GRAND OVERALL DESIGN……………………………..
ARE YOU READY FOR 2021……………………
INTRODUCTION...................................................6
2. HOW IS ADVERTISING DIFFERENT IN 2021?.......7
STAND OUT OR NEVER BE KNOWN........................7
IMPORTANT MESSAGES IN 2021...........................8
CREATE AN ADVERTISING PLAN..........................10
AN EFFECTIVE ADVERTISING PLAN FOR 2021 TACKLES A WIDE RANGE OF
MEDIUMS AND IT DELIVERS A CLEAR MESSAGE. IT ALSO PROVIDES
CONSUMERS WITH A CLEAR SOLUTION TO THE EVER-POPULAR QUESTION,
“WHAT DOES THIS BUSINESS DO FOR ME?”.....................................11
3. WORD OF MOUTH IS STILL KING........................13
#1: FOCUS ON CUSTOMER SERVICE....................13
#2: LOCAL OFFERS..............................................14
#3: BE ACTIVE IN THE COMMUNITY....................14
#4: SPONSOR LOCAL ACTIVITIES.......................14
#5: ASK FOR THE RECOMMENDATION.................14
#6: ASK CUSTOMERS TO COMPLAIN....................15
#7: KEEP THE PROMISES YOU MAKE...................15
#8: DO MORE THAN THE MINIMUM.....................15
#9: SATISFY THE UNHAPPY CUSTOMER..............15
#10: AS FOR REPEAT BUSINESS LATER, TOO......15
#11: LOOK THEM IN THE EYE..............................16
4. FREE WAYS TO ADVERTISE YOUR BUSINESS......17
#12: GOOGLE LOCAL..........................................17
#13: GET REVIEWS ON YELP......................................17
#14: CHECK OUT YELLOW PAGES ONLINE...........18
#15: GET ON YAHOO LOCAL................................18
#16: GET REVIEWS ON YAHOO LOCAL.................18
#17: SEND OUT PRESS RELEASES........................18
#18: TRADE WITH OTHER BUSINESS OWNERS. . .18
5 BUILD A WEBSITE..............................................20
#19: BUILD A WEBSITE.......................................20
#20: GET YOUR WEBSITE LISTED IN SEARCH
ENGINES..........................................................20
#21: USE SEARCH ENGINE OPTIMIZATION.........21
#22: KEYWORD RICH TITLES..............................21
#23: WRITE AN EFFECTIVE META TAG.................21
#24: LOCAL.COM.................................................21
CRAIGSLIST................................................22
#25: GET A BLOG.................................................22
#26: SET UP A NEWSLETTER...............................22
#27: REGULAR EMAIL CAMPAIGNS......................22
#28: ALERT EVERYONE THROUGH A PRESS
RELEASE...........................................................23
#29: RUN A CONTEST..........................................23
#30: GET IT PRINTED..........................................23
6. SOCIAL MARKETING AS ADVERTISEMENT..........24
#31: FACEBOOK……………………………...............24
#32: LINKEDIN…………………………………………..25
#33: YOUTUBE.COM………………………………………………25
#34: INSTAGRAM..............................................25
#35: TWITTER......................................................25
#36: PINTREST.........................................................25
#37: TUMBLR.....................................................25
#38: SNAPCHAT...................................................26
#39:TIKTOK.............................................26
7. FOCUS ON SEO...................................................27
#40: HEADERS....................................................27
#41: KEYWORD PLACEMENT................................27
#42: KEYWORD DENSITY....................................27
#43: HYPERLINKS...............................................28
#44: WEBPAGES..................................................28
#45: FOCUS ON THOSE KEYWORDS.....................28
#46: GET LINKS IN..............................................28
#47: LINK YOUR SOCIAL NETWORK SITES..........28
#48: LINK HOW TO ARTICLES.............................29
#49: HUBPAGES.................29
#50: MEDUIM.COM……………………………………………29
#51: NETWORK FOR LINKS.................................29
#52: ORTHERARTICLES.COM..................................29
#53: OTHER ARTICLE DIRECTORIES....................30
#54: FORUMS YOU VISIT....................................30
#55: ANY PLACE ELSE.........................................30
#56: DO NOT FORGET EMAIL...............................30
8. WORK THE BLOG................................................31
#57: POST REGULARLY........................................31
#58: INTERACT WITH OTHER BLOGS..................31
#59: WRITE A GUEST POST.................................31
#60: BE UNIQUE..................................................32
#61: PLACE A BOOKMARK TOOL..........................32
#62: BECOME A RESOURCE..................................32
#63: CREATE AN EFFECTIVE LANDING PAGE.......32
#64: INTERACT WITH OTHERS............................32
#65: PAID SEARCH..............................................33
9 HOW TO STAND OUT..........................................34
#66: GET ON TELEVISION...................................34
#67: GET ON RADIO............................................34
#68: OFFER LOCAL DISCOUNTS...........................34
#69: WRITE FOR THE PAPER...............................34
#70: AVOID THE GRAPHICS, BUT GO BIG............35
#71: DO GO FOR MEDIUM....................................35
#72: FOCUS ON LIVE CHAT..................................35
#73: OFFER A FREE SERVICE...............................35
#74: EXPAND YOUR SERVICE AREA.....................35
10 TIPS FOR ADVERTISING YOUR BUSINESS LOCALLY FOR
LESS.............................................37
#75: THE BASIC BUSINESS CARD........................37
#76: FLYERS STILL WORK...................................37
#77: USE YOUR CAR............................................37
#78: CHECK OUT YOUR CHURCH..........................38
#79: GET LISTED IN YOUR CHAMBER OF
COMMERCE.......................................................38
#80: GET INVOLVED IN SCHOOLS.......................38
#81: PAPER COUPONS WORK..............................38
#82: CHECK OUT TRADE FAIRS...........................38
#83: USE THE CLASSIFIEDS................................39
#84 USE PROMOTIONAL TOOLS..........................39
11 NETWORKING TIPS THAT WORK......................40
#85: LOCAL BUSINESS NETWORKING.................40
#86: WRITE A DIRECTORY..................................40
#87: BUILD YOUR BLOG WITH OTHER BUSINESSES
.........................................................................40
#88: TWITTER ABOUT OTHERS............................41
#89: CHECK OUT YAHOO GROUPS.......................41
#90: GO WITH THE MOMMY BLOG.......................41
#91: NETWORK WITHIN GROUPS........................41
#92: PULL TOGETHER FOR A CONTEST................41
#93: CHECK OUT INTERNET RADIO.....................42
#94: FLYERS EVERYWHERE.................................42
A CONCLUSION WITH MORE..................................43
#95: DO NOT HIDE IT: ASK FOR THEIR BUSINESS..........................................43
#96: DO NOT FORGET THE SALES PAGES.............43
#97: GET ELECTRONIC IF YOU CAN.....................43
#98: RESEARCH WHAT’S NEW.............................43
#99: GIVE A SEMINAR.........................................44
#100: TALK ABOUT YOUR BUSINESS...................44
#101: PARTNER WITH GRAND OVERALL DESIGN
.........................................................................44
Copyright © 2020 by Grand Overall Design LLC
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or
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Published by
Grand Overall Design
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Thank you, God bless you, in the name of Jesus.
ARE YOU READY FOR 2021?
"Do you not say, 'There are still four months and then comes the harvest'? Behold, I say to you,
lift up your eyes and look at the fields, for they are already white for harvest!"
John 4:35 NKJV
As a Christian small business owner, are you cultivating the necessary marketing skills to
survive 2021, do you have the resources to win over customers and compete with big business?
And most importantly of all, do you make time for God who has blessed and ordained you to be
a sovereign and wonderfully made leader in your community.
Most business owners and everyday hard-working entrepreneurs would agree that with all the
distractions we encounter in today's fast-moving tech built industry were margins are shrinking
due to fierce online competition; it has become increasingly difficult to keep up with all the new
marketing trends, while at the same time preserving our Christian values and finding time for our
family.
