Welcome to Spring Semester’ 2022 Lecture - 1 Topic: Fundamental Issues of Economics Welcome to Microeconomics Date: 22/02/2022 BUS1302, Section - 3 Instructor Shamsuddin Ahamad, PhD CONTENTS 02 01 Importance of Micro – Economics Basic idea on Micro and Macro Economics 03 Three Key Ideas 01 Basic idea on Micro and Macro Economics The whole economic theory is broadly divided into two parts – 1. Micro economics 2. Macro economics The term ‘micro’ and ‘macro’ were derived from Greek words ‘Mikros’ and ‘Makros’ 1. ‘Micro’ meaning ‘small’ 2. ‘Macro’ meaning ‘large’ So, (i) Micro economics deals with the analysis of an individual unit/level (ii) Macro economics deal with economy as a whole such as on a city, county, or national level. For example, ❖ In micro economics we study ✓ how price of goods or factors of production are determined. or ✓ How a local business decides to allocate their funds. ✓ Allocation of your income by deciding how much to buy of various goods and services and how much to save ❖ In macro economics we study what are the causes of high or low level of employment, GDP, growth etc. 01 Basic idea on Micro and Macro Economics Microeconomics Macroeconomics Studies the individual or small economic variables of the economy Deals with whole economy Ex: Individuals consumption, saving investment and income Ex: national income, full employment and price level Studies principles, problems and policies concerning the optimum allocation of resources Studies the problems, policies and principles relating to full employment and growth of resources. Deals with the determination of price, consumer’s equilibrium, distribution and welfare, etc. Studies full employment, price level, national income, trade cycles, etc. 01 More on Micro Economics According to K. E. Boulding, “Microeconomics is the study of particular firm, particular households, individual price, wage, income of the industry and particular commodity.” According to Mc. Connel –” In micro economics we examine the trees not the forests.” Similarly according to A.P. Lerner – “microeconomics is microscopic study of the economy.” Microeconomics tries to explain how an individual allocates his money among various needs and maximize satisfaction level The fundamental Q. of Microeconomics are: ✓ How households and firms make choices ✓ How they interact in the markets ✓ How the government attempts to influence their choices ✓ What goods and services should be produced? ✓ How to produce those goods and services? ✓ Who gets the goods and services? ✓ How are the prices of goods and services determined? ✓ Why does government control the prices of some goods and services, and what are the effects of those controls? 02 1) Importance of Micro Economics Efficient allocation/distribution of resources: Microeconomics concern about how a Consumer allocate their limited resources to get maximum satisfaction and Producers allocate resources to maximize their output 2) To understand the working of market economy: Demand and supply play vital role in the market economy. Microeconomics help to understand how an market economy run without the role of gov. 3) To provide tools for economic policies: Microeconomics is highly helpful in the formulation of economic policies (tax, loans, price, demand and production etc.) that affect the economy and promote the welfare of the society. In this way, microeconomics assists private sectors as well as government 4) Useful in Business Decision –Making: a) Pricing Policy b) Optimal allocation of resources c) Optimal production decision d) Demand analysis and forecasting e) Analysis of cost of production 03 T h r e e K e y Economic Ideas We interact with one another in markets. Market: A group of buyers and sellers of a good or service and the institution or arrangement by which they come together to trade. 03 T h r e e K e y Economic Ideas In analyzing markets, we generally assume: 1. People are rational - Rational consumers and firms consider the cost and benefits of each action and try to make the best decision possible using available information. Example: Apple doesn’t randomly choose the price of its smartwatches; it chooses the price(s) that it thinks will be most profitable. 03 T h r e e K e y Economic Ideas 2. People respond to economic incentives By offering rewards to people who change their behavior is incentive. rational people respond to incentives. Example; by offering a raise in the salary of works harder can influence people to work hard which is a positive incentive. Whereas putting a tax on a good, say fuel, can induce people to consume it less which is a negative incentive. 03 T h r e e K e y Economic Ideas 3. Optimal decisions are made at the margin Decision = selecting the suitable action from several alternative option. • The problem of decision making arises whenever a number of alternatives are available. Such as : •What should be the price of the product? •How many workers should be employed? 03 Three Key Ideas Marginal Benefit Idea 1: People Are Rational: Idea 2: People Respond to Economic Incentives: Idea 3: Optimal Decisions Are Made at the Margin: Marginal mean extra or additional. Marginal Cost Marginal benefit is the benefit that a person receives from consuming one more unit of a good or service. Marginal cost is the opportunity cost of producing one more unit of a good or service. Marginal benefit is measured as the maximum amount that a person is willing to pay for one more unit of the good or service. The marginal cost is measured as the value of the best alternative forgone to get one more unit of the good or service. Comparing MC and MB is known as marginal analysis