RM Intro
Store Management is one the important thing in ensuring the success of the business.
Creating different strategies on how to elevate the business can help the business to be open
for more opportunities. Managing a retail store has a lot of factors to consider. Everything
should be in line including the retail store, the environment inside the store and most exclusively
the product or service that the business offer.
The key in managing good retail business is to look at the retail store and improve its
retail products. It can help journey to the business success soon. Business should be open to
more opportunities and more strategies on how to improve and enhance the product. The best
thing to do create a good environment for the consumers. It starts with being open to the
consumers and their suggestions. It can help the business to grow and reach its goal in creating
the business in the first place.
HACK Enterprises' mission for establishing the brand to its consumers is to create a
retail store that will be accessible to everyone. The store that HACK has is a non-retail store
since the business is still a start-up and it wishes to have its physical store someday. HACK will
also be open for a variety of products starting with the flavors and the packaging of the product.
Inside this paper, HACK Enterprise will discuss more retail management and its
importance of it to the brand, what will be the different factors to be considered in establishing a
retailing business like the retail setup, the PESTEL Analysis, and the plans of the business in
the future. The paper is also about the enhancement of the brand like the inside of the retail
store of HACK, the promotional strategies, and the product enhancement that HACK will do for
product improvement.
https://fitsmallbusiness.com/store-management/
Situational Analysis
The importance of the store environment is the factor that business owners should
consider in putting up a business. It is the first thing that business owners should consider in
putting up a business. In the business, the products are not just the thing that sells but also the
environment of the business including the retail stores, the retailers, and the distributors.
Business owners should keep in mind that in order to create a better environment for the
business, the business owners should make the retail store to be more friendly for the
customers. The customers are the one who gives importance to the business and the purpose
in creating the business in the first place. What customers give consideration to in choosing the
right business to trust is that they should have the perfect people to gain their loyalty to. Since
then, the business owners or retailers trusts the consumers to be open for the things to improve
in the business.
HACK is creating an environment that will benefit the consumers especially the target
market which is health conscious and diabetic people. Since the business is still new, the
business will strategize different things for product improvement, that includes the retail store,
the product factors (packaging, flavors, etc.), and the mode of buying of the consumers. HACK
is open for improvement and suggestions from the customers. HACK is also will to expand their
store soon when it already has a position in the market.
Currently, HACK has an online retail store in Shopee and Facebook. It is currently the
retail setup of HACK. HACK has no sales agent yet, and is an exclusive store where it is the
only store that you can avail the product. HACK accepts different modes of payment like GCash
and Cash on Delivery. Soon, HACK will expand the store and the products will be available
Drug store, Convenience store. HACK chose 711, Alfamart, Mercury Drug, and Southstar Drug
soon and will also have logistic partners like Lalamove, J&T Express, and TOKTOK.
With HACK being a small business, its goal is to reach more consumers in the market.
Creating the best strategies will help the business grow and there will be more loyal customers.
The key to creating it is to create more opportunities for the brand to grow including being open
to new flavor varieties, recyclable packaging, and enhancing its retail store.
https://www.pnas.org/doi/10.1073/pnas.2006991117
https://www.thebalancesmb.com/atmosphere-2890162
MR Intro
Abstract
Brand Enhancement helps to improve the existing product or create a new product out of
it. It gives the ability for the brand to explore more strategies on how to improve the product or
service that the business offers. Through that, there will be a process for growth in a business.
The more open for opportunities the business are, the more chance of it to grow and to be
discover in order to create its on brand to the consumers in the market.
HACK is still a start-up business. There are so many things to consider when it comes to
developing products especially when new to the market. HACK will ensure that the product will
have an improvement when it comes to its products and services. It is the way of growth of the
business. HACK will also be open to more product opportunities for the business to have its
longevity of success in the market.
