As the wellness business is a highly competitive market with a diverse range of aesthetic products and
services, it is also fragmented. There is, however, a perceptible preference for natural and organic
products, since consumers are now inclining towards ayurveda, which aids in the development of a
positive attitude toward various forms of massages.
This industry's spa segment is quite diverse, yet Indians are hesitant due to prohibitive prices. As the
industry grows, so does the number of New Age consumers who want to be associated with brands
for reasons of familiarity and trust.
The goal of evoe spring spa for the Indian market is to give affordable services to Indian consumers
who feel the need to de-stress, as well as to erase negative preconceptions that Indians have about
the spa industry, making spa accessible to both spa consumers and non-spa consumers.
Evoe Spring Spa has a lot of potential, as we can see.
1) India's Wellness Industry is expected to grow at a 20% CAGR, making it a very appealing prospect.
2) TO PROMOTE THE SPA AS A CENTER FOR HOLISTIC WELLNESS APPROACHES
3) India's spa business is still in its infancy. As a result, Evoe may find it simple to capture the market.
In addition, the focus of this market is shifting to smaller, growing cities with rising income.
4) By providing executive health services and general wellness to employees, spas can play a role in
workplace wellness too.