MG303 F2F International Marketing COURSE OUTLINE 1. SEMESTER/YEAR: Semester 1, 2022 2. MODE OF DELIVERY/LOCATION: Face to Face, Laucala campus only 3. PRE-REQUISITES: MG206 and any one 200-level MG Courses or TS207 and one 200 level TS course 4. COURSE CO-ORDINATOR: Dr Jashwini Narayan 5. TEACHING TEAM Coordinator Name: Dr Jashwini Narayan Office: S127 Phone: 3232089 Email: narayan_ja@usp.ac.fj Consultation Hours: TBA 6. LECTURE Timetable will be confirmed later. Lectures will begin week 1 but tutorials will begin week 3. You will be required to sign-up online for tutorials. Classes will conclude in week 13 since this semester is a 13-week semester. 7. EMERGENCY CONTACT Name: Ms Susan Tafunaimani Office: S123 Phone: (679) 3232137 Email: susanl.tafunaimani@usp.ac.fj 8. COURSE DESCRIPTION The course introduces the multiple dimensions, environments, and strategies of international marketing. General topics include the changing character of the world economy, the globalisation of markets, regional regulatory agencies, the international financial system, and the variable impacts of politics and culture on contracts and trade agreements. Strategic topics include foreign market assessment, foreign market entry, responding to competition, product modification, pricing decisions, channel selection, and cross-cultural promotion. MG303FF Course Outline – Semester I 2022 Page 1 Case studies and the preparation of a product/service export plan integrate the general understanding with concrete and practical experience. 9. COURSE LEARNING OUTCOMES On successful completion of this course, students should be able to: LO1. Develop a better understanding of the nature and scope of international marketing; LO2 Increase their awareness of, and sensitivity to the different cultural, social, economic, political and legal environment in the context of the international marketing in the Pacific region and internationally; LO3. Develop an understanding of international marketing planning by providing hands-on experience in the design of a comprehensive marketing plan for an actual product/service for a specific target market either within the Pacific region and/or globally; LO4. Improve their decision-making ability with respect to complex international marketing problems; LO5. Develop professional skills in oral and written communication, analysis and decision making. SMPA Generic Programme Outcomes PO1 Collaborate effectively in the practice of management and public administration in organizations in the Pacific Region and global contexts. PO2 Apply critically key principles, theories and concepts of management, public administration, international business & marketing and human resource management/ employment relations to practical scenarios in a range of contexts. PO3 Conduct research inquiry and analysis according to discipline appropriate methods and conventions. PO4 Communicate effectively in a range of organizational contexts including cross-cultural contexts. PO5 Solve problems and challenges innovatively in management, public administration, international business & marketing and human resource management/ employment relations in a range of contexts in the Pacific Region and internationally. PO6 Demonstrate ethical and professional conduct in all aspects of workplace and scholarly contexts 10. USP GRADUATE OUTCOMES The USP graduate outcomes are as follows: GO1 Communication: Graduates will choose appropriate language and modes of communication to share ideas and capture understanding GO2 Creativity: Graduates will generate new ideas and approaches to solve problems GO3 Critical thinking: Graduates will evaluate ideas and opinions before forming a conclusion GO4 Ethics: Graduates will apply ethical reasoning to their actions and decision-making GO5 Pacific consciousness: Graduates will recognize the cultural heritage, and diversity of Pacific societies GO6 Professionalism: Graduates will apply professional principles, values and ethics to their work GO7 Teamwork: Graduates will collaborate with people of diverse perspectives to achieve goals MG303FF Course Outline – Semester I 2022 Page 2 11. COURSE CONTENT 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 11-12 12-13 13 14 15 16 Focus for Each Week Introduction & Briefing on the Course Outline Chapter 1: Introduction The Scope and Challenge of International Marketing Chapter 4: Cultural Dynamics in Assessing Global Markets Chapter 6: The Political Environment: A Critical Concern Chapter 7: The International legal Environment Chapter 8: Developing a Global Vision through Marketing Research Chapter 11: The Asia Pacific Region Chapter 13: Products and Services for Consumers Chapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management Chapter 18: Pricing for International Markets Study Break Examination weeks Examination weeks Read Course Outline and Chapter 1 Read Chapter 4 Read Chapter 6 Read Chapter 7 Read Chapter 8 Read Chapter 11 Read Chapter 13 Read Chapter 14 Read Chapter 15 Read Chapter 16 Read Chapter 17 Read Chapter 18 MG303FF Course Outline – Semester I 2022 Page 3 12. PRESCRIBED TEXT AND OTHER RESOURCES Course Materials Recommended Text and Reading Prescribed Text: Cateora, P.R., Gilly, M.C. and Graham, J.L. 2016. International Marketing, 18th ed or