It would be an understatement if I said: Owning and operating a business can be stressful and
time-consuming. let's face it, if you're not careful your business will own you.
It seems our job is never done: we have to balance the books, do the taxes, count the inventory,
hire and fire, conduct a staff meeting, write a new contract, answer complaints, entertain old man
Richard who comes by every afternoon just before closing to talk about how much he dislikes
Sophie's new veterinarian. And oh no; just when a hard day of work is done, here comes a new
and improved form of marketing that promises a great return on your investment, so I guess if
your gonna "$$ Get rich quick, sale your business, then retire and lamp around on your private
island." $$ You'd better find time to attend this 4hr seminar on how to "�Scale and market your
business, get more clients, and make more $ales with this one simple marketing strategy � "
But for most of us, the goal isn't to own our very own island. It isn't to drive a Ferrari or live in a
mansion. It's not even to visit every country in the world... For most of us, the dream is to be free
from tyranny, oppression, lack, and limitations and to be able to spend more time with our
family, serve our community, and worship our God freely.
But how can we achieve freedom with so much to do and so little time? Simple: we get so caught
up in today's modern hype that we forget to do the basics, but if you follow these guidelines and
use this resource as a starting point to help you market your company. You will reap rewards
hardly to be expressed by words.
Most of the information you're about to read in this short resource may seem facile, but if you
implement just a hand full of these low-cost methods into your marketing strategy, it will help
move your company closer to its full potential... Written in this book are the fundamentals of
online-offline small business marketing, and they work.
Unfortunately, we get so caught up in today's modern marketing hype that we forget about
simplicity. In 2021 it will be the simple things you apply to your marketing strategy which will
ultimately decide if your business is successful.
As a Christian business owner, we are called to serve people, I believe rather it's in your
marketing, social, or personal life; ultimately, if you put on the "Full Armor of God" and bring
your Christian values to the table, you will win big in 2021. No one can stop him which is in
you, Jesus Christ the Hope and the Glory.
No more expensive courses and marketers who just want to separate you from your money. You
do the basics and let Jesus do the rest. As ambassadors of God's Kingdom, if we're gonna
continue to improve our country, and instill our Christian values into society; we're gonna have
to create more jobs that will help people meet their basic needs. In my mind, there's no better
way to spread our love and charity than to stimulate our local economies and create more
opportunities.
And yes, I know 2021 was a strenuous year for small business owners and there could be more
difficulties to come, but our Bible ensures us that: "all things God works for the good of those
who love him, who have been called according to his purpose." And that God is not unjust; he
will not forget your work and the love you have shown him as you have helped his people and
continue to help them." (Romans 8:28-Hebrews 6:10) which means circumstances may look
bleak or hopeless at times but if we live by His word our Heavenly Father will never let us down.
Ultimately if you serve His people and "Put God First", your business will be second to none.
The number #1 company under God.
INTRODUCTION
As a business owner, you know the importance of having other people know about your
business. Advertising is rarely an option. Even those huge companies that you know well, who
do not need to advertise (because you will likely go to them repeatedly) put a good deal of their
profits back into advertising their business.
As a small business owner, marketing your business is important. It does not matter if your
business is a small one, such as a local repair shop or retail store, or a larger one, finding the
right way to communicate with your prospective clients is critical.
One of the biggest concerns a Christian business has is getting their potential clients to know
about them without getting into the hooplas of marketing and forfeiting their values. You know
you have a great service, you are confident that you can wow the customer with your abilities.
Yet, they do not call, they do not come into your store, they do not visit your website. The only
way to help this process is by spreading the word about your business and letting everyone know
what it is and what it can do for them.
Do you have a strong advertising background? Most small business owners (offline and online)
do not. Yet, you do not need to have this type of advertising background to find success through
advertising means. The more creative and direct you are, the more successful you will be. Keep
in mind some things you do not want to do such as promising more than you can offer. However,
be as creative as you can be if you hope to attract new customers to your business.
This book outlines the tips and strategies your business needs to do well in 2021, a year that
although is rebounding from a year of difficulties, it promises to offer new opportunities, new
insight, and plenty of profit for those businesses that can overcome the adversities, and advertise
well. However, this is an area of business that is changing. If you are to find success in business
in your 2021 advertising strategy, you'll need to stand out from the crowd and approach
advertising in new and interesting ways. This book provides you with 101 ways to build an
effective online-offline Christian small business advertising strategy without selling your soul or
getting scammed by some new millennial marketing agency.
2. HOW IS ADVERTISING DIFFERENT IN 2021?
Advertising a business is still as important as ever. Each year, thousands of new companies open
their doors. Internationally, hundreds of thousands of businesses get their start. Many of these
businesses are direct competition for you. With that understood, it is important to consider a few
more important details about advertising.
STAND OUT OR NEVER BE KNOWN
With advertising, you need to be more creative than ever if you are going to stand out. A simple
ad in the local newspaper is not enough to generate enough talk about your business to have
people interested enough. A small banner ad on a moderately sized website is still not enough to
generate the type of income that your business is looking for.
More so, the times have changed. Consumers themselves are more used to shock advertising than
ever, they have become immune to traditional marketing strategies. However, now, people have
very high standards in where they shop, what they buy and who they buy from. The latest
marketing trends show that people are craving authenticity more than anything right now.
To further explore that topic, consider these important factors when it comes to advertising your
business.
1. It is easier for the consumer to buy their goods and services from big businesses and online
conglomerates. In other words, they are not going to go out of their way to visit your location or
to remember your website's domain name unless you build an intimate marketing strategy and or
buying experience that makes them want to do so. If it is easier to do something else, though,
people will do that.
2. People do not want to pay more money for something. If you cannot compete with big
companies, including those large department stores that seem to outdo every other company out
there, then consumers will not pay attention to your business. But you don't need to give the
house away, use your advertising budget to differentiate your business from the businesses of
others by creating a more intimate and or social marketing strategy. People will pay more money
to do business with people they know, like, or relate to. Personalizing your small business in
2021 is more important than ever.
3. Forget about misleading ads or promising more than you can offer. Most consumers are wise
enough to see right through the advertisements that are too good to be true. Consumers also do
not want you to spam them, to overwhelm them with mail or email just to learn about your
product or service.
4. There is more game in town. That means that more people are competing for those allimportant ad spaces on your favorite websites. This may mean that your average advertising
dollar is not going to do as much as you had hoped that it would. On the other hand, it may
provide you with an ideal option to do something memorable for your community; businesses
with a social interest will excel in this new economy.
5. The Internet, television, newspaper, and even direct mail are all interconnected today. Your
message needs to be strong enough to reach across all of these playing fields properly. If you use
conflicting information, you will simply confuse your company. Also, there are a few things to
point out that are more positive. For example, today's consumer is well aware of the price of
products, but they are still looking for a good service. Getting more for their money is always
going to be a big factor for the average consumer. Look for ways to add personal value to the
product you are offering that helps it to stand out from the rest of the world's products.
More so, consumers are knowledgeable. They are happy to learn about new companies, but they
want to learn about them before they will use them. Either through your website or advertising,
you need to communicate who you are, what's your business, what you have to offer, why you
care, as well as what makes you and your business unique and better than the rest.
IMPORTANT MESSAGES IN 2021
There are a few important messages that you want to use within the advertising that you do in
2021. These messages are what people are looking for.
1. Cost-effectiveness: Although we can charge more with intimacy marketing and great service
we still have to have balance; Price is a strong, important tool especially as more consumers are
looking for a way to save money after the Covid epidemic.
2. Environmental friendly: Today, people expect a business to be doing everything that it can to
preserve the environment and help save the world. In your advertising, this can and sometimes
should be the message that you give. Show the world that your business is committed to
providing a safe haven for the environment and your community. Offering eco-friendly globally
sustainable products and services is a way to separate yourself from the crowd.
