Coupon market in the United States
COUPON MARKET IN THE UNITED STATES
Table of Contents
Table of Contents
01
02
Overview
Coupon use in the United States 2017-2020
02
Most common ways to find coupons among U.S. consumers 2021
03
Coupon usage frequency U.S. consumers 2017-2019
04
Sources of inspiration for new products in the U.S. 2021
05
Groupon app monthly downloads worldwide 2019-2021, by operating system
06
Leading coupons and rebates websites worldwide 2021, based on visit share
07
Leading discount and offer apps worldwide 2020, by downloads
08
Digital coupons
Leading coupons and rebates websites in the U.S. 2021, based on visit share
10
Most commonly used social media platforms for finding coupons in the U.S. 2021
11
Most visited coupon websites in the U.S. 2020
12
Leading discount and offer apps in the U.S. 2020, by downloads
13
Most searched coupon websites in the U.S. 2020
14
Table of Contents
03
04
Leading digital coupon categories during COVID-19 pandemic in the U.S. 2020
15
Share of consumers visiting coupon websites in the U.S. 2019-2020, by type
16
Leading coupon-related searches in the U.S. 2020
17
Food coupons
Ways U.S. consumers like to receive food and grocery coupons and promotions 2021
19
Share of U.S. consumers that got a meal delivered using coupons 2021, by gender
20
Share of U.S. consumers that used coupons when ordering takeout 2021, by gender
21
Share of U.S. consumers that got groceries delivered using coupons 2021, by gender
22
Food & grocery social media coupons & promotions reception U.S. 2021, by age
23
Biggest benefits of mobile devices per grocery retailers in the United States in 2020
24
Face value of food & non-food FSI coupons in the U.S. H1 2020-2021
25
Consumer behavior
Most common terms for codes used at checkout among U.S. consumers 2021
27
Table of Contents
Millennial paper coupon use in the United States 2020, by type
28
Gen Z members who use mobile savings apps in the U.S. 2020, by type
29
Millennials using mobile savings apps in the U.S. 2020, by type
30
Gen X members who use mobile savings apps in the United States 2020, by type
31
Baby boomers who use mobile savings apps in the United States 2020, by type
32
Ways that grocery shopper behavior has changed due to the coronavirus U.S. 2020
33
Reasons for trying a new store or online retailer for holiday shopping U.S. 2020
34
COUPON MARKET IN THE UNITED STATES
Overview
Consumers who ever use coupons for shopping in the United States from 2017 to 2020
Coupon use in the United States 2017-2020
100%
94%
94%
90%
88%
90%
80%
Share of respondents
70%
60%
50%
40%
30%
20%
10%
0%
2017
2
Note(s): United States; June 2020; 18 years and older; 1,000 respondents
Further information regarding this statistic can be found on page 36.
Source(s): Valassis; ID 240237
2018
2019
2020
Overview
Leading ways consumers in the United States discovered coupons in 2021
Most common ways to find coupons among U.S. consumers 2021
Share of respondents
0%
5%
10%
15%
20%
25%
30%
35%
50%
46%
Online searches
Coupon websites
34%
Coupons from previous purchases
33%
Emails from coupon/deal aggregators
28%
Mail catalogues/flyers
22%
Social media posts from brands I follow
21%
Browser extensions
21%
16%
Social media paid ads
Social media influencers
3
45%
47%
Emails from the brands I follow
Podcast advertising/sponsorships
40%
13%
7%
Note(s): United States; April 16 to 17, 2021; 18 years and older; 1,319 respondents
Further information regarding this statistic can be found on page 37.
Source(s): CouponFollow; ID 1295911
Overview
How often consumers use coupons when shopping in the United States from 2017 to 2019
Coupon usage frequency U.S. consumers 2017-2019
2017
2018
2019
40%
36%
36%
35%
32%
30%
Share of respondents
30%
28%
26%
25%
19%
20%
15%
15%
14%
15%
15%
12%
10%
10%
8%
6%
5%
0%
Always
4
Very often
Note(s): United States; 2017 to 2019; 18 years and older; 1,000 respondents
Further information regarding this statistic can be found on page 38.
Source(s): Valassis; ID 996664
Sometimes
Rarely
Never/Not sure
Overview
How do you usually find out about new interesting products?
Sources of inspiration for new products in the U.S. 2021
Share of respondents
0%
10%
20%
30%
40%
50%
Friends and acquaintances
46%
In the store
46%
Search engines (e.g. Google)
44%
Social media websites and apps
41%
Advertisements
38%
Online stores
37%
Video websites and apps (e.g. YouTube)
32%
Customer reviews
26%
Brand websites and apps
24%
Coupon and deal websites and apps
20%
Magazines and newspapers
18%
Magazine and newspaper websites and apps
15%
Online forums
15%
5
Blogs and podcasts
13%
Price comparison websites
13%
Note(s): United States; 1 Oct to 15 Dec 2021 and 5 Jul 2021 to 22 Sep 2021 and 1 Apr 2021 to 21 Jun 2021 and 4 Jan 2021 to 25 Mar 2021; 18-64 years; 7016 respondents
Further information regarding this statistic can be found on page 39.
Source(s): Statista Global Consumer Survey (GCS); ID 997049
Overview
Number of monthly downloads of the Groupon app worldwide from January 2019 to December
2021, by operating system (in 1,000s)
Groupon app monthly downloads worldwide 2019-2021, by operating system
iOS
Android
Number of downloads in thousands
3,000
2,500
2,000
1,500
1,000
500
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
'19 '19 '19 '19 '19 '19 '19 '19 '19 '19 '19 '19 '20 '20 '20 '20 '20 '20 '20 '20 '20 '20 '20 '20 '21 '21 '21 '21 '21 '21 '21 '21 '21 '21 '21 '21
6
Note(s): Worldwide; January 2019 to December 2021
Further information regarding this statistic can be found on page 40.
