Uploaded by Hira Khan

Strategy-Artifacts-15042022-054655pm

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Strategy Artifacts
Business Case

Project usually begin with the development of a business case for the
project.

A business case is a document that provides the reasoning why a project
should be initiated.

Describes the boundaries to the project in sufficient detail such that the
decision makers can determine that the expected business value and
benefits exceed the cost of performing project.

Justifies the investment in the project.
Components of Business Case

The business need: This identifies the gap
that currently exists and the need for the
investment.

The opportunity options: This identifies how
the project is linked to strategic business
objectives.

The benefit realization plan: This identifies
the value/benefits (rather than products or
deliverables) that can be obtained
whether they are cost savings, additional
profits, or opportunities.

Assumptions made: This identifies all of the
assumptions that are made to justify the
project.

High-level objectives: This identifies the
high-level or strategic objectives for the
project.

Recommendation for evaluation: This
identifies what techniques should be used
for evaluation such as a benefit-to-cost
ratio. Cash flow considerations, strategic
options, opportunity costs, return on
investment, net present value, and risks.

Project metrics: This identifies the financial
and nonfinancial metrics that will be used
to track the performance of the project.
Components of Business Case

Exit strategies: This identifies the
cancellation criteria to be used to
cancel the project if necessary.

Resource needed: This identifies the
human and nonhuman resources
needed.

Project risks: This helps the decision
makers evaluate the project by listing
briefly the business, legal, technical, and
other risks of the project.

Timing: This identifies the major
milestones for the project.

Alternative analysis: you provide more
than one option for sake of debate
during approval.

Legal requirements: This identifies and
legal requirements that must be
followed.

Project complexity: This identifies how
complex the project might be, perhaps
even from the risk perspective. If the
organization can manage the
complexity, and if it can be done with
existing technology.
Benefits Realization

Sometimes, the benefits realization is a separate document rather than being
included as part of the business case.

A template for a benefits realization plan might include the following:

A description of the benefits

Identification of each benefit as tangible or intangible

Identification of the recipient of each benefit

How the benefits will be realized

How the benefits will be measured

The realization date for each benefit

The handover activities to another group that may be responsible for converting the
projects deliverables into benefits realization.
Milestone:-
A significant stage or event in the development of something
Business Case
The business case may state the intended value contribution of the project
outcome in qualitative or quantitative terms, or both. A business case contains at
least these supporting and interrelated elements:

Business need

Project justification

Business strategy

Business need:
Business provides the rationale for the project, explaining why the project is undertaken.
It originates with the preliminary business requirements, which are reflected in the project
charter or other authorizing document.
It provides details about the business goals and objectives.
Who will be the initiator :-
The business need may be intended for the performing organization, a client organization,
a partnership of organizations, or public welfare. A clear statement of the business need
helps the project team understand the business drivers for the future state and allows the
project team to identify opportunities or problems to increase the potential value from the
project outcome

Project justification: Project justification is connected to business need. It explains why the
business need is worth the investment and why it should be addressed at this time. The
project justification is accompanied by a cost-benefit analysis and assumptions.

Business strategy: Business strategy is the reason for the project and all needs are related
to the strategy to achieve the value.
Business model canvas
This artifact is a one-page visual summary that describe the value
proposition, infrastructure, customer and finances (often used in lean
startups).
Project Brief
A project brief provide a high level overview of the goal, deliverables, and processes for the
project
Project Charter

Officially starting and authorizing the
project
Need: project is triggered by a need, may be
driven by a contract or to meet the business
objectives
Priorities: Project is selected from many
proposed projects based on financial and
business priorities
Empowers: The charter authorizes and names
the PM
Project vision statement
Project Charter


Project charter is the process of developing a document that formally
authorizes the existence of a project and provides the project manager
with the authority to apply organizational resources to project activities.

PM is assigned in early stages – collaboration – project sponsor

Collaboration – understanding of project purpose, objectives, and expected
benefits

Efficient allocation of resources for project activities
Authority to plan, execute, and control the project.
Project charter

Business documents required for project charter

Business case

Market demand Organizational need (e.g., due to high overhead costs,
company may combine staff functions to reduce cost)

Customer request

Technological advancement

Legal requirement

Ecological impacts

Social need
Project charter

Business documents required for project charter

Business case

Market demand (e.g., an automobile manufacturer authorize a project to build more fuel efficient cars in
response to shortage or increasing gasoline prices)

Organizational need (e.g., due to high overhead costs, company may combine staff functions to reduce
cost)

Customer request (e.g., an electric utility authorizing a project to build a new substation to serve a new
industrial park)

Technological advancement (e.g., an airline authorizing new project to develop electronic tickets instead
of paper tickets)

Legal requirement (e.g., a pant company authorizing a project to establish guidelines for handling toxic
materials)

Ecological impacts (e.g., a company authorizing a project to lessen its environmental impact) or

Social need (e.g., a nongovernmental organization in developing country authorizing a project to provide
clean water, toilets, and sanitation education to communities suffering from high rates of cholera)

Agreements: any form of contract, MOUs, service legal agreement, letter of
agreement, verbal agreements, email or other written agreements. Typically
an agreement take place when project is performed for an external customer.

EEFs

Government and industry standards

Legal and regulatory requirements

Marketplace conditions

Organizational culture and political environment

Organizational governance framework

Stakeholder expectations

OPAs

Organizational standard policies, processes and procedures

Portfolio, program, and project governance framework

Monitoring and reporting methods

Templates (project charter template) and

Historical information and lesson learned repository
Models, methods and artifacts



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Expert judgment

Organizational strategy

Benefit management plan

Technical knowledge of industry

Duration and budget

Risk identification
Data gathering

Brainstorming

Focus group

interviews
Interpersonal and team skills

Conflict management

Facilitation

Meeting management
Meetings
1- focus your efforts on understanding the primary output, the project charter
2- Know that the project charter is signed by senior management and
authorizes the project manager by name to direct the project
3- Know that the project charter includes: the reason for the project, highlevel project requirements, high level milestone schedule etc
4- It documents the high level information on the project
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