CULTURAL PSYCHOLOGY Robyn M. Holmes Chapter 14: Motivation Chapter 14 Outline What is motivation? Models of Motivation Humanistic Models of Motivation – Self Actualization Learning Theories of Motivation Achievement Models of Motivation Chapter 14 Outline Expectancy Value Models of Motivation Cognitive Models of Motivation – Attribution Theory Social Cognitive Models of Motivation Applying Models of Motivation to Real-Life Settings and Contexts Incentives and Culture Chapter 14 Outline School Factors Impacting Motivation in Classrooms Motivation and Stereotypical Threat Chapter 14 Outline The Workplace Extrinsic Incentives Intrinsic Incentives Job Satisfaction Chapter 14 Outline Achievement and Culture Perceptions of Academic Achievement in the United States The United States - Family Values and Educational Outcomes Chapter 14 Outline Latino Children Hawaiian Children Indigenous Studies on Achievement Cross Cultural Studies on Achievement Case Studies in Education and Achievement – Academic Success Chapter 14 Learning Goals Define the terms motivation, needs, drives, and incentives Explain various models of motivation Discuss the application of models of motivation in different cultural and social contexts Chapter 14 Learning Goals Critique which models of motivation work best in particular settings Describe the connection between achievement and culture Provide examples of how cultural values, norms, and practices shape achievement Engaging with Culture Hasan and Hynds (2014) studied how cultural values and practices shaped teacher motivation in Maldives Maldives is a remote group of islands located in the Indian Ocean Muslim government is the primary employer Schools create most of the available jobs On Maldives teacher motivation links to economic, social, personal, and cultural factors Hasan and Hynds Interview and survey analysis found a strong connection between teacher motivation, teacher behavior, and culture. Maldivian cultural values and practices emphasize family connections and respect and care for aging adults. The motivation for teachers to remain on the islands rather than look for work in other regions Teacher-parent relationships and a sense of community in the school mirror the sense of belong and family connections Hasan and Hynds Teachers work long hours and provide support well beyond traditional school hours Being a teacher links to broader social support When a powerful or important family speaks highly about a teacher, this endorsement spreads throughout the community Parental and resident support can lead to a lasting teacher career on the island Social status Teacher salaries Teacher Motivation Cultural values, practices, and worldviews Parent expectations Few job opportunities Connection between culture and teacher motivation in Maldives What is Motivation? Motivation is an internal state that directs and guides our behavior to attain a goal through processes shaped by cultural norms, values, and practices Motivation works like a push pull toy. It can pull or push you and the choice is dependent upon the situation’s motivating factors The push to motivate comes from needs Internal bodily states linked to Reduce tension The pull to motivate comes from incentives Incentives Needs External factors that motivate us to act to fulfill our needs and reduce our drives Drives What is Motivation? Different types of motivation Extrinsic motivation - shapes our behavior through external forces and rewards that are pleasant like verbal praise, money, or awards Intrinsic motivation - shapes our behavior through internal forces such as enjoyment, interest, or personal satisfaction Extrinsic and Intrinsic Motivation What is Motivation? Needs - states of arousal that arise when we lack or want something vital to us and we take action to satisfy our needs. Necessary for motivation and can be biologically, socially, psychologically, cognitively, or environmentally based What is Motivation? Drives - the tension and uneasiness that result when we experience a need We act to reduce this tension Needs and drives motivate us to act What is Motivation? Incentives also play a role in motivation Incentives - factors that motivate us to act and these are person and often culture specific Winning the World Cup Soccer tournament, money, fame, a work promotion, a scholarship, doing well at school, or receiving your parents’ approval are all incentives Humanistic Models of Motivation – Self-Actualization Maslow focused upon people’s capacity for personal growth with an emphasis upon positive regard and fulfilling one’s potential Maslow’s (1943; 1954; 1971) journey to selfactualization is actually a model of human motivation and a popular one in Western thinking Emphasizes needs and drives people strive to lead a fulfilling life, satisfy basic, physical needs before tackling social and psychological needs Transcendence SelfActualization Aesthetic Needs Beauty Knowing and Exploring Needs Self-Esteem and Recognition Needs Belonging, Love, Affiliation Needs Safety and security Needs Basic needs: Hunger, Thirst Maslow’s Hierarchy of Needs Humanistic Models of Motivation – Self-Actualization Self-actualization reflects our desire to reach our maximum potential and find self-fulfillment Self-transcendence – experiences beyond personal growth that connect us to all humans and ultimate truths Biased sample of 18 extremely accomplished, primarily Western men Concentrates on an individual’s needs and connects to an independent model of the self Humanistic Models of Motivation – Self-Actualization Think of your own experiences Have you been able to satisfy social or psychological needs and reach your potential in these areas