ORGANISATIONAL
Task 1: Organizational structure
In the Level 0 we have the 2 owner who are working as Management team and are in charge of the
company. There is one person who is responsible for Economy and is working as a stuff function.
In the level 1 we have 5 departments, 4 of them (Outdoor, Golf, Winter Sports, Service) are grouped
by object principle and 1 (Marketing) is grouped by functional principle. The employees are specialized
by they’re interest, meaning that they only give advices to customers regarding to the sport they know
more about. If a customer comes to one employee and ask about one sport that he don’t know, he will
guide him to the employee who know better in order to give the best experience. Beside the main
interest, all employee knows about the winter sports because this department, in the winter season,
sells the most products and they have to be prepared to support all the customers.
Company use combination of Top-Down and Bottom-Up Management principle, meaning that goals and
tasks are informed largely by employee feedback (Bottom-up), but we can also see centralization
because authority is made by the management team(Top-Down).
• According to which principle is the responsibility distributed vertically?
 Responsibility is distributed vertically by line-staff principle because The Fun Sport is using supportive
stuff function represented by 1 employee who do the economy of the company, and the other
departments have only one superior: the management team.
• Which of Mintzberg's five organizational forms characterizes Funsport?
In Mintzberg’s five organizational forms – Fun Sport fit in to the simple structure form because is a
small business with only a few employees (8), is a dynamic business, flexible and easily adaptable. As we
mention before, they are not using managers, so they use direct supervision meaning that the
management team
• Which of Mintzberg's five coordination mechanisms describe the employee’s coordination of the
task solution?
As we mention before, they are not using managers, so they use direct supervision meaning that the
management team is in the direct charge for all the employees.
Task 2: Organizational culture Cultural analysis based on Edgar
Schein’s cultural model - counts 35% of the organization
assignment
Edgar Schein’s cultural model
 Artifacts:
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OBJECTS:
- Logo
- Dress code: sports clothes, sometimes sponsored
VERBAL EXPRESSION
- Name (Funsport), initial letters of logo (fs – f like fun, s like sport)
-The story of foundation: Everything started with windsurfing in 1979 when 3 friends with the
same passion wanted to start business. After 2 years they open their first shop. 1989 they
moved to Vejle, open shop there and moved to winter sports and golf. Although nowadays they
are not selling windsurfing equipment the shop in Vejle is South Jutsland’s largest specialist shop
and few customers still remember them as windsurfing shop.
ACTIVITIES
-Skiing workshop
- company parties
- company holidays (skiing, golf, outdoor)
-PLAYING SPORTS TOGHETHER/ SHARE SIMILAR INTEREST
Values:
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STRATEGY
– really focused on clients and relations
Goals
– the best customer services, be number 1 as a specialist store in winter sports, outdoor and
golf, to increase their summer revenue
– passioned about their work, they are still coming with new brands and products to attract the
potential customers
Routines
-Party
-Outdoor activities
-Vacations together
Basic assumption:
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We spend time together in our free time as well.
Share the same interests.
We love to talk with you (not only about sport).
Enjoy your hobbies.
Have fun during work, but also work properly.
We head to the future.
Building relationships with customers.
Provide best customer service and equipment on market.
Adapt to the new situations.
Funsport employees are very kind and open-minded service providers, which rely on good
relations with customers, so Funsport employees are willing to do their best.
Show your emotions, have passion for what are you doing, cooperate with others.
• Which of Trompenaar and Hamden-Turner's cultural types characterizes Funsport?
We have agreed on 2 cultural types. It’s more personal-oriented but we can also see a few things from
Egalitarian type as well.
Person-oriented culture (simple structure)
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Hierarchical and person-oriented
People are like family members
Limited size of organization
Strong personal relationship
Egalitarian (Adhocracy)
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Spontaneous relationships emerging from creative processes
Everyone is equal.
Open-minded attitude.