Source(s): Airnow; ID 322286
Overview
Most popular coupons and rebates websites worldwide in June 2021, by share of visits
Leading coupons and rebates websites worldwide 2021, based on visit share
Share of visits
0%
2%
4%
6%
rakuten.com
12%
5.82%
hotukdeals.com
3.86%
groupon.com
7
10%
10.26%
slickdeals.net
ecnavi.jp
8%
2.67%
1.91%
Note(s): Worldwide; June 2021; desktop only; category: Coupons and rebates
Further information regarding this statistic can be found on page 41.
Source(s): SimilarWeb; ID 1255961
Overview
Most popular free discount and offer apps worldwide in 2020, by number of downloads (in millions)
Leading discount and offer apps worldwide 2020, by downloads
Number of downloads in millions
0
20
40
Shopee
12.04
Fetch Rewards
12.02
ShopBack
8
100
120
140
160
10.43
Groupon
9.86
Buscapé
9.84
8.46
LetyShops
6.12
d Point Club
5.96
Ibotta
80
138.93
Cashback Zoom
idealo
60
5.6
Note(s): Worldwide; 2020; all devices and app stores
Further information regarding this statistic can be found on page 42.
Source(s): AppMagic; ID 1260045
Overview
COUPON MARKET IN THE UNITED STATES
Digital coupons
Most popular coupons and rebates websites in the United States in June 2021, based on share of
visits
Leading coupons and rebates websites in the U.S. 2021, based on visit share
Share of visits
0%
5%
10%
capitaloneshopping.com
25%
9.12%
rakuten.com
8.36%
groupon.com
10
20%
20.44%
slickdeals.net
retailmenot.com
15%
5.14%
3.73%
Note(s): United States; June 2021; desktop only; category: Coupons and rebates
Further information regarding this statistic can be found on page 43.
Source(s): SimilarWeb; ID 1255975
Digital coupons
Leading social media platforms used to discover coupons among consumers in the United States in
2021
Most commonly used social media platforms for finding coupons in the U.S. 2021
Share of respondents
0%
5%
10%
15%
20%
25%
30%
Facebook
45%
30%
YouTube
25%
Facebook Groups
18%
Twitter
14%
Pinterest
13%
TikTok
12%
Reddit
12%
Snapchat
11
40%
42%
Instagram
LinkedIn
35%
8%
6%
Note(s): United States; April 16 to 17, 2021; 18 years and older; 1,319 respondents
Further information regarding this statistic can be found on page 44.
Source(s): CouponFollow; ID 1296139
Digital coupons
Most popular coupon websites in the United States in June 2020, based on average monthly visits
(in millions)
Most visited coupon websites in the U.S. 2020
Average monthly visits in millions
0
20
40
60
slickdeals.net
46.13
rakuten.com
25.97
swagbucks.com
23.14
woot.com
18.29
coupons.com
13.19
bradsdeals.com
12.93
joinhoney.com
12.86
mypoints.com
11.07
offers.com
10.04
dealnews.com
hip2save.com
12
120
49.46
retailmenot.com
couponcabin.com
100
100.37
groupon.com
thekrazycouponlady.com
80
8.96
6.25
5.48
5.02
Note(s): United States; June 2020
Further information regarding this statistic can be found on page 45.
Source(s): Semrush; ID 243738
Digital coupons
Most popular free discount and offer apps in the United States in 2020, by number of downloads (in
millions)
Leading discount and offer apps in the U.S. 2020, by downloads
Number of downloads in millions
0
2
4
6
Fetch Rewards
14
4.74
BJs Wholesale Club
2.91
GetUpside
2.15
RxSaver
13
12
5.6
Groupon
Coupons.com
10
12.02
Ibotta
Overstock
8
2.09
1.92
1.69
Note(s): United States; 2020; all devices and app stores
Further information regarding this statistic can be found on page 46.
Source(s): AppMagic; ID 1260314
Digital coupons
Most searched for coupon websites in the United States in June 2020, by average number of
monthly searches
Most searched coupon websites in the U.S. 2020
Average number of monthly searches
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
groupon
2,000,000
823,000
retailmenot
550,000
swagbucks
368,000
woot
165,000
hip2save
135,000
dealnews
135,000
bradsdeals
110,000
wikibuy
135,000
frugaa
90,500
livingsocial
60,500
coupons com
60,500
14
1,800,000
1,220,000
rakuten
groupon com
1,600,000
1,830,000
slickdeals
mypoints
1,400,000
74,000
22,200
Note(s): United States; June 2020
Further information regarding this statistic can be found on page 47.
Source(s): Semrush; ID 274242
Digital coupons
Most searched online coupon categories during the coronavirus pandemic according to shoppers in
the United States as of May 2020
Leading digital coupon categories during COVID-19 pandemic in the U.S. 2020
Share of respondents
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Household items
46%
Restaurant/delivery
41%
Grocery/delivery
40%
Electronics
37%
Apparel/fashion
35%
Beauty/makeup
24%
Health/medicine
23%
Pets
22%
Toys/games
20%
Home/furniture
15
50%
18%
Automotive
11%
Baby/kids
11%
Travel
11%
Note(s): United States; May 2020; 18 years and older; 1,199 respondents; annual household income ranging from 0-$200,000+
Further information regarding this statistic can be found on page 48.
Source(s): CouponFollow; ID 192125
Digital coupons
Share of consumers who visited coupon websites when shopping in the United States in 2019 and
2020, by type
Share of consumers visiting coupon websites in the U.S. 2019-2020, by type
2019
2020
70%
63%
Share of respondents
60%
55%
50%
53%
44%
52%
45%
48%
44%
43%
37%
40%
44%
36%
30%
20%
10%
0%
Store websites
16
Search engines
Note(s): United States; June 2020; 18 years and older; 1,000 respondents
Further information regarding this statistic can be found on page 49.