before satisfying your physiological needs? Do you think a hierarchy of needs relates to peoples’ lived experiences? Do you think a cultural psychologist would support Maslow’s model of motivation? What criticisms do you have of Maslow’s theory? Learning Theories of Motivation - Radical Behaviorism The view that humans learn abilities and skills through experience Consequences shape individual behavior Reinforcement and punishment Positive reinforcement - involves adding pleasant consequences after a behavior to encourage the behavior to occur again in the future Connects to motivation as an incentive Learning Theories of Motivation - Radical Behaviorism How do you think culture shapes the types of consequences the environment supports? Do you think cross-cultural researchers would select Skinner’s reinforcement theory to study motivation? Achievement Models of Motivation Focuses upon three types of goals Mastery goals or learning goals emphasize learning and self-improvement like learning a new language or skill Performance goals or ego goals emphasize measuring or demonstrating ability such as doing better than your peers in the classroom or in a sport Social goals that emphasize relationships and social interactions, individuals strive to either avoid pain or receive pleasure Cultural norms and worldviews influence whether people pursue mastery or performance goals Expectancy Value Models of Motivation Eccles, Wigfield, and Schiefele (1998) developed the expectancy value model of motivation to explain children’s academic achievement and performance Connects the achievement-related choices students make to two sets of perceptual beliefs 1) The ability self-concept - a person’s expectations for success and ability to perform a task 2) Subjective task value - the worth a person attaches to available strategies to achieve those goals including enjoyment and interest Eccles, Wigfield, and Schiefele Example: If a little girl enjoys math problems and believes she can complete them she will be motivated to study math Accounted for how cultural norms and experiences shape students’ beliefs about achievement-related activities Takes into account how parents, peers, teachers, social others, and cultural practices and beliefs shape students’ attitudes and beliefs about achievement oriented tasks Cognitive Models of Motivation – Attribution Theory Weiner’s (1985; 1986) attribution theory Cognitive theories focus upon how beliefs, attitudes, and emotions relate to achievement motivate people to behave in particular ways. Explain the reasons and or causes of peoples’ successes and failures These reasons influence our achievements and shape our future success If you explain your success using personal qualities and attributes achieving success will bolster your self-esteem Cognitive Models of Motivation – Attribution Theory If you explain your success using external factors, achieving success makes you appreciative If you use internal attributes and qualities to explain your failure, you will most likely experience shame If you use external factors to explain your failure, you most likely will experience anger Cultural norms, expectations, and values connect to how we explain our successes and failures. Cognitive Models of Motivation – Attribution Theory Many Western parents believe that their children’s ability to do well in school is the result of their natural talents, not effort Many Asian parents believe that success is the result of perseverance and hard work, not ability When the independent self does a task well it is because it has the ability to do so. In these instances, the self experiences pride Cognitive Models of Motivation – Attribution Theory If the independent self does not perform well, external factors must have been the cause and the self experiences anger or frustration When the interdependent self does a task well, the self experiences humility When the interdependent self does not perform well, it is because of a lack of effort that may lead to the experience of shame or guilt Social Cognitive Models of Motivation Bandura’s social cognitive learning theory We learn behavior from observing others in our social worlds Learning is an internal and goal-oriented process We observe others because we are motivated to learn their actions Individuals are motivated to behave in these ways to meet personal goals and become successful Bandura’s Social Cognitive Learning Theory This includes our need to become independent and self-confident Self-efficacy – the confidence a person has in his or her capabilities to carry out actions to solve problems and manage situations Majority of social cognitive research on motivation has focused upon participants in Western settings Contemporary researchers are now pursuing this topic in other cultural settings Applying Models of Motivation to Real-life Settings and Contexts Incentives and Culture Extrinsic and intrinsic motivation Which is best? Evidence to support that intrinsic motivation is more effective than extrinsic motivation, value, use, and effectiveness of the different types of incentives vary across cultures Incentives and Culture Although money is an incentive for American workers, for many Japanese workers respect is a more powerful incentive For workers in Latin America, respect and having time for family are important incentives School Children’s motivation to do well in school also connects to cultural values and practices that reinforce those values Applying Models of Motivation to Real-life Settings and Contexts What works best in classroom settings to motivate children? It depends upon several factors including children’s cultural backgrounds Extrinsic and