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MG303F2F Course Outline S1 2022 (1)

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MG303 F2F
International Marketing
COURSE OUTLINE
1.
SEMESTER/YEAR: Semester 1, 2022
2.
MODE OF DELIVERY/LOCATION: Face to Face, Laucala campus only
3.
PRE-REQUISITES: MG206 and any one 200-level MG Courses or TS207 and one 200 level TS
course
4.
COURSE CO-ORDINATOR:
Dr Jashwini Narayan
5.
TEACHING TEAM
Coordinator
Name: Dr Jashwini Narayan
Office: S127
Phone: 3232089
Email: narayan_ja@usp.ac.fj
Consultation Hours: TBA
6.
LECTURE
Timetable will be confirmed later. Lectures will begin week 1 but tutorials will begin week 3. You
will be required to sign-up online for tutorials. Classes will conclude in week 13 since this
semester is a 13-week semester.
7.
EMERGENCY CONTACT
Name: Ms Susan Tafunaimani
Office: S123
Phone: (679) 3232137
Email: susanl.tafunaimani@usp.ac.fj
8.
COURSE DESCRIPTION
The course introduces the multiple dimensions, environments, and strategies of international
marketing. General topics include the changing character of the world economy, the
globalisation of markets, regional regulatory agencies, the international financial system, and
the variable impacts of politics and culture on contracts and trade agreements. Strategic topics
include foreign market assessment, foreign market entry, responding to competition, product
modification, pricing decisions, channel selection, and cross-cultural promotion.
MG303FF Course Outline – Semester I 2022
Page 1
Case studies and the preparation of a product/service export plan integrate the general
understanding with concrete and practical experience.
9.
COURSE LEARNING OUTCOMES
On successful completion of this course, students should be able to:
LO1. Develop a better understanding of the nature and scope of international marketing;
LO2 Increase their awareness of, and sensitivity to the different cultural, social, economic, political
and legal environment in the context of the international marketing in the Pacific region and
internationally;
LO3. Develop an understanding of international marketing planning by providing hands-on
experience in the design of a comprehensive marketing plan for an actual product/service for a
specific target market either within the Pacific region and/or globally;
LO4. Improve their decision-making ability with respect to complex international marketing
problems;
LO5. Develop professional skills in oral and written communication, analysis and decision making.
SMPA Generic Programme Outcomes
PO1 Collaborate effectively in the practice of management and public administration in
organizations in the Pacific Region and global contexts.
PO2 Apply critically key principles, theories and concepts of management, public
administration, international business & marketing and human resource
management/ employment relations to practical scenarios in a range of contexts.
PO3 Conduct research inquiry and analysis according to discipline appropriate methods
and conventions.
PO4 Communicate effectively in a range of organizational contexts including cross-cultural
contexts.
PO5 Solve problems and challenges innovatively in management, public administration,
international business & marketing and human resource management/ employment
relations in a range of contexts in the Pacific Region and internationally.
PO6 Demonstrate ethical and professional conduct in all aspects of workplace and scholarly
contexts
10. USP GRADUATE OUTCOMES
The USP graduate outcomes are as follows:
GO1 Communication: Graduates will choose appropriate language and modes of
communication to share ideas and capture understanding
GO2 Creativity: Graduates will generate new ideas and approaches to solve problems
GO3 Critical thinking: Graduates will evaluate ideas and opinions before forming a
conclusion
GO4 Ethics: Graduates will apply ethical reasoning to their actions and decision-making
GO5 Pacific consciousness: Graduates will recognize the cultural heritage, and diversity of
Pacific societies
GO6 Professionalism: Graduates will apply professional principles, values and ethics to
their work
GO7 Teamwork: Graduates will collaborate with people of diverse perspectives to achieve goals
MG303FF Course Outline – Semester I 2022
Page 2
11.
COURSE CONTENT
1-2
2-3
3-4
4-5
5-6
6-7
7-8
8-9
9-10
11-12
12-13
13
14
15
16
Focus for Each Week
Introduction & Briefing on the Course Outline
Chapter 1: Introduction
 The Scope and Challenge of International Marketing
Chapter 4:
 Cultural Dynamics in Assessing Global Markets
Chapter 6:
 The Political Environment: A Critical Concern
Chapter 7:
The International legal Environment
Chapter 8:
 Developing a Global Vision through Marketing Research
Chapter 11:
 The Asia Pacific Region
Chapter 13:
 Products and Services for Consumers
Chapter 14:
 Products and Services for Businesses
Chapter 15:
 International Marketing Channels
Chapter 16:
 Integrated Marketing Communications and International
Advertising
Chapter 17:
 Personal Selling and Sales Management
Chapter 18:
 Pricing for International Markets
Study Break
Examination weeks
Examination weeks
Read
Course Outline
and
Chapter 1
Read
Chapter 4
Read
Chapter 6
Read
Chapter 7
Read
Chapter 8
Read
Chapter 11
Read
Chapter 13
Read
Chapter 14
Read
Chapter 15
Read
Chapter 16
Read
Chapter 17
Read
Chapter 18
MG303FF Course Outline – Semester I 2022
Page 3
12.
PRESCRIBED TEXT AND OTHER RESOURCES
Course Materials
Recommended Text and Reading
Prescribed Text: Cateora, P.R., Gilly, M.C. and Graham, J.L. 2016. International Marketing, 18th ed or
any later editions like 19th or 20th if available. Sydney: McGraw-Hill Irwin.
The lecture power-points are on moodle. Please print out your own copies.
Referencing guide:
Use Harvard referencing style to acknowledge all sources used for your assignments such as indicate:
surname, initials of first name(s), year of publication, title of book or article, publisher name, city where
the publication took place.
Additional reading list:
In addition to the abovementioned course book and course text, students are expected to do
independent reading from books and journals in the area of international marketing and its related
topics. Students can read marketing related journal articles mentioned below or other articles from the
below journals. The USP Library subscribes to a range of full-text journal databases which can be utilized
and full-text academic journal articles from services, such as Emerald etc can be downloaded.