any later editions like 19th or 20th if available. Sydney: McGraw-Hill Irwin. The lecture power-points are on moodle. Please print out your own copies. Referencing guide: Use Harvard referencing style to acknowledge all sources used for your assignments such as indicate: surname, initials of first name(s), year of publication, title of book or article, publisher name, city where the publication took place. Additional reading list: In addition to the abovementioned course book and course text, students are expected to do independent reading from books and journals in the area of international marketing and its related topics. Students can read marketing related journal articles mentioned below or other articles from the below journals. The USP Library subscribes to a range of full-text journal databases which can be utilized and full-text academic journal articles from services, such as Emerald etc can be downloaded. Agwu, M. Edwin, and Henrietta N. Onwuegbuzie. "Effects of international marketing environments on entrepreneurship development." Journal of Innovation and Entrepreneurship 7.1 (2018): 1-14. Asseraf, Yoel, and Aviv Shoham. "Crafting strategy for international marketing: outside-in or inside-out?." International Marketing Review (2019). Fatehi, Kamal, Jennifer L. Priestley, and Gita Taasoobshirazi. "International marketing and intracultural heterogeneity." Asia Pacific Journal of Marketing and Logistics (2018). Ibeh, Kevin, David Crick, and Hamid Etemad. "International marketing knowledge and international entrepreneurship in the contemporary multi speed global economy." International Marketing Review (2019). Javalgi, Rajshekhar G., and M. Russell La Toya. "International marketing ethics: A literature review and research agenda." Journal of Business Ethics 148.4 (2018): 703-720. Oyewole, Philemon. "International marketing of services and developing countries." Services Marketing Quarterly 39.2 (2018): 79-91. Paul, Justin, and Erick Mas. "Toward a 7-P framework for international marketing." Journal of Strategic Marketing (2019): 1-21. Pedada, Kiran, S. Arunachalam, and Mayukh Dass. "A theoretical model of the formation and dissolution of emerging market international marketing alliances." Journal of the Academy of Marketing Science (2019): 1-22. MG303FF Course Outline – Semester I 2022 Page 4 Rangkuti, R.A. and Aslami, N., 2022. INTERNATIONAL MARKETING. Indonesian Journal of Multidisciplinary Science, 1(4), pp.402-408. Reimann, C.K., de Oliveira Carvalho, F.M.P. and Duarte, M.P., 2022. Adaptive marketing capabilities, market orientation, and international performance: the moderation effect of competitive intensity. Journal of Business & Industrial Marketing. Samiee, Saeed. "International marketing and the internet: a research overview and the path forward." International Marketing Review (2020). Winninger-Lemarquis, G. and Mercanti-Guérin, M., International Marketing Trends Conference Roma 2022. Zeneli, Valbona, Michael R. Czinkota, and Gary Knight. "Terrorism, competitiveness, and international marketing: an empirical investigation." International Journal of Emerging Markets (2018). In addition, you can also read articles from high quality journals such as: Advances in Consumer Research; International Journal of Research in Marketing; Journal of Advertising; Journal of International Marketing; Journal of Marketing Management; Journal of Public Policy and Marketing; Journal of Marketing; Journal of Retailing; and Journal of the Academy of Marketing Science. MG303FF Course Outline – Semester I 2022 Page 5 13. ALIGNMENT OF LEARNING OUTCOMES, ACTIVITIES AND ASSESSMENT The following table demonstrates the alignment of the course learning outcomes to appropriate activities and assessments and the links to programme and USP graduate outcomes. Course Learning Outcome USP LO1. Develop a better understanding of the nature and scope of international marketing; LO2. Increase their awareness of, and sensitivity to the different cultural, social, economic, political and legal environment in the context of the international marketing in the Pacific region and internationally; LO3. Develop an understanding of international marketing planning by providing hands-on experience in the design of a comprehensive marketing plan for an actual product/service for a specific target market either within the Pacific region and/or globally; LO4. Improve their decision-making ability with respect to complex international marketing problems; LO5. Develop professional skills in oral and written communication, analysis and decision making. Associated Teaching and Learning Activities Lecture, tutorials chapter readings, primary and secondary research, reflection in classes, analysis and critical writing, research work Online classes, chapter readings, primary and secondary research, reflection in case study, analysis and critical writing, research work Primary and secondary research, reflection in essay, analysis and critical writing, research work Primary and secondary research, case analysis and critical writing, research work Lectures, tutorials chapter readings, primary and secondary research, case analysis and critical writing, research work Assessment Programme Outcomes USP Graduate Outcomes Major Group Project, MST PO4 