GBE MKT 201 DARM YR2 SEM BLOCK 1 RELEASE
LECTURER: N MUKWAYA
Due date: 13 NOVEMBER 2020
Instructions to Learners:
In this task you will produce a case study based written report focused on general concepts of
marketing used by a company in reality within the industry of choice.
The report must address the following:
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Define marketing in relation to the organisation. [5 marks]
Explain how marketing fit in with other business functions in the organisation.
[20 marks]
Describe the marketing environment, support your description with practical examples
related to the company. [20 marks]
Describe how markets for the organisation are segmented, giving relevant examples.
[20 marks]
Suggest how the organisation can carry out a market research.[ 15 marks]
Describe a viable marketing mix for the organisation. [15 marks]
A list of references of all sources of information used to complete the report. [5 marks]
N.B
i. Grading for this task is based on the learners providing sufficient points stated above.
ii. Use Havard/APA style of referencing, font size 12, Times new Roman font type with 1, 15
spacing and justify
The end [100 marks]
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