Agwu, M. Edwin, and Henrietta N. Onwuegbuzie. "Effects of international marketing
environments
on
entrepreneurship
development." Journal
of
Innovation
and
Entrepreneurship 7.1 (2018): 1-14.

Asseraf, Yoel, and Aviv Shoham. "Crafting strategy for international marketing: outside-in or
inside-out?." International Marketing Review (2019).

Fatehi, Kamal, Jennifer L. Priestley, and Gita Taasoobshirazi. "International marketing and intracultural heterogeneity." Asia Pacific Journal of Marketing and Logistics (2018).

Ibeh, Kevin, David Crick, and Hamid Etemad. "International marketing knowledge and
international entrepreneurship in the contemporary multi speed global economy." International
Marketing Review (2019).

Javalgi, Rajshekhar G., and M. Russell La Toya. "International marketing ethics: A literature
review and research agenda." Journal of Business Ethics 148.4 (2018): 703-720.

Oyewole, Philemon. "International marketing of services and developing countries." Services
Marketing Quarterly 39.2 (2018): 79-91.

Paul, Justin, and Erick Mas. "Toward a 7-P framework for international marketing." Journal of
Strategic Marketing (2019): 1-21.

Pedada, Kiran, S. Arunachalam, and Mayukh Dass. "A theoretical model of the formation and
dissolution of emerging market international marketing alliances." Journal of the Academy of
Marketing Science (2019): 1-22.
MG303FF Course Outline – Semester I 2022
Page 4

Rangkuti, R.A. and Aslami, N., 2022. INTERNATIONAL MARKETING. Indonesian Journal of
Multidisciplinary Science, 1(4), pp.402-408.

Reimann, C.K., de Oliveira Carvalho, F.M.P. and Duarte, M.P., 2022. Adaptive marketing
capabilities, market orientation, and international performance: the moderation effect of
competitive intensity. Journal of Business & Industrial Marketing.

Samiee, Saeed. "International marketing and the internet: a research overview and the path
forward." International Marketing Review (2020).

