Quiz 1
Solve all questions. Line 1,3,5,7
Define Marketing. (2 mark)
What do you know about need, want and demand? (4 marks)
What is the difference between selling concept and
marketing concept. (4 marks)
Line 2,4,6,8
What is customer equity? 2 marks
What is the difference between production concept and
Product concept. (4 marks)
What do you know about segmentation Targeting and
positioning? (4 marks)