3. Something new: Having a product that is new and better than someone else's product is going
to make an impression that you want to make on your customers. Although not all businesses
will have the same level of expectation on this front, many business owners should advertise that
they have something that trumps the other person's product and services.
4. Easy access: With people saving more money, working more jobs to make ends meet, and
going out of their way to get the best of the best, it is important to alter customers that you have a
product that is easy for them to use or easy for them to get to. Virtually all small businesses need
to be online in 2021, even if you are not serving the entire Internet, but a local market. People
turn to the web to learn what is happening and to find what they are looking for.
5. Trustworthy: Yet another important advertising method for 2021 will be trustworthiness.
Proverbs 10:9 says: "Whoever walks in integrity walks securely, but he who makes his ways
crooked will be found out" and with so many people feeling taken advantage of by the horrors of
the last few years, it is important to distance yourself and your business from those companies.
Focus instead on being a company that is trusted, secure, and a great place to be.
When you put all of this together, you will have the right advertising plan for your business.
Throughout the rest of this book, you will find more than 100 tips and tricks to help you
advertise your business in 2021. Is this year any different from last? Of course it is. Today, it is a
lot easier to get in front of clients but people expect a lot more than ever before.
CREATE AN ADVERTISING PLAN
Can your business make it? With the right advertising plan, your business can excel. Take the
time to consider the following tips and methods to improving your business advertising plan. Use
as many of these methods as is possible, but do put together a cohesive plan that outlines your
goals first.
What does your advertising plan include? How many of the following types of advertising
methods can you use? Consider the following steps.
1. Look at each of the advertising methods mentioned here. Determine which of these is most
beneficial for your business. If it is a possibility, note that it is. If the plan seems to be a good one
right off the bat, mark it as that. If there is no chance of it being used for your business, you
should cross it off.
2. Create a list of those elements that you want to use. Determine how to pursue each one.
Determine the cost of each one, based on your business model. Then, factor in your budget. How
many of these methods can you pull off?
3. Look for cost-cutting methods. Look outside of the box before writing off any of these
advertising methods.
4. Build your business-advertising plan step by step. Create your campaign, slogan, and go for it.
5. Come back and look at your plan after you launch it. How well did each of the elements work?
Is there something more that you could have done or changed that you could have made? If so,
factor those in for the next time around.
An effective advertising plan for 2021 tackles a wide range of mediums and delivers a warmhearted and intimate message. It also provides consumers with a clear solution to the everpopular question who are you and What can you do for me?"
WORD OF MOUTH IS STILL KING
"John answered them, saying, "I baptize with water, but there stands One among you whom you
do not know. It is He who, coming after me, is preferred before me, whose sandal strap I am not
worthy to loose." These things were done in Bethabara beyond the Jordan, where John was
baptizing. The next day John saw Jesus coming toward him, and said, "Behold! The Lamb of
God who takes away the sin of the world! This is He of whom I said, 'After me comes a Man
who is preferred before me, for He was before me.'" (John 1:26-30 NKJV)
Word of mouth is one of the oldest forms of advertising; John the Baptist was one of the first
people recorded in history to use this type of marketing. Simply put, word of mouth marketing is
one person telling another person something about your business. He used his words to share the
coming of a faith that would be established on all four corners of the earth and would last for
eternity.
Since the beginning of time, It has been one of the most powerful tools to have as an advertising
medium. Ask yourself, are you more interested in listening to what a commercial has to say or
what your best friend has to say? Who is more believable?
As a business, part of your advertising plan should focus on word of mouth advertising. Of
course, it is important to point out that today word of mouth advertising is not just one person
telling another of a product or services, as in one woman telling another woman about a product
they love, or John verbally confirming the coming of Christ. Rather, there are many online and
offline methods for delivering a word of mouth experience.
In this chapter, we focus on a few methods of advertising that can help you to pull out those
recommendations that you want to get from others. How can you get recommendations and
referrals from the customers you already have or the ones that you will be getting?
#1: FOCUS ON CUSTOMER SERVICE
The first and most important element of advertising is not spoiling the business that you have.
Each customer that comes into your doors needs to be a customer treated as if they are the most
important customer for the business.Matthew 7:12 says: "Therefore, whatever you want men to
do to you, do also to them, for this is the Law and the Prophets.” In other words: "treat others the
way you want to be treated." It's all about delivering a quality service with a smile.
Customer service is important to business success. If you have a bad experience at a restaurant,
you tell your family and friends about it, and stop them from going there. Not only does the
business lose your business but that of your family and friends, too. What you want to create, on
the other hand, is an atmosphere in which the words being passed on are top quality
recommendations to visit your establishment.
If you are not sure what you can do to improve your customer service, go right to the source:
your customer. Find out from them what you can do to improve your overall experience.
#2: LOCAL OFFERS
If your business is a locally based one, as opposed to one that is Internet based, focus on local
offers that can help bring in customers. For example, a customer comes in to your hair salon.
You know they had a great experience and so you offer them a discount card and one for their
friend. If they pass on the card, you have an opportunity for them to tell the potentially new
customer about your salon. This is easy advertising!
#3: BE ACTIVE IN THE COMMUNITY
Another way to generate more word of mouth advertising is to let others know about your
business by allowing them to get to know you. Be an active role player in the community.
Churches, community organizations as well as government offices are great ways for you to
grow your local popularity. Introduce yourself to your customers. Shake their hand. Be present in
your place of business.
#4: SPONSOR LOCAL ACTIVITIES
It does not have to cost you much to sponsor a group of local baseball players or to buy the tshirt uniforms for the school's soccer team. It does not cost you anything to host a fundraiser for
a local person who is ill where you donate your profits. However, these types of actions get your
name in front of the masses and also gain you favor with God. They are all instances that you can
show that your business is the business in town to be involved.
#5: ASK FOR THE RECOMMENDATION
Unbelievably, one of the best ways for you to get the customers to respond to you is to ask for a
recommendation. For example, you have saved someone $250 off his or her car repair bill. That
is nothing to be shy about. As the customer is happily paying their now discounted bill, you can
easily say to them that you are looking for new clients. Would they please recommend your
service to their friends and family? When you ask for business, even if it is simply by asking for
a group of customers to come back again, you allow those customers to feel welcome within
your business. More so, they are happy to tell others about their experience, especially when
asked to do so.
More ideas:
Here are a few more, short and easy ideas for building up your business through word of mouth
advertising.
#6: ASK CUSTOMERS TO COMPLAIN
Did you know that most customers who have a bad experience never report that experience to the
business? However, they do tell family and friends about it, or even worse, they get online and
start talking about it. Ask customers to tell you of the problems they have with your business.
#7: KEEP THE PROMISES YOU MAKE
As a business owner, if you promise to do something for a customer, you had better do it. The
negative word of mouth advertising this will cause is enough to cause any business to struggle
significantly. However, when you do keep your promises, customers will respond to that as well.
#8: DO MORE THAN THE MINIMUM
Next, work on going over the expectations of your clients. You do not want to do the bare
minimum or to get the basic level of acceptance. Rather, you want to focus on beating their
expectations so that your business can flourish when they come back repeatedly so you can take
advantage of what you have to offer.
#9: SATISFY THE UNHAPPY CUSTOMER
The customer is never wrong, even when you know they are wrong. It happens within every
business. A misunderstanding leads to a confrontation. You do not want to stand down or to lose
business. How do you handle the angry, unhappy customer? Do what you can to satisfy them.
Many studies show that when an unhappy customer is satisfied, they become a lifetime customer
of the business, simply because the business listened to them and fixed the problem.
#10: ASK FOR REPEAT BUSINESS LATER, TOO
At first, you may ask for a customer's repeat business when they are leaving your establishment
or even through your invoice online. However, in a week or so, give them a call. Send them an
email. Send them some mail. Ask them to come on back to experience what you have to offer
again.
#11: LOOK THEM IN THE EYE
When you are working with customers hand in hand, shake their hand, look them in the eye and
let them know how important they are to you. This establishes a bond of trust and it helps to
develop customer loyalty. Reach out, ask for their business, and thank them for visiting you. This
will make a difference.