intrinsic motivation are different paths to achieve similar outcome Applying Models of Motivation to Real-life Settings and Contexts Bridging Cultures Project longitudinal project that examined whether teacher attended workshops on cultural ideology would affect change in the teachers’ classroom behaviors and practices. Teachers worked in a school system with a large Latino population In one classroom every time individual students demonstrated they memorized and could recall multiplication facts, they received a star Bridging Cultures Project The teacher knew the chart had value as an extrinsic motivator but it did not produce desired outcomes for her She reconsidered how the chart might fit in with the cultural ideology of collectivism and her students’ cultural worldview This time instead of using the chart to display individual achievement, she used the chart to display group achievement. This fit in nicely with the children’s understanding of achievement Bridging Cultures Project The teacher continued to use cultural ideology to shape her teaching practices and incorporate collaborative learning experiences to help the children reach their maximum potentials Highlights the importance of connecting children’s lived experiences at home with those at school Teachers play a critical role in helping all children achieve academic success Preparing teachers to incorporate classroom practices that respect and reflect children’s cultural heritages is one way to ensure the success for all children Factors Impacting Motivation in Classrooms Fernald and her colleagues (2012) found that European American and Latino middle and higher income caregivers engage their children more in conversation than lower income caregivers do The outcome - children from lower-income families process language more slowly and have smaller vocabularies than children from higher income families do Implemented programs and workshops to teach Latino caregivers culturally sensitive approaches to help improve their children’s language abilities and consequently their academic success Factors Impacting Motivation in Classrooms Why do Asian children outperform students from other countries? They are motivated to do well because they do not want to disappoint their parents who have sacrificed for their children’s academic success Many Asian children feel pressure to do well at school because their success (or failure) connects to the honor and integrity they bring to their family and group Motivation and Stereotypical Threat Majority and minority ethnic groups, prejudice, and discrimination exist in most if not all nations One particular societal attitude that can have negative consequences for children at school is stereotypes Stereotypes - widely held beliefs, perceptions, characteristics, and traits that people attribute to a whole group Motivation and Stereotypical Threat Stereotypical threat occurs when an individual experiences worry over being judged according to a negative stereotype associated with one’s group One stereotype that exists is Asian children are exceptional students and there is evidence to support this stereotype Minority children are particularly vulnerable to stereotypical threat Motivation and Stereotypical Threat Steele and Aronson (1995) Even good students can experience the effects of stereotypical threat Aronson and colleagues (1999) even good students experience stereotypical threat Sherman and his colleagues (2013) have introduced several strategies to combat stereotypical threat for Latino students Sherman and his colleagues (2013) Asked European American and Latino middle school children to complete assignments that asked them to write about their personal values and things that were important to them in their lived experiences European American children experience little disconnect between cultural patterns at home and those at school. They also do not have to confront negative stereotypes surrounding their intellectual abilities Affirming children’s cultural identities and abilities can have a dramatic effect on children’s motivation to do well in school Means from Steele and Aronson’s (1995) study on stereotypical threat 12 10 M e a S 8 n o l I v 6 t e e d 4 m s 2 African American European American 0 Intelligence Test Problem solving Task Applying Models of Motivation to Real-life Settings and Contexts The Workplace Industrial-organizational (I-O) psychologists apply psychological principles to real-life work settings designed to benefit both the company and employee The industrial side addresses areas such as employee selection and job performance. Help companies and management personnel find the best candidates for particular positions. The organizational side has an interest in increasing worker productivity The Workplace Extrinsic Incentives Employers provide incentives for employees to do things they want them to do even if they do not want to do them such as working longer hours - a higher salary might be a wise incentive choice Research confirms the effectiveness of extrinsic motivation in the workplace Extrinsic Incentives in the Workplace Extrinsic motivators and incentives work well in many individualistic countries, are they effective worldwide? Sirota and Greenwood (1971) Studied a multinational manufacturing company that had physical locations in 40 different countries Found employees worldwide preferred recognition Sirota and Greenwood (1971) - Extrinsic Incentives All company employees valued positive changes to their work environment and work conditions Discovered country differences: French, Italian, and German employees valued job security; Scandinavian employees highly valued freedom to make