GO2, GO3 Major Group Project, Final exam, MST PO1, PO2, PO3, PO5, PO6 GO1, GO2, GO3, GO5, GO7 Major Group Project PO1, PO2, PO3, PO5, PO6 GO1, GO2, GO3, GO5, GO7 Major Group Project PO1, PO2, PO3, PO5, PO6 GO1, GO2, GO3, GO5, GO7 Major Group Project, MST, Final Exam PO1, PO2, PO3, PO5, PO6 GO1, GO2, GO3, GO5,GO6 GO7 MG303FF Course Outline – Semester I 2022 Page 6 14. ASSESSMENT 14.1 ASSESSMENT PORTFOLIO TYPE OF ASSESSMENT WEIGHT COMMENTS/RATIONALE LEARNING OUTCOME CONTINUOUS ASSESSMENT – 50% Individual assessment: Week 7: actual • MST • Major Group Project (International Marketing Plan) 20% LO1,2,5 date/time/venue will be confirmed later 30% Group assessment: Week 9: 23rd May 2022 50% Individual assessment: SAS will confirm examination details later LO1-LO5 FINAL EXAMINATION - 50% Individual – 3 hours LO2, LO5 Assessment 1. Mid-Semester Test (20%) All students will be required to sit for a mid-semester test. Your MST will be of two hours. The mark allocation is part of your coursework assessment. This test will most probably be held before the midsemester break in week 7. Actual day/time/venue will be confirmed later. The test will consist of a case study and short answer questions, particularly related to the theories discussed in first few chapters. Cheating (copying, allowing others to copy, coming to the test venue with written notes, talking during test, checking or comparing answers) will be dealt with severely and such students will be sent to the disciplinary committee. The test chapter coverage and format will be posted in moodle before the MST date. It is important to access to moodle and student emails every week. You are required to make yourself available for the test. There will not be any supplementary test. However, in case of genuine reasons such as death of a close family member or sickness, provide evidence and the coordinator will look into the matter. Excuses such as you had other assignments or were not ready or had work commitments for missing the test will not be entertained. Assessment 2. Major Group Project (30%: 3000-4000 words): Due date: 23rd May 2022: Monday of Week 9 (the first week after the break): Time: softcopy by 10am and hardcopy by 4pm. The purpose of the project is to apply your understanding of the marketing concepts you learn through classes. Project Question: The international marketing project is designed to provide students with the experience of analyzing one country (market - not your home country) and develop an international marketing plan for one specific tangible product to be marketed in that country. This is a group project. Students will choose their own group members of four in a group, no more than four. Do take note of all possible contacts of your group members. You are to manage your own groups. MG303FF Course Outline – Semester I 2022 Page 7 Should some group members not cooperate, delay or miss out on meetings, the majority in that group can ask that group member to look for another group. Also, there must be a declaration page (see moodle) after the cover page stating that all members contributed equally. Indicate if members contributed less than their share. Excuses of group members disappearing and not contributing will not be entertained for delayed submission. Group Project Format: I. Cover page: you should write or type: the correct course code and title (MG303 F2F mode: S1 2022- International Marketing); the assignment type (Major Group Project/International Marketing Plan); full names used to enrol in this course (correct names– first name(s), last name) of all group members; student identification numbers; number of words and number of pages; and II. Declaration page: A. See moodle for the declaration page, fill it in and sign off. 1. Methodology: details on data collection, analysis methods and limitations in one page [2 mark] 2. Acknowledgement [optional] 3. Content Page: subtitles and page numbers in one page 4. Executive Summary/Introduction: brief outline of project in short paragraphs in one page [2 mark] 5. Section A: Country (market) background: the specific city/town/neighbourhood of the selected country of where the product will be sold and why? Justify the selection of the country/location, keep in mind your product type. Also include a discussion on these external factors: the cultural, technological, economic, natural, political/legal and competitive environments, and explain how these will impact your operations and what you will do about it: two pages two pages [5 mark] 6. Section B: Be mindful of your market’s [selected country] background in all of the following subsections. See sample on moodle A. Product: details such as product description, product name and how you came up with that name, raw materials, raw material suppliers and why you selected these suppliers, manufacturing process of your product, shelf-life, packaging, labeling in two pages [5 marks] B. Price: detailed price calculations, pricing method/approach and why choose this method, comparisons with close substitutes present in that market in two pages [5 marks] C. Place: distribution and logistics details, selling directly or indirectly and why?, involvement of wholesalers, retailers, agents [who and why they] in two pages [5 marks] D. Promotion: all