As you will notice, virtually all of these word of mouth advertising methods are free or
inexpensive. They make sense. They should be part of your advertising plan without fail. If they
are not, add them into the mix to ensure that your business has the foundation it needs to excel in
2021.
FREE WAYS TO ADVERTISE YOUR BUSINESS
We just spent a chapter working on word of mouth advertising. It is what people need to know
and need to use as the foundation of their business success. However, every business needs to do
more than that to get into the eyes of the customer. However, most businesses, especially startups
will find it hard to pay for these advertising methods. That's why we started our marketing and
consulting ministry, that way we could help God's people launch, grow, scale and protect their
business at an affordable cost.
If you are thinking about partnering with our company, you would still need some of these free
methods for promoting your business. However, many people do not put in enough time to learn
them.
The following are a few free ways to advertise your business. Some are offline while others are
online methods. Use as many as makes sense for your business.
# 12: GOOGLE LOCAL
Google Local is a local listing service on the web for local businesses, it gives customers more
ways to connect and transact with your business. You can share photos, business hours & realtime updates with your customers. And it's simple, you don't have to do much but contact Google
Local and provide your company name, address, phone number, and website address. You will
need to verify this information through a postcard but it is easy and gets you listed on Google
easily.
#13: GET REVIEWS ON YELP!
An average of 142 million users visit Yelp every month to make purchasing decisions. All you
have to do is treat the customer the way you would want to be treated, then look them in the eye,
thank them for their business, and ask them for a review. Simple.
#14: CHECK OUT YELLOW PAGES ONLINE
While it does cost a fee to get your website listed in the big Yellow Page book, it is free to do so
on the web. Remember, people come to the web to learn about stuff long before they buy from a
business. Therefore, being in the online Yellow Pages makes sense.
#15: GET ON YAHOO LOCAL
Just like Google Local, Yahoo Local offers the same type of benefit. Of course, it benefits those
who are using the Yahoo search engine instead of those who use Google. Yahoo is the secondlargest web search engine and highly important to any online search. It is free to get listed on
Yahoo Local, too.
#16: GET REVIEWS ON YAHOO LOCAL
One of the things that Yahoo local does that Google Local does not is to allow customers to
review your service. It takes only a few minutes to set up this process, but encouraging your
customers to visit the website and to write a review is an important step in advertising local
businesses. It is free to do and takes moments, but it could mean the difference in a customer
choosing your business over another company's business.
#17: SEND OUT PRESS RELEASES
You can send a press release to a news organization. This is a better option than sitting around
and waiting for them to come to you. Be sure that what you have to say is newsworthy, and it
should not be a blatant advertisement for your business. For example, it could be a press release
announcing your collection of food for a local charity. It could be your special fundraiser for a
sick child. You can use online press releases in the same manner, but be sure they are
newsworthy before you try to have them sent out.
#18: TRADE WITH OTHER BUSINESS OWNERS
Is there a business that will compliment your own? When you find one that is you should trade
services with them. Alternatively, trade advertising with them. For example, perhaps your
business is a spa. If you know that those that come to your spa are concerned about their fitness,
you can collaborate with a local fitness club and trade advertisement flyers at your establishment
for their business while they do the same for your own.
Now that this chapter has gotten you started with a few free ways to advertise your business, we
will move on to more specific methods. However, many of the other activities within the rest of
this book are low cost or even free. They are well worth your time investment!
BUILD A WEBSITE
One of the most important ways for a business to advertise in 2021 is through the Internet.
Beyond a doubt, this medium is important. As mentioned previously, people turn to the web
regularly. They look for directions online (on your website you should include local directions.)
They use the Internet to help them to find the best deals that are available. You need to be
included in their search or they will not find you.
So, how can you use a website to advertise your business? Consider the following tips and
resources listed below.
#19: BUILD A WEBSITE
Most small businesses that are not selling on the web directly still need a website since
customers routinely use the web to research businesses before they actually start using them.
Those businesses that do have the ability to sell on the web will need a specially designed
website to accommodate this need, generally an e-commerce site.
In either case, a website should be included. This way, you can inform your customers of who
you are and you can educate them on what you can offer to them. Then, you can use your
website to promote your business further.
#20: GET YOUR WEBSITE LISTED IN SEARCH ENGINES
The next step in the process is to get your business listed in the search engines. There are several
ways to do this, but the most fundamental is simply submitting your website to these search
engines manually. Google and Yahoo are the largest, but others are just as important. There are
software tools that will automatically submit your website or you can wait around for the search
engine spiders to find your website on their own?
#21: USE SEARCH ENGINE OPTIMIZATION
Search engine optimization or SEO is a type of advertising tool. When you head to a search
engine and type in words into the field to find something, you expect the page that pops up to be
full of the options you have. Businesses work hard to be listed on that first page of the search
engine results. The higher that you rank on those pages, the more likely it is that a customer or
client is going to click on your website link and visit.
Search engine optimization includes placing keywords (the words that people enter into a search
engine to find your business) into the content on your website. You will need to learn what
words people are using to find businesses like yours.
#22: KEYWORD RICH TITLES
When it comes to your website, each title, whether for an article or for the page itself, should
have a keyword within it. If you are in the business of pet toys, be sure that you include words
like pet toys into these titles.
The page title will also appear hyperlinked in the search engines when people search for those
words and find your website. You will need to learn some basic formatting to learn how to make
this happen or you can hire someone to do it for you.
#23: WRITE AN EFFECTIVE META TAG
The META Tag is the description placed below your title on the search engine results page. It is
critical to provide the best tag possible, describing what the individual will find when they visit
your website. Use keywords here, too.
#24: LOCAL.COM
Another of the ways to promote your website is to focus on websites that attract local visitors.
Any business locally based wants to get in the hands of their potential customers when they are
online. By listing your website at Local.com, for example, individuals will be able to find your
local business website faster, and without having to trudge through numerous other sites to find
it.
#25: CRAIGSLIST
Check out Craigslist.com. It is not necessarily the best option for all businesses, but it can be a
great choice for many of them. This free classification site does attract local visitors as well as
national ones. By placing an ad in the appropriate sections of Craigslist for the towns that you
service you can and will see a rise in the customers you get. You need only to include your
website address to make this work well for you.
#25: GET A BLOG
Using a blog on your website is a combination of benefits for online advertising. First, a blog
will help with search engine optimization because it allows you to add more information and
pages to your site. This fresh content is something that the search engines are looking for. Also, a
blog allows your customers to sign up for it and they can then receive regular communications
from you through your blog or their email. The contact directly through the blog is called an RSS
feed and it is something that all website owners should have in place as it costs very little or
sometimes nothing and allows you to advertise and or form a more intimate relationship with
your customers.
#26: SET UP A NEWSLETTER
Yet another tool that will help you to build your website traffic and help you to get customers
coming back repeatedly is a simple newsletter. When a client purchases something from your
website or even just stops by, they can sign up for your newsletter. Several times a year, or even
more frequently, you can send them a well-designed newsletter to their email box that contains
information on the company, tips, and tricks they want to have, and even provides them with
incentives like sales to bring them back to the company's website. You are simply reminding
them that your website is there.
#27: REGULAR EMAIL CAMPAIGNS
Some businesses will benefit from more than just one newsletter sent out every few months. If
you need your clients to come back time and time again, consider a regular email campaign. This
system is set up to be automatic. Once your clients sign up to receive it (by simply adding their
name to your website sign-up form) they will receive regular communications from you
regarding the business, sales, or even providing them with information that they need. Always
included is a link back to the website.
#28: ALERT EVERYONE THROUGH A PRESS RELEASE
Yet another of the ways that you can promote your website is by simply letting others know that
it is up and ready to go. A press release is something we have mentioned before, but after you
have set up your website, it is a good idea to send out a large press release blast to let others
know what your website or business is offering that is unique. Be sure to include information on
the business's benefit to the customer.