their own decisions and act independently, and Japanese employees valued group cohesion Cultural values and norms influence the incentives that workers value Intrinsic Incentives Intrinsic motivation is an internal process Amabile and Khaire (2008) believe we must meet four important conditions for motivation to arise within us Meeting new challenges Finding enjoyment Mastering a task Voluntarily choosing how we do things Intrinsic Incentives How does choice connect to intrinsic motivation in communities that support independent and interdependent models of the self? Western conceptions of motivation emphasize the role of agency and control Agency refers to a person’s beliefs about their ability to control their life’s course Control relates to a psychological need to act independently and make our own choices This model may not hold true in other cultural settings that support different models of the self How does choice connect to intrinsic motivation in communities that support interdependent models of the self? For the interdependent self that seeks group harmony, the approval of others, and fulfilling social obligations, a more important motivating factor may be the choice your group or an important social other makes for you the interdependent self seeks internal control - connects to behavioral expectations such as self-restraint and fulfilling one’s obligations Self-restraint helps the interdependent self-fulfill group related goals while circumventing personal goals Intrinsic Incentives Iyengar and Lepper (1999) European American and Asian American grade school children worked on a pile of word anagram problems that connected to a particular category. In the first condition, children could freely choose their anagram category In the second condition, the experimenter chose the category for the child In the third condition, the children believed their mother had selected the category for them Intrinsic Incentives Iyengar and Lepper (1999) Under what conditions did children’s intrinsic motivation increase? European American children performed best when they freely chose their own anagram category Asian American children performed best when their mother made the category choice for them Iyengar and Lepper (1999) Means for Performance on Task and Intrinsic Motivation 9 8 European American 7 Asian American 6 5 4 3 2 1 0 Personal Choice Experimental Mom Performance on Task Personal Choice Experimental Mom Intrinsic Motivation Intrinsic Incentives - Iyengar and Lepper (1999) Why did this happen? These outcomes reflect cultural values European American children participate in cultural practices that emphasize the values of self-expression, autonomy, and freedom of choice Intrinsic Incentives - Iyengar and Lepper (1999) Why did this happen? These outcomes reflect cultural values Asian American children participate in cultural practices that emphasize group harmony, respect for parents and authority figures, loyalty, and fulfilling social obligations. Asian American children’s performance and intrinsic motivation increased when their mothers chose their category for them Intrinsic Incentives Job Satisfaction Sledge, Miles, and Coppage (2008) explored the relationship between culture and job satisfaction Used the Western Two-Factor Theory of Motivation - predicts that if managers use practices or provide work conditions to increase employee satisfaction they will perform better; similarly wanted to see if this theory holds true in other cultures They chose the hotel industry in Brazil Sledge, Miles, and Coppage (2008) - Job Satisfaction Found that Herzberg’s (1966) Two-Factory Theory did not hold true for this Brazilian sample Positive motivating factors for these Brazilian employees included valuing their work and achievement. Employees focused upon family, pride, formality, and self-presentation Cultural differences, supervision and work relationships were not a major source of dissatisfaction Company loyalty and collaborative work experiences are important also to Brazilian culture Achievement and Culture Perceptions of Academic Achievement in the United States In the U.S., there is an academic achievement gap between European American and children from Latino and African American ethnic heritages Achievement and Culture Perceptions of Academic Achievement in the United States Although recent test scores provide evidence of improvement, African American and Latino children still fall behind European American and Asian American students Why is this so and what strategies might erase this gap? Boykin and colleagues (2005) Studied how culture shapes students’ perceptions of academic achievement and success When teachers integrate children’s cultural values and heritages into classroom practice, children do better Reaffirms the children’s sense of self-worth, children no longer view their cultural ways as inferior or in opposition to those at school Using students’ lived experiences as a foundation for learning enhances their academic potential Boykin and colleagues (2005) Address the perception that African American children do not strive for achievement Suggest that African American children do strive for achievement, what they do not accept are the mainstream values in schools that promote and encourage achievement Boykin and colleagues (2005) Found that African American children preferred students who demonstrated behaviors related to communalism and verve – cultural themes that are present in many African American families African American children rejected strongly students who acted in individualistic and competitive ways African American children did value achievement but only when children could reach their