Source(s): Valassis; ID 1193998
Coupon websites
Manufacturer/brand websites
Links from savings
sites/blogs
Social networking websites
Digital coupons
Most popular coupon-related online searches in the United States in June 2020, by average
monthly searches
Leading coupon-related searches in the U.S. 2020
Average number of monthly searches
0
500,000
1,000,000
1,500,000
2,000,000
hobby lobby coupon
2,240,000
hertz car sales
1,830,000
michaels coupon
1,220,000
harbor freight coupon
1,000,000
kohls coupon
823,000
bed bath and beyond coupon
823,000
bath and body works coupon
823,000
jcpenney coupons
17
2,500,000
550,000
wayfair coupon
450,000
gma deals and steals
450,000
ulta coupon
368,000
pizza hut coupons
368,000
papa johns coupons
368,000
walgreens photo coupon
301,000
joann coupon
301,000
Note(s): United States; June 2020
Further information regarding this statistic can be found on page 50.
Source(s): Semrush; ID 273365
Digital coupons
COUPON MARKET IN THE UNITED STATES
Food coupons
How do you like to receive coupons and promotions for food and groceries?
Ways U.S. consumers like to receive food and grocery coupons and promotions 2021
50%
45%
45%
40%
39.6%
33.2%
Share of respondents
35%
30%
23%
25%
20%
15%
11.2%
9.8%
10%
5%
0%
Mobile app
19
Email
Note(s): United States; September 2021; 14-65 years; 2,500 respondents
Further information regarding this statistic can be found on page 51.
Source(s): Appinio & Spryker; ID 1293256
Text message
Social media
Printed ads mailed to me
I don't like receiving coupons
and promotions
Food coupons
Share of consumers that used coupons when getting a meal delivered in the United States in 2021,
by gender
Share of U.S. consumers that got a meal delivered using coupons 2021, by gender
35%
32%
33%
31%
30%
Share of respondents
25%
20%
15%
10%
5%
0%
Overall
20
Note(s): United States; April 16 to 17, 2021; 18 years and older; 1,319 respondents
Further information regarding this statistic can be found on page 52.
Source(s): CouponFollow; ID 1296051
Women
Men
Food coupons
Share of consumers that used coupons when ordering takeout in the United States in 2021, by
gender
Share of U.S. consumers that used coupons when ordering takeout 2021, by gender
50%
45%
44%
42%
40%
40%
Share of respondents
35%
30%
25%
20%
15%
10%
5%
0%
Overall
21
Note(s): United States; April 16 to 17, 2021; 18 years and older; 1,319 respondents
Further information regarding this statistic can be found on page 53.
Source(s): CouponFollow; ID 1296112
Women
Men
Food coupons
Share of consumers that used coupons when getting groceries delivered in the United States in
2021, by gender
Share of U.S. consumers that got groceries delivered using coupons 2021, by gender
35%
33%
30%
30%
28%
Share of respondents
25%
20%
15%
10%
5%
0%
Overall
22
Note(s): United States; April 16 to 17, 2021; 18 years and older; 1,319 respondents
Further information regarding this statistic can be found on page 54.
Source(s): CouponFollow; ID 1296121
Women
Men
Food coupons
Reception of social media promotions and coupons for food and groceries in the United States in
2021, by age group
Food & grocery social media coupons & promotions reception U.S. 2021, by age
20%
18%
18%
16%
16%
Share of age group
14%
12%
10%
10%
8%
8%
6%
4%
4%
2%
0%
16-24 years old
23
25-34 years old
Note(s): United States; September 2021; 14-65 years; 2,500 respondents
Further information regarding this statistic can be found on page 55.
Source(s): Appinio & Spryker; ID 1293284
35-44 years old
45-54 years old
55-65 years old
Food coupons
Most advantageous benefits offered by mobile devices according to grocery retailers in the United
States in 2020
Biggest benefits of mobile devices per grocery retailers in the United States in 2020
50%
45%
44%
40%
37%
34%
Share of respondents
35%
34%
34%
29%
30%
24%
25%
22%
20%
20%
17%
15%
10%
5%
0%
Order online/ pick
-up in-store
24
Ecoupons
POS loyalty
cards
Note(s): United States; 2020
Further information regarding this statistic can be found on page 56.
Source(s): Progressive Grocer; ID 888726
Digital circular
Facebook
Shopping list
apps
Delivery of online
orders
Personalized
discounts
Instagram
Interactive
websites
Food coupons
Average face value of food and non-food free standing insert (FSI) coupons offered in the United
States in 1st halves of 2020 and 2021 (in U.S. dollars)
Face value of food & non-food FSI coupons in the U.S. H1 2020-2021
Food
Non-food
3.0
2.82
2.59
Value in U.S. dollars
2.5
2.0
1.61
1.59
1.5
1.0
0.5
0.0
H1 2020
25
Note(s): United States; H1 2020 and H1 2021
Further information regarding this statistic can be found on page 57.
Source(s): Kantar Media; ID 502363
H1 2021
Food coupons
COUPON MARKET IN THE UNITED STATES
Consumer behavior
Most commonly used terms for codes used at checkout among consumers in the United States in
2021
Most common terms for codes used at checkout among U.S. consumers 2021
50%
45%
44%
40%
Share of respondents
35%
28%
30%
25%
20%
17%
15%
10%
7%
3%
5%
0%
Promo code
27
Discount code
Note(s): United States; April 16 to 17, 2021; 18 years and older; 1,319 respondents
Further information regarding this statistic can be found on page 58.
Source(s): CouponFollow; ID 1295654
Coupon code
Coupon
Voucher code
Consumer behavior
Millennials who use paper coupons when shopping in the United States as of June 2020, by type
Millennial paper coupon use in the United States 2020, by type
90%
84%
82%
82%
80%
74%
Share of respondents
70%
60%
50%
40%
30%
20%
10%
0%
Coupon I get in a store
28
Coupon I get in the mail
Note(s): United States; June 2020; 18 years and older; 1,000 respondents
Further information regarding this statistic can be found on page 59.