#29: RUN A CONTEST
Have you seen the numerous contests that website owners are running? Do you think it would be
fun to offer one but you are worried about the costs? Offering a small gift certificate or even free
service from your business is often enough incentive to get people to sign up. However, what
you get in return is well worth it. For example, a popular option is to have people sign up to
receive communications through an RSS Feed or email. Once they do, they enter into a contest to
receive a gift card. You are getting all of those email addresses, which in turn will help you to
advertise your business to both new and past prospects.
#30: GET IT PRINTED
One of the mistakes that many people make when it comes to advertising their business is to
keep the online and offline worlds of advertising separate. This is a problem and it can hold back
your sales. Start by including your website in your printed literature and on your business card.
This will alert people that they can find out more about your business services by simply turning
to the website. Be sure your website is on any of your printed invoices, receipts, and other
documentation you may hand over to your clients. You want them to come back.
Later in this book, we mention several other methods for promoting your business website,
including more helpful tools for search engine
optimization.
SOCIAL MARKETING AS ADVERTISEMENT
Social marketing is one of the keys to online success. You have your business website up, but
now that it is, you need to get people to it. You can do this through social marketing.
Many people do not realize just how important it is to be social in today's marketing world. In
fact, in 2021, you will likely see more websites develop that are designed to provide business
owners with numerous additional ways to market their business socially, rather than through paid
advertisements.
Social networking is the process of interacting with others one on one, or at least informally. It is
the opposite of paying for commercial advertisement where you will sell your product through a
catchy television ad. Rather, you are promoting your business by promoting yourself, by simply
interacting with customers one on one.
While it is hard to imagine doing this on your own, many websites help to make it easier for
businesses to interact on the web. The tools mentioned in this chapter are websites you can join
(mostly without cost) and begin building your business.
Most of these websites have the same goal. You will sign up for them, build a following by
finding others to interact with, and then socially build a relationship with them. You are
providing both a personal experience and advertising your business through them. Since most
have this same style, the details of using these sites are only included. Most of these will be allimportant places to be for 2021.
#31: FACEBOOK
It shouldn't come as a huge surprise that Facebook is number one on our list of social media sites
for business. With 2.41 billion daily active users, Facebook is the most widely used social
platform. Whether your business goal is brand awareness, website traffic, lead generation, or
online conversions, Facebook should (and more than likely will) make a notable difference in
reaching your goals when used properly. Facebook's advertising platform is by far the most
developed of all of the social media platforms
#32: LINKEDIN
LinkedIn.com allows you to find others on the website that you know and then allows you to
connect with others in a business atmosphere. It has less of a basis on social aspects than other
sites, but it allows you to become recommended by others, it's great for B2B (Business to
Business) and can help you to increase customers.
#33:YOUTUBE.COM
How can YouTube.com, the popular video site help you to promote your website or your
business? It is a form of social marketing. You will post a video on the site that is directly or
indirectly related to your business. For example, as a plumber, you may want to show a video
about how to quiet that leaky faucet. Then, clients can get right back to your website where they
can purchase the tools they need to accomplish the job. The key with YouTube.com is that it has
such a high ranking in the search engines and is easily going to help boost your search engine
ranking by linking to and from your website.
#34: INSTAGRAM
Instagram comes very close to Facebook with 500 million daily active users and is owned by the
same person who owns Facebook. Because Instagram is owned by Facebook, it has access to the
same extensive user base and advertising platform just like Facebook. This means Instagram has
all of the same paid benefits as Facebook, but...Instagram also has its own set of organic benefits
When we use the term "organic," we mean functions you can perform or results you can achieve
without directly paying for them in advertising dollars. On Facebook, you have to pay for
advertising campaigns to grow your followers and increase the reach of your page and posts. On
Instagram, you can grow your followers organically and therefore grow the reach of your profile
and posts organically as well! This makes Instagram a great option for both businesses with and
without an advertising budget.
#35: TWITTER
Twitter.com is a microblogging website because you send out very short messages to your
followers. Building followers is easy enough to do. However, it does take time to make Twitter
work for a business, although the task may be arduous it does have its advertising advantages for
those who have the perseverance to make this platform work for them. In short, you will chat
with other users about their messages and send out your own, which is a good way to make a
personal impression on the people who might be considering doing business with you and your
business.
#36: PINTEREST
If your business falls within a creative industry of any kind or caters more so to females, then
Pinterest is a social media platform you want to be on.
Pinterest has 291 million monthly active users. Out of those users, 81% are women, 93% of
active pinners said they use Pinterest to plan for purchases and 87% said they've purchased
something because of Pinterest.
Food recipes, lifestyle how-to articles, wedding inspiration, and outfit ideas are some of the top
searches on Pinterest. So if you're business falls within any of those industries, you need to be
utilizing Pinterest as one of your social media sites for business.
Though Pinterest's advertising platform isn't as advanced as Facebook's, you can still use paid
ads to boost the reach of your posts and track online conversions through your Pinterest ads.
Additionally, Pinterest has some organic capabilities that other social platforms do not. Organic
reach on a Pinterest post is determined by the number of keywords in a post and if they align
with what a user has searched on Pinterest. This gives small businesses a chance to strategically
plan their content to contain words that are searched a lot on Pinterest, without having to use
extra advertising dollars!
#37: TUMBLR
Many people don't know that there are over 420 million Tumblr users. That is more than the
number of users on networks like Instagram, Twitter, and Pinterest. Tumblr is also accumulating
many new users as it continues to grow at a rapid pace. The active user base publishes over 59
million posts every day.
Brands like Calvin Klein, Adidas, and Comedy Central are already thriving on the network. But
competition is low as only a fraction of businesses are taking advantage of the potential Tumblr
offers. This is a fantastic opportunity for you and your business because when the competition is
low it will be effortless for you to stand out and swiftly build a presence.
#38: SNAPCHAT
Snapchat is an app that allows users to send (a photo or video) either directly to another user or
their Snapchat Story. A Snapchat sent directly to another user can only be viewed once, but a
Snapchat on a Story (such as your business' Story) is visible for up to 24 hours after it's
published.
If your target market is largely comprised of a younger demographic, then Snapchat may be one
of the more effective social media sites for business for you!
There are over 350 million monthly active users, and 203 million daily active users on Snapchat,
and 71% of those users are under 34 years old. Specifically, almost half of its users are aged
between 18-24.
Snapchat shares Instagram's advantage of visual content since Snapchat posts have to include
either a photo or video to publish.
Snapchat has more than 10 million daily video views. Are your company's videos tapping into
these daily viewings?
Snapchat also offers advertising options where you can pay to have a linkable Snapchat in the
Discovery section of Snapchat.
#39: TikTok
TikTok is a new social media platform that was launched in 2019. It's an app that allows its users
to create 15-second video clips and share them. Now it has 1.2 billion users worldwide with 500
million monthly active users. With these figures, it has now surpassed Twitter, Linkedin, and
Snapchat – older platforms.
However, although it has so much potential for capturing the attention of Gen Z, it still has a
long way to go when it comes to advertising. The only way for marketers to use this platform for
advertising is through influencers. And since it is still not that saturated compared to other social
media giants like Facebook, Instagram, and Twitter, a lot of brands now are using it to reach Gen
Z – a market that seems quite hard to reach.
FOCUS ON SEO
In the beginning was the Word, and the Word was with God, and the Word was God (John 1:1).
Thereby through Johns Gospel, we see that God and his Son Jesus Christ are inseparable; where
ever you hear the word Jesus you think of God. This is exactly how search engine optimization
or SEO Works. Global search engines such as Google or Yahoo will automatically associate
(The father) your website with (The Son) words placed therein.
However, in the same way God's Word should be apart of your every social, private, and
business endeavors; not just something you enjoy or embody when your at Church. SEO is more
than just throwing in words that you think are important into your website's content. It should be
something you do for every aspect of your website, from the blog posts that you right to the
messages you send out through Twitter.
