Uploaded by Mr Sanju

MLP Pitch New

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Introduction
PSA: Hello This is Arjun calling from Byjus the learning application, Bangalore Head office. Byjus app has been
downloaded under Kevin’s name, was it you who has downloaded the application or was it Kevin himself who
has downloaded it?
OR
PSA:Good evening Sir, Am Seetha lakshmi from Byjus, there has been a registration in the name of Tarun in
Byju's app with mail id tharunvishwas@gmail.com
Are you aware of the same sir ?
Parent : Yes i am aware
Agent : That's great sir. Did you register for the child or did he register by himself ?
Parent:No he did it by himself
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Rapport Building
PSA: Alright sir, the reason why I called is to not tell you anything regarding a course, but let you know of a great
opportunity that your son has got now. As you have already heard that Byju’s provides courses which cost a
certain amount for a certain period and you might have already had a lot of doubts related to Byjus. But you
would have not really understood because you wouldn’t have experienced Byju’s. So today I am not going to ask
you to join any long duration course, rather It is like when you want to buy a car and all you hear is the features
of the car and actually not driving the car to experience the Car. We have selected your son for a Premium
Experience Class initiative where your son will be able to attend 3 classes of the topic which most students find
difficult in his standard. and just to give you a brief idea we teach the children exact school syllabus be it CBSE
or State board in a visualized and a fun loving manner,Where the child will not feel any pressure but will enjoy it
throughout the time, the class is conducted just like watching cartoons or watching a movie.
And since there are “two teacher advantage” in the program, Kevin will be provided with a personal tutor to
clear any doubts he might have regarding the topic being taught.
PSA: Before I speak further Can I know how Tarun is performing in his school subjects ?
Cx: Ya, He is average in his studies/He is doing okayish! Etc.
Follow up question: (Any one)
1. PSA: Does he study on his own or does he take support from any tuition classes ?
2. PSA: Ok, Has the online classes Increased his performance decreased it sir?
3. PSA: How is his performance in conceptual subjects like maths and science ?
Transition Hook
PSA: That is the same exact thing even I want to discuss sir. If you see your child is facing two major problems
Firstly, the pandemic situation has brought down our day today life and education is the one that has been
affected the most and you must have also realized it. Due to the pandemic, there has been a 2-year gap in a
child’s education.
PSA: Secondly, Students nowadays are not able to learn conceptually because of the huge syllabus and fast
paced classes, and even if a child tries to study conceptually then he/she will be getting hundreds of doubts,
which is not possible to get cleared in current online classes by schools or even traditional tuitions.
This is how students start losing interest in studies.
Closing
That is the reason why we are giving these classes to the students and it is very important for Kevin to attend
these classes, so that he can experience that there is nothing he cannot understand in his syllabus.
PSA: Sir I will ask you something really interesting now , when was the last time you attended a class along with
your child ?
Parent: I mostly go to his open day but i have not attended any classes/Not attended/Attended once etc.
PSA:We are giving an opportunity for parents as well to attend the classes along with their children so that you
can understand how much involvement your child is showcasing in classes as well as how much better your
child is enjoying the methodology byjus is following
So Can you allocate 3 hours for the next 1 week so that your child can complete one of the most difficult
chapter from his syllabus in a full fledged manner
Parent:Yeah I think that can be allocated. May I know how to proceed with this process ?
PSA: Procedure is very simple, we will send a registration link from our end which is valid only for the next 15
mins, Normally for any kid the fee structure to attend these classes is 1000/- but for select students like Keven,
a small registration fee of just Rs.99 per class will there, which equals to Rs.299 in total.
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