forms of sales promotion techniques as well as advertisements: give specific details in two pages [5 marks] 7. Conclusion: your thoughts on how your product will fare in the selected country, brief future plans, contingency plans, in one page [1 mark] MG303FF Course Outline – Semester I 2022 Page 8 8. Bibliography: should be correct and complete See moodle for more details and a sample of such a project. Marks will be deducted if project is poorly written and not up to 300 level standard/quality. Marks deducted will depend on the level of poor standard and can range from -2 to -5. Submit both ‘softcopy’ (through moodle) and hardcopy (to coordinator) of the project, softcopy in word document only by the due date for marking. Well-above and below length guideline will lead to lower marks. Students are reminded that the project should address all of the elements reflected above and include in-text references. Failure to cite outside sources used in an assessment may lead to failure of the assessment overall. Likewise, use of Wikipedia references will lead to failure of the assessment overall. All assessments submitted Online in Moodle shell should generate a similarity report (SafeAssign Score or also known as TurnItIn Score). Only similarity level of 0-20% will be regarded as acceptable. However, do not use alphabets, numbers or characters to generate and report lower plagiarism percentage. If caught doing this, you will be reported to the Head of School and be given ZERO. Assessments will not be marked if the signed plagiarism declaration sheet is missing. See USP 2022 calendar pg. 124. Late assignments Please note that due date for the project is to be strictly followed. Late submission of work will result in a penalty of 10% of the assessment mark for each day delayed, including weekends. For example, for a 10% assessment handed in 2 days late, penalty will be 20% of 10, which is -2.0. Assessments will not be graded after the last day of lecture. If there is a delay, notify the coordinator well in advance with proof of delay (e.g. sick-sheet, death certificate of close members only etc...) and a draft of whatever you did on the assessment until that date. Very late assignments will be returned unmarked. Timeliness is important. Assessment 3. Final Examination (50%) The end of the semester examination will consist of two compulsory parts. Part 1 will include a case study followed by questions based on the case material. Case study will look at any aspect of strategic, operational, marketing or financial factors that impact international marketing. Part 2 will consist of six essay questions out of which any four will need to be answered. Short answer questions will be application questions of explaining, analyzing and problem solving. The material covered during lectures and activities during the semester will be included in the final examination. Reminder: You MUST obtain at least a total of 20/50 marks for your coursework AND at least a total of 20/50 marks for your final examination and together 50 marks or more, to pass this course. The exam will be based actual lectures which is why you need to revise using recorded lectures. The format of the final exam will be announced later via Moodle. Remember that your final examination may differ in content and structure from the past year sample papers. “Special exams will not be approved for work related reasons and no change in exam venue will be entertained except by SAS”. 14.2 PASSING THE UNIT In order to be awarded a pass in this unit, students must: MG303FF Course Outline – Semester I 2022 Page 9 • 14.3 Obtain a minimum of 40 per cent in both components (coursework and final exam) in order to pass the course. The pass mark is 50/100. GRADE DISTRIBUTION A+ 85-100 14.4 A 78-84 B+ 71-77 B 64-70 C+ 57-63 C 50-56 D 40-49 E 0-39 ASSESSMENT POLICIES AND REGULATIONS For detailed regulations, please refer to the 2022 USP Handbook and Calendar. Plagiarism, copying materials from other sources without proper referencing and acknowledgement of the source is a serious offence and will be dealt with severely. In the Regulations Governing Academic Misconduct section of the 2022 USP Handbook & Calendar, plagiarism is defined as “the copying of another person’s creative work and using it as one’s own – without explicitly giving credit to the original creator”. This includes work copied without acknowledgement from a book, from another student’s work, from the internet or from any other source. If the lecturer is satisfied that plagiarism has occurred, they will report the matter to the Head of School. They can reduce marks appropriately. If the matter is seen as serious enough, it can be taken to the Student Disciplinary Committee by the Head of School. See USP 2022 calendar pages: 122-125. 