The study further explains how will the product resonates with its consumers. The
research will be all about the product development of HACK. The related studies tackle more
about how effective is honey and apple cider for a dietary supplement. The study also shows
the correlation of the different processes on creating the study from the input, the process of
creating and data gathering, and the output of the study. The variables are also indicated in the
conceptual framework of the study. The methods are the important parts of the study. It is where
the data gathering process has been occurred. The methods include the type of research
design, the respondents, and the data-gathering processes. By the end of this study, the
researchers will achieve their goal in the objectives of the study to know if the suggestion of the
product development will be a great strategy for the business. It will be determined with the use
of an online survey called Google Forms. Although HACK is still a startup business, the
researchers of the study will make sure that HACK will create its position in the market which is
to change the game of the candy industry from less benefit to more benefits to the consumers in
the market.
Intro
Brand Enhancement is an important factor in a business. It gives value on what the
customer needs and wants in a business. In order for a business to create value on the needs
of the consumers, there should be research and development. Research and Development is
important in a business because it gives depth to the knowledge that currently the researcher
knows. Before creating a decision, there should be more information in creating what will be the
best strategy for the consumers. There will be an efficiency of the strategies created if there are
more in-depth information about ways to improve a product or service.
In a business, you should know about the consumers. Knowing the consumer
preference can help a business to create strategies that is best for the growth of the business.
There is always a target consumer that will benefit the business. It will be a big help to have a
product or services that is designed for them. The customers always know what is the best thing
to do in the business. They are the one’s who are giving the business a purpose, so they are
also an investor in the business which means that they are part of the brand’s improvement.
HACK wants to create new products and develop the current product that the business
has. The main goal of the business it to enhance the current products and create new products
that are suggested by the consumers by gathering data about the consumer preference of the
4Ps of the business, (Product, Price, Place, and Promotion). It can also indicate the plans for
growth of the business, what will be new strategies to consider in a business, is there plans to
expand the business through preferences of stores or wait until the growth of the business to
create a physical store.
At the end of the study, each goal of brand enhancement of the business will be created
and achieved by HACK. It will be a basis of product growth and creating new strategies in order
to resonate to the consumers in the market.
https://forrestbrown.co.uk/news/what-is-r-andd/#:~:text=R%26D%20is%20important%20for%20businesses,and%20thrive%20in%20competiti
ve%20markets.
Conceptual Framework
The conceptual framework is all about the process of how a phenomenon was
explained. It creates a map about the things to accomplish in a study with the previous
research and the perspective of the researchers. It is the understanding of the
researchers on how all variables on the study are connected (Regoniel, P., 2015).
Inside the conceptual framework, the correlation of the process in creating the
research is understood well further. It is a framework on the flow of how a study can find
its information and how the different information can form a possible solution. It is a guide
in creating the research’s attainable objectives. It is a framework of information on how
the research process is conducted.
Input
Process
Output
• Brand Enhancement of Honey Apple Cider Kendi (HACK) with the
factors of Packaging, Flavors, Promotional Strategies, and Means of
Buying
•Conduct a survey on the forty-one (41) residents of Sta. Rosa, Laguna
about what the consumers prefer in the product development of HACK
through Google Forms
• The effectiveness of brand enhancement of HACK according to the
needs and wants of the consumers
Fig. 1 Research Paradigm
Research Paradigm
The research paradigm discusses the summary of the paper. The focus of the
paper is all about the brand enhancement of HACK according to its packaging, flavors,
promotional strategies, and means of buying. The target market for this study is people
who are diabetic and people who want to be fit and healthy. The study explores more on
what the consumers prefer especially how the product will look like when it is released in
the market. It includes the price, the flavor, and the satisfaction of the consumers who will
be involved in the study. Everything will be determined in a survey where all of the
information about the preferability of the product and its service is indicated. The
respondents will be coming from Sta. Rosa, Laguna that are healthy fit, diabetic and with
the low immune system and it will be composed of forty-one (41) respondents in the study.
After conducting the study, the researchers will gather the data and analyze if the product
has been preferred and will be availed by the consumers that are involved in the study.
The researchers will also see if the strategies that HACK thought about are effective to
gain more loyal customers.
PSM Intro
Branding is very important in a business. To know about the different factors of brand, there
should be brand management. Brand management can help the products and services to be
maintained or improved and also to improve brand perception. It gives cost leverage, creates
more loyalty with the customers and it also gives awareness to its brand.
