PUBLIC
RELATIONS
Public Relations
PR people are storytellers. They create
narratives to advance their agenda. PR can
be used to protect, enhance or build
reputations through the media, social
media, or self-produced communications.
A good PR executive will analyze the
organization, find the positive messages and
translate those messages into positive
stories. When the news is bad, they can
formulate the best response and mitigate the
damage.
“Public relations is a strategic communication process that builds
mutually beneficial relationships between organizations and their
publics”
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PUBLIC RELATIONS
A management function which tabulates public attitudes, defines the policies,
procedures and interests of an organization followed by executing a program of
action to earn public understanding and acceptance
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Press Release
“
A press release is an official statement
delivered to members of the news media
for the purpose of providing
information, creating an official
statement, or making an
announcement directed for public
release.
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Press Conference
“
Companies often call press conferences when
they have significant news to announce,
such as the introduction of a new product or
advertising campaign. Reebok held a press
conference and issued a press release to
announce it had signed rock star Shakira to
an endorsement agreement
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Exclusives
“
Although most public relations efforts seek
a variety of channels for distribution, an
alternative strategy is to offer one
particular medium exclusive rights to the
story if that medium reaches a substantial
number of people in the target audience.
Offering an exclusive may enhance the
likelihood of acceptance.
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“
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Interview
“
When you watch TV or read magazines, pay close
attention to the personal interviews. Usually
someone will raise specific questions, and a
spokesperson provided by the firm will answer
them.Microsoft’s president, Steve Ballmer,
appeared in a number of personal interviews to
present the company’s position in a legal case
brought against it by the U.S. government.
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“
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Community
Involvement
“
Many corporations enhance their public images
through involvement in the local community.
A flood in Venezuela, which killed hundreds,
brought aid from governments and businesses
from around the world.After the September 11
terrorist attacks, corporations from all over
the world donated time, money, and other
types of assistance in a variety of forms to help
victims.
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You can also split your content
White
Black
Is the color of milk and fresh snow,
the color produced by the
combination of all the colors of the
visible spectrum.
Is the color of ebony and of outer
space. It has been the symbolic color
of elegance, solemnity and
authority.
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INTERNET
Just as in the print media, companies have
used the Web to establish media relations
and government, investor, and community
relationships; deal with crises; and even
conduct cause marketing. Companies have
used their websites to address issues, as
well as to provide information about products
and services, archive press releases,link to
other articles and sites, and provide lists of
activities and events.
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Consumer goods companies show aggressive
CSR activities
Six major companies spent over Rs 300 crore in the first year of operation of new CSR rules
#corporate social responsibility #csr #ITC #Hindustan Unilever #Nestle India #Godrej #Dabur #emami
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This is a slide title
⬗ Here you have a list of items
⬗ And some text
⬗ But remember not to overload your slides with content
Your audience will listen to you or read the content, but won’t
do both.
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Measuring the Effectiveness of PR
⬗ Personal observation and reaction
⬗ Matching objectives and results
⬗ Public opinion and surveys
⬗ Audits
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BIG CONCEPT
Bring the attention of your audience over a key concept using icons or illustrations
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A picture is worth a thousand
words
A complex idea can be
conveyed with just a single
still image, namely making
it possible to absorb large
amounts of data quickly.
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Want big impact?
Use big image.
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Use charts to explain your ideas
White
Gray
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Black
And tables to compare data
A
B
C
Yellow
10
20
7
Blue
30
15
10
5
24
16
Orange
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Maps
our office
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89,526,124
Whoa! That’s a big number, aren’t you proud?
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89,526,124$
That’s a lot of money
185,244 users
And a lot of users
100%
Total success!
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Our process is easy
first
second
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last
Let’s review some concepts
Yellow
Blue
Red
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Is the colour of the clear sky and
the deep sea. It is located between
violet and green on the optical
spectrum.
Is the color of blood, and because
of this it has historically been
associated with sacrifice, danger
and courage.
Yellow
Blue
Red
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Is the colour of the clear sky and
the deep sea. It is located between
violet and green on the optical
spectrum.
Is the color of blood, and because
of this it has historically been
associated with sacrifice, danger
and courage.
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4000
3000
2000
1000
0
You can insert graphs from Excel or Google Sheets
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Mobile
project
Show and explain your
web, app or software
projects using these
gadget templates.