15. IMPORTANT DATES ACTIVITY MST Major Project Final Assessment WEEK 7 9 Exam week WEIGHTING (%) 20% 30% 50% 16. ADDITIONAL COURSE ATTENDANCE 16.1 LECTURE In this course, we will adopt several methods in imparting knowledge in Marketing. Emphasis is placed on student-centred learning. Students are expected to read the assigned chapter and attend/listen to lecture recordings. There will be two hours of lectures per week throughout the semester. These lectures will be conducted by the course coordinator. Power-point slides will be placed in moodle but notes will be brief. Actual lectures which will be more detailed. Do not depend on the power-point slides only for revision. You will be tested on the extra details of what will be discussed during lectures in tests/final paper. Recorded lectures will be placed on moodle by IT after lectures are conducted. MG303FF Course Outline – Semester I 2022 Page 10 16.1 TUTORIALS This is a 300-level course and students are therefore expected to show maturity in their approach towards their studies. This simply means that the course coordinator largely expects: everyone to prepare towards the allocated readings prior to each session, prompt class attendance and to engage constantly in interaction and participate in class and group discussions. You are encouraged to attend your once per week tutorial classes. Mobiles should be switched off and ear-phones should be removed in tutorials and lectures. Tutorials will commence in week 3. You will be required to sign up online for one tutorial session only. Details will be given in the first lecture. 17. STUDENT SUPPORT Student Learning Support (SLS) provides the necessary academic and study skills to assist students with their course requirements. There is a range of services that students can participate in or use free of charge. These services are tailor made to help students tackle and manage the requirements of tertiary education. These services include: Peer Mentoring Programme – high achieving senior students facilitate group activities through which students are guided on study tips, problem solving, and assessment preparation. Academic Support - Students can contact SLS Specialists during their operating hours to seek assistance in assignment planning, essay structure, referencing, understanding and selecting relevant study skills, time management, speaking and reading skills and other related aspects. The initial meeting should occur at least 3 weeks prior to the assignment due date. Academic Skills workshops – Either through the course or generally, workshops on academic skills (Essay writing, Referencing, Reading and others) will be conducted. Students are encouraged to attend. For further details and assistance, students may email: Pauline Ryland: pauline.ryland@usp.ac.fj Roshila Singh: roshila.singh@usp.ac.fj 17.1 ONLINE HELP & e-Learning INFORMATION Moodle The Modular Object Oriented Dynamic Learning Environment is a free, open source learning management system that enables you to create a more effective learning and teaching online experiences. For more information, contact the Moodle Helpdesk at moodlehelp@usp.ac.fj. Notices and extra information will be placed in moodle and it is the responsibility of the students to access moodle on a regular basis. Being unaware of moodle notices is no longer an excuse at USP. Please read your student emails and Moodle notices sent through Moodle for updates and information continuously throughout the semester. MG303FF Course Outline – Semester I 2022 Page 11 If you fail to check your student emails and Moodle updates sent via Moodle, you will not be excused for errors and mistakes done by not knowing the instructions given. This is your responsibility. Use of Moodle Grade Book Students are urged to make maximum use of the grade books on their moodle platform. Your grade books will be updated periodically by the course coordinator to ensure that you keep track of your performance throughout the semester. You need to send your assessments by the scheduled due dates to ensure regular and consistent feedback in your grade books. 18. EXPECTATIONS OF STUDENTS 18.1 STUDENT RESPONSIBILITIES Students are expected to: • Spend enough time on Moodle and other tutorial activities required in the course. • Attend and listen to lecture recordings, attend tutorials, participate in tutorials and group unless hampered by illness in which case you must inform your course coordinator and group members. • Arrange with the group members to work in their own times on the project and presentation. • Facilitate the course coordinator with any proof that he/she was sick and unable to submit assessments at the earliest possible time to avoid getting a zero mark for the missed assessment. COURSE POLICY • Academic Misconduct & Penalties for Academic Misconduct (Refer to USP 2022 Calendar p.122-126) • Mandatory use of Turnitin – plagiarism detection software (Refer to USP 2022 Calendar p.124) • Late Assignments - Late assignments will be penalized: 10% will be deducted for each day of delay. • For other additional matters such as: Academic Grievances, Student Support & USP Library Click on: https://www.usp.ac.fj/index.php?id=19199; https://www.usp.ac.fj/index.php?id=19405; ttps://www.usp.ac.fj/index.php?id=61 18.2 STUDENT WORKLOAD TYPE Lecture and tutorial preparation Hours 44 Comments Chapter reading, attending and participating in classes, and listening to recordings Major Project 60 Research, meetings, draft project preparation, proof reading, final project compilation and MG303FF Course Outline – Semester I 2022 Page 12 MST Final Exam TOTAL 36 60 200 hours submission Revision until MST date Revision from week 13 until exam date MG303FF Course Outline – Semester I 2022 Page 13