Winninger-Lemarquis, G. and Mercanti-Guérin, M., International Marketing Trends Conference
Roma 2022.

Zeneli, Valbona, Michael R. Czinkota, and Gary Knight. "Terrorism, competitiveness, and
international marketing: an empirical investigation." International Journal of Emerging
Markets (2018).
In addition, you can also read articles from high quality journals such as: Advances in Consumer
Research; International Journal of Research in Marketing; Journal of Advertising; Journal of International
Marketing; Journal of Marketing Management; Journal of Public Policy and Marketing; Journal of
Marketing; Journal of Retailing; and Journal of the Academy of Marketing Science.
MG303FF Course Outline – Semester I 2022
Page 5
13.
ALIGNMENT OF LEARNING OUTCOMES, ACTIVITIES AND ASSESSMENT
The following table demonstrates the alignment of the course learning outcomes to appropriate
activities and assessments and the links to programme and USP graduate outcomes.
Course Learning Outcome USP
LO1. Develop a better understanding of the
nature and scope of international
marketing;
LO2. Increase their awareness of, and
sensitivity to the different cultural, social,
economic, political and legal environment
in the context of the international
marketing in the Pacific region and
internationally;
LO3. Develop an understanding of
international marketing planning by
providing hands-on experience in the
design of a comprehensive marketing plan
for an actual product/service for a specific
target market either within the Pacific
region and/or globally;
LO4. Improve their decision-making ability
with respect to complex international
marketing problems;
LO5. Develop professional skills in oral and
written communication, analysis and
decision making.
Associated
Teaching and
Learning Activities
Lecture, tutorials
chapter readings,
primary and
secondary
research,
reflection in
classes, analysis
and critical
writing, research
work
Online classes,
chapter readings,
primary and
secondary
research,
reflection in case
study, analysis and
critical writing,
research work
Primary and
secondary
research,
reflection in essay,
analysis and
critical writing,
research work
Primary and
secondary
research, case
analysis and
critical writing,
research work
Lectures, tutorials
chapter readings,
primary and
secondary
research, case
analysis and
critical writing,
research work
Assessment
Programme
Outcomes
USP Graduate
Outcomes
Major Group
Project,
MST
PO4
GO2, GO3
Major Group
Project,
Final exam,
MST
PO1, PO2, PO3,
PO5, PO6
GO1, GO2,
GO3, GO5,
GO7
Major Group
Project
PO1, PO2, PO3,
PO5, PO6
GO1, GO2,
GO3, GO5,
GO7
Major Group
Project
PO1, PO2, PO3,
PO5, PO6
GO1, GO2,
GO3, GO5,
GO7
Major Group
Project,
MST,
Final Exam
PO1, PO2, PO3,
PO5, PO6
GO1, GO2,
GO3, GO5,GO6
GO7
MG303FF Course Outline – Semester I 2022
Page 6
14.
ASSESSMENT
14.1
ASSESSMENT PORTFOLIO
TYPE OF ASSESSMENT
WEIGHT
COMMENTS/RATIONALE
LEARNING
OUTCOME
CONTINUOUS ASSESSMENT – 50%
Individual assessment: Week 7: actual
•
MST
•
Major Group Project
(International Marketing Plan)
20%
LO1,2,5
date/time/venue will be confirmed
later
30%
Group assessment: Week 9: 23rd May
2022
50%
Individual assessment: SAS will confirm
examination details later
LO1-LO5
FINAL EXAMINATION - 50%
Individual – 3 hours
LO2, LO5
Assessment 1. Mid-Semester Test (20%)
All students will be required to sit for a mid-semester test. Your MST will be of two hours. The mark
allocation is part of your coursework assessment. This test will most probably be held before the midsemester break in week 7. Actual day/time/venue will be confirmed later. The test will consist of a case
study and short answer questions, particularly related to the theories discussed in first few chapters.
Cheating (copying, allowing others to copy, coming to the test venue with written notes, talking during
test, checking or comparing answers) will be dealt with severely and such students will be sent to the
disciplinary committee. The test chapter coverage and format will be posted in moodle before the MST
date. It is important to access to moodle and student emails every week.
You are required to make yourself available for the test. There will not be any supplementary test.
However, in case of genuine reasons such as death of a close family member or sickness, provide
evidence and the coordinator will look into the matter. Excuses such as you had other assignments or
were not ready or had work commitments for missing the test will not be entertained.
Assessment 2. Major Group Project (30%: 3000-4000 words): Due date: 23rd May 2022: Monday of
Week 9 (the first week after the break): Time: softcopy by 10am and hardcopy by 4pm.
The purpose of the project is to apply your understanding of the marketing concepts you learn through
classes.
Project Question:
The international marketing project is designed to provide students with the experience of analyzing