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Tablet
project
Show and explain your
web, app or software
projects using these
gadget templates.
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Desktop
project
Show and explain your
web, app or software
projects using these
gadget templates.
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Thanks!
Any questions?
You can find me at @username & user@mail.me
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Credits
Special thanks to all the people who made and released these
awesome resources for free:
⬗ Presentation template by SlidesCarnival
⬗ Photographs by Unsplash
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Presentation design
This presentation uses the following typographies:
⬗ Titles: Vidaloka
⬗ Body copy: Tinos
Download for free at:
https://www.fontsquirrel.com/fonts/tinos
https://www.fontsquirrel.com/fonts/vidaloka
You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if you need to
create new slides or download the fonts to edit the presentation in PowerPoint®
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2.
Extra
Resources
For Business Plans, Marketing
Plans, Project Proposals,
Lessons, etc
Timeline
Blue is the colour of the
clear sky and the deep
sea
JAN
FEB
Red is the colour of
danger and courage
Yellow is the color of
Black is the color of
gold, butter and ripe
ebony and of outer space lemons
Blue is the colour of the
White is the color of milk clear sky and the deep
and fresh snow
sea
MAR
MAY
SEP
Yellow is the color of
gold, butter and ripe
lemons
APR
JUN
JUL
White is the color of milk Blue is the colour of the
and fresh snow
clear sky and the deep
sea
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AUG
Red is the colour of
danger and courage
OCT
NOV
DEC
Black is the color of
Yellow is the color
ebony and of outer space of gold, butter and
ripe lemons
Roadmap
Blue is the colour of the
clear sky and the deep sea
Red is the colour of danger
and courage
1
Black is the color of ebony
and of outer space
3
5
2
4
6
Yellow is the color of gold,
butter and ripe lemons
White is the color of milk
and fresh snow
Blue is the colour of the
clear sky and the deep sea
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Gantt chart
Week 1
1
2
3
4
Week 2
5
6
7
8
9
10
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Task 1
Task 2
◆
Task 3
Task 4
◆
Task 5
◆
Task 6
Task 7
Task 8
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12
13
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SWOT Analysis
STRENGTHS
WEAKNESSES
Blue is the colour of the clear
sky and the deep sea
Yellow is the color of gold,
butter and ripe lemons
Black is the color of ebony and
of outer space
White is the color of milk and
fresh snow
OPPORTUNITIES
THREATS
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Business Model Canvas
Key Partners
Key Activities
Value Propositions
Customer Relationships
Customer Segments
Insert your content
Insert your content
Insert your content
Insert your content
Insert your content
Key Resources
Channels
Insert your content
Insert your content
Cost Structure
Revenue Streams
Insert your content
Insert your content
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Funnel
AWARENESS
Insert your content
DISCOVERY
Insert your content
EVALUATION
Insert your content
INTENT
Insert your content
PURCHASE
Insert your content
LOYALTY
Insert your content
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Team Presentation
Imani Jackson
Marcos Galán
Ixchel Valdía
JOB TITLE
JOB TITLE
JOB TITLE
JOB TITLE
Blue is the colour of the clear
sky and the deep sea
Blue is the colour of the clear
sky and the deep sea
Blue is the colour of the clear
sky and the deep sea
Blue is the colour of the clear
sky and the deep sea
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Nils Årud
Competitor Matrix
HIGH VALUE 2
Competitor
Compe
titor
Our company
Competitor
LOW VALUE 1
HIGH VALUE 1
Competitor
Competitor
Competitor
LOW VALUE 2
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Weekly Planner
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
09:00 - 09:45
Task
Task
Task
Task
Task
Task
Task
10:00 - 10:45
Task
Task
Task
Task
Task
Task
Task
11:00 - 11:45
Task
Task
Task
Task
Task
Task
Task
12:00 - 13:15
✔ Free time
✔ Free time
✔ Free time
✔ Free time
✔ Free time
✔ Free time
✔ Free time
13:30 - 14:15
Task
Task
Task
Task
Task
Task
Task
14:30 - 15:15
Task
Task
Task
Task
Task
Task
Task
15:30 - 16:15
Task
Task
Task
Task
Task
Task
Task
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SlidesCarnival icons are editable shapes.
This means that you can:
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Change line color, width and style.
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It resizes without losing quality.
How? Follow Google instructions https://twitter.com/googledocs/status/730087240156643328
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