Source(s): Valassis; ID 1179121
Coupon I get from newspaper coupon books
Coupons I print from my computer
Consumer behavior
Share of Generation Z members who use mobile savings apps when shopping in the United States
as of June 2020, by type
Gen Z members who use mobile savings apps in the U.S. 2020, by type
Share of respondents
0%
10%
20%
30%
40%
50%
60%
70%
Grocery/drug/mass savings app
68%
In-store shopping rewards app
68%
Cash back/points app
62%
Coupon app
Shopping list app
Deal comparison app
29
Note(s): United States; June 2020; 18 years and older; 1,000 respondents
Further information regarding this statistic can be found on page 60.
Source(s): Valassis; ID 1193969
59%
57%
55%
Consumer behavior
80%
Share of millennials who use mobile savings apps when shopping in the United States as of June
2020, by type
Millennials using mobile savings apps in the U.S. 2020, by type
Share of respondents
0%
10%
20%
30%
40%
50%
60%
70%
Grocery / drug / mass savings app
30
90%
81%
Cash back / points app
67%
Coupon app
66%
In-store shopping rewards app
66%
Shopping list app
58%
Deal comparison app
58%
Note(s): United States; June 2020; 18 years and older; 1,000 respondents
Further information regarding this statistic can be found on page 61.
Source(s): Valassis; ID 1193950
80%
Consumer behavior
Share of Generation X members who use mobile savings apps when shopping in the United States
as of June 2020, by type
Gen X members who use mobile savings apps in the United States 2020, by type
Share of respondents
0%
10%
20%
30%
40%
Grocery / drug / mass savings app
40%
Coupon app
35%
In-store shopping rewards app
34%
Shopping list app
31
Note(s): United States; June 2020; 18 years and older; 1,000 respondents
Further information regarding this statistic can be found on page 62.
Source(s): Valassis; ID 1193979
60%
51%
Cash back / points app
Deal comparison app
50%
28%
26%
Consumer behavior
Share of baby boomers who use mobile savings apps when shopping in the United States as of
June 2020, by type
Baby boomers who use mobile savings apps in the United States 2020, by type
Share of respondents
0%
5%
10%
15%
Grocery/drug/mass savings app
12%
Coupon app
12%
In-store shopping rewards app
30%
35%
10%
Deal comparison app
32
25%
35%
Cash back/points app
Shopping list app
20%
6%
5%
Note(s): United States; June 2020; 18 years and older; 1,000 respondents
Further information regarding this statistic can be found on page 63.
Source(s): Valassis; ID 1193983
Consumer behavior
40%
Behaviors that have increased among grocery shoppers because of the COVID-19 pandemic in the
United States in 2020
Ways that grocery shopper behavior has changed due to the coronavirus U.S. 2020
Share of respondents more likely to carry out behavior
50%
45%
44%
40%
35%
31%
30%
24%
25%
23%
22%
18%
20%
15%
10%
5%
0%
Stock up on household
essentials
33
Make a list before shopping
Look for coupons
Note(s): United States; 13 to 15 March, 2020; 1,001 respondents; Primary household grocery shoppers
Further information regarding this statistic can be found on page 64.
Source(s): Store Brands; Path to Purchase Institute; ID 1112854
Review store circulars
Compare prices between
stores
Read prodct reviews online
Consumer behavior
Leading influences to try a new store or online retailer for holiday shopping in the United States as
of September 2020
Reasons for trying a new store or online retailer for holiday shopping U.S. 2020
Share of respondents
0%
10%
20%
30%
40%
50%
Unique products
44%
Coupons or discounts
44%
Stock availability
43%
Greater selection
42%
Friend or family recommendations
40%
New or different types of gifts
39%
Better or cheaper shipping policies
38%
37%
Positive reviews about the store or site
34
70%
62%
Better prices
Pleasant shopping experience
32%
COVID-19 safety precautions
32%
Note(s): United States; September 9 to 15, 2020; 2,573 respondents; Shoppers who plan to spend in new/different stores
Further information regarding this statistic can be found on page 65.
Source(s): Deloitte; ID 490246
60%
Consumer behavior
COUPON MARKET IN THE UNITED STATES
References
Consumers who ever use coupons for shopping in the United States from 2017 to 2020
Coupon use in the United States 2017-2020
Source and methodology information
Description
In 2020, 88 percent of survey respondents in the United States stated that they had used coupons for shopping,
a decrease of six percent compared to the previous year.
Source(s)
Valassis
Conducted by
Valassis
Survey period
June 2020
Region(s)
United States
Number of respondents
1,000
Age group
18 years and older
Special characteristics
n.a.
Importance of digital coupons
Published by
Valassis
Publication date
July 2020
In 2018, just over 50 percent of American 18 to 39-year-olds considered discounts and coupons for digital
purchases to be very important . While each age group found such digital coupons to be quite important, people
aged sixty and over were the least concerned with them overall.
Original source
Valassis Consumer Intel Report 2020, page 28
Website URL
visit the website
Notes:
Figures for 2017 and 2018 have been taken from previous versions of the
report.
Digital coupon apps and websites
Based on average monthly visits, Slickdeals.net was the preferred coupon website in the United States in 2019.
Groupon.com and ebates.com were also among the most popular websites that year. One year earlier, some 70
percent of American adults searched for digital coupons on store websites themselves, making it the most
common search method . Coupon apps were used to a lesser degree by American consumers during 2018: just
under sixty percent used grocery/drug/mass store and/or supercenter saving apps in order to use coupons.
Back to statistic
36
References
Leading ways consumers in the United States discovered coupons in 2021
Most common ways to find coupons among U.S. consumers 2021
Source and methodology information
Source(s)
CouponFollow
Conducted by
CouponFollow
Survey period
April 16 to 17, 2021
Region(s)
United States
Number of respondents
1,319
Age group
18 years and older
Special characteristics
n.a.
Published by
CouponFollow
Publication date
August 2021
Original source
Coupon usage trends & shopping behaviors in 2021, page 12
Website URL
visit the website
Notes:
n.a.
Description
In 2021, the highest share of consumers in the United States would discover coupons or promos through emails
from followed brands or through online searches. Nearly 50 percent of survey respondents stated that they had
used these methods. Less than 10 percent of U.S. consumers learned about coupons through podcast ads and
sponsorships.