one country (market - not your home country) and develop an international marketing plan for one
specific tangible product to be marketed in that country.
This is a group project. Students will choose their own group members of four in a group, no more than
four. Do take note of all possible contacts of your group members. You are to manage your own groups.
MG303FF Course Outline – Semester I 2022
Page 7
Should some group members not cooperate, delay or miss out on meetings, the majority in that group
can ask that group member to look for another group. Also, there must be a declaration page (see
moodle) after the cover page stating that all members contributed equally. Indicate if members
contributed less than their share. Excuses of group members disappearing and not contributing will not
be entertained for delayed submission.
Group Project Format:
I.
Cover page: you should write or type:
 the correct course code and title (MG303 F2F mode: S1 2022- International Marketing);
 the assignment type (Major Group Project/International Marketing Plan);
 full names used to enrol in this course (correct names– first name(s), last name) of all group
members;
 student identification numbers;
 number of words and number of pages; and
II.
Declaration page:
A. See moodle for the declaration page, fill it in and sign off.
1. Methodology: details on data collection, analysis methods and limitations in one page [2 mark]
2. Acknowledgement [optional]
3. Content Page: subtitles and page numbers in one page
4. Executive Summary/Introduction: brief outline of project in short paragraphs in one page [2
mark]
5. Section A: Country (market) background: the specific city/town/neighbourhood of the selected
country of where the product will be sold and why? Justify the selection of the country/location,
keep in mind your product type.
Also include a discussion on these external factors: the cultural, technological, economic,
natural, political/legal and competitive environments, and explain how these will impact your
operations and what you will do about it: two pages two pages [5 mark]
6. Section B: Be mindful of your market’s [selected country] background in all of the following subsections. See sample on moodle
A. Product: details such as product description, product name and how you came up with that
name, raw materials, raw material suppliers and why you selected these suppliers,
manufacturing process of your product, shelf-life, packaging, labeling in two pages [5 marks]
B. Price: detailed price calculations, pricing method/approach and why choose this method,
comparisons with close substitutes present in that market in two pages [5 marks]
C. Place: distribution and logistics details, selling directly or indirectly and why?, involvement of
wholesalers, retailers, agents [who and why they] in two pages [5 marks]
D. Promotion: all forms of sales promotion techniques as well as advertisements: give specific
details in two pages [5 marks]
7. Conclusion: your thoughts on how your product will fare in the selected country, brief future
plans, contingency plans, in one page [1 mark]
MG303FF Course Outline – Semester I 2022
Page 8
8. Bibliography: should be correct and complete
See moodle for more details and a sample of such a project. Marks will be deducted if project is poorly
written and not up to 300 level standard/quality. Marks deducted will depend on the level of poor
standard and can range from -2 to -5.
Submit both ‘softcopy’ (through moodle) and hardcopy (to coordinator) of the project, softcopy in word
document only by the due date for marking. Well-above and below length guideline will lead to lower
marks.
Students are reminded that the project should address all of the elements reflected above and include
in-text references. Failure to cite outside sources used in an assessment may lead to failure of the
assessment overall. Likewise, use of Wikipedia references will lead to failure of the assessment overall.
All assessments submitted Online in Moodle shell should generate a similarity report (SafeAssign Score
or also known as TurnItIn Score). Only similarity level of 0-20% will be regarded as acceptable. However,
do not use alphabets, numbers or characters to generate and report lower plagiarism percentage. If
caught doing this, you will be reported to the Head of School and be given ZERO. Assessments will not
be marked if the signed plagiarism declaration sheet is missing. See USP 2022 calendar pg. 124.
Late assignments
Please note that due date for the project is to be strictly followed. Late submission of work will result in
a penalty of 10% of the assessment mark for each day delayed, including weekends. For example, for a
10% assessment handed in 2 days late, penalty will be 20% of 10, which is -2.0. Assessments will not be