goals in culturally valued ways Achievement and Culture What strategies would you use to achieve a goal? What motivates you to complete a task such as doing well at school? Would the type of task you had to complete influence your achievement strategy or actions? How did you learn about the value of achievement in your family, cultural community? Achievement and Culture Do you think all cultures value achievement in similar ways? What might account for cultural differences in achievement? How might educational systems use the findings of cultural psychologists to improve students’ academic achievement from all cultural backgrounds? The United States – Family Values and Educational Outcomes – Latino Children How does cultural context and family values influence children’s educational experiences? Greenfield and Quiroz (2013) compared personal achievement values across several different groups in the United States that included parents and teachers Frame their work using these two social relation patterns Gemeinschaft and Gesellschaft Greenfield and Quiroz’s Achievement Study Gesellschaft connects to urban life, culturally diverse groups, and industrialized, high technology settings Emphasis upon formal schooling, individual needs are more important than those of the community or group. Cultural worldviews support an independent self Individualist values connect more to Gesellschaft setting Greenfield and Quiroz’s Achievement Study Gemeinschaft connects to rural, impoverished, culturally similar social groups, value close, interdependent relationships, traditional ways of knowing, elders are a source of wisdom and provide guidance, little opportunity for formal schooling Cultural worldviews support an interdependent self Connects to Familistic values emphasize a commitment to family or the group that includes loyalty, trust, and obligation Greenfield and Quiroz’s Achievement Study Latino immigrant parents hold more familistic values than most European American families do What happens when these families migrate to different living conditions? Many Mexican immigrants in the U.S. lived in Gemeinschaft conditions in Mexico European immigrants who came from Gesellschaft conditions also carried their values with them to the U.S. - one difference between these two groups is that Latino immigrant family values conflict with those in mainstream American society and those promoted in U.S. schools Greenfield and Quiroz’s Achievement Study Asked Latino and European American parents to respond to four different achievement situations in home and school settings Translated the scenarios into the native language and used the culturally sensitive method choice - interviews Greenfield and Quiroz’s Achievement Study They found in settings where individualistic values have no direct impact on group family life, Latino and European American parents responded in similar ways In the school scenarios, Latino and European parents performed similarly since school values do not conflict with family values and functioning Home and family life scenarios revealed differences Who should receive credit? Individualistic Collectivistic 1,2 1 Parents 0,8 Children 0,6 Teachers 0,4 0,2 0 School 1 (European American sample) School 2 (Latino sample) Greenfield, P., & Quiroz, B. (2013). Who should receive credit? Greenfield and Quiroz’s Achievement Study Interesting similarities among the children emerged European American children held more familistic values than both their teachers and parents Suggests cooperation precedes competition and that European American children may become more individualistic through socialization practices as they age Greenfield and Quiroz’s Achievement Study What does this study teach us about the connection between culture and achievement? Parents’ educational experiences and living conditions shaped their views about achievement They can help inform practices and policies as they relate to immigrant children’s school experiences The Bridging Culture intervention program integrates Latino family values in a way that accords them respect rather than treating them as inferior or unimportant The United States – Family Values and Educational Outcomes – Hawaiian Children One negative trend in Hawaiian public school systems is that children of Hawaiian descent, especially lowincome family children have great difficulty in school Compared to other cultural heritages, these children struggle to achieve academic success - Developing effective programs that motivate and teach Hawaiian children how to perform well at school may be a solution These programs incorporate cultural patterns and ways of learning to help Hawaiian children accomplish these goals Hawaiian Children and Achievement Cathie Jordan and colleagues (1992) developed the Kamehameha Elementary Education Program (KEEP) One problem Hawaiian children face in school is negative teacher perceptions Language problems were not a factor in the children’s underachievement If a language barrier wasn’t’ the problem, why were Hawaiian children having trouble do well in school? Hawaiian Children and Achievement Cathie Jordan and colleagues (1992) and the Kamehameha Elementary Education Program (KEEP) Focus needed to shift to Hawaiian cultural values, practices, and ways of learning Concentrated on how teachers could incorporate the cultural skills and abilities children learned at home into the classroom experience One area of focus was children’s social relationships and social roles at home Hawaiian Children and Achievement Cathie Jordan and colleagues (1992) and the Kamehameha Elementary Education Program (KEEP) Hawaiian children learn necessary skills through observation