officer​
VP Marketing​
GRAHAM BARNES​
ROWAN MURPHY​
ELIZABETH MOORE​
ROBIN KLINE​
VP Product​
SEO Strategist​
Product Designer​
Content Developer​
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Revenue obtained from
medical insurance
payments
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$82,000
$32,000
$14,000
$12,000
INSURANCE
ANGEL
INVESTMENTS
CASH
SHARES
Amount obtained
through other investors
Liquid cash we have on
hand
Number of shares
converted into USD
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At Contoso, we believe in giving 110%. By
closing the loop and delivering wholesale
medical supplies, we help hospitals grow and
nurture their patients with the latest healthcare
products. We thrive because of our market
knowledge and a great team behind our product.
As our CEO says, "Efficiencies will come from
proactively transforming how we do business."​
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Mirjam Nilsson​ ​
206-555-0146​
mirjam@contoso.com
www.contoso.com​
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