PRINCIPLES OF
DESIGN
WHAT ARE PRINCIPLES OF
DESIGN?
▪ These are concepts used to
organize or arrange the
structural elements of design.
BALANCE
▪ According to this principle, from the center
of the dress, design should be identified on
both sides.
▪ It may be achieved in many two ways:
a. FORMAL BALANCE
b. INFORMAL BALANCE
A. FORMAL BALANCE
▪
Has an equal weight on both sides
B. INFORMAL
BALANCE
Has a different weight
on each side
▪ Also known as
asymmetrical balance
▪
EMPHASIS
▪ every pleasing design has one part that is
more interesting than any other.
▪ also called center of interest
MOVEMENT
▪ the use of lines, colors, values, textures, forms, and space to carry or direct the
eye of the viewer from one part of the design or picture to other.
VARIETY AND CONTRAST
▪ Contrasting colors, textures and patterns all add
interest to the dress. Highlights color to the corners
or edges of some shapes may be used to add
contrast.
PROPORTION
▪ Artists show emphasis, distance and use of space,
and balance.
RHYTHM
▪ these are smooth movement repeated again
and again.
▪ It is created by repeated use of the design.
▪ If there is rhythm in a design, the eye would
move easily from one part to the other.
a. Repetition
▪ Repetition of lines, colors, or accessories.
▪ Parallel lines are formed by the use of
seams, buttons, embroidery, lace, etc.
which helps uninterrupted eye movement.
a. Radiation
▪ Rhythm can also be
created by the radiated
lines. These lines are
created by gathers.
▪ created by gathers
▪ can be seen in gathers on
neckline, arm and skirt.
HARMONY
▪ The relationship of different portion of a
design.
▪ Harmony should be achieved through
judicious use of color, shape, and texture to
give a feeling of oneness.
Assignment
In five sentences, continue the
statement below.
It important to learn about principles of design
because _______________________________________
_______________________________________________