and participation and often collaboratively in groups So why are children who are so engaged in activities at home, so disinterested in school? The disconnect children experience between their lived realities at home and school Hawaiian Children and Achievement Cathie Jordan and colleagues (1992) and the Kamehameha Elementary Education Program (KEEP So why are children who are so engaged in activities at home, so disinterested in school? Jordan identified several major differences between these two contexts Hawaiian Children and Achievement Cathie Jordan and colleagues (1992) and the Kamehameha Elementary Education Program (KEEP Setting Differences Home - When mothers and adults need children to do a chore, it is the child’s responsibility to organize and complete the task. They allow children to perform the task as the children see fit School - Tasks are teacher directed . For many Hawaiian children, school is a controlling setting and at odds with the home life Hawaiian Children and Achievement Cathie Jordan and colleagues (1992) and the Kamehameha Elementary Education Program (KEEP Program recommendations Have teachers model the way they structured their classrooms the same way Hawaiian mothers structure their households Teachers should behave more the way mothers do at home. Teachers relinquish some control to the children. Supervise children less during the school day Indigenous Studies on Achievement One stereotype for Asian children is that they are high achieving students. Why is it that many Asian children tend to excel in school? Kim and Park (2006) take an indigenous psychology approach to understand Korean children’s high academic achievement Asked students to complete a questionnaire on their perceptions of success and failure Indigenous Studies on Achievement Kim and Park (2006) found: Children were most proud of doing well in school Parents were children’s source of emotional support Students believed their success was due to their hard work Indigenous Studies on Achievement Kim and Park suggest that Korean cultural values explain Korean children’s success at school not their intellectual ability Korean cultural values emphasize the interconnectedness between people begins with the mother-child bond; Education and behaving according to social norms are highly valued; Parents devote themselves to their children Children are loyal and dedicated to their parents for their support and encouragement Indigenous Studies on Achievement - Kim and Park Children learn to please teachers as they do their parents Doing well at school is important to these children as it brings pride and success to them and their families Korean parents believe in effort and persistence at a task Children learn to self-regulate their behavior because their parents value this ability Guilt is a socially engaging emotion that helps children behave in ways that strengthens their interdependent relationships Indigenous Studies on Achievement Taiwanese Children Why don’t U.S. students perform better on math and science compared to students from other countries? One major difference is the way American and Taiwanese mothers view ability; Many American mothers believe intelligence and math ability is an inborn ability; Many Taiwanese mothers place more emphasis upon effort rather than inborn abilities Indigenous Studies on Achievement - Taiwanese Children Competition for spots in the best schools is fierce and one culturally prescribed role for mothers is their role in ensuring their children’s success Mothers take firm control of their children’s learning experiences; Children have little to no say in these matters Many Westerners view Asian parents in general as over controlling in matters of education From a Taiwanese parents’ point of view, math is central to all learning Cross Cultural Studies on Achievement Fang and colleagues (2013) explored how national culture shapes student achievement and consequently student learning outcomes. Their findings suggest: long-term orientation was the greatest predictor of student achievement in countries that have long-term orientations (Japan, China, Singapore) which value living and preparing for the future In long-term orientation countries, saving, patience, and effort are important values The more traditional a society remains, the lower student achievement scores are Culture across Disciplines – Culture, Education, and Motivation Ginsberg’s Motivational Framework Ginsberg notes the positive relationship between motivation and learning -- motivated students achieve their academic goals Advances the view that cultural awareness can shape motivation and consequently student achievement Making sure all children receive encouragement to do well in school leads to social justice and equity in education Ginsberg’s Motivational Framework for Culturally Relevant Teaching Culture-specific and community based Interdisciplinary model Focuses upon intrinsically motivating students Four principles for classroom practice: 1. Establishing a sense of belonging and respect 2. Developing a positive attitude toward learning 3. Make learning relevant to students’ experiences 4. Focus on how students perceive the value of learning Ginsberg’s Motivational Framework for Culturally Relevant Teaching To encourage student motivation Teachers should incorporate children’s life experiences into lessons and give voice to these experiences Schools should move away from the conventional approach of using extrinsic rewards to increase student achievement - often short-lived and declines once students no longer receive rewards or incentives Some rewards might not be effective for children from diverse cultural backgrounds