However, the foundation of your search engine optimization should be at your website, In the
same way, the foundation of our Christian beliefs can be found at a good Bible-based church.
Setting up your website with great SEO will help it to rank well in the search engines, which is
critical to any business in 2021, as the statics show that 87% of people turn to the web to learn
about products and services before they buy them.
This chapter includes more tips and tricks to help you to set up outstanding SEO on your
website. Each of these elements is critical to your website's success, SEO is the staple of your
website in the same way "Jesus-The Word of God" is the staple of Christianity.
#40: HEADERS
As a part of advertising your website, you need to include keywords in various areas of your
website, including the headers (usually labeled as H1, H2, and H3). These are the page headlines
and subheadings within the text. Google pays attention to these. Be sure to include keywords
within them.
#41: KEYWORD PLACEMENT
When you start to write any blog post or other type of content for your website, it is important to
include keywords in the right placement. Specifically, position that keyword in the first
paragraph of the page. It is best to place it within the first sentence of that paragraph,
specifically.
#42: KEYWORD DENSITY
Another tool for search engine optimization success is keyword density, or how frequently you
include keywords in the test of your page. You want to strive to get enough in without too much.
Google does not look favorably on websites not ranked well. Try for a density that is under 2
percent for the best results.
#43: HYPERLINKS
Within each of the pages you include, include hyperlinks to other pages of your website. When
you create these hyperlinks, be sure to use keywords to help you to do so. This way, you are
putting more emphasis on those keywords and phrases.
#44: WEBPAGES
Webpages are an important element to search engine optimization. The best websites, even for a
small business, only need to have a few pages to be effective, though. However, one thing you
can do to boost your search engine optimization is to dedicate one page to each of the top
keywords related to your website. By dedicating these target keywords properly, you will have
the tools necessary to build ranking in Google and other search engines.
#45: FOCUS ON THOSE KEYWORDS
Hold on, what keywords, you may be asking. The key is to have keywords that are relevant to
your website, but it is unlikely that you know every word that people are typing into the search
engines to find a business like your own. However, you can research it and do so without paying
for it. You can use Google's keyword tools or use one of the other free services for this. The
bottom line is that you should research keywords and not assume you know what phrases are in
use.
#46: GET LINKS IN
Next, focus on building your website up in the search engine rankings by showing those websites
that you are an important resource. One of the ways that these search engines see this is by
looking at the websites that point to your website. These websites have links on them that link to
your website. Work on getting these in, using a few of the methods mentioned here.
#47: LINK YOUR SOCIAL NETWORK SITES
First off, place a link to your website from each of the social networking sites that you belong to.
For example, if you joined LinkedIn, be sure your website is listed on that website. This is an
easy way to get links pointing back into your website.
#48: LINK HOW TO ARTICLES
Are you writing how-to articles for websites like ezinearticles.com? Join free and then submit
helpful, factual articles to them. Article submission sites help businesses publish as well as
promote their content on article viewing sites. These short articles allow you to place a link on
them that will bring customers back to your website, they also help augment the search engine
ranking of your website thereby increasing your traffic. Ezine and other sites like them generally
allow you to do this and these websites have a large number of visitors each month.
Note: Your SEO rank is further enhanced by adding the right keywords in the content. Using this
technique, one can increase consumers awareness regarding your brand, business, or product.
#49: HUBPAGES.com
Hubpages is yet another powerful tool for the average business in 2021. To build website traffic,
create a one-page Hubpage lens, which is simply a long article. Then, link that lens to your
business site. In return, you get to benefit from the link on this popular website pointing to your
website.
#50: Meduim.com
Next, focus on doing the same thing with Medium. Medium.com is a new place on the Internet
where people share ideas and stories that are longer than 140 characters and not just for friends.
It's designed for little stories that make your day better and manifestos that change the world. It's
used by everyone from professional journalists to amateur cooks. It's simple, beautiful,
collaborative, and it helps you find the right audience for whatever you have to say while
allowing you to promote and endorse your brand or services.
#51: NETWORK FOR LINKS
Beyond a doubt, these websites will help you to get traffic pointing into your website. However,
they are not going to help you to build quality backlinks that the search engines prize. To do this,
you need to network with other businesses to get your website listed on them. Contact the
administrator of sites that fit closely with yours and ask for the backlink.
#52: Otherarticles.com
Write an article that is informational and link back to your website.
#53: OTHER ARTICLE DIRECTORIES, lol
Find other types of article directories similar to the ones we've listed to write articles that link
back to your website.
#54: FORUMS YOU VISIT
Write on forums that you visit and leave a link back to your website.
#55: ANY PLACE ELSE
If there are any other websites that you frequently visit, you may want to find out if there is an
opportunity to include a link back to your site on their page. Ask if you are not sure.
#56: DO NOT FORGET EMAIL
Each of your email messages should have a link in it that brings people back to your website. If
not, include this in the automatic signature you are allowed to use on the site.
WORK THE BLOG
A blog is like the Bible of a website, However, unlike the Holy Bible, a website blog gives you
the ability to add more pages and content to it. Unfortunately when we hold Archaic text relevant
to the way we live our lives in the 21st century, and the Word of God remains stagnant, it
becomes boring and hard for people to put them into context.
Therefore rather than focusing on pages that stay the same, people usually will subscribe or listen
to pastors and preachers with a fresh or innovative point of view that advocates the fundamental
principles of the Bible without compromising the message of the Gospels. This is why your blog
pages should have frequent updates to include new information.
Search engines and Web visitors love blogs because of the fresh content and people love
insightful innovative charismatic pastors and preachers for the same reason.
A blog should be one of the focuses of your business for 2021 since it is a tool that allows you to
connect with many of those who will visit your website. Ask yourself if Christianity had no
Bible would our religion be so widespread and effective?
You see, the Bible is a form of social marketing. It is a way for you to interact and form a
personal relationship with Jesus, in the same way a blog allows you to interact and form a
personal relationship with prospective clients and build traffic to your website. You need a blog.
There are many ways to use your blog to advertise, and many of them have already been listed
(such as social networking the site.) However, here are a few more important tools to use.
#57: POST REGULARLY
One of the keys to making a blog work for you is to post regularly. Try to post three to five times
per week, to generate traffic.
#58: INTERACT WITH OTHER BLOGS
Also, focus on other blogs that are not your direct competition but may be related. When you
leave a comment on another company's blog post, include a link back to your blog post (this
helps with backlinks, too!)
#59: WRITE A GUEST POST
To get even more business; write a guest post for one of these blogs that you visit. You will need
to contact the administrator. In many cases, you can have them guest post on your blog, too. This
interchange helps to create more traffic for both blog sites.
#60: BE UNIQUE
For your blog to do well, which in turn works as advertising for your business, you do need to
show your readers that you have something interesting and worth watching so that they will
come back to it, time and time again.
#61: PLACE A BOOKMARK TOOL
For your blog to do well, you need to create a readership. To do this, you need to get people to
come back. Be sure to install a bookmarking tool on the blog so that your readers can easily get
back to your site.
#62: BECOME A RESOURCE
A blog is a very inexpensive way for you to add content to your website. However, it is also
important for you to focus on building a level of respect on the web. You can do this with your
blog. For example, if your business is based on childcare services, be sure to include unique tips
and tricks for parents to help them teach their child, rear their child, or even crafts they can do.
This builds up a database for users and ensures your website is helpful to those who use it.
#63: CREATE AN EFFECTIVE LANDING PAGE
Your blog will drive traffic to your website, but if it does not have an effective landing page,
people will turn the other way. Focus on ensuring that your landing page or the page people get
to visit when visiting your site, offers something intriguing to them. It should provide them with
the tools and resources they need. What is in it for them?
#64: INTERACT WITH OTHERS
One of the key benefits of using a blog to help advertise your business is that you can get up
close and personal with your clients. However, many people do not do this. They do not spend
the time necessary to interact. They post a blog post and head off. Rather, interact with your
customers to build interest. This will make a considerable difference whether those who visit
your website become your paying customers.
