UNIVERSITY OF NOTTINGHAM NINGBO CAMPUS
NOTTINGHAM UNIVERSITY BUSINESS SCHOOL
CHINA
UG Coursework 2021 – 2022
MODULE: BUSI1085 - MANAGING OPERATIONS IN THE DIGITAL
ENTERPRISE
Introduction:
This is a group assignment and you are asked to submit an essay that addresses the following
questions.
Your task:
Choose an organisation that you have been a customer of, are familiar with, or one you would
like to research. Write an essay that analyses the operations system.
1. State the sector of the company you are studying and briefly describe the types of
products/services provided by the company and the types of customers that are being targeted.
Also briefly explain the core processes of the operations system you would like to study. The
boundary of the operations system under study should be well defined and justified.
[10 marks]
2. Analyse some strategic objectives set by the chosen company to tackle the challenges facing
the industry in which it operates. Clearly explain how the operations system chosen in your
study can support such strategic objectives and help the company to remain competitive. You
can make reference to the five operations performance objectives as outlined in the lectures.
[20 marks]
3. Analyse the supply chain of the chosen company and comment on how to tackle some key
sustainability issues along its supply chain.
[20 marks]
4. Identify the main types of information systems employed at the chosen operations system.
Explain the principle of the information systems and briefly describe how the information
systems support the operations system.
[20 marks]
5. Identify and discuss how emerging technologies will improve the operations system.
[20 marks]
Presentation and references will account for the remaining 10 marks.
The recommended word length is 3000 words (not including appendices and list of references,
which should be in Harvard format). You are expected to apply Operations Management and
Information Management related theories and concepts to your chosen organisation in order to
answer the questions posed. Use of diagrams and supporting examples from your chosen case
is recommended. You are also encouraged to provide a little background information about the
organisation as an appendix to your essay. However, a full market research exercise is not
required for this assignment since the module is focused on operations management and
information systems.
Note:

Submission deadline: 15:00, 1 December 2021

The assessment will be based only on the submitted essay.

The coursework assignment accounts for 50% of the overall mark of this module.

This is a group work and each group should consist of 4 members. Deadline to submit the
relevant group form is 15 October 2021, 5pm via Moodle.

Students who do not join a group by 15/10/2020, the convenor will assign the remaining
students to groups randomly.

All group members will receive the same mark (unless group members report problems in
writing before submission, when the can still be reasonably dealt with).

To achieve a high mark (e.g. first class), it is essential to apply various operations
management and information management techniques, theories or concepts you have
learned in this module. Use of diagrams and tables is recommended.

All work on this module will be marked in accordance with the marking guide included in your
2021/2022 Business School Student Handbook.