Product is the first priority in the proposed business not just the product created but also its
price, place, and promotion.
It doesn’t matter how good your company’s Sales team is. It doesn’t matter if you have the best
Engineering and Customer Service.
Why?
Because, if you don’t have a best-selling product – you don’t have a company.
https://www.palarino.com/why-product-management-is-the-most-important-role-in-yourorganization/
https://www.canto.com/blog/brand-management/
Product Management holds a constantly shifting and evolving role in the most successful
businesses. The fast-growing nature of technology usage in company processes demands that
good Product Management grows right along with the technology to stay relevant and
successful.
Product Management can bring the many departments of your company together to focus on
what we’re all here for in the first place: the product.
But how to do they accomplish this important task?
What does Product Management do?
Product Management is a very broad term that encompasses a lot of different skills and job
descriptions that largely depend on what each individual company needs their Product Manager
or Product Management team to do for them.
Product development is a process of improving the current products and services according to
the interest of the consumers. The goal for each business is to create a product that is best for
the consumers and develop it for their benefit.
The goal of HACK is to create new opportunities when it comes to establishing the product.
Creating new product varieties for the business helps the product grow and improve for people
to have satisfaction with the product.
HACK Enterprises' mission for establishing the brand to its consumers is to create a retail store
that will be accessible to everyone. The store that HACK has is a non-retail store since the
business is still a start-up and it wishes to have its physical store someday. HACK will also be
open for a variety of products starting with the flavors and the packaging of the product.
Inside this paper, HACK Enterprise will discuss more product development that the brand
wishes to enhance according to the like of the consumers. The paper will discuss the different
factors of product development in the business including the target market and the product life
cycle. The paper is also about the enhancement of the brand like the inside of the retail store of
HACK, the promotional strategies, and the product enhancement that HACK will do for product
improvement.
Situational Analysis
The world is facing a health crisis that every single day, approximately 116,000 new cases are
documented and the Philippines is the second-largest number of new cases in Southeast Asia
(Amnesty, 2021). It has infected nearly 1 million people and 17,000 people have died as a result
of the virus. Since October 2020, the country's daily total has risen steadily, reaching almost
15,000 new cases on 3 April 2021, since March 2020 began, almost all Filipinos stayed at home
hoping to not get infected by the virus. People outside and unprotected by the virus are the front
liners, since then some Filipinos need to go outside to purchase relief and essential products to
the market for them to eat. This has led to many Filipinos that gained weight because of the
pandemic; insufficient rest, snacking after supper, lack of dietary discipline, eating in reaction to
stress, and a lack of exercise, are all factors that contribute to weight gain (Zeigler, 2020).
Small businesses have been on the low during the pandemic. A lot of small business owners
had a hard time running their businesses because not a lot of business owners always have
customers inside their business and that is why there is less income. Mass layoffs and closures
are things to do with most businesses and it is a negative look in the business world since there
is a health crisis happening (Bartik, Bertrand, Cullen, Glaeser, Luca, and Stanton, 2020). This
global pandemic did not stop business owners to run their businesses because it is the only way
for them to earn profit and to not stop running their business even, we are in a global pandemic.
Many doors have closed but a lot of doors are also opened especially for new businesses in the
market.
HACK is established to create an opportunity for the people who wants to be fit and healthy in
this pandemic. The ingredients used in creating HACK has health benefit such as honey and
apple cider that provides an advantage to customers. The benefits of Apple Cider vinegar are to
support weight reduction, lessening cholesterol, diabetes symptoms can be improved, and
blood sugar levels can be reduced (Chin, 2021). The benefits of honey are it can be a sugar
substitute, and it is better than sugar because it contains more vitamins and minerals, it is
sweeter, and it increases blood sugar levels more gradually (Carter, 2016). HACK’s goal is to
help people to be fit and to fight diabetes by just taking one piece of HACK. It can be a
substitute for vitamin supplements.
With HACK being a small business, its goal is to reach more consumers in the market. Creating
the best strategies will help the business grow and there will be more loyal customers. The key
to creating it is to create more opportunities for the brand to grow including being open to new
flavor varieties, recyclable packaging, and enhancing its retail store.