#65: PAID SEARCH
Consider paying for searches. In other words, consider paying to have your website listed on
search results pages. This is also a way for you to get people to your website. The fact is, it is
inexpensive to get your website listed with Google Adwords for specific keywords. It is a way of
getting people to your blog to get interested in what you have to offer so that you can turn around
and sell to them.
HOW TO STAND OUT
When it comes to advertising your business in 2021, you need to do things that will help your
business to stand out. No matter if your business is a local service or an online-based business,
you need to stand out from the competition if you are going to generate sales and be successful.
This is not always the easy option for a Christian owned and operated business.
Nonetheless, The Word of God tells us that we should not conform to the world, because we are
not like others: "for you are a chosen people. You are royal priests, a holy nation, God's very
own possession. As a result, you can show others the goodness of God, for he called you out of
the darkness into his wonderful light." 1 Peter 2:9
Therefore, don't be afraid to stand out and let your light shine before men, be afraid of being the
same as everyone else. How can we hope to change our world for Christ when we're afraid to
take a stand or to stand out?
In this chapter, we give you a wide range of ways to stand out. Use those that work best for your
business.
#66: GET ON TELEVISION
No matter what your business is, get on television to promote it. However, you do not have to do
this through a direct ad. Find a news story that you are an expert on. For example, if there was an
explosion of natural gas in your local area, contact your local news program and tell them you
would love to come on and talk about, the risks of natural gas and how to prevent it from
happening.
#67: GET ON RADIO
Do the same thing as you did for television on the radio. Find a way to connect with others in
this way.
#68: OFFER LOCAL DISCOUNTS
To stand out from the rest, offer a local discount. Have it advertised on commercials on
television, on the radio, or social media. Many local markets are now doing a 50 percent gift card
promotion for local businesses. Those who visit the website get a gift card for $25 with a value
of $50 in services. Chances are good they will spend far more than this.
#69: WRITE FOR THE PAPER
One of the best ways to gain stature in a local market is to write a column or an article in a local
paper. For example, if you are an attorney for bankruptcy, write an editorial piece on the
struggles of locals who are considering bankruptcy. This piece then serves as a way to
distinguish you as the best professional to work with.
#70: AVOID THE GRAPHICS, BUT GO BIG
When it comes to getting the attention of those on the web, some websites place long graphic
features at the front of their website that visitors have to sit through to get to the website. Avoid
this. Rather, proudly show your benefit to your client's right on the front page of your website.
#71: DO GO FOR MEDIUM
Have you visited a website in which there was a figure of a person who starts speaking to the
website visitor? This person is an ideal tool to use to help your business to show customers how
to navigate your website or how to interact with you.
#72: FOCUS ON LIVE CHAT
Another way to impress your guests is by using software that allows them to interact with a
customer service representative right away, right on the website! A good way to do this is to use
an internal instant messaging service. For example, you are a heating repair technician. The
client comes to your website to find out if they should have someone come out. They can chat
with a representative of your business to find out if it is a good idea or if they just need to press
the reset button first.
#73: OFFER A FREE SERVICE
One way to stand out from the crowd is to give something away to the customer. For example,
while the other guy is charging clients for something, you can offer it for free. Perhaps
estimations are free. Perhaps you are offering a free eBook with a purchase or a free eBook for
signing up for a newsletter. Find a way to offer something free that the other person is not. Value
and discounts are important in 2021.
#74: EXPAND YOUR SERVICE AREA
If you can expand your online business into international markets, do so. It is now easier for
businesses to communicate across seas and you should invest the time it takes to build a business
in this way if it makes sense for your particular business. In 2021, the world gets even smaller as
it becomes easier for you to communicate with those around the world who want to do business
with you.
The bottom line is that you do need to find a way to stand out from the rest. If you can do that,
your business will be a success.
TIPS FOR ADVERTISING
YOUR BUSINESS LOCALLY FOR LESS
Jesus said: "For the kingdom of heaven is like a landowner who went out early in the morning to
hire workers for his vineyard. He agreed to pay them a denarius for the day and sent them into
his vineyard.
About nine in the morning he went out and saw others standing in the marketplace doing
nothing. He told them, 'You also go and work in my vineyard, and I will pay you whatever is
right.' So they went. "He went out again about noon and about three in the afternoon and did the
same thing. About five in the afternoon he went out and found still others standing around. He
asked them, 'Why have you been standing here all day long doing nothing?' "'Because no one has
hired us,' they answered. "He said to them, 'You also go and work in my vineyard.
When evening came, the owner of the vineyard said to his foreman, 'Call the workers and pay
them their wages, beginning with the last ones hired and going on to the first. The workers who
were hired about five in the afternoon came and each received a denarius. So when those came
who were hired first, they expected to receive more. But each one of them also received a
denarius. When they received it, they began to grumble against the landowner.
Those who were hired last worked only one hour,' they said, 'and you have made them equal to
us who have borne the burden of the work and the heat of the day.
But he answered one of them, 'I am not being unfair to you, friend. Didn't you agree to work for
a denarius? Take your pay and go. I want to give the one who was hired last the same as I gave
you. Don't I have the right to do what I want with my own money? Or are you envious because I
am generous?'
"So the last will be first, and the first will be last."...
Local advertising both online and offline can be compared to the parable of the workers in the
vineyard; this can be one of those areas where you end up spending a good deal of money and
time, and spending more money and energy on your advertising strategy doesn't necessarily
mean that you'll get more of a return on your investment.
But with a good targeted and efficient marketing strategy, you could be like the laborer who
showed up at five in the afternoon and got paid all the money, in other words, you could be the
person who showed up last and spent less money and energy on their marketing, but is preferred
by the consumer over the rest of the competitors in your market.
To save money and energy, consider the following advertising methods that are ideal for 2021.
#75: THE BASIC BUSINESS CARD
How can a basic business card help you to advertise your business? Your business card can and
should be easily given out to those who you interact with. It can be placed in numerous places,
too. The goal you have here is to use this card as a way of keeping your business in the minds of
your customers.
#76: FLYERS STILL WORK
It is understood that you do not want to litter the parking lot with flyers for your business, but it
is a good idea to use flyers to advertise promotions. Try to drop them off with other businesses to
pass out. Flyers create a tool that goes home with the customer so that they can remember your
service later.
Note: Never create a flyer without a customer offer and or coupon.
#77: USE YOUR CAR
For local advertising, purchase a magnetic sign that can be placed on the sides or the back of
your vehicle that helps to advertise your business. This is an easy way for you to show others
about your business and it does not damage the vehicle at all. You can even remove it when you
do not need to use it.
If you are in the construction or lawn care business, an entire truck wrap on an older truck as
opposed to buying a new truck or getting a paint job can make your small business look more
professional than most big businesses.
#78: CHECK OUT YOUR CHURCH
Most churches are always looking for ways to pay for things. For example, the church may need
help with roof repairs. If this is your business, provide the service free. Then, ask for a place in
the bulletin or other papers that the church publishes as a thank you.
#79: GET LISTED IN YOUR CHAMBER OF COMMERCE
The local chamber of commerce is one of the best resources for a new business. This allows for
the business to be listed as a business within the city. Most local communities offer resources
and tools to help that new business to do well. Also, they will help recommend your service to
those who are looking for help.
#80: GET INVOLVED IN SCHOOLS
Just like churches, schools often need help with sponsorships or activities. By helping out, you
can get your business name published in a local paper or through other resources. This small type
of advertising shows that you care. an important value element of advertising in 2021 is showing,
that you are more than a business that is looking for a profit.
#81: PAPER COUPONS WORK
Placing advertisements in local papers such as discount coupons does help to bring in new
customers to try out your service. It is a good idea for you to offer only what you can afford and
factor in the likeliness that these coupons will be redeemed on the large scale.
