SHRI MATA VAISHNO DEVI UNIVERSITY, KATRA
School of Business (B.Tech Open electives)
NAME of STUDNETS:
Entry No:
Total Number of Questions: [05]
Date:
Total Number of Pages: [01]
TIME: 9.00am to 11.15am
Course Title: Digital Marketing
Course Code: BUE 2032
Max Marks: [50]
Attempt All
Q1) Discuss Evolution and comparison of modern and traditional marketing. (10)
Q2) Determine Stakeholder Based Digital Transformation Model. (10)
Q3) Discuss Digital Business Model types and its benefits. (10)
Q4) Discuss Ascor Digital marketing Framework (10)
Q5) Explain online value proposition potential mapping model for solving customer problems (10).
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