O!Foods
Strategic Management Report
SUBMITTED TO: DR. M ALI HAMZA
SUBMITTED BY: Syed M. Ali Hamza
TABLE OF CONTENTS
O! FOODS
2
INTRODUCTION:
MISSION STATEMENT:
VISION STATEMENT:
2
2
2
INTERNAL AUDIT:
2
STRENGTHS OF O! FOODS:
WEAKNESS OF O! FOODS:
IFE MATRIX OF O! FOODS FARMS:
2
2
3
EXTERNAL AUDIT:
4
OPPORTUNITIES:
THREATS:
EFE MATRIX OF O! FOODS
4
4
5
MATRIX
6
SPACE MATRIX
FACTORS FOR SPACE MATRIX
SPACE MATRIX FOR O! FOODS
CONCLUSION:
SWOT MATRIX
SWOT MATRIX OF O! FOODS:
IE MATRIX
IE MATRIX OF O! FOODS:
CONCLUSION
6
6
7
7
8
8
9
9
9
O! Foods
Introduction:
Olympia Group has been in the poultry business since the early 1970s. Starting with broiler
breeders farm, hatcheries and feed mills it has now ventured into the chicken processing business.
O! Foods promises to take you healthy & strong by providing Halal & Food Safety System
chicken products
Mission Statement:
We are committed to bring the top-notch protein rich products, which is in compliance with
internationally recognized and recommended health & safety.
Vision statement:
“Our sole aim is to fulfil the protein needs of our nation by providing healthy and hygienic chicken
at an affordable rate.
Internal Audit:
Strength and weaknesses of any firm is known as Internal audit of any firm. The strengths of O!
Foods are:
Strengths of O! Foods:




Easily availability of all products
Full nourishment diet
Halal Food
Less time consuming
Weakness of O! Foods:




Untrustworthy suppliers
Negative publicity
Unhealthy Food menu
Lack of strong marketing efforts
IFE Matrix of O! Foods Farms:
Key Internal Factors
Weight
Rate
Weighted
Score
Hi – tech cooking equipment’s
0.11
3
0.33
Skilled and trained labor
0.07
2
0.14
Low cost of production
0.09
3
0.27
High quality and improved nutrition’s
0.10
3
0.30
Environmental sustainability
0.06
2
0.12
High water use efficiency
0.09
4
0.36
Government provident facilities
0.06
3
0.18
Owning poultry farm land
0.08
4
0.32
O! Foods has little or no market share
0.07
3
0.21
Low R & D investment on poultry research
0.10
2
0.20
Inadequate strategies for market development
0.07
3
0.21
Productivity gap
0.07
3
0.21
Hurdles in supply chain
0.09
3
0.27
Strengths
Weaknesses
TOTAL
1.00
3.12
External audit:
An external audit is an examination that is conducted by an independent accountant. This type of
audit is most commonly intended to result in a certification of the financial statements of an entity.
This certification is required by certain investors and lenders, and for all publicly-held businesses.
The opportunities and threats of O! Foods are as:
Opportunities:

Increasing demand of heathier food

Home meal delivery

Introducing new products to its only chicken range
Threats:

Saturated fast food markets in the country

Trends towards healthy eating

Local fast food restaurant chain
EFE Matrix of O! Foods
Key External Factors
Weight
Rate
Weighted
Score
Opportunities
Growing purchasing power of consumers
0.11
2
0.22
Earn high export earning
0.12
3
0.36
Increasing health awareness
0.09
1
0.09
No seasonal restrictions
0.07
3
0.21
Good understanding of market
0.09
4
0.36
Investment in technical efficiency
0.08
3
0.24
Threats
Lack of infrastructure facilities
Uncertain whether conditions
0.12
0.10
4
3
0.48
0.30
Shortage of labor
0.09
1
0.09
Uncertain demand by consumers
TOTAL
0.13
2
0.26
1.00
2.61
Matrix
The matrix we are going to analyze for O! Foods are

Space Matrix

SWOT Matrix

IE Matrix
SPACE MATRIX
The SPACE matrix is a management tool used to analyze a company. The Strategic Position & Action
Evaluation matrix or short a SPACE matrix is a strategic management tool that focuses on strategy
formulation especially as related to the competitive position of an organization:
Factors for SPACE Matrix
Financial Position
Liquidity
Cash Flows
Inventory turnover
Working capital
Stability Position
Rate of inflation
Demand variability
Competitive pressure
Price range
Competitive position
Market share
Product quality
Technological know - how
Customer loyalty
Industry Position
Growth potential
Resource utilization
Financial stability
+1 to +7
3
6
4
5
-1 to -7
-3
-2
-4
-2
--1 to -7
-6
-5
-2
-3
+1 to +7
5
4
6
Average
=0.875
Average
= -0.14
Space matrix for O! Foods
7
6
5
4
3
2
1
0
-7
-6
-5
-4
-3
-2
-1
0
1
2
0,875; -0,142
3
4
5
6
7
-1
-2
competitive
-3
-4
-5
-6
-7
CONCLUSION:
The graph lies in competitive strategy so according to the space matrix, O! Foods must follow
competitive strategies like market penetration backward horizontal and development strategies.
SWOT Matrix
SWOT Matrix of O! Foods:
SO STRATEGIES

Efficient production to provide home
WO STRATEGIES

delivery

Introduction of new product range
war

enriched with nourished diet
ST STRATEGIES

Expand product range to distinguish
Experience employees to develop
effective process to tackle new
Competitors
Expand product range to disturb
Saturated Frozen meat market
WT STRATEGIES

in frozen food market

Use modern technique to tackle price
Build positive reputation to disturb
established frozen food market

Differentiate products to compete with
new Competitors
IE Matrix
The IE matrix is a vital and calculated administration tool that is used to examine vital position
and working of an organization or trade. The IE Matrix depends on an examination of external and
internal factors that are consolidated into one model
IE Matrix of O! Foods:
I
II
III
IV
V
VI
VII
VIII
IX
Conclusion
On the basis of IE matrix it is concluded that it lies on the third quadrant known as harvest and divest
strategy. It concludes:


Retrenchment
Divestiture