#82: CHECK OUT TRADE FAIRS
Many times, local areas will have trade fairs or other events sponsored by the local community
as a way to help promote business within the community. Find out if your community is offering
this and if so, get involved. Generally, an inexpensive booth allows you to hand out flyers to
those who may be interested in your business.
#83: USE THE CLASSIFIEDS
Classified ads are still a good way to promote your business since people do read the paper.
However, it is also a good idea to advertise within those classified ads that position your ad not
only in the print version of the paper but also in the online version. Many people are turning to
online reading of their news.
#84 USE PROMOTIONAL TOOLS
Giving away items that have your company's name and website address on them is a great way to
grow your business. Be sure that you give out items that are useful, such as giving pencils to
schools or giving away a coffee mug that people will use.
NETWORKING TIPS THAT WORK
Finding ways to advertise locally is important, and you want to focus your efforts on both an
online and offline marketing strategy, even if you are just a local business. a dynamic online and
offline marketing strategy may allow you to compete for business in surrounding areas.
Remember Jesus's ministry started in Judea but now his legacy, compassion, and mercy extends
itself around the world.
But he didn't do it alone, Jesus had disciples that traveled the country working with others to
spread the gospel. When it comes to advertising your business on the web or even locally,
remember that, you do not have to do it all alone. In fact, some of the most beneficial types of
advertising are those types done alongside the help of another business.
Try to network with other companies in numerous ways to build up your business traffic on your
website and to get more people in the door. These tips will help you to break down the barriers
and really build your business in 2021.
#85: LOCAL BUSINESS NETWORKING
Find local businesses that are not your direct competition but have a relationship to your business
and network with them. Combine advertising dollars to do a campaign together. This is an easy
way for both of you to benefit.
#86: WRITE A DIRECTORY
Pull together a directory of local businesses that are working together. For example, if your
business has a focus on window repair, networking with heating and air conditioning businesses,
plumbing businesses, and retail suppliers to form a directory for home improvement. Circulate it
locally.
#87: BUILD YOUR BLOG WITH OTHER BUSINESSES
Including more than one business on a blog or website is not always a good idea but it can work
well in some instances. For example, you can often refer a business to your clients or they can
refer you. Try to network to build this type of relationships.
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#88: TWITTER ABOUT OTHERS
Not only should you use social marketing for yourself but you can also use it to help promote
other businesses who in turn will do the same for you. For example, you can help to promote
other company's posts by Retweeting their message on Twitter while they do the same for you.
#89: CHECK OUT YAHOO GROUPS
Yahoo Groups is a great place to find others both online and offline. To use them, though, you
do not want to solicit business. Rather, interact with other companies and services locally within
the group. Use your signature line to help promote your business. Interact with other businesses
that can help promote you, too.
#90: GO WITH THE MOMMY BLOG
There are many ways that you can promote your business but some of the very best are those
where you have personal recommendations from another person. There are many mommy blogs
out there, geared towards mothers and written by mothers. Offer a sample of your product and
request that the blogger writes a review of the product on their blog. You can do the same for
them, too.
#91: NETWORK WITHIN GROUPS
Like mommy blogs, many online groups are a great place for you to interact with others. Some
of them even have a design towards helping businesses to grow. You help others within the
group with your knowledge and expertise while they help you. A search on Google or social
media for groups with the topic of your business is enough to find this group.
#92: PULL TOGETHER FOR A CONTEST
Now, we have mentioned contests before but what about something bigger and more impressive.
Go ahead and get involved in a large contest within your local area, such as giving away a large
cash prize or something else. The advertising of this type of promotion is enough to drive
business your way. Going bigger in 2021 is critical!
#93: CHECK OUT INTERNET RADIO
While not technically a form of networking, Internet radio is a growing fad. It is likely to be a
better option for 2021 than ever before as people centralize more and more of their life on the
web.
#94: FLYERS EVERYWHERE
One of the ways that you can place flyers throughout your area and not get in trouble for doing
so is to network. For example, your local library needs donations. You can make a donation and
ask to leave flyers on their bulletin boards about your service. Do this throughout the local area.
As you can see, networking is really a powerful medium. How can you use it to better your
business?
A CONCLUSION WITH MORE
Are you still looking for a few more ways that you can promote your business? Of course you
are. Now that you have a good idea of what some of the best options for 2021 are, there are a few
more to take into consideration.
#95: DO NOT HIDE IT: ASK FOR THEIR BUSINESS
There is no reason to hide behind all the graphics and websites that you create. Rather, be sure to
show others that you are in business and that you want to work with them.
It may be a handshake or it may be a phone call. It could be an email message or just a blog site.
Include language that comes right out and says, "I would like your business." That way, you are
doing the one thing that people are truly expecting this year. You are being honest and upfront
about your intentions.
#96: DO NOT FORGET THE SALES PAGES
While it's important in 2021 will be focusing on ways to build their business socially, that does
not mean you should stop selling to your clients. You do need to. Focus on sales pages
professionally written for the web. Flyers and other documentation for local businesses should
deliver a sales message, too.
#97: GET ELECTRONIC IF YOU CAN
Any way that you can get your message out electronically is a cost-effective good option. With
the use of iPods, radios, email, and smartphones you want to be on those websites that people are
using the most. Look for advertising opportunities that help you to get on people's devices,
including the podcast.
#98: RESEARCH WHAT'S NEW
Although this book contains great tips for 2021, by the time we are halfway through it, new
websites and online tools for advertising will be emerging. If you do not want to be left behind,
focus some of your time on researching new trends.
#99: GIVE A SEMINAR
You may not think you have anything to tell people, but if you are selling a product, there is
likely a market that you can educate about it. Put on a free seminar to teach others. You can do
this online through a live chat or even through video. Alternatively, do it locally. You will gain
specific recognition as a professional in your community when you do this.
#100: TALK ABOUT YOUR BUSINESS
Whether online or offline, you do need to tell others about your business. Be active at promoting
it by simply telling people about it. For example, if you are meeting the parents of your child's
friend, introduce yourself to them. When the question of "what do you do" comes up, inform
them. Many times, this is an easy way for you to build your business relationships up.
#101: PARTNER WITH GRAND OVERALL DESIGN
One of the best advertising tools for you is the professional. Rather than working your business
on your own, hire our team of professionals to help you.
We partner with your business allowing us to understand your most complex mission-critical
issues while executing goal driven industry specific market strategies that will help you create
more revenue, grow your brand, and increase your presence in your community.
Our team of Attorneys, business coaches, social media marketers, and market research analysts
operate at the heart of your company helping to improve margins, processes, productivity, and
efficiency. Our process is designed to get you from A to Z quickly and effectively while
achieving specific business outcomes.
Not only do we create a fully comprehensive marketing strategy for your business but we also
strive to help you to understand and dominate your market. Giving you a competitive edge over
your competition. Our team does extensive field, website, and social media analysis on both your
business and the big business competitors in your surrounding area to find out where your clients
come from, How they like to buy, and why.
Conclusion:
This resource was written to give you 101 solid ideas on how to cost-effectively market your
business in 2021 but chemistry is everything how you put together your marketing strategy is
key. Now we know that owning and operating your own business can be time-consuming,
therefore our company has vowed to assist you in creating a marketing strategy that will help you
retain and capture happy paying customers for your products or services while making a positive
impact in your community.
But remember, when marketing your business online or offline that the best marketer that ever
lived is on your side. Jesus Christ, the hope and the glory is there to help you in all your
endeavors. He wants you to succeed and is there to catch you if you fall so don’t hesitate to stand
out and take chances, ultimately you can't lose.
In this new age of business and Christian entrepreneurship, God is preparing his Kingdom and
you are a big part of his plan. Now God never said things would be easy, he said they are
possible. But through the hard times, the body of Christ must stick together, Jesus said "For
where two or three gather in my name, there am I with them." Therefore as good stewards of
God's Kingdom our company is here to help you.
We do this because we love our work, we love God and we love God-fearing hard-working
people like you.
We're here to assist you, book a free strategy call with us today and get your free online-offline
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www.Grandoveralldesign.org