Back to statistic
37
References
How often consumers use coupons when shopping in the United States from 2017 to 2019
Coupon usage frequency U.S. consumers 2017-2019
Source and methodology information
Source(s)
Valassis
Conducted by
Valassis
Survey period
2017 to 2019
Region(s)
United States
Number of respondents
1,000
Age group
18 years and older
Special characteristics
n.a.
Published by
Valassis
Publication date
March 2019
Original source
Valassis Coupon Intelligence Report - 2019, page 17
Website URL
visit the website
Notes:
Figures may not total 100 percent due to rounding.
Description
This statistic displays how often consumers use coupons when shopping in the United States from 2017 to 2019.
In 2019, some 19 percent of survey respondents stated that they always used coupons, an increase from 15
percent in 2017.
Back to statistic
38
References
How do you usually find out about new interesting products?
Sources of inspiration for new products in the U.S. 2021
Source and methodology information
Source(s)
Statista Global Consumer Survey (GCS)
Conducted by
Statista
Survey period
1 Oct to 15 Dec 2021 and 5 Jul 2021 to 22 Sep 2021 and 1 Apr 2021 to
21 Jun 2021 and 4 Jan 2021 to 25 Mar 2021
Region(s)
United States
Number of respondents
7016
Age group
18-64 years
Special characteristics
n.a.
Published by
Statista
Publication date
February 2022
Original source
Statista Global Consumer Survey
Website URL
visit the website
Notes:
Multiple answers were possible.
Description
The displayed data on sources of inspiration for new products shows results of the Statista Global Consumer
Survey conducted in the United States in 2021. Some 46 percent of respondents answered the question "How
do you usually find out about new interesting products?" with "Friends and acquaintances".
Back to statistic
39
References
Number of monthly downloads of the Groupon app worldwide from January 2019 to December
2021, by operating system (in 1,000s)
Groupon app monthly downloads worldwide 2019-2021, by operating system
Source and methodology information
Source(s)
Airnow
Conducted by
Airnow
Survey period
January 2019 to December 2021
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Airnow
Publication date
January 2022
Original source
airnowplc.com
Website URL
visit the website
Notes:
The source does not provide a release date. The date of publication given
is the date of access. Figures have been rounded.
Description
After an increase in the number of downloads of the Groupon app from December 2019 to February 2020, both
Google Play Store and Apple App Store downloads of the application plummeted. In 2021, the deals and
discounts site's app was downloaded approximately 5.8 million times.
The star child of discounts
Groupon was launched in 2008 in the United States, as a deal-of-the-day platform, where subscribers can
purchase vouchers and coupons for a wide range of services and products, from a romantic dinner to a
manicure or a cruise vacation. After signing up, users receive daily or weekly notifications with special offers,
customized according to their preferences, location, and transaction history.
Lean times for Groupon
In the early 2010s, the website quickly expanded into international markets, acquiring several similar local
services, such as MyCityDeal in Europe, ClanDescuento in South America, or Qpod.jp in Asia. However, since
the departure of its founder Andrew Mason in 2013, Groupon has experienced volatile times. In addition to
seeing its number of active customers drop by nearly half since 2018, the coronavirus pandemic has dealt the
U.S. company another severe blow. Used to seeing its quarterly revenue rise around the year-end holidays,
2020 left a bitter taste for Groupon which recorded its lowest result since 2011.
Back to statistic
40
References
Most popular coupons and rebates websites worldwide in June 2021, by share of visits
Leading coupons and rebates websites worldwide 2021, based on visit share
Source and methodology information
Source(s)
SimilarWeb
Conducted by
SimilarWeb
Survey period
June 2021
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
desktop only; category: Coupons and rebates
Published by
SimilarWeb
Publication date
July 2021
Original source
similarweb.com
Website URL
visit the website
Notes:
n.a.
Description
In June 2021, slickdeals.net was the most visited coupon, promo code, and sale website in the world,
responsible for almost 10.3 of desktop visits. The e-commerce site rakuten.com came in second place, with 5.82
percent of visits for this category. Furthermore, as of that month, Rakuten was also listed as one of the leading
large cap e-commerce companies worldwide .
Back to statistic
41
References
Most popular free discount and offer apps worldwide in 2020, by number of downloads (in millions)
Leading discount and offer apps worldwide 2020, by downloads
Source and methodology information
Source(s)
AppMagic
Conducted by
AppMagic
Survey period
2020
Region(s)
Worldwide
Number of respondents
n.a.
Age group
n.a.
Special characteristics
all devices and app stores
Published by
AppMagic
Publication date
August 2021
Original source
appmagic.rocks
Website URL
visit the website
Notes:
The source does not provide a release date. The date of publication given
is the date of access. Figures have been rounded.
Description
With nearly 139 million downloads, Shopee's 9.9 Super Shopping Day app was the most popular in the category
of discounts and deals worldwide in 2020. Cashback Zoom and Fetch followed, albeit distantly, each with a little
over 12 million downloads that year.
Back to statistic
42
References
Most popular coupons and rebates websites in the United States in June 2021, based on share of
visits
Leading coupons and rebates websites in the U.S. 2021, based on visit share
Source and methodology information
Source(s)
SimilarWeb
Conducted by
SimilarWeb
Survey period
June 2021
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
desktop only; category: Coupons and rebates
Published by
SimilarWeb
Publication date
July 2021
Original source
similarweb.com
Website URL
visit the website
Notes:
n.a.
Description
In June 2021, slickdeals.net was the most visited website offering coupons, promotional codes, and rebates in
the United States, accounting for approximately 20.44 percent of desktop visits. The website
capitaloneshopping.com followed with 9.12 percent of desktop traffic for this category of websites.
Back to statistic
43
References
Leading social media platforms used to discover coupons among consumers in the United States in
2021
Most commonly used social media platforms for finding coupons in the U.S. 2021
Source and methodology information
Source(s)
CouponFollow
Conducted by
CouponFollow
Survey period
April 16 to 17, 2021
Region(s)
United States
Number of respondents
1,319
Age group
18 years and older
Special characteristics
n.a.