graded after the last day of lecture. If there is a delay, notify the coordinator well in advance with
proof of delay (e.g. sick-sheet, death certificate of close members only etc...) and a draft of whatever
you did on the assessment until that date. Very late assignments will be returned unmarked.
Timeliness is important.
Assessment 3. Final Examination (50%)
The end of the semester examination will consist of two compulsory parts. Part 1 will include a case
study followed by questions based on the case material. Case study will look at any aspect of strategic,
operational, marketing or financial factors that impact international marketing. Part 2 will consist of six
essay questions out of which any four will need to be answered. Short answer questions will be
application questions of explaining, analyzing and problem solving.
The material covered during lectures and activities during the semester will be included in the final
examination. Reminder: You MUST obtain at least a total of 20/50 marks for your coursework AND at
least a total of 20/50 marks for your final examination and together 50 marks or more, to pass this
course. The exam will be based actual lectures which is why you need to revise using recorded lectures.
The format of the final exam will be announced later via Moodle. Remember that your final examination
may differ in content and structure from the past year sample papers. “Special exams will not be
approved for work related reasons and no change in exam venue will be entertained except by SAS”.
14.2
PASSING THE UNIT
In order to be awarded a pass in this unit, students must:
MG303FF Course Outline – Semester I 2022
Page 9
•
14.3
Obtain a minimum of 40 per cent in both components (coursework and final exam) in order to
pass the course. The pass mark is 50/100.
GRADE DISTRIBUTION
A+
85-100
14.4
A
78-84
B+
71-77
B
64-70
C+
57-63
C
50-56
D
40-49
E
0-39
ASSESSMENT POLICIES AND REGULATIONS
For detailed regulations, please refer to the 2022 USP Handbook and Calendar.
Plagiarism, copying materials from other sources without proper referencing and
acknowledgement of the source is a serious offence and will be dealt with severely. In the
Regulations Governing Academic Misconduct section of the 2022 USP Handbook & Calendar,
plagiarism is defined as “the copying of another person’s creative work and using it as one’s own
– without explicitly giving credit to the original creator”. This includes work copied without
acknowledgement from a book, from another student’s work, from the internet or from any
other source.
If the lecturer is satisfied that plagiarism has occurred, they will report the matter to the Head of
School. They can reduce marks appropriately. If the matter is seen as serious enough, it can be
taken to the Student Disciplinary Committee by the Head of School. See USP 2022 calendar
pages: 122-125.
15.
IMPORTANT DATES
ACTIVITY
MST
Major Project
Final Assessment
WEEK
7
9
Exam week
WEIGHTING (%)
20%
30%
50%
16.
ADDITIONAL COURSE ATTENDANCE
16.1
LECTURE
In this course, we will adopt several methods in imparting knowledge in Marketing. Emphasis is
placed on student-centred learning. Students are expected to read the assigned chapter and
attend/listen to lecture recordings. There will be two hours of lectures per week throughout the
semester. These lectures will be conducted by the course coordinator. Power-point slides will be
placed in moodle but notes will be brief. Actual lectures which will be more detailed. Do not
depend on the power-point slides only for revision. You will be tested on the extra details of
what will be discussed during lectures in tests/final paper. Recorded lectures will be placed on
moodle by IT after lectures are conducted.
MG303FF Course Outline – Semester I 2022
Page 10
16.1
TUTORIALS
This is a 300-level course and students are therefore expected to show maturity in their
approach towards their studies. This simply means that the course coordinator largely expects:
everyone to prepare towards the allocated readings prior to each session, prompt class
attendance and to engage constantly in interaction and participate in class and group
discussions.
You are encouraged to attend your once per week tutorial classes.
Mobiles should be switched off and ear-phones should be removed in tutorials and lectures.
Tutorials will commence in week 3. You will be required to sign up online for one tutorial session
only. Details will be given in the first lecture.
17.
STUDENT SUPPORT
Student Learning Support (SLS) provides the necessary academic and study skills to assist
students with their course requirements. There is a range of services that students can
participate in or use free of charge. These services are tailor made to help students tackle and
manage the requirements of tertiary education. These services include:



