Written Business Plan The written plan is divided into three interrelated parts, where each part needs to be submitted separately according to a time plan. All parts when combined will produce one unified Business Plan. The written plan template will be distributed to you in phases with each project deliverable. You need to fill out the plan and use the subheadings as a guide to what information should be included. I encourage to apply the things you learn in class, even if it is not clearly stated in the description of the template. This is part 1 and it is due on: Date 20/2/2022 3/3/2022 9/4/2022 Submission Group Members Names & IDs Deliverable 1: The Idea 21/4/2022 Deliverable 2: The Marketing Plan Deliverable 3: The Finances 25/4/2022 - 27/4/2021 Pitch Deck Presentations Notes After the groups are sent, no changes can be made. You are given more than enough time to think of your business venture idea, so past this submission date NO changes are made to the idea itself. Deliverable 2 will be a continuation of Deliverable 1. In this submission you are required to submit the full business plan which includes Deliverable 1, Deliverable 2, and Deliverable 3. You are allowed to make minor changes to improve the business plan now that the full picture has come together, but no fundamental changes are allowed. If you are unsure the changes you are making are permitted or not, discuss with me. Your presentation slides are due by LMS at midnight the day before your class presentation session. PART 1: I. EXECUTIVE SUMMARY A Brief summary of the entire plan (3-5 Sentences), leave this to the end. II. NEW VENTURE IDEA AND STRATEGY A. Business Idea 1. Clear and comprehensive description of the entrepreneurial idea (story, problem, the opportunity → the hook) 2. Clear and detailed description of the product or service offered B. New Venture Strategy 1. Clear description of the customer value proposition (describe the user experience) 2. Clear and detailed description of the new venture strategy and the source(s) of competitive advantage (what sets you apart?) III. BUSINESS MODEL A. Business Model 1. What type of legal form will your start up take on? 2. Clear statement of the company’s Business and Revenue Models Examples of Revenue Models: Ad-Based Revenue Model, Affiliate Revenue Model, Transactional Revenue Model etc. 3. Clear articulation of profitability and how it is attained 4. Company differentiation is reflected in the Business Model 5. What is your pricing strategy? Why? Clearly state your assumptions.