Published by
CouponFollow
Publication date
August 2021
Original source
Coupon usage trends & shopping behaviors in 2021, page 13
Website URL
visit the website
Notes:
n.a.
Description
In 2021, more than 40 percent of surveyed consumers in the United States used Facebook when looking for
promo codes, discounts, or coupons, making it the preferred social media platform for bargain hunters. Roughly
30 percent of U.S. consumers also used Instagram, while only about five percent of participants mentioned
LinkedIn.
Back to statistic
44
References
Most popular coupon websites in the United States in June 2020, based on average monthly visits
(in millions)
Most visited coupon websites in the U.S. 2020
Source and methodology information
Source(s)
Semrush
Conducted by
Semrush
Survey period
June 2020
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Semrush
Publication date
July 2020
Original source
semrush.com
Website URL
visit the website
Notes:
n.a.
Description
In June 2020, slickdeals.net was by far the most popular coupon website in the United States, generating more
than 100.37 million visits during that month. Groupon was ranked second with almost 49.5 million visits.
Back to statistic
45
References
Most popular free discount and offer apps in the United States in 2020, by number of downloads (in
millions)
Leading discount and offer apps in the U.S. 2020, by downloads
Source and methodology information
Source(s)
AppMagic
Conducted by
AppMagic
Survey period
2020
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
all devices and app stores
Published by
AppMagic
Publication date
August 2021
Original source
appmagic.rocks
Website URL
visit the website
Notes:
The source does not provide a release date. The date of publication given
is the date of access. Figures have been rounded.
Description
With slightly over 12 million downloads in 2020, rewards and gift card app, Fetch, was the most popular
application in the category of discounts and deals in the United States. Cashback app Ibotta came in second,
downloaded around 5.6 million times, followed in third place by Groupon, with 4.7 million downloads.
Back to statistic
46
References
Most searched for coupon websites in the United States in June 2020, by average number of
monthly searches
Most searched coupon websites in the U.S. 2020
Source and methodology information
Source(s)
Semrush
Conducted by
Semrush
Survey period
June 2020
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Semrush
Publication date
July 2020
Original source
semrush.com
Website URL
visit the website
Notes:
n.a.
Description
Despite only ranking second in terms of average monthly visits , Groupon is still the most searched for coupon
website in the United States. In June 2020, the platform generated approximately 1.83 million website-related
searches.
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47
References
Most searched online coupon categories during the coronavirus pandemic according to shoppers in
the United States as of May 2020
Leading digital coupon categories during COVID-19 pandemic in the U.S. 2020
Source and methodology information
Source(s)
CouponFollow
Conducted by
CouponFollow
Survey period
May 2020
Region(s)
United States
Number of respondents
1,199
Age group
18 years and older
Special characteristics
annual household income ranging from 0-$200,000+
Published by
CouponFollow
Publication date
June 2020
Original source
Commerce During COVID, page 21
Website URL
visit the website
Notes:
n.a.
Description
A May 2020 U.S. shopper survey revealed that household items, restaurants & delivery, and grocery delivery
were the most searched for coupon categories. Digital shopping has taken off during the global coronavirus
pandemic as people attempt to avoid stores in order to social distance or quarantine. Discounts during online
shopping have become even more important during COVID-19 as job losses and product shortages impact day
to day life.
Back to statistic
48
References
Share of consumers who visited coupon websites when shopping in the United States in 2019 and
2020, by type
Share of consumers visiting coupon websites in the U.S. 2019-2020, by type
Source and methodology information
Source(s)
Valassis
Conducted by
Valassis
Survey period
June 2020
Region(s)
United States
Number of respondents
1,000
Age group
18 years and older
Special characteristics
n.a.
Published by
Valassis
Publication date
July 2020
Original source
Valassis Consumer Intel Report 2020, page 30
Website URL
visit the website
Notes:
Figures refer to respondents who visit coupon websites at least once a
month or more often.
Description
Amid 2020's coronavirus pandemic, an increased number of consumers in the United States have been using
websites for coupons: roughly 60 percent of U.S. shoppers used store websites to look for vouchers. This
percentage was nearly ten percent lower in 2019. Other places people frequently looked for coupons included
search engines, coupon websites, and social networking websites.
Back to statistic
49
References
Most popular coupon-related online searches in the United States in June 2020, by average
monthly searches
Leading coupon-related searches in the U.S. 2020
Source and methodology information
Source(s)
Semrush
Conducted by
Semrush
Survey period
June 2020
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Semrush
Publication date
July 2020
Original source
semrush.com
Website URL
visit the website
Notes:
n.a.
Description
In June 2020, the most popular coupon-related online search in the United States was "hobby lobby coupon".
The search phrase generated approximately 2.24 million online searches during that month. "Hertz car sales"
was ranked second with 1.83 million average monthly searches.
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50
References
How do you like to receive coupons and promotions for food and groceries?
Ways U.S. consumers like to receive food and grocery coupons and promotions 2021
Source and methodology information
Source(s)
Appinio & Spryker
Conducted by
Appinio & Spryker
Survey period
September 2021
Region(s)
United States
Number of respondents
2,500
Age group
14-65 years
Special characteristics
21% of respondents live in urban cores; 35% in large suburban region;
17% in smaller metropolitan areas; 27% in rural areas
Published by
Appinio & Spryker
Publication date
January 2022
Original source
efoodinsights.com
Website URL
visit the website
Notes:
The question was originally stated as "How do you like to receive coupons
and promotions for food and groceries?" Multiple answers were possible.
Description
According to a survey carried out in September 2021 in the United States, around 45 percent of respondents
liked to receive coupons and promotions for food and groceries through their email inbox. On the other hand,
only 11 percent of respondents stated that they like to receive them through social media.
Back to statistic
51
References
Share of consumers that used coupons when getting a meal delivered in the United States in 2021,
by gender
Share of U.S. consumers that got a meal delivered using coupons 2021, by gender
Source and methodology information
Source(s)
CouponFollow
Conducted by
CouponFollow
Survey period
April 16 to 17, 2021
Region(s)
United States
Number of respondents
1,319
Age group
18 years and older
Special characteristics
n.a.