Peer Mentoring Programme – high achieving senior students facilitate group activities
through which students are guided on study tips, problem solving, and assessment
preparation.
Academic Support - Students can contact SLS Specialists during their operating hours to seek
assistance in assignment planning, essay structure, referencing, understanding and selecting
relevant study skills, time management, speaking and reading skills and other related
aspects. The initial meeting should occur at least 3 weeks prior to the assignment due date.
Academic Skills workshops – Either through the course or generally, workshops on
academic skills (Essay writing, Referencing, Reading and others) will be conducted. Students
are encouraged to attend.
For further details and assistance, students may email:

Pauline Ryland: pauline.ryland@usp.ac.fj

Roshila Singh: roshila.singh@usp.ac.fj
17.1
ONLINE HELP & e-Learning INFORMATION
Moodle
The Modular Object Oriented Dynamic Learning Environment is a free, open source learning
management system that enables you to create a more effective learning and teaching online
experiences. For more information, contact the Moodle Helpdesk at moodlehelp@usp.ac.fj.
Notices and extra information will be placed in moodle and it is the responsibility of the students
to access moodle on a regular basis.
Being unaware of moodle notices is no longer an excuse at USP. Please read your student emails
and Moodle notices sent through Moodle for updates and information continuously throughout
the semester.
MG303FF Course Outline – Semester I 2022
Page 11
If you fail to check your student emails and Moodle updates sent via Moodle, you will not be
excused for errors and mistakes done by not knowing the instructions given. This is your
responsibility.
Use of Moodle Grade Book
Students are urged to make maximum use of the grade books on their moodle platform. Your
grade books will be updated periodically by the course coordinator to ensure that you keep track
of your performance throughout the semester. You need to send your assessments by the
scheduled due dates to ensure regular and consistent feedback in your grade books.
18.
EXPECTATIONS OF STUDENTS
18.1
STUDENT RESPONSIBILITIES
Students are expected to:
•
Spend enough time on Moodle and other tutorial activities required in the course.
•
Attend and listen to lecture recordings, attend tutorials, participate in tutorials and group
unless hampered by illness in which case you must inform your course coordinator and
group members.
•
Arrange with the group members to work in their own times on the project and
presentation.
•
Facilitate the course coordinator with any proof that he/she was sick and unable to
submit assessments at the earliest possible time to avoid getting a zero mark for the
missed assessment.
COURSE POLICY
•
Academic Misconduct & Penalties for Academic Misconduct (Refer to USP 2022 Calendar
p.122-126)
•
Mandatory use of Turnitin – plagiarism detection software (Refer to USP 2022 Calendar
p.124)
•
Late Assignments - Late assignments will be penalized: 10% will be deducted for each day
of delay.
•
For other additional matters such as:
Academic
Grievances,
Student
Support
&
USP
Library
Click
on:
https://www.usp.ac.fj/index.php?id=19199; https://www.usp.ac.fj/index.php?id=19405;
ttps://www.usp.ac.fj/index.php?id=61
18.2
STUDENT WORKLOAD
TYPE
Lecture and tutorial
preparation
Hours
44
Comments
Chapter reading, attending and participating in
classes, and listening to recordings
Major Project
60
Research, meetings, draft project preparation,
proof reading, final project compilation and
MG303FF Course Outline – Semester I 2022
Page 12
MST
Final Exam
TOTAL
36
60
200 hours
submission
Revision until MST date
Revision from week 13 until exam date
MG303FF Course Outline – Semester I 2022
Page 13
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