Published by
CouponFollow
Publication date
August 2021
Original source
Coupon usage trends & shopping behaviors in 2021, page 14
Website URL
visit the website
Notes:
n.a.
Description
In 2021, approximately a third of consumers in the United States used coupons or promo codes when getting a
meal kit delivered to them. Female consumers were slightly more likely to use coupons than their male
counterparts.
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52
References
Share of consumers that used coupons when ordering takeout in the United States in 2021, by
gender
Share of U.S. consumers that used coupons when ordering takeout 2021, by gender
Source and methodology information
Source(s)
CouponFollow
Conducted by
CouponFollow
Survey period
April 16 to 17, 2021
Region(s)
United States
Number of respondents
1,319
Age group
18 years and older
Special characteristics
n.a.
Published by
CouponFollow
Publication date
August 2021
Original source
Coupon usage trends & shopping behaviors in 2021, page 14
Website URL
visit the website
Notes:
n.a.
Description
In 2021, approximately 45 percent of female consumers in the United States used coupons or promo codes
when ordering takeout. Women were slightly more likely to use coupons when ordering takeout than men.
Back to statistic
53
References
Share of consumers that used coupons when getting groceries delivered in the United States in
2021, by gender
Share of U.S. consumers that got groceries delivered using coupons 2021, by gender
Source and methodology information
Source(s)
CouponFollow
Conducted by
CouponFollow
Survey period
April 16 to 17, 2021
Region(s)
United States
Number of respondents
1,319
Age group
18 years and older
Special characteristics
n.a.
Published by
CouponFollow
Publication date
August 2021
Original source
Coupon usage trends & shopping behaviors in 2021, page 14
Website URL
visit the website
Notes:
n.a.
Description
In 2021, approximately a third of women in the United States used coupons or promo codes when getting
groceries delivered to their doorstep. In comparison, just under 30 percent of male consumers in the U.S. had
done the same when it came to grocery delivery.
Back to statistic
54
References
Reception of social media promotions and coupons for food and groceries in the United States in
2021, by age group
Food & grocery social media coupons & promotions reception U.S. 2021, by age
Source and methodology information
Source(s)
Appinio & Spryker
Conducted by
Appinio & Spryker
Survey period
September 2021
Region(s)
United States
Number of respondents
2,500
Age group
14-65 years
Special characteristics
21% of respondents live in urban cores; 35% in large suburban region;
17% in smaller metropolitan areas; 27% in rural areas
Published by
Appinio & Spryker
Publication date
January 2022
Original source
efoodinsights.com
Website URL
visit the website
Notes:
n.a.
Description
According to a survey carried out in September 2021 in the United States, only 11 percent of respondents .
stated they liked to receive coupons and promotions for food and groceries through social media compared to
other channels. The low amount, however, was clearly influenced by age. The younger the respondents, the
higher the popularity of receiving coupons and promotions through social media, reaching a share of about 18
percent among those between the ages of 16 and 24. Of those aged between 55 and 65, only four percent
enjoyed this method of receive money-saving deals for their food and grocery purchases.
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55
References
Most advantageous benefits offered by mobile devices according to grocery retailers in the United
States in 2020
Biggest benefits of mobile devices per grocery retailers in the United States in 2020
Source and methodology information
Source(s)
Progressive Grocer
Conducted by
Progressive Grocer
Survey period
2020
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Progressive Grocer
Publication date
April 2020
Original source
Progressive Grocer Magazine April 2020, page 40
Website URL
visit the website
Notes:
The question was originally stated by the source as, "What do you
consider to be the most advantageous benefit offered by mobile
devices/smartphones?" The source did not offer further methodology.
Description
This statistic shows the most advantageous benefits offered by mobile devices according to grocery store
retailers in the United States in 2020. In 2020, the biggest benefit offered by mobile devices to grocery retail,
according to 44 percent of respondents, was click and collect.
Back to statistic
56
References
Average face value of food and non-food free standing insert (FSI) coupons offered in the United
States in 1st halves of 2020 and 2021 (in U.S. dollars)
Face value of food & non-food FSI coupons in the U.S. H1 2020-2021
Source and methodology information
Source(s)
Kantar Media
Conducted by
Kantar Media
Survey period
H1 2020 and H1 2021
Region(s)
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Kantar Media
Publication date
July 2021
Original source
kantarmedia.com
Website URL
visit the website
Notes:
n.a.
Description
In the first half of 2021, the average value of a non-food free standing insert (FSI) coupon amounted to 2.82 U.S.
dollars. In a corresponding period of previous year this figure stood at 2.59 U.S. dollars. The average value of
food FSI coupon grew from 1.59 to 1.69 dollars between the first halves of 2020 and 2021.
Back to statistic
57
References
Most commonly used terms for codes used at checkout among consumers in the United States in
2021
Most common terms for codes used at checkout among U.S. consumers 2021
Source and methodology information
Source(s)
CouponFollow
Conducted by
CouponFollow
Survey period
April 16 to 17, 2021
Region(s)
United States
Number of respondents
1,319
Age group
18 years and older
Special characteristics
n.a.
Published by
CouponFollow
Publication date
August 2021
Original source
Coupon usage trends & shopping behaviors in 2021, page 9
Website URL
visit the website
Notes:
n.a.
Description
There are a variety of terms used to describe a code one enters during checkout for the purposes of buying
products or services at a discounted price. Approximately 44 percent of surveyed consumers in the United
States called it a "promo code", making it the most commonly used name for the concept. About three in ten U.S.
consumers also referred to it as a "discount code", while only a handful of respondents called them "voucher
codes."
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58
References
Millennials who use paper coupons when shopping in the United States as of June 2020, by type
Millennial paper coupon use in the United States 2020, by type
Source and methodology information
Source(s)
Valassis
Conducted by
Valassis
Survey period
June 2020
Region(s)
United States
Number of respondents
1,000
Age group
18 years and older
Special characteristics
n.a.
Published by
Valassis
Publication date
July 2020
Original source
Valassis Consumer Intel Report 2020, page 29
Website URL
visit the website
Notes:
Figures refer to respondents who either always, very often, or sometimes
use each type of paper coupon. Millennials are defined by the source as
being born between 1981 and 1996.
Description
Coupons received in a store were the most popular type of paper coupon used among Millennials in the United
States as of June 2020. Coupons received in the mail and from newspaper coupon books were the second most
popular types of coupon among Millennials.
Back to statistic
59
References
Share of Generation Z members who use mobile savings apps when shopping in the United States
as of June 2020, by type
Gen Z members who use mobile savings apps in the U.S. 2020, by type
Source and methodology information
Source(s)
Valassis
Conducted by
Valassis
Survey period
June 2020
Region(s)
United States
Number of respondents
1,000
Age group
18 years and older
Special characteristics
n.a.
Published by
Valassis
Publication date
July 2020
Original source
Valassis Consumer Intel Report 2020, page 31
Website URL
visit the website
Notes:
Figures refer to respondents who use such savings apps at least once a
month or more often. Generation Z is defined by the source as being born
between 1997 and 2002.
Description
As of June 2020, roughly 70 percent of Generation Z members in the United States frequently used in-store
shopping reward apps and savings apps. Just over half of this generation's consumers had a habit of using deal
comparison applications. Overall, Gen Z members were frequent users of savings apps that year.
Back to statistic
60
References
Share of millennials who use mobile savings apps when shopping in the United States as of June
2020, by type
Millennials using mobile savings apps in the U.S. 2020, by type
Source and methodology information
Source(s)
Valassis
Conducted by
Valassis
Survey period
June 2020
Region(s)
United States
Number of respondents
1,000
Age group
18 years and older
Special characteristics
n.a.
Published by
Valassis
Publication date
July 2020
Original source
Valassis Consumer Intel Report 2020, page 31
Website URL
visit the website
Notes:
Figures refer to respondents who use such savings apps at least once a
month or more often. Millennials are defined by the source as being born
between 1981 and 1996.
Description
As of June 2020, an estimated 80 percent of millennials in the United States used either, grocery, drug, or mass
savings apps when shopping, making them some of the most used money savings apps among this generation
of consumers. Overall, a significant number of millennials used such apps frequently.
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61
References
Share of Generation X members who use mobile savings apps when shopping in the United States
as of June 2020, by type
Gen X members who use mobile savings apps in the United States 2020, by type
Source and methodology information
Source(s)
Valassis
Conducted by
Valassis
Survey period
June 2020
Region(s)
United States
Number of respondents
1,000
Age group
18 years and older
Special characteristics
n.a.
Published by
Valassis
Publication date
July 2020
Original source
Valassis Consumer Intel Report 2020, page 31
Website URL
visit the website
Notes:
Figures refer to respondents who use such savings apps at least once a
month or more often. Generation X is defined by the source as being born
between 1965 and 1980.
Description
As of June 2020, roughly half of Generation X members in the United States frequently used savings apps.
About a quarter of this generation's consumers had a habit of using deal comparison and coupon applications.
Overall, U.S. Gen X members did not use mobile savings apps as frequently as younger generations that year.
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62
References
Share of baby boomers who use mobile savings apps when shopping in the United States as of
June 2020, by type
Baby boomers who use mobile savings apps in the United States 2020, by type
Source and methodology information
Source(s)
Valassis
Conducted by
Valassis
Survey period
June 2020
Region(s)
United States
Number of respondents
1,000
Age group
18 years and older
Special characteristics
n.a.
Published by
Valassis
Publication date
July 2020
Original source
Valassis Consumer Intel Report 2020, page 31
Website URL
visit the website
Notes:
Figures refer to respondents who use such savings apps at least once a
month or more often. Baby boomer is defined by the source as being born
between 1946 and 1964.
Description
As of June 2020, roughly a quarter of baby boomers in the United States often used different types of grocery
apps when shopping. About one in ten of this generation's consumers had a habit of using coupon and in-store
reward applications. Overall, boomers were not frequent users of savings apps compared to other generations
that year.
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63
References
Behaviors that have increased among grocery shoppers because of the COVID-19 pandemic in the
United States in 2020
Ways that grocery shopper behavior has changed due to the coronavirus U.S. 2020
Source and methodology information
Source(s)
Store Brands; Path to Purchase Institute
Conducted by
Store Brands; Path to Purchase Institute
Survey period
13 to 15 March, 2020
Region(s)
United States
Number of respondents
1,001
Age group
n.a.
Special characteristics
Primary household grocery shoppers
Published by
Store Brands
Publication date
April 2020
Original source
Store Brands Magazine April 2020, page 31
Website URL
visit the website
Notes:
n.a.
Description
Many consumers in the United States have changed their grocery shopping behaviors due to the COVID-19
pandemic. Forty-four percent of respondents stated that they were more likely to stock up on household
essentials, with a further 31 percent more likely to make a shopping list because of the pandemic.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and
Figures page.
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64
References
Leading influences to try a new store or online retailer for holiday shopping in the United States as
of September 2020
Reasons for trying a new store or online retailer for holiday shopping U.S. 2020
Source and methodology information
Source(s)
Deloitte
Conducted by
Deloitte
Survey period
September 9 to 15, 2020
Region(s)
United States
Number of respondents
2,573
Age group
n.a.
Special characteristics
Shoppers who plan to spend in new/different stores
Published by
Deloitte
Publication date
October 2020
Original source
Deloitte's 2020 Holiday Survey of Consumers, page 34
Website URL
visit the website
Notes:
Original survey question: "What would influence you to try a new store or
online retailer?"
Description
This statistic displays the leading influences to try a new store or online retailer for holiday shopping in the United
States, as of September 2020. Some 62 percent of survey respondents stated that better prices would sway
them to try a new store or online retailer during the holiday season.
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65
References